Revenue Remix - Inspiring Visionary Leaders

Summer Poletti
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B2B growth is messy. Not just at $5M ARR. At every stage, inside every kind of company, longer than anyone admits. (Even in the Fortune 500 space) Revenue Remix is where the operators who've lived it come to say what they actually think. Host Summer Poletti — 3x Founder, Fractional CRO and growth architect, and the person guests say made them think harder than any interviewer they've faced — pulls out the frameworks, the failures, and the steal-able moments most shows leave on the table. Every episode ends with something you can use before the next one drops. And guests all say they had fun in the process! WHAT WE COVER GTM strategy. Revenue architecture. Founder-led sales and what comes after. Pipeline that isn't built on hope. Sales and marketing alignment (the real kind). Customer success as a growth lever. Partnerships that actually produce referrals. Hiring before you're ready — and what breaks when you do. The messy handoff from scrappy to scalable. WHO YOU'LL HEAR FROM Founders at launch, in the thick of it, post-exit, and figuring out what's next. Fractional CMOs, CROs, and CFOs who see patterns across dozens of companies. VPs of Sales, Marketing, and Customer Success. GTM tool founders talking problems, not pitches. Emerging thought leaders saying things the establishment hasn't caught up to yet. THE FORMAT Deep-dive founder interviews. Multi-voice panels where operators who've never met figure out they've been solving the same problem from different angles. Bonus mini episodes when Summer has something to say and doesn't need a guest to say it. THE COMMUNITY Guests don't just appear and disappear. Panelists meet on this show and keep talking. People get introduced to someone they needed to know. If you've been looking for operators who think a little differently and actually lift each other up — you found them. Recognized by Feedspot as a Top Revenue Podcast 2025. New episodes every week on Apple Podcasts, Spotify, and YouTube. For guesting inquiries, see here.

  1. 7 H FA ·  CONTENUTI EXTRA

    Why B2B Deals Stall After AI Recommendations (And the 4 Conversations That Fix It)

    Getting cited by AI is cool. I still remember the first time Perplexity quoted me. It earned exactly $0. This is the bonus episode nobody asked for but everyone running a B2B revenue team needs to hear. We just wrapped a panel talking about what's working in 2026—AI citations, discovery, getting recommended by LLMs. All important. All necessary. But here's what nobody said out loud: citations don't convert. Discovery doesn't close deals. Recommendations don't onboard clients. There's no revenue without a system to convert, land, onboard, and retain. The real problem most scaling companies have: They're not short on content. They're short on content that does a specific job at a specific stage for a specific buyer having a specific challenge and feeling a specific way about it. It's a diagnostic problem before it's a production problem. Here's what I do instead: Four conversations in this exact order. 1. Sales first. They hear the same objections over and over. They know why deals stall, why prospects ghost after great demos, and what helped close the big ones. 2. Customer success second. They know what happens after the yes. The features clients don't expect to love. The use cases that emerge from real adoption. The things product never imagined. 3. Onboarding third. They hold the fears buyers never voice out loud. The technical concerns they don't want to raise. When buyers can see exactly what implementation looks like before they sign, deals move faster. 4. Marketing last. On purpose. I don't come with a list of assets to produce. I come with a set of problems to solve. What gets built: Objection-proofing contentNurture sequences mapped to the buyer journeyDeal room assetsContent with a specific job Why AI recommendations still aren't enough: Your buyer's main job isn't to buy your stuff. Your salesperson's main job is to sell it. The person who visits your website is your internal champion. A bot doesn't know what the finance leader is thinking. It can't send the right asset at the right moment to the right person. It can't arm the internal champion while they're fighting for budget. It can't revive a stalled deal. Real client example: Investor-backed SaaS company. Strong product. Demos landing well. Prospects impressed. Then radio silence. Marketing kept generating leads. Sales kept booking demos. Pipeline kept filling. Revenue didn't move. Before I recommended a single hire or new campaign, I had those four conversations. What I found: Buyers weren't saying no—they were saying "not yet"Customer success was sitting on proof prospects never sawBuyers were scared of implementation but wouldn't say it out loudPeople hadn't been contacted in 2+ years We built a content strategy to solve all of it. This isn't instead of discovery, citations, and AI recommendations. It's in addition. Discovery gets you found. Revenue systems get you paid. Citations are table stakes. Conversion is the game. Recommendations are wonderful—but they don't seal the deal, onboard the client, or retain them. In this market, when everything's in flux, a little bit of something you can count on is all we need. If this resonates, let's talk. Find me on LinkedIn or theriseofus.com.

