Boss Talks | Elevating ALL the Bosses of the Multifamily Industry

Evan Happel
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  • MARKETING
  • OGNI SETTIMANA

Boss Talks is a live conversation with professionals of the Multifamily Industry. We all have a story to tell, experience to share, and advice to give. The people in these talks are from different stages of their career, different companies (both vendors and property management), and have different passions to share.

  1. Evictions, Supplier Inclusion, Authentic Marketing, and the Hemline/Lipstick Index with Liz Newkirk

    22 H FA

    Evictions, Supplier Inclusion, Authentic Marketing, and the Hemline/Lipstick Index with Liz Newkirk

    00:00 Welcome to Boss Talks 00:15 Meet Liz Newkirk 01:26 Community Boss Intro 01:51 Uptown Charlotte Chat 02:38 Setting the Agenda 03:02 Stumbling into Multifamily 03:34 LinkedIn DM Breakthrough 05:19 Career Climb and Pivot 06:12 Joining Loebsack Brownlee 06:54 Where the Firm Operates ## Key Talking Points 1. **Career Transition from Retail to PropTech Legal**: Liz Newkirk's journey from visual merchandising in retail (Saravsky, Victoria's Secret, Fossil) to digital media management at a multifamily-focused law firm (Lobac and Brownley) represents an unconventional career path in the industry. 2. **Digital Media's Role in Legal Services**: The intersection of digital media strategy and legal services for the multifamily industry, demonstrating how traditional professional services are evolving to incorporate modern marketing and communication approaches. 3. **Local Association Leadership**: Active involvement in the Apartment Association of Greater Charlotte, particularly serving as president (or former president) of the supplier committee, highlighting the importance of industry advocacy and networking. 4. **Fashion as Business Intelligence - "Lipstick and Hemlines"**: The episode promises to explore fashion trends as economic and cultural indicators, suggesting a unique analytical framework for understanding broader business conditions. 5. **Geographic Branding and Community Identity**: Discussion of Charlotte's unique terminology ("uptown" vs "downtown," NoDa, LoSo, Sodo comparisons) as it relates to community building, place-making, and how neighborhoods develop identity. ## Notable Quotes > "When I first came to Charlotte, they were like, 'No, it's uptown.' What's that mean? Why?" — *Liz Newkirk* > "I use a GPS to get everywhere because I have no idea where I'm going ever." — *Liz Newkirk* > "What drives me bananas is when people go, 'No Duh.' And I'm like, 'No, it's not like tar, right? It's just NoDa.' Just leave it alone." — *Liz Newkirk* ## Actionable Takeaways 1. **Leverage Non-Traditional Backgrounds**: Visual merchandising and fashion experience can translate into valuable skills for digital media and marketing roles in multifamily, particularly in understanding consumer behavior and visual communication. 2. **Prioritize Local Association Involvement**: Active participation in local apartment associations, especially in supplier committees, creates networking opportunities and establishes industry credibility beyond your primary role. 3. **Connect Physical Space Management to Online Reputation**: As Evan notes, poor parking and amenity management leads to negative online reviews—address physical space issues proactively to protect digital reputation. 4. **Embrace Cross-Industry Insights**: The "lipstick and hemlines" concept suggests value in drawing business intelligence from unexpected sources and industries outside traditional multifamily metrics. ## Topics - Leadership & Career Development - Marketing & Branding - Networking & Industry Advocacy - Personal Growth & Resilience - Social Media & Content Creation - Community Building & Engagement - Parking & Amenities - Customer Experience & Reviews - Innovation & Culture   Listen & Subscribe YouTube: Boss Talks on YouTube Apple Podcasts: Boss Talks on Apple Podcasts Sponsor This episode is brought to you by Community Boss—your solution for managing parking, amenities, and resident experiences like a boss. Learn more at Community Boss. #bosstalks #bosstalks*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

    44 min
  2. Boss Talks Ep. 131: Ricky McRoy on Operations Leadership, Association Advocacy, and Overcoming Adversity

    11 MAR

    Boss Talks Ep. 131: Ricky McRoy on Operations Leadership, Association Advocacy, and Overcoming Adversity

