Play Big Faster Podcast

Scherrie L. Prince

Are you tired of entrepreneurial advice that promises the world but falls short? The Play Big Faster Podcast is your solution. Host Scherrie L. Prince, an attorney and asset protection coach, shares battle-tested strategies that deliver real results. This isn't just another podcast - it's a resource for ambitious entrepreneurs who want actionable frameworks, not empty promises. Every Thursday, join conversations with founders who've navigated the path from startup struggle to sustainable success. You'll discover practical systems for detaching income from time, building service businesses that scale, and creating automation that works while you sleep, giving you the reassurance and confidence that these systems work. Whether launching a coaching practice, building a personal brand, or growing an existing business, each episode unpacks specific tactics for acquisition, audience engagement, and creating robust legal structures that protect your assets. No vague theories or empty motivation—just straightforward guidance on business development that respects your intelligence and values your time. From entity formation to passive income streams, from digital marketing to team building, you'll walk away with clear next steps for immediate implementation, knowing that your intelligence is respected in every piece of advice. Ready to transform how you approach business growth? The Play Big Faster Podcast delivers the strategic frameworks successful entrepreneurs wish they'd known sooner.

  1. 25 SEPT

    #212: Entrepreneur Mindset Shift: Detaching Income from Time | Betsy Pepine

    Former pharmaceutical executive turned real estate empire builder shares the pivotal moment when assistant's resignation exposed her lack of systems and planning - leading to Barbara Corcoran endorsement and business empire spanning brokerage, title, mortgage, and education. Pepine breaks down the entrepreneurship vs employee mentality differences, explaining why true entrepreneurs think differently about time, wealth building, and business motivation. Key insights include detaching income from time through systematic approaches, implementing the EOS (Entrepreneurial Operating System) for scalable growth, and leveraging mastermind groups outside your market for a competitive advantage. Ideal for aspiring entrepreneurs who are ready to transition from an employee mindset to entrepreneurial thinking. Pepine addresses common business motivation challenges including gender boxes in leadership, family pressure in career choices, and the psychological barriers keeping business owners small. Her "Breaking Boxes" methodology demonstrates how self-discipline and mindset strategy create financial freedom through multiple revenue streams. Essential listening for anyone seeking entrepreneur advice on building passive income systems while maintaining work-life integration. Features actionable guidance on real estate entrepreneurship, team building automation, and the mindset shift from overwhelmed business owner to empire builder who thinks like a CEO.

    20 min
  2. 18 SEPT

    #211: Avoid Paying Taxes: Augusta Rule & Cost Segregation Tips | Emil Abedian

    How to avoid paying taxes legally becomes achievable when law firm owners implement strategic planning with the right CPA partnership. Emil Abedian, founder of Counsel CPAs and specialized accounting expert for attorneys, reveals the costly mistakes that leave lawyers overpaying hundreds of thousands annually. Most law firms miss critical tax deductions because they work with accountants who only prepare returns once yearly instead of providing year-round advisory services. Emil shares the shocking case of a $3 million law firm that lost $413,000 in overpaid taxes over four years by failing to implement pass-through entity tax elections. Law firm owners gain practical frameworks for cost segregation studies on real estate investments, short-term rental deductions that convert passive losses to active income, and the Augusta Rule strategy for tax-free rental income up to 14 days annually. This episode covers essential tax strategies specifically for attorneys: self-rental deductions for law firm buildings, bonus depreciation opportunities under new legislation, family payroll planning for children, and multi-state income allocation complexities. Emil explains how proper entity selection between S-Corp, LLC, and partnership structures dramatically impacts tax liability for legal practices. Perfect for law firm owners, solo practitioners, and attorneys building scalable businesses who want to keep more of what they earn. Emil demonstrates why working with specialized CPAs for law firms creates strategic partnerships that go beyond basic bookkeeping and payroll services. His book "Counsel to Counsel" provides additional frameworks for converting legal practices into profitable businesses. Listen now to stop leaving tax savings on the table and implement the same strategies successful law firm owners use to legally minimize their tax burden while building wealth through strategic planning.