    13 min

  2. 3 GG FA

    Content Marketing That Actually Converts: StoryBrand, AI Search & Zero-Budget Strategies

    Traditional inbound marketing isn't dead—but it's not working the way it used to. If you're running the same demand gen playbook from 2018 and wondering why pipeline is down, this episode breaks down what's actually changed and what's working now. I brought together three marketers tackling the same problem from different angles: Sean Parnell (StoryBrand & Blue Ocean certified) makes the case that clear positioning and messaging still win—even in an AI-first world. Dave Lee helps B2B companies get shortlisted when buyers ask their LLM for recommendations instead of Googling vendors. Gaurav Verma is running a zero-budget experiment where three content marketers are beating six inbound SDRs on pipeline. 0What we cover: Why AI changed buyer behavior (and why that matters more than AI overviews stealing your traffic)The fatal flaw with gated content in 2025: if your best stuff is behind a form, AI can't find it—and neither can your buyersHow to build topical authority when you don't have a content team or budgetWhy "voice of the customer" language matters more now than ever (hint: buyers talk to AI like humans, not like marketers)The content that actually drives pipeline: case studies, comparisons, guides that aren't gated, and content that answers buyer objectionsHow to structure your website so AI can actually read it (spoiler: it doesn't index your site like Google—it reads it like a person)Why your biggest competitor isn't another vendor—it's buyers doing nothingThe "cost of doing nothing" calculator that works better than ROI calculatorsWikipedia pages, press releases, and whether "LLM poisoning" actually works (spoiler: don't do that) Key takeaway: Inbound still works, but the volume is lower and the quality is higher. Buyers are coming in later in the journey, more informed, and ready to move faster. Your job is to make sure AI finds you when they ask "who's the best." If you're a founder, CMO, or revenue leader trying to figure out what actually drives pipeline in 2025, this is the conversation you need to hear. Featured Guests: Sean Parnell – StoryBrand & Blue Ocean certified marketing strategist Dave Lee – AI search optimization expert, former HubSpot agency owner Gaurav Verma – Running zero-budget content experiments that beat traditional outbound Mentioned in this episode: Otterly.ai (LLM search prompt monitoring)Bing Webmaster Tools (grounding queries for AI search)"They Ask You Answer" (book)BLUF framework (Bottom Line Up Front)G2, TrustPilot, Azure Marketplace (review platforms AI trusts)EIN Presswire (affordable press release distribution)Want more insights on building predictable revenue without wasting money on strategies that don't fit your business? Subscribe to Revenue Remix and follow Summer on LinkedIn for frameworks, hot takes, and the occasional spicy panel where marketers actually disagree.

    38 min

  3. 6 APR

    Modern GTM in a Box: AI Search, Data Quality, Sales Intelligence & Dynamic Content

    The tools that got you to $5M won't get you to $20M. Buyer behavior shifted. ChatGPT replaced Google. Your website became backend infrastructure for LLMs. Data tools can't keep up with 18-month job changes. And your sales stack is analyzing transcripts while missing the actual buying signals. This is the Revenue Remix version of demo day—but this isn't about pitching. Summer is a GTM systems nerd, and wanted to talk to 4 founders solving problems most SaaS companies don't even know they have yet. What you'll learn: Why AI can't find you (and how to fix your visibility in LLM search)How to create sales-ready landing pages in minutes using voice notes and brand assetsWhy your B2B data decays the minute you upload it to your CRMWhat sales intelligence tools miss when they only analyze transcripts The pattern: Traditional GTM tools were built for 2019 playbooks. These founders saw gaps the big platforms aren't solving—and built something new. 00:00 - Intro: Why I'm breaking my "no selling" rule 02:14 - Steve Krull (Be Found Online): Why AI can't find you + the shift from 10 blue links to conversational search 09:19 - Toni Hopponen (Landing Rabbit): Create brand-aligned landing pages using voice notes instead of copying old templates 18:28 - Saumya Bhatnagar (Involve.ai ): Why ZoomInfo took 5 years to update Summer's job + how agents fix data decay in real-time 29:07 - Trent Ballard (SalesEQ): Why Gong analyzes the wrong data + how video/audio analysis detects buyer sentiment (not just transcripts) 34:47 - The Ecosystem Reveal: How these 4 tools stack to create a modern GTM engine 40:03 - Lightning Round CONNECT WITH THE FOUNDERS:Steve Krull - Be Found Online (AIQ) AI visibility assessments for high-consideration brands 🔗 LinkedIn 🌐 Website Toni Hopponen - LandingRabbit AI-powered landing page builder that uses your brand assets + voice notes 🔗 LinkedIn 🌐 Website Saumya Bhatnagar - Involve.ai Deep agents for real-time data quality + automated sales workflows 🔗 LinkedIn 🌐 Website Trent Ballard - SalesEQ Sales intelligence that analyzes video, audio, and transcripts 🔗 LinkedIn 🌐 Website If you're running GTM at a growth-stage company and something feels stuck—revenue plateaued, teams pointing fingers, tools not solving the actual problems—that's what Summer's diagnostic uncovers. Linkedin theriseofus.com