    00:00 Welcome and guest intro 01:52 Conference banter and Vegas 03:53 Parking horror stories 06:45 Music motivation picks 09:02 Water only and Fiji debate 12:09 Vacation mindset and workload 13:07 Career journey into multifamily 17:07 Regional role and team growth 19:07 Kenzo cameo and association board 20:35 Board Requirements Talk 20:40 Crystal Merit Awards 22:01 Why Association Matters 22:45 Representation In Leadership 27:10 Bridging Corporate And Onsite 28:26 Amenities Versus Real Needs 29:32 Voucher Policy Fight 33:30 Growing Diverse Involvement 37:53 Family Life And Vacation 39:40 Single Dad Career Balance 41:58 Overcoming The Past 44:30 Closing Thanks And Invite Listen & Subscribe YouTube: Boss Talks on YouTube Apple Podcasts: Boss Talks on Apple Podcasts Sponsor This episode is brought to you by Community Boss—your solution for managing parking, amenities, and resident experiences like a boss. Learn more at Community Boss. #bosstalks #bosstalks*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

    46 min
  3. From Dirty Chai to Company Culture: Desiree Starr (Boss 130) on Learning, Laughter, and Leadership

    4 MAR

    From Dirty Chai to Company Culture: Desiree Starr (Boss 130) on Learning, Laughter, and Leadership

    [00:00] Welcome to Boss Talks[00:16] Meet Desiree Starr – Introduction to Desiree and her background.[00:57] Introduction to the Show – Evan introduces the show and Community Boss.[01:35] Westshore Properties Overview – Desiree discusses Westshore’s reach and locations.[02:21] Fun Anecdotes and Conversations – Bourbon, coffee, and industry stories.[03:44] Viewer Engagement and Comments – Shoutouts and community interaction.[05:16] Parking Solutions Discussion – Resident complaints and parking solutions.[06:51] Music Motivation – Desiree’s motivational music and playlist talk.[09:32] Caffeinated Beverage Preferences – The art of the “filthy chai.”[13:19] Desiree's Journey in the Industry – How Desiree found her passion for training.[14:46] Incorporating Humor in Training – Using humor to connect and teach.[15:39] Memorable Training Moments – Stories that shaped Desiree’s approach.[16:28] Connecting Through Authenticity – The value of vulnerability and authenticity.[16:43] The Importance of Fun and Authenticity – Making learning enjoyable.[16:59] Closing Thoughts and Reflections – Reflections on authenticity and engagement.[17:04] Engaging Virtual Training with Humor – Keeping virtual sessions lively.[17:45] Training as the Foundation of Company Culture – How training shapes culture.[17:57] Onboarding: Teaching Core Values – The role of onboarding in culture.[18:22] Reinforcing Culture Through Learning and Development – Consistency and reinforcement.[18:53] The Importance of Professional Development – Retention and growth stats.[20:18] Learning Labs: Peer-to-Peer Training – Microlearning and peer teaching.[22:06] Career Pathways and Upskilling – Lateral moves and upskilling opportunities.[22:28] Interactive and Hands-On Training – Beyond the LMS.[23:34] Understanding Professional Love Languages – Communication and motivation styles.[25:08] Strategic Learning and Development – Impact on performance and retention.[25:25] Effective Onboarding Strategies – Retaining new hires and measuring success.[32:38] Creating a Consistent Company Culture – The importance of consistency.[33:34] Upcoming Training Sessions and Events – Desiree’s upcoming webinars and classes.[34:54] The Role of NAAEI Faculty – Professional development and facilitation.[36:31] Final Thoughts and Farewell – Closing remarks and gratitude.Listen & SubscribeYouTube: Boss Talks on YouTubeApple Podcasts: Boss Talks on Apple PodcastsSponsorThis episode is brought to you by Community Boss—your solution for managing parking, amenities, and resident experiences like a boss. Learn more at Community Boss. #bosstalks*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

    38 min
  4. Danny Fuston (Boss 129) From Parking Nightmares to Student Housing Success: Facility Management Wisdom

    25 FEB

    Danny Fuston (Boss 129) From Parking Nightmares to Student Housing Success: Facility Management Wisdom

    0:00 Introduction & Welcome Evan introduces the show and guest, Danny Fuston.1:09 Guest Background Danny’s experience in student, senior, and conventional housing.1:29 Importance of Facility Management Why facility management is crucial for happy communities.2:19 Parking Stories & Challenges Hilarious and challenging parking situations, including a truck stuck under a garage.7:13 Danny’s Passion for Student Housing What makes student housing unique and rewarding.8:01 Recruiting & Training Students How Danny recruits students for turn season and the benefits for both sides.9:16 Learning Practical Skills Teaching students and staff valuable skills like painting and maintenance.12:41 Leadership, Empathy & Faith Danny’s approach to leadership, empathy, and how his faith shapes his work.16:21 Using Technology in Property Management Tools like Yardi, Salesforce, and Power BI for efficient operations.18:41 Preventing Water Damage & Facility Upgrades Innovations to prevent costly water damage and improve resident experience.22:06 Housing Market & Cost of Living Reflections on rising housing costs and market changes in Texas and beyond.26:58 Final Thoughts & Appreciation Danny’s advice for property managers and closing remarks.Listen & SubscribeYouTube:  Boss Talks on YouTubeApple Podcasts:  Boss Talks on Apple PodcastsThis episode is brought to you by Community Boss—your solution for managing parking, amenities, and resident experiences like a boss. Learn more at Community Boss. #bosstalks*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

