Borderlands Trail (+ Ultra) Running

The Heart of Running. Hosted by Josh Rosenthal, founder of Borderlands Trail Running.

  1. Camille Herron | World Record Collector, Endurance + Ultra Running Legend

    4 GG FA

    Camille Herron | World Record Collector, Endurance + Ultra Running Legend

    Camille Herron is an endurance and ultra running [world] Record Collector on the road, trail, and track. She's committed to pushing back the boundaries and guardrails put on women's sports with a list of accomplishments that should make anyone listen. Enjoy this conversation about Camille's great accomplishments with emphasis on Lululemon's 6 Day event, Spartathalon, Comrades, IAU Championships, and more. Some takeaways: Camille switched from road to trail + felt at homeShe sets mini goals during races to make it feel attainablePain perception [or lack thereof] is her superpowerShe caps long runs at two hours during trainingTraining should be tailored to individual needs[especially for neurodivergent athletes]The camaraderie in ultra running welcomes everyone.Spartathlon and Comrades connect runners to a rich history + heritage She believes she has many record breaking years ahead of her - what are her goals? - Josh brings back the classic Borderlands [DFL Before DNF - iykyk] question for Camille - "how do you keep going when you want to quit?" No doubt in Camille's intense and rigorous endurance records she has wanted to quit but hasn't. So how does she keep going? - A few years ago she noticed that she could incredible race output from decreasing her long runs down to 2 hours max. She later found a French author and researcher who wrote a book as he chased the idea. After adopting it, Camille has enjoyed less injuries and an overall increase in performance. [Hosts note: Candidly, we set out to talk about the not-so-recent 'Wikipedia situtation' but as the conversation was going I decided to stay in the moment of celebrating an unbelievable career. I hope to have Camille on multiple times in the coming years where we can talk about this and so many other things important to her and ultra running.] Presented by Kiprun. ---- Borderlands.cc | Podcast NetworkSign up: analog*Borderlands [new]letterWylder is now available on iOS + Android.Salt Lake Foothills Trail Races | 30 May 2026

    1 h 6 min
  2. Paul Mellor | Why Should Runners Pay Attention to the Trail Running Industry?

    3 FEB

    Paul Mellor | Why Should Runners Pay Attention to the Trail Running Industry?

    Paul Mellor joins Josh on the show — founder of underdog-focused creative agency Mellor&Smith, executive producer and 4x BAFTA nominee on Boiling Point, and currently working on a fresh documentary about ultrarunning legend Lazarus Lake. We dive into why trail runners should care about the bigger outdoor industry, Nike's surprisingly humble return to trail running, what makes certain brands unforgettable (and why others fade into the background), and the power of standing out as an underdog. Presented by Kiprun. Paul Mellor is the founder of Mellor&Smith, a creative advertising agency that specializes in helping underdog outdoor brands — those not yet dominating their category — get noticed by the world. His clients include some of the biggest names in outdoor and adventure who are still fighting for pole position. Beyond advertising, Paul is an executive producer and four-time BAFTA nominee for the acclaimed film Boiling Point (yes, that intense one-take kitchen drama). He's currently deep into producing a new documentary on Lazarus Lake (Laz), the mythical creator of the Barkley Marathons and Big's Backyard Ultra — offering a perspective on Laz you've never seen before. Why trail runners and the trail community should pay attention to the wider outdoor industryNike's re-entry into the trail running space — why acg feels refreshingly humbleThe ingredients that make certain brands memorable in a crowded marketWhy some brands struggle to stand out and may never truly resonateThe mindset and creative approaches that help underdogs punch above their weight and get noticedA sneak peek into Paul's work on the upcoming Lazarus Lake documentary and what makes this take unique. Connect with Paul Mellor on LinkedIn Resources & Links:Nike ACGRaphaSatisfyThe Speed ProjectKantar Research — Insights on brand investment effectivenessPaul Dyson & 2009 + 2020 Media Study — On brand allocation and effective marketing leversspan class="ql-ui"...

    53 min

Descrizione

The Heart of Running. Hosted by Josh Rosenthal, founder of Borderlands Trail Running.

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