AMS Illuminations

Academy of Marketing Science
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AMS Illuminations brings together fellows from the Academy of Marketing Science (AMS) for deep dives into the ever-changing world of marketing. Tune in to each episode for insider career tips, strategies for forging successful research partnerships, explorations of groundbreaking marketing studies, and discussions on the game-changing impact of new technologies. 

Puntate

  1. 6 lug

    From Prediction to Creation: Rethinking Marketing in the Age of Generative AI

    Generative AI is changing marketing fast — but what does that really mean for strategy, creativity, ethics and consumer trust? In this episode of AMS Illuminations, host Brad Carlson talks with Dr. Erik Hermann, Interim Professor of Marketing at European University Viadrina, about the shift from predictive AI to generative and agentic AI. Together, they explore AI as both collaborator and competitor, why consumers form emotional attachments to machines, and how marketers can use AI responsibly to create value for customers, organizations and society. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science For more information on AMS, visit https://ams-web.org/.

  2. 12 mag

    The Human-Centered Algorithm: Marketing in the Age of AI

    AI is changing far more than productivity. It’s changing how people make decisions, form opinions, build trust, express creativity, and even understand themselves. In this episode of AMS Illuminations, Stefano Puntoni joins the conversation to explore what happens when algorithms become deeply woven into everyday consumer life — and why marketers need to think beyond efficiency and automation. As The Sebastian S. Kresge Professor of Marketing at The Wharton School and Co-Director of Wharton Human-AI Research, Puntoni discusses why AI must also be understood as a social science issue, not just a technological one. The conversation explores how AI is reshaping creativity and innovation, what it means when consumers increasingly outsource decisions to algorithms, and the growing responsibility organizations have to design systems that are genuinely human-centered. From consumer wellbeing and identity to trust, influence, and ethical design, this episode challenges marketers and researchers to think more critically about the future they are helping create. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science For more information on AMS, visit https://ams-web.org/.

  3. 22/12/2025

    Human Leadership and Digital Transformations in Sales Leadership

    What happens when high-tech selling meets human leadership? In this episode of AMS Illuminations, host Brad Carlson talks with Dr. Nawar Chaker, Associate Professor of Marketing at the Haslam College of Business at the University of Tennessee, about how sales leadership is evolving in an era of AI, automation, and remote work. Drawing on research published in top journals, they explore what effective salesperson persistence really looks like, why relational skills matter more than ever, and how leaders can navigate ethics, performance, and wellbeing in modern sales organizations. A thoughtful, practitioner-focused conversation on balancing digital transformation with the human side of selling. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science For more information on AMS, visit https://ams-web.org/.

  4. 27/10/2025

    From Data to Deals: The Future of Sales

    Host Brad Carlson talks with Dr. Deva Rangarajan of IESEG School of Management about how data, psychology, and technology are transforming sales. From AI ethics and trust to intuition, resilience, and the evolving customer relationship, this episode explores what it takes to succeed in a tech-driven world—and why the human element still matters. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science For more information on AMS, visit https://ams-web.org/.

  5. 23/09/2025

    Sales Rewired: Technology, Talent, and Tomorrow's Strategy

    In this episode of AMS Illuminations, host Brad Carlson sits down with Dr. Raj Agnihotri, Raisbeck Endowed Dean, Morrill Professor, and Mary Warner Professor of Marketing at Ivy College of Business-Iowa State University. Together, they explore how technology is reshaping sales, from social platforms and automation to AI in everyday practice. Dr. Agnihotri shares insights on digital mediation, the evolving role of relationships in selling, and the skills tomorrow’s sales professionals need to thrive. Whether you’re a student, researcher, or practitioner, this conversation sheds light on the future of sales—and why human connection still matters most. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science For more information on AMS, visit https://ams-web.org/.

  6. 28/08/2025

    Sales at the Crossroads: AI, Ethics and the Future or Selling

    How is AI reshaping the sales profession—and what does that mean for trust, ethics, and the role of human judgment? Host Brad Carlson sits down with Ed Nowlin, professor of marketing at Kansas State University, to explore the evolving balance between people and technology in selling. They discuss the ethical dilemmas created by automation, the skills tomorrow’s sales professionals will need, and how researchers and educators can prepare the next generation. Whether you teach, research, or practice sales, this timely conversation offers valuable insights on where the field is headed. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science For more information on AMS, visit https://ams-web.org/. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science For more information on AMS, visit https://ams-web.org/.

