Aesthetic Appeal

The Axis
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In the world of medical aesthetics, the pursuit of beauty often collides with the complexities of business. At Aesthetic Brokers, we aim to create a sanctuary for aesthetic entrepreneurs - a safe haven where business acumen meets industry empathy. Our priority is to maximize your personal lifestyle while generating uncommon financial results; all without compromising your integrity. The medical landscape is evolving and we are committed to staying ahead of the curve. Join us on our podcast adventure where we discuss various topics to build your business within the space. 

  1. 4 FEB

    The Exit Strategy No One Tells Med Spa Owners About

    Planning an exit feels like something you’ll deal with “someday,” but Jessica Hunter says it actually starts on day one. She explains what makes a med spa truly sellable, from having more than one provider to systems that don’t rely on the owner to function. She also shares why profitability has less to do with your top line and more to do with operational discipline, and how small inefficiencies quietly eat away at valuation. Heavy debt? Lack of recurring revenue? A business built entirely around one injector? Listen for the pitfalls that can turn a promising exit into a dead end. But an exit isn’t always a sale. Jessica touches on alternative paths like partnerships, partial buyouts, and stepping back while still earning, plus what to do if you never want to leave the treatment room and just want a business that supports your lifestyle. HOST Jessica Hunter Head of Aesthetic Consulting, Aesthetic Brokers Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.  Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges. Follow Jessica on Instagram @hunterconsulting_ Connect with Jessica on LinkedIn About Aesthetic Appeal Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner. Learn more about Aesthetic Brokers Follow Aesthetic Brokers on Instagram @aestheticbrokers Theme music: Blinding, Cushy

    13 min

  2. 7 GEN

    The Hard Reality of Owning a Million-Dollar Aesthetic Practice

    Seven figures sounds glamorous until you’re the one signing the checks. Jessica Hunter is back to explain why a “million-dollar” med spa often isn’t profitable at all, and what owners should prioritize once the revenue starts rolling in. She uncovers where money really goes in an aesthetic practice, what healthy margins look like, and why most first-time owners misunderstand the difference between owner pay and business profit. Find out the real reasons aesthetic practices plateau and how to decide whether your next investment should be hiring, automation, or upgrading your EMR. And if you’re finally seeing consistent cash flow, that’s when the real work begins. Listen for her take on when to bring in financial help, how to reinvest $25-50K the smart way, and the pivotal moment every owner has to reinvent their role to keep scaling. HOST Jessica Hunter Head of Aesthetic Consulting, Aesthetic Brokers Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.  Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges. Follow Jessica on Instagram @hunterconsulting_ Connect with Jessica on LinkedIn About Aesthetic Appeal Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner. Learn more about Aesthetic Brokers Follow Aesthetic Brokers on Instagram @aestheticbrokers Theme music: Blinding, Cushy

    15 min

  3. 04/12/2025

    Thinking of Opening Your Own Med Spa? Ask These Questions First

    Thinking about going out on your own in medical aesthetics? Jessica Hunter shares the questions you must answer before starting your own medical spa, like whether you can actually cover your overhead, how long you can float yourself without revenue, and what profit really looks like after rent, payroll, supplies, and credit card fees. Most new owners assume a $100K month means success, but tight margins often mean you’re barely breaking even. And when it comes to leaving a practice, she stresses that transparency matters, because burned bridges follow you in this industry. With clear-eyed insight into hidden costs, personal readiness, and what it takes to attract patients from day one, Jessica lays out the real strategy behind building something sustainable—not just something pretty on paper. HOST Jessica Hunter Head of Aesthetic Consulting, Aesthetic Brokers Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.  Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges. Follow Jessica on Instagram @hunterconsulting_ Connect with Jessica on LinkedIn About Aesthetic Appeal Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner. Learn more about Aesthetic Brokers Follow Aesthetic Brokers on Instagram @aestheticbrokers Theme music: Blinding, Cushy

    14 min

  4. 19/11/2025

    What Really Makes a Med Spa Profitable

    What really drives success in medical aesthetics? Jessica Hunter knows the answer—and it’s not fluff. Following her early career at giants like 3M, Jessica built a thriving consulting firm before becoming the head of consulting at Aesthetic Brokers.  Her entry into the medical spa world was pure chance, but her rise is a direct result of helping practices run smarter, scale faster, and be profitable. With visibility into scrappy $200K startups and $10M luxury builds, Jessica shares honest insights about budgets, staffing, and why paying based on “gut feel” is a costly mistake.  GUEST Jessica Hunter Head of Aesthetic Consulting, Aesthetic Brokers Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.  Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges. Follow Jessica on Instagram @hunterconsulting_ Connect with Jessica on LinkedIn About Aesthetic Appeal Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner. Learn more about Aesthetic Brokers Follow Aesthetic Brokers on Instagram @aestheticbrokers Theme music: Blinding, Cushy

    29 min
  5. OMG We’re Getting Acquired. What Happens to Me?

    15/07/2025

    OMG We’re Getting Acquired. What Happens to Me?

