10 Minute Martech

Progress, Sara Faatz
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Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in. Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick. Fast? Absolutely. Essential? Without a doubt. It’s everything you need to know, without the noise. Your shortcut to staying ahead. Made with love by the team at Progress.

  1. 2 gg fa

    Harley Helmer: The Four-Quadrant Method to Track AI Search

    Backlinks were supposed to matter less once AI started answering search questions directly. Harley Helmer says something closer to the opposite is happening: brand mentions that never earned a link at all are becoming one of the strongest signals a company can send to ChatGPT, Gemini, and AI Mode. Harley leads SEO at Americaneagle.com, where his team is building AI-search tracking from scratch, since no platform currently reports how often a given prompt gets asked. In this episode, Harley details a four-quadrant framework for tracking branded and non-branded AI prompts, explains why repeating the same brand message across social, Wikipedia, and third-party sites now outweighs saying it once on your own site, and covers Google's new crackdown on exact-match anchor text backlinks. He also makes a call: Gemini and AI Mode will out-use ChatGPT by year's end. Subscribe to 10 Minute MarTech for more conversations with marketing leaders, in ten minutes or less. 3 Takeaways: Track AI visibility the way you'd design a research study: split every question into branded vs. non-branded and aware vs. unaware, then watch the trend line over months, not weeks.An unlinked brand mention used to be worthless for SEO. For AI search, getting your brand named in the same context across multiple sites is now one of the strongest signals you can send.Google is cracking down on exact-match anchor text backlinks. A link that reads "Americaneagle.com did great SEO work" now carries more weight than one that just says "SEO services."Chapters:(00:00) Introduction(01:16) Why Prompt Tracking Matters Now(03:06) A Framework for Tracking Prompts(05:17) Offsite Signals for LLMs(06:43) How to Make Your Site Agent-Friendly(08:10) Backlinks Still Win(09:14) Google's Crackdown on Link Spam(10:42) Gemini vs. ChatGPT: Who's Winning?(11:35) Who to Follow in MarTech Right Now About the Guest:Harley Helmer's path into SEO wasn't a straight line — he trained as a pastry chef and ran the pastry program at a well-known Chicago-suburb restaurant before deciding kitchen life wasn't the long-term fit. He moved into internet marketing and built a career on the same standard: prove real value for the people he's working for, not just theory. Today he works as a SEO Team Lead, AmericanEagle.com, where he helps clients define what their marketing strategy should actually look like and backs it up with hands-on execution experience. Connect:Harley Helmer: https://www.linkedin.com/in/harley-helmer/ Sara Faatz: www.linkedin.com/in/sara-faatz-b67213Progress: www.progress.com Americaneagle.com: http://www.americaneagle.com    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  2. 1 set

    John Pehler: AI Transformation Is a Culture Problem, Not a Tech Problem

    Same AI tool, same prompt, completely different answer. John Pehler, founder and principal of E3 Omni, says that gap comes down to context — and most organizations aren't managing it. John led the Digital Momentum research project with Flywheel, surveying companies across industries on how they're actually operationalizing AI, and found that while 84% are investing in AI tools, only 14% are investing in the people using them.  In this episode, he explains why AI transformation is a cultural shift before it's a technology shift, why the real MarTech bottleneck isn't your stack but the handoffs between systems and teams, and why judgment — knowing when to trust the AI's output and when not to — is becoming the most important skill marketers can build. Subscribe to 10 Minute MarTech for more conversations with marketing leaders, in ten minutes or less. 3 Takeaways: Only 1 in 7 companies investing in AI are also investing in the humans operating it. Two people can enter the identical prompt into the identical AI tool and get different answers, because the tool doesn't carry the context of who's asking and why. The real constraint on MarTech performance isn't the stack — it's the handoffs between systems and teams. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: (00:00) Introduction (00:42) Humans + AI: Why Context Still Wins (02:12) The Operating Model Is Shifting (04:34) What Digital Momentum Research Found (06:15) Where to Start With AI Upskilling (07:57) Rethinking the Buyer Journey (09:51) Why Expert Content Has the Edge (11:09) Judgment Is the New Core Skill (12:06) Hot Take: The MarTech Handoff Problem About the Guest:John Pehler is the founder and principal of E3 Omni, with more than 30 years leading digital and cultural transformation inside Fortune 500 distribution, industrial, and manufacturing companies. He's scaled digital revenue from the hundreds of millions into the billions, built and run high-performing technology organizations, and guided executive teams through complex platform, data, and go-to-market decisions. He also advises and sits on boards for companies working through B2B eCommerce modernization and omni-channel strategy, and invests in early-stage B2B technology and lifestyle-aligned companies. Connect: John Pehler: https://www.linkedin.com/in/johnpehler/  Sara Faatz: www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com  E3 Omni: https://e3omni.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  3. 18 ago

