We Don't PLAY! Best Pinterest AI SEO Digital Marketing Successful Tactics for Businesses

Favour Obasi-Ike - Digital Marketing + Web Optimization | Audio Marketing | Pinterest SEO AI Specialist
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Welcome to The We Don't PLAY Podcast, where you master monetization and SEO tactics with digital marketing for email marketing lead generation, AI entrepreneurship, Pinterest marketing, and building a thriving online business. Stop playing small. Start making a market impact. This is your ultimate guide to growing an audience, scaling your business through business optimization, and building a powerful digital branding and media presence—without limits to growth. Hosted by Favour Obasi-ike, MBA, MS, a specialist in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization, we break down real-world strategies with industry leaders. Get the tools and tactics, practical AI tips, and holistic coaching you need to monetize content, improve your website ranking, and execute a winning content marketing strategy. In every episode, discover actionable insights on: Podcast SEO & SEO for podcasts: Make your show discoverable on Apple, Spotify, and Google.Pinterest Marketing & Pinterest SEO: Use Pinterest as a search engine to drive organic traffic.AI SEO, AI marketing, and using AI in SEO: Leverage AI strategies and AI market intelligence for search optimization.Technical SEO, Google SEO, and local SEO: Master search engine marketing and website optimization.Audio marketing & coaching audio: Convert content into a customer magnet and boost audio plays.Email monetization, email marketing strategy, and email list building: Turn subscribers into profit.Branding & marketing, digital marketing, and online branding: Holistic methods for a standout presence. Subscribe at wedontplaypodcast.com for high-intelligent insights, authoritative interviews, and actionable steps to optimize your online presence and turn passion into profit. Find us on Apple Podcasts, Spotify, Amazon Music, YouTube Music, iHeart, Pandora, Podcast Addict, Podchaser, and all major hosting platforms. We feature a 570+ episode roster of international and local guests sharing unique branding and worldwide experiences. The show streams across 155+ countries! Who is Favour Obasi-ike, MBA, MS? A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing tips, demystifying SEO, and providing SEO coaching, SEO services, and done-for-you SEO for businesses of all sizes. What to Expect Interviews with worldwide guests offering wide-ranging content to improve decision-making strategies, support asset acquisition, and drive profit optimization using search engine optimization (SEO). Email info@playinc.online for business inquiries or podcast sponsorship opportunities. Visit https://www.playinc.online to book SEO coaching or done-for-you services via a discovery call. Go to our podcast website to subscribe, join our email list, and receive business marketing ideas, tips, tactics, strategies, and advice for faster digital marketing growth. Thank you for listening. We deliver sentimental value weekly. Leave a review on Apple Podcasts, Spotify, iHeart, Pandora, or your favorite app. We Don't PLAY Podcast // Social Media: Pinterest Business: https://www.pinterest.com/playinconline/ LinkedIn: https://linkedin.com/company/work-play-entertainment YouTube: https://youtube.com/@wedontplaypod Instagram: https://www.instagram.com/wedontplaypod/ SEO 101 Newsletter: https://www.linkedin.com/newsletters/seo-101-marketing-newsletter-6957485421186445312 TrustPilot Reviews: https://www.trustpilot.com/review/playinc.online Need Done-for-You SEO Services? Book a 30-minute call with SEO Expert Favour Obasi-ike: https://calendly.com/flaevbeatz/marketing-strategy-zoom-call Loving the podcast? Leave a review: https://ratethispodcast.com/wedontplay

  1. Shopify SEO Vs WordPress SEO Masterclass for eCommerce Optimization with Favour Obasi-ike

    1 DAY AGO

    Shopify SEO Vs WordPress SEO Masterclass for eCommerce Optimization with Favour Obasi-ike

