Dirt and All

Ambrosia Industrial
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Dirt and All is an independent industrial media platform documenting how real businesses are built, grown, and sustained across mining, civil construction, earthmoving, and industrial services. We feature long-form, unscripted conversations with founders, operators, and leaders across Australian heavy industry.

  1. Dirt and All: E24 – Adrian Pope: From One Service Ute to a Global Mining Group

    21 APR

    Dirt and All: E24 – Adrian Pope: From One Service Ute to a Global Mining Group

    In Episode 24 of Dirt and All, we sit down with Adrian Pope, CEO of Apeiron Corporation. From a one man service ute in Mt Isa to building a globally focused, innovation led mining services group, Adrian walks us through the evolution of Apeiron and the mindset behind it. We cover the growth of the group, how each business unit has been built with intent, and the role of product development, engineering capability and global relationships in scaling the business. We also dive into Adrian’s approach to leadership, decision making, and how he continues to push into new markets while maintaining control across multiple divisions. This is a conversation about long term thinking, backing your ideas, and building something that can compete beyond Australia. Apeiron Corporation Website: https://www.apeironcorp.com/ LinkedIn: https://www.linkedin.com/company/apeiron-corporation/ Ryan Foster is the Managing Director of Ambrosia Industrial, an industry specialised marketing agency. Ambrosia Industrial Instagram: https://www.instagram.com/ambrosiaindustrial/ LinkedIn: https://au.linkedin.com/company/ambrosia-industrial Facebook: https://www.facebook.com/ambrosiaindustrial/ Website: https://www.ambrosiaindustrial.com.au/ Dirt and All is produced at Ambrosia Studio on the Gold Coast. https://www.ambrosiastudio.au/ Dirt and All is an independent media platform focused on telling the stories of the people, businesses and operators behind heavy industry. The show is made possible by the support of our commercial and segment partners. Capital Equipment Sales is a commercial partner of Dirt and All. Supplying high quality used earthmoving equipment to contractors and operators across Australia, Capital Equipment Sales delivers machines that are ready for work from day one. Website: https://capitalequipmentsales.com/ Instagram: https://www.instagram.com/capitalequipmentsales/ Facebook: https://www.facebook.com/capitalequipmentsales/ McGregor Finance Group is a segment sponsor of Dirt and All, supporting the Heavy Business segment. McGregor Finance Group provides tailored finance solutions to operators and businesses across the civil and earthmoving sectors, supporting growth through practical, experience backed lending. Website: https://mcgregorfinance.com.au/ LinkedIn: https://www.linkedin.com/company/mcgregor-finance-group/ Instagram: https://www.instagram.com/mcgregorfinance/ Facebook: https://www.facebook.com/mcgregorfinance/ The Fleet Office is a segment sponsor of Dirt and All, supporting the Tech Talk segment. The Fleet Office provides fleet management systems and technology solutions designed to improve visibility, utilisation and control across heavy equipment operations. Website: https://www.thefleetoffice.com/ LinkedIn: https://www.linkedin.com/company/the-fleet-office/ Instagram: https://www.instagram.com/thefleetoffice/ Facebook: https://www.facebook.com/thefleetoffice/ To align your brand with Dirt and All and reach operators, contractors and decision makers across the civil and mining industries, visit https://dirtandall.com/ to explore partnership opportunities.

    1h 42m
  2. Dirt and All: E23 - Tom Campbell. Final Trim Excavations.

    17 MAR

    Dirt and All: E23 - Tom Campbell. Final Trim Excavations.