    55 min
  3. 12 SEPT

    #210: Personal Branding: From Invisible to Influential with Liana Zavo

    Personal branding expert Liana Zavo reveals the B.E.P.I.C. Method that transforms invisible entrepreneurs into industry authorities. As founder of Zava Media PR Group, Liana shares how Forbes thought leadership and authentic branding strategies create magnetic attraction for investors and clients. This college dropout single mom turned global PR executive breaks down her personal branding strategy that goes beyond social media marketing to build authentic personal brands with lasting credibility. Liana explains why people invest in you before your products, using Shark Tank examples to illustrate how personal brand vs business brand positioning attracts serious investors. Key insights include: Building your personal brand from scratch when you have no online presence Crisis management techniques for reputation rehabilitation The Google Knowledge Panel strategy that separates you from competitors with similar names Why 89% of founders align with video content and how to build a personal brand on social media Personal branding techniques that work across cultures for international market entry Perfect for entrepreneurs struggling with authentic branding, this episode addresses personal branding mistakes, pricing strategies, and content marketing that converts.  Whether you're a multi-passionate entrepreneur seeking branding advice or an established business owner wanting to build your brand online, this conversation provides actionable personal branding strategies that generate real ROI through strategic PR and content creation.

    30 min
  4. 28 AUG

    #208: Why Digital Marketing Fails & How to Fix It | James Hipkin

    Digital marketing expert James Hipkin exposes why most entrepreneurs are sabotaging their own websites with "inside-out marketing" that repels ideal customers. After 40 years working with brands like Apple and Toyota, Hipkin reveals the fundamental shift from conversion-focused to confirmation-focused website optimization that transforms visitor behavior within six seconds. Host Scherrie L. Prince challenges conventional wisdom as Hipkin dismantles the sacred cow of call-to-action buttons, advocating instead for "people like you pathways" that respect the customer journey while building customer-centric marketing strategies. This conversation cuts through the checkbox marketing mentality to focus on the 20% of customers driving 80% of revenue through strategic customer avatar development. Hipkin shares his controversial stance on when entrepreneurs shouldn't build websites, emphasizing list-building over premature web development. The discussion covers marketing funnel optimization using Reddit for authentic customer language research, the three-legged stool approach to marketing message clarity, and why outside-in marketing outperforms traditional approaches with younger demographics. Perfect for entrepreneurs ready to stop "boiling the ocean" with scattered tactics and start implementing problem-focused marketing that speaks directly to heavy users who become evangelical customers. Hipkin's methodology transforms websites from digital brochures into confirmation engines that build authority through business storytelling while maintaining strategic focus. Key insights include the hierarchy of messaging framework, measurement strategies for solopreneurs, and balancing personal brand authority with customer-focused content. This episode offers actionable insights for marketing professionals seeking sustainable customer acquisition strategies.

    26 min

About

Are you tired of entrepreneurial advice that promises the world but falls short? The Play Big Faster Podcast is your solution. Host Scherrie L. Prince, an attorney and asset protection coach, shares battle-tested strategies that deliver real results. This isn't just another podcast - it's a resource for ambitious entrepreneurs who want actionable frameworks, not empty promises. Every Thursday, join conversations with founders who've navigated the path from startup struggle to sustainable success. You'll discover practical systems for detaching income from time, building service businesses that scale, and creating automation that works while you sleep, giving you the reassurance and confidence that these systems work. Whether launching a coaching practice, building a personal brand, or growing an existing business, each episode unpacks specific tactics for acquisition, audience engagement, and creating robust legal structures that protect your assets. No vague theories or empty motivation—just straightforward guidance on business development that respects your intelligence and values your time. From entity formation to passive income streams, from digital marketing to team building, you'll walk away with clear next steps for immediate implementation, knowing that your intelligence is respected in every piece of advice. Ready to transform how you approach business growth? The Play Big Faster Podcast delivers the strategic frameworks successful entrepreneurs wish they'd known sooner.