    45 min

  4. 2 APR ·  CONTENUTI EXTRA

    Why Sales and Marketing Fight: The DISC Framework Nobody Talks About

    Your sales team says marketing's leads are garbage. Marketing says sales never uses what they build. Meanwhile, everyone's working hard and nothing's landing. Before you fix the KPIs or rebuild the org chart — have you considered that your D and your S just don't speak the same language? In this bonus episode, Summer breaks down DISC — the communication and decision-making framework she brings to every client engagement — and explains why it's the missing piece in every alignment conversation she's been having lately on Revenue Remix. This one connects directly to the alignment series. If you haven't listened yet, they're right below this bonus episode. In this episode: What DISC actually is and why it matters for revenue teamsWhy sales and finance accidentally railroad each other (and nobody means to)How to spot communication styles in a room without a formal assessmentThe one thing Summer learned the hard way that changed how she works with clients Your one stealable moment: When sales and marketing fight, it might not be a lead quality problem. It might be a D talking to an S with no translation layer between them. → Free assessments exist. Start there. If you need a coach to make sure your leadership team works through it — that's work Summer does inside her engagements. Start with a diagnostic here. It's never just a sales problem. It's never just a marketing problem. It's a revenue architecture problem — and it starts with understanding how your people think.

    12 min

  5. 30 MAR

    Toxic Culture = Tanking Pipeline: What Finance & HR See That You Don't

    Toxic Culture = Tanking Pipeline: What Finance & HR See That You Don't, Alignment Part 2.5 Your GTM strategy can be perfect on paper and still fail. Not because of your market. Not because of your product. Because of what's happening underneath — in the culture, in the budget conversations, and in the silence between your executive team. This is Part 2.5 of the alignment series. If you missed Part 1, start there first, it's the episode right underneath this one. Summer is joined again by Valerie Martin, financial operations expert who builds the systems that turn "we're aligned" into numbers you can actually see on your P&L, and Raven Page, change management consultant who works the people side — because culture is where your perfect alignment strategy goes to die. In this episode: What a fear culture actually looks like (and why executives are usually the last to see it)Why budget conversations become territory battles instead of trade-off conversationsWhat happens when visionary founders chase too many ideas — and who really pays for itWhy change initiatives die after launch and what follow-through actually looks likeWhat the individual contributor can do when leadership won't fix it Connect with the guests: Raven PageValerie Martin If you're listening to this and recognizing your own organization — the infighting, the bloated pipeline, the teams that won't talk to each other — that's not a people problem. That's a revenue architecture problem, and it shows up in your numbers before most leaders are willing to admit it. That's exactly what Summer's diagnostic uncovers. Not a generic deck. A custom diagnosis of why revenue is stuck and what leadership needs to own to fix it. → Curious if this is your problem? DM Summer on LinkedIn or visit theriseofus.com Subscribe so you don't miss the insider "Too Spicy for Public" clip — your sales team is lying about pipeline, and it's not their fault.

    25 min

  6. 23 MAR

    Your Finance Team Doesn't Trust Your Pipeline. Here's Why They're Right.