    In Episode 23 of Dirt and All, we catch up with Tom Campbell, Managing Director of Final Trim Excavations. Tom has built Final Trim Excavations into one of the most recognisable specialist excavation businesses in Australia, known for high quality work, immaculate machines, and a strong presence both on site and online. We talk about how the business has grown over more than two decades, Tom’s focus on machine customisation, and why building equipment that reflects pride in the job has become a defining part of the Final Trim brand, along with the role WesTrac has played in supporting that growth. We also discuss how social media has become a powerful tool for construction businesses, helping Tom showcase his work, build a following, and attract opportunities that simply did not exist twenty years ago. Along the way, Tom also speaks candidly about the pressures that come with running a business and why having honest conversations about mental health matters in this industry. Learn more about Final Trim Excavations: Website: https://www.finaltrimexcavations.com.au/ Instagram: https://www.instagram.com/final_trim_excavations/ Facebook: https://www.facebook.com/p/Final-Trim-Excavations-100041169942327/ Ryan Foster is the Host of Dirt and All, and Managing Director of Ambrosia Industrial, an industry specialised marketing agency: Instagram: https://www.instagram.com/ambrosiaindustrial/ LinkedIn: https://www.linkedin.com/in/ryan-foster-6197144a/ Website: https://www.ambrosiaindustrial.com.au/ Buddhi Edirisuriya is a Sales Representative at WesTrac and co host of this episode. Website: https://www.westrac.com.au/ LinkedIn: https://www.linkedin.com/company/westrac/ Instagram: https://www.instagram.com/westrac/ Facebook: https://www.facebook.com/WesTracAustralia/ Dirt and All is produced at Ambrosia Studio on the Gold Coast. https://www.ambrosiastudio.au/ Capital Equipment Sales is a commercial partner of Dirt and All. Supplying high quality used earthmoving equipment to contractors and operators across Australia, Capital Equipment Sales delivers machines that are ready for work from day one. Website: https://capitalequipmentsales.com/ Instagram: https://www.instagram.com/capitalequipmentsales/ Facebook: https://www.facebook.com/capitalequipmentsales/ McGregor Finance Group is a segment sponsor of Dirt and All, supporting the Heavy Business segment. McGregor Finance Group provides tailored finance solutions to operators and businesses across the civil and earthmoving sectors, supporting growth through practical, experience backed lending. Website: https://mcgregorfinance.com.au/ LinkedIn: https://www.linkedin.com/company/mcgregor-finance-group/ Instagram: https://www.instagram.com/mcgregorfinance/

    1h 28m
  3. Dirt and All: E22 - Caterpillar Global Operator Challenge Finalists Tim Lamb and Shane Poole.

    16 FEB

    Dirt and All: E22 - Caterpillar Global Operator Challenge Finalists Tim Lamb and Shane Poole.

    In Episode 22 of Dirt and All, we sit down with Caterpillar Global Operator Challenge finalists Tim Lamb from Daracon and Shane Poole from Diamond Excavators in Queensland. With ConExpo 2026 in Las Vegas just weeks away, this episode captures the build up, pressure, and anticipation leading into the world finals. Tim is representing WesTrac, while Shane is flying the flag for Hastings Deering, and both share what it takes to make it through the regional and national rounds to earn a place on the global stage. We talk preparation, mindset, and what the Global Operator Challenge actually tests in the real world, from machine control and precision through to decision making under pressure. Tim and Shane give an honest look at how they train, how they handle competition, and what it means to represent their companies and dealer networks on an international stage. This episode is a lead in to ConExpo 2026 and a rare look at the operators behind the machines, the nerves before the lights go on, and the pride that comes with wearing your colours on the world stage. WesTrac Website: https://www.westrac.com.au/ LinkedIn: https://www.linkedin.com/company/westrac/ Instagram: https://www.instagram.com/westrac/ Facebook: https://www.facebook.com/WesTracAustralia/ Hastings Deering Website: https://www.hastingsdeering.com.au/ LinkedIn: https://www.linkedin.com/company/hastings-deering/ Instagram: https://www.instagram.com/hastingsdeering/ Facebook: https://www.facebook.com/HastingsDeering Buddhi Edirisuriya is a Sales Representative at WesTrac and co host of this episode. Ryan Foster is the Managing Director of Ambrosia Industrial, an industry specialised marketing agency. You can follow Ryan on Instagram or LinkedIn. Instagram: https://www.instagram.com/ambrosiaindustrial/ LinkedIn: https://www.linkedin.com/in/ryan-foster-6197144a/ Website: https://www.ambrosiaindustrial.com.au/ Dirt and All is produced at Ambrosia Studio on the Gold Coast. https://www.ambrosiastudio.au Capital Equipment Sales is a commercial partner of Dirt and All. Supplying high quality used earthmoving equipment to contractors and operators across Australia, Capital Equipment Sales delivers machines that are ready for work from day one. Website: https://capitalequipmentsales.com/ Instagram: https://www.instagram.com/capitalequipmentsales/ Facebook: https://www.facebook.com/capitalequipmentsales/ McGregor Finance Group is a segment sponsor of Dirt and All, supporting the Heavy Business segment. McGregor Finance Group provides tailored finance solutions to operators and businesses across the civil and earthmoving sectors, supporting growth through practical, experience backed lending. Website: https://mcgregorfinance.com.au/ LinkedIn: https://www.linkedin.com/company/mcgregor-finance-group/ Instagram: https://www.instagram.com/mcgregorfinance/

    1h 22m
  4. Dirt and All: E21 - Adrian Howard. Leading WesTrac With People and Productivity