    Neil Tewari: Marketing Can't Be the Company's AI Bottleneck

    When an AI tool "doesn't one-shot it correctly," a lot of marketing teams assume the tool failed. Neil Tewari, Co-founder & CEO of Conversion, says the failure is almost always upstream — in the plumbing that feeds AI agents context, not the prompt itself. Tewari has a front-row seat to hundreds of marketing teams modernizing their stacks, and he's seeing a clear split between the ones scaling output 5–10x and the ones stuck blaming the model.  In this conversation, he explains why CMOs now need to understand their own Salesforce objects, why legacy platforms like Marketo actively restrict data portability, and why he expects token spend to outpace advertising spend within five years.  3 Takeaways: The teams getting 5–10x output from AI aren't better at prompting — they've built infrastructure that gives agents full context (deal signals, call transcripts, account history) before a single draft gets written. Marketo's limited APIs restrict how much data can leave the platform, which Tewari argues is prohibitive for marketing teams trying to build composable, AI-ready systems. Tewari predicts token spend will overtake advertising and marketing spend within five years, following the same adoption curve engineering and sales teams already went through with AI tooling. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: (00:00) Intro (00:40) What Winning Marketing Teams Do (02:47) Context and Agentic Campaigns (04:09) Where to Start With Infrastructure (06:18) Modernizing Legacy Stacks (08:05) Composable Data and Open APIs (09:51) Token Spend and Pricing Shift (11:29) Future Agentic Team Structure About the Guest:Neil Tewari is the cofounder and CEO of Conversion and sets the vision and strategy for the company. He and James started Conversion after living the broken MOps workflow firsthand, fighting legacy tools just to reach their own users. Before Conversion, Neil was a partner at Gryphon Ventures, investing in early-stage startups. He studied electrical engineering and computer science at UC Berkeley, where he met James during the first week of orientation. Connect: Neil Tewari: https://www.linkedin.com/in/neiltewari/  Sara Faatz: www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com  Conversion: https://conversion.ai/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  4. 4 ago

    Scott Snowden: The Real AI Unlock Is Speed

    Everyone's racing to keep up with the latest LLM update. Scott Snowden thinks that's the wrong game entirely — the real opportunity is using AI to move at a pace that was never possible before. Scott Snowden is a Partner & Co-founder at Flywheel Strategic, where he leads the Digital Momentum Project, an ongoing study of how digital leaders are actually adopting AI. In this episode, he explains why he told a client not to worry about optimizing for LLMs and to focus on storytelling instead, how his team took an insurance financing platform from a blank page to a deployed prototype in two weeks using AI-assisted development, and why he thinks communication — not tooling — is now the most valuable skill a marketer can have. Subscribe to 10 Minute MarTech for more conversations with the marketers building what's next. 3 Takeaways: Don't try to keep up with every new LLM release — the real opportunity is using AI to unlock your own creativity at a pace that's never been available before. His team took an insurance financing platform from a blank sheet of paper to a deployed working prototype in two weeks, using AI-assisted "vibe coding" to compress a process that would normally take months. Marketers don't need to reverse-engineer how to get content into an LLM — tell your story well, know your audience, and build a genuine network, and visibility follows on its own. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: (00:00) Intro (00:46) Scott’s Digital Momentum Project (01:57) Tools vs. Workforce Spend (03:00) Token Economy and Budgets (05:31) Coaching AI in MarTech (07:08) Must-Have Marketer Skill (08:00) SEO, AEO, GEO Basics (09:49) Rapid Prototyping with AI (10:54) Trust and Agile Iteration (12:39) Scott’s MarTech Hot Take About the Guest:Scott Snowden is a Partner & Co-founder at Flywheel Strategic, where he helps brands grow through modern digital marketing, web strategy, and sales and marketing automation. He approaches business challenges with curiosity, prioritizing a deep understanding of each client's market position before proposing solutions. Scott leads Flywheel's Digital Momentum Project, an ongoing study of how digital experience leaders are adopting AI, and has guided clients through AI-driven work ranging from customer service automation to rapid, AI-assisted prototyping. Connect: Scott Snowden: https://www.linkedin.com/in/scottsnowden/  Sara Faatz: www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com  Flywheel Strategic: https://www.flywheelstrategic.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  5. 21 lug