    45 min
  5. Priyanka Agarwal (Boss 128) Renewing Kindness in Property Management: Resident Experience, Online Reviews, and Building Trust in Multifamily Communities

    18 FEB

    Priyanka Agarwal (Boss 128) Renewing Kindness in Property Management: Resident Experience, Online Reviews, and Building Trust in Multifamily Communities

    [0:00] Introduction to Boss Talks[0:14] Meet Priyanka Agarwal and JTurner Research[0:27] Data Mining and Resident Experience Insights[0:54] Host Introduction: Evan Happel and Community Boss[1:29] Priyanka’s Role: The Resident Whisperer[2:00] Parking Issues in Communities[2:57] Personal Stories of Parking Woes[7:41] Music That Motivates: Priyanka’s Playlist[9:13] Caffeinated Preferences[10:04] Priyanka’s Journey into the Multifamily Industry[13:56] Lessons from Other Industries[13:56] The Four P Principle: Professional, Polite, Personalized, Prudent[15:41] Renewing Kindness in Online Reviews[18:39] Simple Acts of Kindness in Property Management[20:49] Consistency in Resident Experience[22:48] Daily Living Experiences vs. Resident Events[23:25] The Importance of a Unified Team[24:07] Building a Four P Culture[24:30] Human Decency and Basic Etiquette[24:45] Observations on Modern Youth and Kindness[25:35] The Role of Parents in Teaching Kindness[26:57] Customer Service Stories: Lessons from Dogtopia[29:27] The Importance of Trust in Brands[30:40] The Rise of Brand Ambassadors and Influencers[33:40] Wild Tunes: Music for Shelter Animals[35:39] Expanding Wild Tunes Nationally[38:58] The Impact of Kindness and Compassion[40:00] Closing Remarks and Invitation to Boss Talks #bosstalks*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

    41 min
  6. Andrea Taylor (Boss 127) The Human Side of AI: Renter Experience, Data, and the Future of Multifamily

    11 FEB

    Andrea Taylor (Boss 127) The Human Side of AI: Renter Experience, Data, and the Future of Multifamily

    00:00 – Introduction by Evan Happel; guest Andrea Taylor introduced00:10 – Andrea’s background and experience in multifamily property management00:54 – Andrea’s journey: from early startups to founding Livsee01:47 – The decision to start a company and identifying industry problems03:23 – Parking challenges in multifamily properties; creative solutions05:20 – Partnerships with vendors and managing property issues07:16 – Music and motivation: Andrea’s favorite songs and film scores09:00 – Andrea’s caffeinated beverage of choice: matcha lattes10:16 – Deep dive into Andrea’s multifamily experience and transition to tech12:00 – The current state of the multifamily industry: supply, competition, and technology13:57 – The role of AI in property management and Livsee’s unique approach16:26 – Fundraising journey: challenges, rejections, and finding the right partners18:59 – How Livsee’s AI works: integrations, data models, and natural language processing21:13 – Incentivizing renters and leveraging data for better decision-making23:52 – Sentiment analysis and reporting for property managers27:02 – Early adopters, beta testing, and building with customer feedback29:59 – The importance of intentionality in AI and fair housing compliance33:06 – The renter lifecycle: nurturing leads, renewals, and move-outs36:00 – Opportunities for AI beyond leasing: maintenance, partnerships, and more40:05 – Andrea’s passion for film, screenwriting, and favorite movies43:00 – Closing thoughts, gratitude, and how to connect with the show #bosstalks*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

    55 min
  7. Christina Koski (Boss 126) Championing Growth & Giving Back: Leadership, Community, and the Power of Stepping Up

    4 FEB

    Christina Koski (Boss 126) Championing Growth & Giving Back: Leadership, Community, and the Power of Stepping Up