  7. 18/10/2024

    The Future is Collaboration: Dana Harrison on Evolving Academia-Industry Partnerships, Part 2

    In this episode of AMS Illuminations, Brad Carlson, Immediate Past President of AMS, continues his conversation with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State University. Dana shares her insights on the future of academia-industry partnerships, highlighting the importance of collaboration, the integration of AI in business education, and the need to adapt academic curricula to meet evolving market demands.  If you haven't already, be sure to listen to Part 1 of this conversation!  Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science For more information on AMS, visit https://ams-web.org/.

  8. 03/10/2024

    The Future is Collaboration: Dana Harrison on Evolving Academia-Industry Partnerships, Part 1

    In this episode of AMS Illuminations, Brad Carlson, President of AMS, speaks with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State University. Dana shares her insights on the future of academia-industry partnerships, highlighting the importance of collaboration, the integration of AI in business education, and the need to adapt academic curricula to meet evolving market demands.  Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science For more information on AMS, visit https://ams-web.org/.

  9. 02/08/2024

    Between Two Worlds: Adilson Borges on Integrating Academia and Industry, Part 2

    In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefits of academia and industry collaboration to mold future leaders and enhance organizational transitions. He contrasts the pace and mindset differences between sectors, urging academics to prioritize practical applications over perfection. Borges also introduces evidence-based management as a key method for academia to demonstrate its value in real-world settings. Tune in to discover how bridging this gap can elevate both academic and practical impacts. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science Instagram: instagram.com/acadmktingsci For more information on AMS, visit https://ams-web.org/. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science For more information on AMS, visit https://ams-web.org/.

  10. 25/07/2024

    Between Two Worlds: Adilson Borges on Integrating Academia and Industry, Part 1

    In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefits of academia and industry collaboration to mold future leaders and enhance organizational transitions. He contrasts the pace and mindset differences between sectors, urging academics to prioritize practical applications over perfection. Borges also introduces evidence-based management as a key method for academia to demonstrate its value in real-world settings. Tune in to discover how bridging this gap can elevate both academic and practical impacts. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science For more information on AMS, visit https://ams-web.org/.

  11. 17/06/2024

    Bridging the Gap: Academia to Industry, Part 2

    Welcome to Part 2 of the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph.D., President of AMS, continue their conversation about the gaps between academia and industry, exploring how academic research can be adapted to drive practical business solutions. Dive into a compelling discussion on the vital connections and sometimes wide gaps between marketing theory and its real-world applications. Obi, a former marketing professor turned innovation strategist, and Brad, a current professor, offer valuable perspectives on enhancing the relevance of research in the business environment and the critical role of communication and feedback in both domains. Tune in to learn how to better align academic pursuits with industry demands, making your work not only insightful but also immediately applicable. For more information on AMS Illuminations, visit https://ams-web.org/illuminations. If you have questions or topics you'd like to hear discussed, reach out to us at amsweb@outlook.com. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science Instagram: instagram.com/acadmktingsci Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science For more information on AMS, visit https://ams-web.org/.

  12. 17/05/2024

    Bridging the Gap: Academia to Industry, Part 1

    In the first episode of AMS Illuminations, Brad D. Carlson, Ph.D., President of AMS, and Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, discuss  Welcome to the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph.D., President of AMS, provide insights into the gap between academia and industry, exploring how academic research can be adapted to drive practical business solutions. Dive into a compelling discussion on the vital connections and sometimes wide gaps between marketing theory and its real-world applications. Obi, a former marketing professor turned innovation strategist, and Brad, a current professor, offer valuable perspectives on enhancing the relevance of research in the business environment and the critical role of communication and feedback in both domains. Tune in to learn how to better align academic pursuits with industry demands, making your work not only insightful but also immediately applicable. For more information on AMS Illuminations, visit https://ams-web.org/illuminations. If you have questions or topics you'd like to hear discussed, reach out to us at amsweb@outlook.com. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-science For more information on AMS, visit https://ams-web.org/.

  • 12 puntate

Descrizione

AMS Illuminations brings together fellows from the Academy of Marketing Science (AMS) for deep dives into the ever-changing world of marketing. Tune in to each episode for insider career tips, strategies for forging successful research partnerships, explorations of groundbreaking marketing studies, and discussions on the game-changing impact of new technologies. 

Informazioni

  • Creatore
    Academy of Marketing Science
  • Anni di attività
    2024 - 2026
  • Puntate
    12
  • Classificazione
    Contenuti adatti a tutti
  • Copyright
    © 2026 AMS Illuminations
  • Sito web del podcast
    AMS Illuminations