    Bob Regular: The AI Ad Fads That Won't Survive

    The digital ad industry loves a fad, and Bob Regular has watched enough of them come and go to know which AI trends won't survive contact with practicality. The Infolinks Media CEO has been in digital media since the era when measurement itself was the revolution, and he brings that skepticism to today's hype.  Bob joins Sara to explain why dynamic creative optimization collapses under its own math, why the coming flood of AI-made video will disappoint performance marketers who forget consumers don't click video, and why agent-to-agent buying faces the same trust problem credit cards did online 20 years ago. Then he shares what's actually working: small, testable ad experiments in animation, color, and 3D that get attention without interrupting.  3 Takeaways: Dynamic creative optimization has a math problem: you don't need one unique creative per person, and testing all those permutations is statistically impossible anyway. AI makes video cheap to produce, but consumers are programmed to watch video, not click it, so the coming video flood will work for branding and hit a wall on performance. The experiments breaking through are small and testable: a banner that shakes once to pull the eye, a 300x250 rebuilt as a rotating 3D unit with a slider the consumer controls. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: (00:00) Intro (00:40) AI as a Tectonic Shift in MarTech (02:53) Keeping Humans in the Loop (04:38) AI Fads vs. What Actually Works (08:12) Ad Experiments That Get Results (09:37) Who to Follow in MarTech Right Now (10:50) Hot Take: The Future of MarTech About the Guest:Bob Regular is a long-established pioneer in the digital media industry with over 25 years of advertising experience. As CEO of Infolinks Media, he drives the company’s mission to provide innovative contextual and native advertising solutions to web publishers and advertisers worldwide. Bob has founded and scaled multiple digital businesses, generating over $1 billion in revenue, and he is the founder and managing partner of Delivering Yield, an investment and advisory firm focused on advancing digital media through strategic investments. With extensive experience in capital raising, he has successfully secured over $250 million in funding and excels in operating ad platforms, developing products, training teams, and implementing efficient processes to meet the industry's evolving needs. Known for his entrepreneurial spirit and visionary leadership, Bob continues to influence the future of digital advertising, significantly contributing to Infolinks' success and the broader digital media ecosystem, with a mission to transform the landscape by leveraging data, technology, and creativity to enhance advertising effectiveness. Connect: Bob Regular: https://www.linkedin.com/in/rregular/ Sara Faatz: www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com Infolinks Media: https://www.infolinks.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  6. 7 lug

    Greg Joseph: AI’s Future in Personalizing Streaming Ads

    The World Cup has US audiences from South America, the Caribbean, and Europe watching the same matches and caring about completely different things. Greg Joseph says brands finally have the tools to show up for each of those communities individually.  As VP of Inventory Development at StackAdapt, he works where CTV inventory meets the AI tools rewriting creative production. He explains how buyers now run 20–30 tailored video assets per campaign instead of three, how an ad can change in real time during a blowout game, and why most AI hallucinations trace back to sloppy inputs rather than bad models. He also names the martech skill he values most: the willingness to break processes with millions of dollars attached. Subscribe to 10 Minute MarTech for more sharp marketing conversations in under 20 minutes. 3 Takeaways: Most AI hallucinations in ad platforms come from what the AI is asked to read, not the model itself. Be intentional with inputs, and keep a human QA layer between automation and the live ad. The output deserves as much scrutiny as the prompt. Skipping the final double-check is the most common mistake people make when adopting AI tools. The most valuable skill in martech right now is willingness — the readiness to break legacy processes even when millions of dollars are tied to keeping them. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: [00:40] CTV meets AI [02:39] AI video at scale [03:45] How to prevent hallucinations [06:39] The personalization playbook [08:42] Top marketing skill: willingness [12:36] Greg’s MarTech hot take About the Guest:Greg Joseph is VP of Inventory Development at StackAdapt, where he leads the expansion of premium supply and strategic partnerships across channels including CTV, DOOH, audio, and digital. He focuses on building high-quality, context-driven inventory that enables advertisers to reach audiences in moments of peak attention and drive measurable performance. Connect: Greg Joseph: www.linkedin.com/in/allanmalcolm Sara Faatz: www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com  Voxel: http://voxelai.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  7. 23 giu

