293 episodi

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

Business War‪s‬ Wondery

    • Gestione
    • 4.9 • 19 valutazioni

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

    Late Night Wars | The Dawn of Tonight

    Late Night Wars | The Dawn of Tonight

    The late night saga begins in the uncharted wilderness of after-hours programming. In the early 1950s, an era when television broadcasting literally stops at 11:00 p.m., NBC dares to push the envelope with something called the Tonight Show. It works.

    It seems insane, but American audiences are ready to stay up--and advertisers are ready to spend big money to reach that audience. In the wake of Tonight’s success, CBS and ABC are left in the dust. But they’re determined to grab a slice of that valuable late night pie as the war begins for ownership of the midnight hour.

    Pre-order our new book The Art of Business Wars now before it is released on April 13.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors!

    Butcher Box - Right now, ButcherBox is offering new members ground beef for life. That’s TWO pounds of ground beef in every box for the life of their subscription. Just go to ButcherBox.com/BW.

    • 27 min
    Late Night Wars | The Stars Realign

    Late Night Wars | The Stars Realign

    The cutthroat evolution of late-night talk shows is a long and fierce battle for advertising riches, ratings and sheer egotistical triumph. It’s the early 1980s and NBC’s Tonight Show is the unbeatable standard in its class, and its long-time host Johnny Carson the indisputable god of late night.  

    Hosts David Letterman, Jay Leno and later Conan O’Brien all worship Carson. Each of them desperately covets the Tonight Show seat and will stop at nothing to get it. 

    As fickle audiences demand increasingly cutting-edge entertainment after dark, the fight to win late night will be redefined. And it will be ugly.

    Pre-order our new book The Art of Business Wars now before it is released on April 13.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors!

    Pitney Bowes - Go to pb.com/BW to access this special offer for a FREE 30-day trial PLUS a FREE 10-pound scale to get started.

    Sunday - Visit GETSUNDAY.COM/BW to get $20 off your custom lawn plan at checkout!

    • 33 min
    Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry

    Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry

    As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, socially conscious consumers. 

    For more on how they’re reshaping the landscape, we speak with Arabelle Sicardi, an industry strategist and trend forecaster for over a decade and author of the upcoming book The House of Beauty. Sicardi lays out what’s driving the shift and how a historically white industry aims to adapt to a new generation of consumers hungry for diversity.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors!

    Avalara - Learn more at Avalara.com/BW.

    Pitney Bowes - Go to pb.com/BW to access this special offer for a FREE 30-day trial PLUS a FREE 10-pound scale to get started.

    • 25 min
    Wondery Presents: Against The Odds

    Wondery Presents: Against The Odds

    In July 2018, 12 youth soccer players and their coach found themselves trapped 6 miles deep in a cave with no food or water and depleting oxygen. The rock formed maze became almost completely submerged as the water rose to levels nearly impossible for survival. There was no light and no way to communicate with the outside world. The first season of Wondery’s new original series Against the Odds takes you into the incredible events of when an adventurous group of teens found themselves fighting to save their lives, and the brave heroes that gave them their only chance at survival. With step by step recounts, experience for yourself what it was like to be in their shoes, and how they survived against the odds. Listen to Against the Odds at wondery.fm/ATO.

    • 6 min
    Estée Lauder vs L'Oréal | Lipstick Lockdown

    Estée Lauder vs L'Oréal | Lipstick Lockdown

    It’s 2007, and the L'Oréal founding family is thrust into the media spotlight when a scandal erupts. The daughter of Liliane Bettencourt, heiress to the company fortune, accuses a family friend of exploiting her mother’s dementia. But the ensuing investigation brings to light Bettencourt’s own unsavory dealings, putting L'Oréal’s future at risk. 

    Meanwhile, both L'Oréal and Estée Lauder attempt to mitigate lagging sales with more acquisitions. To choose their targets, they turn to Youtube, where influencers with millions of followers are becoming rainmakers for fledgling brands. But no one is prepared for how a pandemic will affect the beauty industry.

    Pre-order our new book The Art of Business Wars now before it is released on April 13.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors!

    ZipRecruiter - Try ZipRecruiter FOR FREE at ZipRecruiter.com/BW.

    • 26 min
    Estée Lauder vs L'Oréal | Buying Spree

    Estée Lauder vs L'Oréal | Buying Spree

    It’s 1991, and after the financial crash of 1987, Estée Lauder is looking for a new way to continue expanding without sinking millions of dollars and several years into developing a new brand. The answer lies in acquisitions, and they set their sights on two young, hip, buzzworthy companies: MAC and Bobbi Brown. 

    Meanwhile, determined to strengthen L'Oréal’s foothold in the American mass market, CEO Lindsay Owen-Jones takes a risk on flailing drug store brand Maybelline, convinced he can turn it into an industry juggernaut.

    Pre-order our new book The Art of Business Wars now before it is released on April 13.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors!

    Pitney Bowes - Go to pb.com/BW to access this special offer for a FREE 30-day trial PLUS a FREE 10- pound scale to get started.

    • 27 min

Recensioni dei clienti

4.9 su 5
19 valutazioni

19 valutazioni

papagngn ,

A great broadcast!

Very well done. A program to follow word by word

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