BDS Radio

joe pops

What happens when you cross presentation and sales insights with classic 1940s and 50s radio dramas? Oh, and sometimes wander into other topics, just for the fun of it. From the crackling airways of yesteryear comes the podcast that makes every presentation and sales tip feel like part of a radio serial. Short episodes, big impact—just like the presentations you'll deliver after listening. We respect your time while we revolutionize your presentation game. Each bite-sized episode is complete with music, sound effects, and the type of storytelling that kept families glued to their radios.

Puntate

  1. 21/07/2025

    Episode 6 - Sounds of Success

    This fictional radio drama is set in the 1960s advertising world. "The Sound of Success" follows Pete Hartley, a junior advertising executive, as he receives mentoring from the sophisticated Mrs. Lawrence about incorporating music into business presentations. With elements that evoke the Mad Men era. Mrs. Lawrence teaches Pete that music is a powerful psychological tool for creating emotional environments that make clients more receptive to sales pitches. Key lessons include using instrumental music only (to avoid triggering personalmemories), matching music to the audience, using brief musical transitions between presentation topics, and ensuring proper technical setup. The episode is sponsored by the book Boring Don'tSell and introduces the Boring Don’t Sell theme song as performed by Peggy and the PowerPoints. The Mrs. Lawrence character in the podcast is an homage to Mary Wells Lawrence (1928-2024), a pioneer in the advertisingworld. Mary Wells Lawrence was an Americanadvertising executive who was the first female CEO of a company listed on the New York Stock Exchange. She was also the first woman president of an advertising agency and became a Madison Avenue legend, working her way up froma junior agency copywriter. She was an inspiration for the Peggy Olson character in the TV series Mad Men. Mary Wells Lawrence was known for many memorable ad campaigns including the Alka Seltzer "Plop, Plop, Fizz,Fizz" campaign.   Opening theme: 5 Spot After Dark – Art Farmer, Benny Golson Jazz Episode music: ⁠⁠⁠by catch22, Ogive music publishing, Alana Jordan, Onoychenko_music,  StudioKolomna from Pixabay Boring Don’t Sell Theme Song: Peggy and the PowerPoints (AI generated at Makeasong.com) Based on the book: ⁠⁠⁠Boring Don't Sell by JoePops

    10 min

Descrizione

What happens when you cross presentation and sales insights with classic 1940s and 50s radio dramas? Oh, and sometimes wander into other topics, just for the fun of it. From the crackling airways of yesteryear comes the podcast that makes every presentation and sales tip feel like part of a radio serial. Short episodes, big impact—just like the presentations you'll deliver after listening. We respect your time while we revolutionize your presentation game. Each bite-sized episode is complete with music, sound effects, and the type of storytelling that kept families glued to their radios.