    16/12/2025

    Dirt and All: E21 - Adrian Howard. Leading WesTrac With People and Productivity

    In Episode 21 of Dirt and All, we sit down with Adrian Howard, Chief Executive NSW and ACT at WesTrac. We talk about the scale of WesTrac across New South Wales and the ACT, what it takes to support customers across mining, construction and the wider building products market, and why the business stays focused on one thing: successful customers. Adrian walks through his own path into heavy industry leadership, from Newcastle to steel manufacturing and the waterfront, before joining WesTrac after a visit to the Tomago facility that pulled him straight back into the world of yellow iron. We also get into apprenticeships and training, the role of fitter machinists, and why work ethic still sets people apart. We then go deeper on where the industry is heading, including condition monitoring, productivity, and how AI is already changing diagnostics and work instructions. Adrian also shares what he sees coming next with remote operation and autonomy, and what that could mean for contractors and mine sites over the next decade. WesTrac Website: https://www.westrac.com.au/ LinkedIn: https://www.linkedin.com/company/westrac/ Instagram: https://www.instagram.com/westrac/ Facebook: https://www.facebook.com/WesTracAustralia/ Ben Woods is the Global Sales and Acquisitions Manager of DGI Trading, a leading international mining component and equipment dealer. Ben Woods Instagram: https://www.instagram.com/ben_woods77/ LinkedIn: https://www.linkedin.com/in/ben-woods-33867035/ Website: https://www.dgitrading.com/ Ryan Foster is the Managing Director of Ambrosia Industrial, an industry specialised marketing agency. Ryan Foster Instagram: https://www.instagram.com/ambrosiaindustrial/ LinkedIn: https://www.linkedin.com/in/ryan-foster-6197144a/ Website: https://www.ambrosiaindustrial.com.au/

    1h 7m
  5. Dirt and All: E20 - Borger Cranes: How a Family Business Took Over The Sky.

    27/10/2025

    Dirt and All: E20 - Borger Cranes: How a Family Business Took Over The Sky.

    In Episode 20 of Dirt and All, we sit down with Jon, Shawn, and Nathan Borger from Borger Cranes - one of Australia’s largest and most respected crane companies. Borger Cranes is a family name that’s become synonymous with capability, culture, and scale in Australian lifting. In Episode 20 of Dirt and All, we sit down with Jon, Shawn, and Nathan Borger to unpack the 40-year story of one of the country’s largest privately owned crane companies - from humble beginnings in Kempsey to a national operation. From Jon’s early days as a teenage builder’s labourer in Sydney to founding the business with a single crane in 1980, the Borger story is a true Australian family success. We cover how a small operation built on hard work and grit evolved into a national powerhouse with close to a thousand employees, spanning Sydney, Newcastle, Brisbane, the Sunshine Coast, and beyond. Shawn and Nathan reflect on what it’s like working alongside family, building a team where mates become leaders, and why the next generation of operators, riggers, and family coming through the business keep the Borger legacy alive. You can follow Borger Cranes on Instagram, Facebook, and LinkedIn. Instagram: https://www.instagram.com/borgercranes Facebook: https://www.facebook.com/borgercranes LinkedIn: https://www.linkedin.com/company/borger-cranes Website: https://www.borgercranes.com Ben Woods is the Global Sales and Acquisitions Manager of DGI Trading, a leading international mining component and equipment dealer. You can follow Ben on Instagram or LinkedIn. Instagram: https://www.instagram.com/ben_woods77 LinkedIn: https://www.linkedin.com/in/ben-woods-33867035 Website: https://www.dgitrading.com Ryan Foster is the Managing Director of Ambrosia Industrial, an industry-specialised marketing agency. You can follow Ryan on Instagram or LinkedIn. Instagram: https://www.instagram.com/ambrosiaindustrial LinkedIn: https://www.linkedin.com/in/ryan-foster-6197144a Website: https://www.ambrosiaindustrial.com.au

    1h 58m
  6. Dirt and All: E19 - Stephen Keir. Akubra: An Australian Icon.

    16/09/2025

    Dirt and All: E19 - Stephen Keir. Akubra: An Australian Icon.