    What happens when your executives swear everything is aligned — but everyone else knows it’s not? This is Part 2 of the Revenue Remix alignment series. In Part 1, we tackled go-to-market alignment across sales, marketing, and customer success — and pushed the conversation into back-office alignment with finance, HR, and service delivery. But when I was editing, I realized we hadn’t gone deep enough on what lives underneath alignment: the culture and the numbers that either make it real or expose it as theater. So I brought back two people who see this mess up close. Valerie Martin is a COO who builds the operational systems that turn “we’re totally aligned” into numbers you can actually track on a P&L. Raven Page is a Change Management Consultant who deals with the people side — because culture is where your perfectly designed alignment strategy goes to die. In this episode, we dig into: Where to actually look when leadership claims everything is fine (hint: first-line managers and people business partners)How the forecast call doubles as a diagnostic — and what it reveals about whether your org is truly aligned or just performing alignmentWhy sales and finance don’t speak the same language about pipeline — and the cost of that disconnectWhy the biggest financial cost of misalignment isn’t missed targets — it’s trustHow fear-based cultures kill accountability, and what that costs you in attrition and execution speedThe difference between transparency that builds trust and transparency that causes chaos Part 3 is already scheduled. There was too much to cover. If you’ve been watching revenue plateau and can’t figure out if the problem is strategy, systems, or something else entirely — this is the episode for you. Part 1: Your Revenue Plateau Isn’t Pipeline — It’s Misalignment Inside Your Go-To-Market Team Connect with Valerie Martin on LinkedIn Connect with Raven Page on LinkedIn Summer Poletti is a Fractional CRO and the founder of Rise of Us. She works with growth-stage B2B SaaS and fintech companies ($2M–$30M ARR) whose revenue has stalled. Learn more at theriseofus.com.

    39 min

  7. 16 MAR

    Sales Onboarding That Actually Works (and Doesn’t Waste 90+ Days)

    Hiring the “right” salesperson is hard enough. Watching them flail through a vague onboarding, burn 3–6 months, and then wondering if you made a bad hire? That’s brutal. In this solo episode of Revenue Remix, Summer breaks down why most sales onboarding quietly fails—and what to put in place instead so your next rep ramps faster, feels supported, and actually contributes to pipeline (without magical thinking about a 30-day close in a 6-month sales cycle). You’ll hear: Why your anxiety about sales hiring is valid And why “they’re not closing yet, must be the wrong rep” is often an onboarding problem, not just a hiring problem.The hidden ways traditional onboarding sets reps up to failCompany-centric training instead of customer-centricData dumps with no real-world practiceNo clear ICP, messaging, or competitive positioningOnboarding that stops after week one while the real selling hasn’t even startedA practical, structured ramp-up plan (beyond ‘hit quota by month 3’) How to build realistic 30/60/90 (and beyond) milestones that reflect your actual B2B sales cycle—so you’re not expecting deals before it’s mathematically possible.Mentoring, shadowing & cross-training that actually help Why pairing new reps with top performers, letting them see good (and bad) calls, and having them shadow CS/implementation/marketing shortens the “WTF is going on here?” phase.How to use metrics without turning into a spreadsheet tyrant The small, activity-based success signals (meetings booked, pipeline built, deal stages hit) that tell you early if someone’s on track—long before full quota kicks in.Ongoing coaching vs. one-and-done training week What weekly deal reviews, 1:1s, and continuous learning should look like in the first 90–180 days so your rep isn’t quietly drowning while you assume they’re fine.Equipping reps with real sales enablement—not just a login How to align sales and marketing so your new hire knows what content exists, when to use it, and how to provide feedback when prospects consistently ask for something that doesn’t exist (yet).Teaching new reps to tap referrals & partners (beyond “use your network”) Simple, repeatable ways to build referral habits and partner motions into onboarding so they’re not relying on cold outbound alone. If you’ve ever: Let go of a rep at 90 days and later wondered if they ever had a real shotFelt nervous hiring sales because the last one “didn’t work out”Or suspected your onboarding might just be “HR paperwork + product firehose”…this episode will give you a clear, grounded blueprint for fixing it. 📌 Need help pressure-testing your current onboarding? Check out Rise of Us to learn more.