    Allan Malcolm: The Future is Marketing Generalists, not Specialists

    "AI does not replace your team. It's another person on the team." That's how Allan Malcolm runs marketing, and it changes everything about how you hire, train, and build workflows.  Allan is CMO of Voxel AI, where being AI-forward is a daily operating requirement rather than a roadmap slide. He explains why AI copywriting produces weeks of robotic output before your models learn your voice, why competitive intelligence agents and ICP discovery are the fastest wins available right now, and why he believes the future belongs to generalist marketers who understand system-level design.  3 Takeaways: Before adopting agentic workflows, audit whether your GTM stack and data can support them.  The biggest AI fail right now is letting AI become your copywriter on day one.  Competitive intelligence and ICP discovery are AI's fastest quick wins. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: [00:43] What “AI-Forward” Actually Means [02:20] How to Build the Team Mindset [03:42] AI Fails and Quick Wins [05:30] Keep Humans in the Loop [08:07] Must-Have Skills for New Marketers [10:42] Hot Take on MarTech About the Guest: Allan Malcom is the CMO at Voxel, a computer vision AI company revolutionizing workplace safety and risk. Allan has 20+ years of diverse expertise spanning multiple industries. A visionary at heart, he thrives on cultivating teams and leveraging robust data-driven strategies to propel organizational growth. Throughout his career, he has helped startups and enterprise go-to-market teams succeed. Prior to Voxel, he was the VP of Marketing at Trimble, a global technology company that connects the physical and digital worlds. Connect: Allan Malcolm: www.linkedin.com/in/allanmalcolm  Sara Faatz: www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com  Voxel: http://voxelai.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  8. 9 giu

    Kabir Daya: Human Connection Still Drives Discovery

    At Thriveworks, a study of adults in or seeking mental health services found that word-of-mouth referrals still dominate how patients find care. For Kabir Daya, that data reinforced something he already believed: marketers across industries are at risk of over-optimizing for discovery and under-investing in the human experience that actually drives trust. Kabir serves as both Chief Digital Officer and CMO at Thriveworks, sitting at the intersection of technology adoption and marketing strategy in one of healthcare's most sensitive spaces. In this episode, Kabri tells Sara what the mental health discovery data reveals about how trust actually forms, why translating data into human narrative is the rarest skill on a modern marketing team, and how Thriveworks builds experimentation culture inside a remote organization. 3 Takeaways: In mental health services, human referral networks still outpace digital discovery. The scarcest skill in marketing right now is translating data into human narrative. Experimentation requires structured permission, especially in remote teams. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: [00:47] The Evolving Consumer Journey [01:52] Human Connection in Discovery [03:04] Fostering Innovation and Serendipity [05:16] Essential Marketing Skills Today [07:11] AI in Healthcare [09:25] Inspiration and Thought Leaders [10:31] MarTech Hot Take About the Guest: Kabir is the Chief Digital Officer and Chief Marketing Officer at Thriveworks, where he leads digital transformation, product innovation and marketing strategy to expand access to high-quality mental healthcare. Overseeing the product, engineering, design, and marketing teams, he drives integrated growth strategies, strengthens brand positioning, and enhances data-driven engagement with clients and clinicians. With a deep background in business and technology, he focuses on leveraging digital platforms to improve clinician and client experiences, ultimately advancing mental health access and outcomes.  With over a decade of experience in business management, Kabir has worked across diverse markets, including the US, France, Germany, India, Singapore, and Indonesia.  Kabir earned his Bachelor of Business Administration from the University of Wisconsin. Follow The Leader — Kabir’s Recommendations: Sol Rashidi: www.linkedin.com/in/sol-rashidi-mba-a672291 Caitlin Stamatis: www.linkedin.com/in/cstamatis Lenny's Newsletter: www.lennysnewsletter.com Elena's Growth Scoop: www.elenaverna.com Ethan Smith: www.linkedin.com/in/ethanls Connect: Kabir Daya: https://www.linkedin.com/in/kabirdaya/ Sara Faatz: https://www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com  Thriveworks: https://thriveworks.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Descrizione

Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in. Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick. Fast? Absolutely. Essential? Without a doubt. It’s everything you need to know, without the noise. Your shortcut to staying ahead. Made with love by the team at Progress.

Informazioni

  • Creatore
    Progress, Sara Faatz
  • Anni di attività
    2025 - 2026
  • Puntate
    38
  • Classificazione
    Contenuti adatti a tutti
  • Copyright
    © Progress
  • Sito web del podcast
    10 Minute Martech