    In Episode 19 of Dirt and All, we sit down with Stephen Keir from Akubra for a rare look inside one of Australia’s most recognisable brands and its deep roots in Kempsey. Stephen shares the real story behind Akubra’s move from Sydney in the 1970s, how a handful of original staff helped train a new regional workforce, and why the business persisted through a tough first decade. We talk manufacturing in Australia, supplying the Australian Army, machinery that has been running for decades, and the lessons that come with five generations of family leadership. We cover the cultural moments that turbocharged demand, the rise of online sales after COVID, the sale to Tattarang and its investment in Kempsey, plans for tours and a museum, and the importance of skills, apprenticeships, and real factory work. You can learn more about Akubra here: https://www.akubra.com.au/ Instagram: https://www.instagram.com/akubra Facebook: https://www.facebook.com/AkubraHats Ben Woods is the Global Sales and Acquisitions Manager of DGI Trading, a leading international mining component and equipment dealer. Follow Ben on Instagram or LinkedIn: Instagram: https://www.instagram.com/ben_woods77 LinkedIn: https://www.linkedin.com/in/ben-woods-33867035 Website: https://www.dgitrading.com Ryan Foster is the Managing Director of Ambrosia Industrial, an industry specialised marketing agency. Follow Ryan on Instagram or LinkedIn: Instagram: https://www.instagram.com/ambrosiaindustrial LinkedIn: https://www.linkedin.com/in/ryan-foster-6197144a Website: https://www.ambrosiaindustrial.com.au

    1h 6m
  7. Dirt and All: E18 – Andy Divall. Regional Growth Through Smarter Diversification

    19/08/2025

    Dirt and All: E18 – Andy Divall. Regional Growth Through Smarter Diversification

    In Episode 18 of Dirt and All, we sit down with Andy Divall, co-founder of Divall’s Earthmoving and Bulk Haulage, for a deep dive into the family business that’s become a cornerstone of civil construction in southern New South Wales. From growing up on a potato farm to running a multi-entity group employing over 350 people, Andy shares the evolution of the Divall’s brand over more than four decades. We talk about how the business started with a loader, a notepad, and a quarry on a rough patch of dirt — and grew into a diversified group spanning quarries, bulk haulage, rail, concrete, and conservation works. Andy explains how they’ve built one of the most stable workforces in the region, why he’s pushing hard into EVs and sustainability, and how the business is managing growth through the next generation of the family. We cover everything from quarry operations to TruckSafe, rail accreditation, major infrastructure projects, workforce development, and what it really takes to build a values-based business that lasts. You can learn more about Divall’s here: https://www.divalls.com.au/ https://www.instagram.com/divalls_earthmoving/ https://www.linkedin.com/company/divall-s-earthmoving-&-bulk-haulage/ Ben Woods is the Global Sales and Acquisitions Manager of DGI Trading, a leading international mining component and equipment dealer. Follow Ben on Instagram or LinkedIn: https://www.instagram.com/ben_woods77/ https://www.linkedin.com/in/ben-woods-33867035/ www.dgitrading.com Ryan Foster is the Managing Director of Ambrosia Industrial, an industry specialised marketing agency. Follow Ryan on Instagram or LinkedIn: https://www.instagram.com/ambrosiaindustrial/ https://www.linkedin.com/in/ryan-foster-6197144a/ www.ambrosiaindustrial.com.au

    1 h
  8. Dirt and All: E17 - Daniel Bower. Inside Bower's Heavy Haulage.

    15/07/2025

    Dirt and All: E17 - Daniel Bower. Inside Bower's Heavy Haulage.

    In Episode 17 of Dirt and All, we sit down with Daniel Bower, Managing Director of Bower’s Heavy Haulage. This episode explores Daniel’s journey from growing up in a third-generation transport family to building one of Australia’s leading heavy haulage businesses. We talk about Bower’s strategic acquisitions, their role in moving some of the country’s largest mining equipment, and how their team and fleet presentation have become a key part of their reputation. Daniel shares insights into the challenges of operating in a highly regulated industry, the evolution of technology in transport, and his philosophy on growth and leadership. You can learn more about Bower’s Heavy Haulage below: / bowers_heavy_haulage / bowers-heavy-haulage https://www.bowersheavyhaulage.com.au Ben Woods is the Global Sales and Acquisitions Manager of DGI Trading, a leading international mining component and equipment dealer. Follow Ben on Instagram or LinkedIn: / ben_woods77 / ben-woods-33867035 www.dgitrading.com Ryan Foster is the Managing Director of Ambrosia Industrial, an industry specialised marketing agency. Follow Ryan on Instagram or LinkedIn: / ambrosiaindustrial / ryan-foster-6197144a www.ambrosiaindustrial.com.au

    1h 10m
Elenco completo (26)

Descrizione

Dirt and All is an independent industrial media platform documenting how real businesses are built, grown, and sustained across mining, civil construction, earthmoving, and industrial services. We feature long-form, unscripted conversations with founders, operators, and leaders across Australian heavy industry.

Informazioni

  • Creatore
    Ambrosia Industrial
  • Anni di attività
    2024 - 2026
  • Puntate
    26
  • Classificazione
    Contenuti espliciti
  • Sito web del podcast
    Dirt and All
  • Fornitore

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