    23 min

  8. 9 MAR

    Zombie GTM: Old-School Sales & Marketing Moves for the AI-Driven Buyer

    If you’re still quietly running the 2021 GTM playbook, you’re probably already feeling it: inbound isn’t hitting like it used to, cold outbound is mostly noise, and AI-made content is flooding every channel. In this “zombie tactics” panel, Summer sits down with fractional CMO Rachel Johnson and independent marketing consultant David Lee to ask a simple question: If modern playbooks are stalling, which old-school moves are actually worth bringing back from the dead? Together, they dig into why the 2021 demand gen machine is breaking down—and which “zombie” tactics still work in an AI-driven, low-trust world. In this episode, you’ll hear:Why the 2021 playbook is dead (or at least undead) How AI, bot traffic, ad fatigue, and search changes have quietly kneecapped classic inbound, content treadmills, and Apollo-style cold outbound.The end of churn-and-burn content Rachel breaks down why high-volume “just ship it” content stopped moving pipeline—especially for companies going upmarket—and what she funds instead.“Stop blogging” (kinda): what Dave actually means Dave explains why blogging for traffic is a losing game now, and how to repurpose thought leadership in ways that still get you discovered and recommended by AI tools and buyers.Zombie tactic #1: in-person networking & relationship selling Why relying on “lead gen” alone is a trap for smaller companies, and how to treat coffee chats, local events, and real-life networking as a core GTM channel again—not a nice-to-have.Zombie tactic #2: smart, ABM-style direct mail Rachel walks through modern direct mail that actually works:Why you don’t blast 5,000 cheap trinketsHow to use small, high-intent account lists instead of spray-and-prayWhere in the funnel direct mail performs best (hint: not top-of-funnel)How to pair it with SDR cadences, landing pages, and nurture—not random acts of giftingZombie tactic #3: modern PR as narrative control (not vanity logos) How to think about PR as a way to shape the story in your category, build trust signals AI and buyers can see, and become a go-to source for journalists instead of begging for “features.”Why none of this works if sales and marketing are still operating on separate goals, separate metrics, and separate realities—and how these “zombie” tactics naturally force tighter alignment.This episode is for you if:You lead sales, marketing, revenue, or GTM and know your old demand gen channels are slowing downYou’re tired of vanity metrics and want activity that ties directly to revenue and real opportunitiesYou suspect “just do more content / more emails / more ads” is not the answer anymoreYou’re curious how to blend AI-era tactics with pre-2010 moves in a way that feels modern, not cringeyGuests Rachel Johnson – Fractional CMO helping early-stage companies go from no revenue to revenue with sharp, buyer-centric GTM.David Lee – Independent marketing consultant and former HubSpot agency owner who now helps teams adapt to the AI-driven buyer.You’ll walk away with concrete ideas you can test immediately—and a permission slip to finally kill a few tactics that should’ve stayed buried.

    39 min
Elenco completo (94)

Descrizione

B2B growth is messy. Not just at $5M ARR. At every stage, inside every kind of company, longer than anyone admits. (Even in the Fortune 500 space) Revenue Remix is where the operators who've lived it come to say what they actually think. Host Summer Poletti — 3x Founder, Fractional CRO and growth architect, and the person guests say made them think harder than any interviewer they've faced — pulls out the frameworks, the failures, and the steal-able moments most shows leave on the table. Every episode ends with something you can use before the next one drops. And guests all say they had fun in the process! WHAT WE COVER GTM strategy. Revenue architecture. Founder-led sales and what comes after. Pipeline that isn't built on hope. Sales and marketing alignment (the real kind). Customer success as a growth lever. Partnerships that actually produce referrals. Hiring before you're ready — and what breaks when you do. The messy handoff from scrappy to scalable. WHO YOU'LL HEAR FROM Founders at launch, in the thick of it, post-exit, and figuring out what's next. Fractional CMOs, CROs, and CFOs who see patterns across dozens of companies. VPs of Sales, Marketing, and Customer Success. GTM tool founders talking problems, not pitches. Emerging thought leaders saying things the establishment hasn't caught up to yet. THE FORMAT Deep-dive founder interviews. Multi-voice panels where operators who've never met figure out they've been solving the same problem from different angles. Bonus mini episodes when Summer has something to say and doesn't need a guest to say it. THE COMMUNITY Guests don't just appear and disappear. Panelists meet on this show and keep talking. People get introduced to someone they needed to know. If you've been looking for operators who think a little differently and actually lift each other up — you found them. Recognized by Feedspot as a Top Revenue Podcast 2025. New episodes every week on Apple Podcasts, Spotify, and YouTube. For guesting inquiries, see here.

Informazioni

  • Creatore
    Summer Poletti
  • Anni di attività
    2024 - 2026
  • Puntate
    94
  • Classificazione
    Contenuti espliciti
  • Copyright
    © 2026 Summer Poletti