    This interview originally aired on the Practiceland podcast presented by PatientFi. Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and freaking out at first is normal. But a growth mindset beats a scarcity mindset every time and this is your chance to grow. An advocate for doctors through complex financial transactions, Bill Walker shares what you should and shouldn’t stress about when private equity steps in, which staff they will want to keep, and what new benefits you can expect from being part of a larger organization.  Whether this big change is happening to you now or there’s even a hint of it on the horizon, hear what you might expect throughout the long process of acquisition and the key performance indicators that make investors take notice (and want to promote you).  GUEST Bill Walker Founder & CEO of Aesthetic Brokers Bill Walker is a seasoned mergers & acquisitions executive and former Marine. As the founder & CEO of Aesthetic Brokers, he helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions. Connect with Bill on LinkedIn About Aesthetic Appeal Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner. Learn more about Aesthetic Brokers Follow Aesthetic Brokers on Instagram @aestheticbrokers

    30 min

  6. 02/07/2025

    Leadership vs. Management: Lessons Learned from a Navy Surgeon Turned Med Spa Commander

    What do you get when you mix a Navy officer who served as an ER doc in Afghanistan and a med spa owner injecting Botox in a barn? You get Dr. Amy Hubert, whose path to aesthetics is anything but ordinary.  After treating thousands of casualties in combat zones, Dr. Hubert never imagined she'd one day be running a wildly successful aesthetic practice in Georgia.  Her first med spa attempt during a Navy tour in Florida flopped, but the lessons stuck. Years later, what started as a tiny setup in her husband’s barn next to their old racquetball court quickly turned into a local phenomenon as a casual idea between friends became a booming business known as the Beauty Barn. Now with locations in Canton and Milton, The Beauty Barn is known for more than great results—it’s known for heart. The original team is still together, and they genuinely enjoy working (and playing) as a family. Find out how Dr. Hubert built one of the most unique aesthetic practices in the South, and why her story is just getting started. GUEST Amy Hubert, MD Owner & Medical Director, The Beauty Barn Dr. Amy Hubert is a former Navy warfare officer and emergency medicine physician who treated thousands of trauma patients in Afghanistan before trading combat boots for cosmetic injectables. Now the founder of The Beauty Barn in Georgia, she’s built a thriving aesthetics practice that started—literally—in a barn on her property. Known for her no-nonsense leadership style, tight-knit team, and deep commitment to community, Dr. Hubert brings military precision and heart to every treatment. Learn more about The Beauty Barn Follow The Beauty Barn on Instagram @tbbmedspa About Aesthetic Appeal Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner. Learn more about Aesthetic Brokers Follow Aesthetic Brokers on Instagram @aestheticbrokers

    39 min
  7. What Investors Look For When Acquiring Aesthetic Practices with Bill Walker

    24/06/2025

    What Investors Look For When Acquiring Aesthetic Practices with Bill Walker

    This interview originally aired on the Aesthetically Speaking podcast presented by Nextech. When it comes to selling your practice, many doctors are going at it alone.  But deals can get emotional, and someone needs to give clear-headed advice to protect you and maximize your return. Bill Walker and Tyler Terry discuss: What the top aesthetic entrepreneurs are doing differentlyHow to prepare yourself now, so you’re ready to sell when the time comesStrategies to scale faster and improve operational performanceWhy investors are snapping up aesthetic practices and what they’re looking forThe key elements of due diligence and what to expect from buyersWhat questions buyers typically ask post-acquisitionCurrent market values for aesthetic practicesCritical insights for doctors being approached by private equityWhy it’s risky to rely on just one modality or providerThis episode was recorded live at the 2024 ASPS meeting in San Diego, California.  About Bill Walker Bill Walker is a seasoned mergers & acquisitions executive and former Marine. As the founder & CEO of Aesthetic Brokers, he helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions. Connect with Bill on LinkedIn About Aesthetic Appeal Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner. Learn more about Aesthetic Brokers Follow Aesthetic Brokers on Instagram @aestheticbrokers

    41 min

  8. 16/04/2025

    The Luxury Med Spa Experience Men Didn’t Know They Needed

    Chris Heiler, founder and CEO of Flycatcher, is redefining men's wellness just west of Austin, Texas, with a med spa experience that feels more like old Hollywood luxury than a medical office. He shares how he got into the aesthetic industry and why he set out to create a space where men feel just as valued as women in the world of medical aesthetics. Already running a marketing agency, Chris knew he wanted to help men. After meeting his wife, an aesthetician and laser tech, he leveraged her expertise to learn about treatments.  Visiting med spas for his own laser treatments, he quickly discovered men were an afterthought. With his marketing background, he recognized the gap and knew men needed their own space. Inspired by success and style (and his own “bougie” taste), Chris embraced an art deco theme with masculine colors. Every room is named after a Hollywood icon, the music is classic Sinatra, and the TVs play James Bond, not Botox ads. Determined to rewrite the med spa experience for men, he did the opposite of everyone else. Chris talks about the challenges of being a male, non-physician founder in the aesthetics industry and the hurdles of building a brand-new concept to the far west outskirts of Austin from scratch. He shares who Flycatcher is for and what’s next for his vision of men’s aesthetics. GUEST Chris Heiler Founder and CEO of Flycatcher Drawing on his experience as the founder of Landscape Leadership marketing agency, Chris built Flycatcher, a medical aesthetics practice in Austin, Texas, designed specifically for men who want to look their best. Learn more about Flycatcher  Connect with Chris on LinkedIn About Aesthetic Appeal Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner. Learn more about Aesthetic Brokers Follow Aesthetic Brokers on Instagram @aestheticbrokers

    24 min
Elenco completo (18)

Descrizione

In the world of medical aesthetics, the pursuit of beauty often collides with the complexities of business. At Aesthetic Brokers, we aim to create a sanctuary for aesthetic entrepreneurs - a safe haven where business acumen meets industry empathy. Our priority is to maximize your personal lifestyle while generating uncommon financial results; all without compromising your integrity. The medical landscape is evolving and we are committed to staying ahead of the curve. Join us on our podcast adventure where we discuss various topics to build your business within the space. 

Informazioni

  • Canale
    The Axis
  • Creatore
    Aesthetic Brokers
  • Anni di attività
    2024 - 2026
  • Puntate
    18
  • Classificazione
    Contenuti adatti a tutti
  • Copyright
    © Aesthetic Brokers
  • Sito web del podcast
    Aesthetic Appeal
  • Fornitore

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