Daybreak The Ken

Nearly half of India’s 200 million workforce that is over the age of 45 suddenly has the sword of an involuntary retirement hanging over their heads. These are loyal employees from sectors like pharma, retail, manufacturing, and banking who are dealing with shorter career spans but for whom retirement is not a voluntary choice.
Those aged between 40-60 years are facing long periods of joblessness after quitting or losing a job. But finding a job has become increasingly difficult for them and it is leading to a lot of stress and financial issues. 

In a nutshell, their career span has shortened from more than 40 years to just 20 or 25 years. 

Why is this happening?
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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

In the last decade or so, French retailer Decathlon has managed to completely change how most of us shop for anything sports and fitness related. 
It replaced mom and pop sports stores by becoming a one-stop shops for all things sports and fitness related. Cult.Fit wants to pull off just that with the help of its in-house athleisure and fitness equipment brand, Cult.sport.
But it doesn’t help that it’s been a pretty rocky ride for Cult.Sport this far. The brand hasn’t really taken off the way Cult had hoped. 
So with its heart set on an IPO, is Cult’s retail project a good idea? Or could it just end up being a distraction?
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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

More people switching to Electric Vehicles (EVs) is not just great for our environment, it's great for hackers too. As EVs become more popular, hackers are constantly looking for opportunities to exploit the widening network of digitally connected vehicles. Between 2018 to 2021, incidents related to breach of cybersecurity in the auto industry rose by more than 200%. And it is only going to get worse in the coming years.
In India though, it is not much of a concern yet due to the low penetration of EVs so far. But it won’t remain that way for long without proper safeguards in place.
The Digital Personal Data Protection (DPDP) Act 2023 is a step in the right direction, but it is not enough.
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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

A damning investigative report about Swiggy recently revealed how the foodtech giant has been depriving its delivery workers of their health insurance coverage if their ratings fall. 
It comes at a time when the company is prepping to make its stock market debut to raise more than a billion dollars. Earlier this week, Swiggy  also got the official green flag for the IPO from its shareholders.

But so far, only its food delivery business is profitable. So now, the company is running on overdrive to hit profitability before it goes public. 
And Swiggy employees are bearing the brunt. 
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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

A few weeks ago, retail chemists got together to draw BJP's president JP Nadda's attention to the dangers of e-pharmacies. AICOD urged BJP to promise to include this ban in their election manifesto, along with a ban on discount advertising. They said e-pharmacies should be done away with nationwide to protect public health and prevent drug abuse among the youth.
However, this isn't the first time that offline chemists have approached the government to express their woes against e-pharmacies. In fact, they have been lobbying so hard for that the government was forced to shelf the much-required policy on the online sale of drugs saying the matter was "sensitive."
But e-pharmacies aren't taking this lying down either. What can bring an end to this long-drawn battle?
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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

When you think of the average unicorn-status startup, PocketFM — a homegrown audio streaming platform — is somewhat of an anomaly. Its main claim to fame? Very dramatic, borderline NSFW Hindi fiction audio series’. 

Its content can best be described as ‘masala’ entertainment. And yet, millions of listeners tune in every day to listen to stories like ‘I love you monster’, or ‘Karan Arjun reloaded’, or ‘Millionaire Ghar Jamaai’. While all this may not be your cup of tea, it has really worked for PocketFM. So much so that the company is now just inches away from a $1 billion valuation. 

Ever since it was launched in 2018, PocketFM has taken some pretty risky business decisions. Like in late 2021, when it decided to enter the US market. 

But even though most of its big, bold bets paid off overseas, there is one thing PocketFM has been struggling to do. And you’ll surprised to hear this: Despite such an enviable user base, and investors buzzing around it, in India, PocketFM is struggling to get users to actually pay for its content.
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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.