    [0:00] Introduction and Guest WelcomeHost Evan Happel introduces the show and welcomes guest Christina Koski.[0:30] Getting to Know Christina KoskiEvan shares how he met Christina and her background in the industry.[0:40] Board Membership and NetworkingDiscussion about joining the WMFHA board and Christina’s role at Security Properties.[1:48] Fun at Industry EventsStories from recent industry events, team building, and networking.[3:00] Rock Painting MemoriesChristina and Evan reminisce about a memorable rock painting activity at a retreat.[4:50] Parking Challenges and SolutionsChristina discusses parking issues in Seattle and creative solutions like stack parking and valet services.[8:20] Music Preferences and Playlist ContributionsChristina shares her favorite music and adds songs to the Boss Talks playlist.[10:04] Caffeinated Beverage ChoicesChristina and Evan talk about their go-to coffee orders and caffeine habits.[11:30] Christina's Career JourneyChristina describes her unique path into the multifamily industry, from security guard to regional director.[24:15] The Role of Champions in Personal GrowthChristina explains the difference between mentors and champions, and highlights key people who helped her grow.[25:45] Working with Tully ReerChristina shares lessons learned from working with Tully Reer at SPR.[26:20] Modeling Emotional ControlThe importance of emotional control in leadership and how Christina strives to model it.[28:06] Influence of Misty RowellHow Misty Rowell pushed Christina out of her comfort zone and the value of vulnerability.[29:42] Embracing Discomfort and GrowthThe importance of trying new things, public speaking, and personal development.[30:57] Financial Masterclass AnnouncementChristina announces an upcoming financial masterclass for property managers.[33:37] Understanding Real Estate ValueHow revenue changes impact the value of a property and the math behind real estate investments.[35:18] Parking Charges and Community ValueDiscussion about parking fees, community value, and covering development costs.[39:47] Volunteering and Community ServiceChristina’s passion for giving back, her award for community service, and involvement with local organizations.[45:31] Joining the Board and Career GrowthWhy Christina joined the WMFHA board and the benefits of industry involvement.[47:38] Mentorship and Leadership ProgramsChristina’s participation in mentorship programs and the value of peer support.[50:27] Show Wrap-UpFinal thoughts, how to be a guest on Boss Talks, and closing remarks. #bosstalks*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

    50 min
  8. Evan Omelia (Boss 125) Evan Squared: Marketing, Radio DJing, and Cat Dading—How to Stand Out in Multifamily Housing

    28 GEN

    Evan Omelia (Boss 125) Evan Squared: Marketing, Radio DJing, and Cat Dading—How to Stand Out in Multifamily Housing

    [0:00] Welcome to Boss TalksHost Evan introduces the show and today's guest, Evan Omelia.[0:15] Introducing Evan OmeliaDiscussion about the confusion of having two Evans in marketing and at WMFHA.[1:16] Community Boss OverviewBrief overview of Community Boss and its solutions.[1:40] The Evan ConfusionBanter about the rarity of the name Evan and the "multiverse of Evans."[2:29] Evan's Background and ExperiencesEvan O. shares his diverse background and how it shapes his perspective.[3:17] Trivia Time: How Many Evans?Fun trivia about the number of Evans in the association.[5:04] Parking Stories and TicketsEvan O. recounts his history with parking tickets and city living.[7:35] Music Preferences and EDMBoth Evans discuss their favorite music genres, go-to songs, and EDM artists.[11:09] Caffeine and Coca-Cola AddictionEvan O. talks about his Coca-Cola habit and caffeine preferences.[13:49] Journey into RadioEvan O. describes his path from college to working in radio and his roles on air.[21:39] The Origin of a NicknameHow "English Evan" became his radio persona.[21:55] Transitioning Between ShowsMoving between radio shows and evolving responsibilities.[22:36] Navigating Awkward Work RelationshipsWorking with colleagues who are also spouses and the challenges involved.[23:40] The Reality of Show BusinessInsights into the unique world of radio and show business.[26:23] The Importance of StorytellingLessons from radio that apply to marketing: the power of storytelling.[28:13] Innovative Marketing StrategiesHow Evan O. brings creativity and fun to association communications.[34:32] The Fitness JourneyEvan O.'s brief stint as a fitness trainer and his ongoing passion for fitness.[39:01] Life as a Cat DadStories about Evan O.'s cat, Isla, and the quirks of being a cat owner.[43:45] The Pet Industry ExperienceEvan (host) shares his background in the pet industry and pet owner culture.[44:25] Concluding Thoughts and Future PlansFinal reflections, gratitude, and a tease for future "Evan" episodes. #bosstalks*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

    46 min
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Descrizione

Boss Talks is a live conversation with professionals of the Multifamily Industry. We all have a story to tell, experience to share, and advice to give. The people in these talks are from different stages of their career, different companies (both vendors and property management), and have different passions to share.

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