    Shopify SEO Vs WordPress SEO Masterclass for eCommerce Optimization with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox. Unlock the secrets of eCommerce optimization with Favour Obasi-ike! In this episode, we dive deep into the ultimate showdown: Shopify SEO vs WordPress SEO. Whether you're focused on local marketing strategies or scaling nationally, understanding which platform fuels your marketing success is crucial. Discover proven SEO tactics for website optimization, from image compression and technical SEO to content marketing strategy that drives organic traffic. We break down the critical SEO strategies for both platforms—learn why WordPress demands consistent maintenance and plugin updates, while Shopify offers a simpler, lower-maintenance backend for asset acquisition and product monetization. Get actionable AI tips on audio marketing, email marketing strategy, and how to monetize your email list effectively. This is a masterclass in search engine optimization that moves beyond basic SEO tips to cover branding strategy, market intelligence, and measuring ROI. Learn how to create a successful marketing plan that turns your website into a high-converting asset. Don't miss these essential marketing fundamentals for business optimization and digital success. -------------------------------------------------------------------------------- Next Steps for Digital Marketing + SEO Services: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services. >> Visit our Official website for the best digital marketing, SEO, and AI strategies today! >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Read SEO Articles >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------------------------------------------------------- Key Episode Topics: Shopify vs WordPress: Platform choice for selling products vs selling services.SEO Optimization: Image file naming, alt text, and site speed fundamentals.Content Strategy: How to use audio and blog content for audience building.Website Maintenance: The non-negotiable tactics to avoid critical errors.AI Marketing: Leveraging AI strategies for search engine dominance and brand mentions.-------------------------------------------------------------------------------- Recommended Use Cases • For Selling Products (especially for beginners): Shopify is the primary recommendation.     ◦ Its backend is designed for intuitive product management, including variations, colors, SEO metadata, HTML formatting in descriptions, and sales channel management (Facebook, Instagram, TikTok) all in one interface.     ◦ It is ideal for businesses that want a simple, workable solution to log in, manage products, and minimize technical overhead. • For Selling Services: WordPress is generally recommended.     ◦ It provides superior aesthetic control to create a professional-looking service-based website.     ◦ A significant portion of the web (43%), including government, medical, and educational institutions, is built on WordPress, attesting to its robustness for non-product-centric sites. • For Scalability & SKU Volume: The discussion presents a nuanced view.     ◦ One participant suggests WordPress is a great alternative for businesses with under 25-50 SKUs.     ◦ The same participant suggests Shopify may be preferable for those with more complex needs or over 100 SKUs, though it can get "hairy" with very high volumes.     ◦ However, it's noted that major corporations like Gym Shark and Mattel use Shopify for thousands of SKUs, indicating it can be scaled effectively, likely with significant custom development. -------------------------------------------------------------------------------- Critical E-commerce Optimization & SEO Strategies Regardless of the platform, specific SEO and optimization tactics are essential for attracting traffic and driving sales. A website's success is determined not just by how it looks, but "how it operates." Foundational SEO: Images and Site Speed • Website Speed: A fast-loading website is paramount for user experience across all devices (desktop, mobile, tablet). • Image Compression: Before uploading, all images should be compressed using a tool like compressor.io. Large image files significantly slow down page load times.     ◦ An example was given: 50 products, each with 5 variations and a 5MB image size, quickly compounds into a massive data load that cripples site speed (5MB x 5 variations x 50 products). • Image File Naming: File names must be descriptive and keyword-rich. A file named red-cotton-socks.jpg provides algorithmic context, whereas photo-123.jpeg has "no context... no value... no search traffic." • Alternative Text (Alt Text): SEO-optimized alt text is crucial. It describes the image for screen readers (improving accessibility) and for search engines, providing additional contextual relevance for keywords. -------------------------------------------------------------------------------- Content as a Cornerstone of Attraction The primary method for optimizing a site and attracting visitors is to create high-value content. • The Visitor Journey: The goal is to convert visitors into readers, then into "clickers," and finally into "action takers." • Pre-Purchase Content Strategy: For a startup or a new product launch (e.g., a membership program), the strategy should focus on building infrastructure and anticipation.     ◦ Create content that educates the audience on the program before it launches.     ◦ Examples include offering a quiz, a survey, a checklist, or an onboarding guide in exchange for an email signup. • Multi-Format Content: A powerful strategy involves creating content in multiple formats.     ◦ Record a podcast discussing a topic, then transcribe it into a full blog post.     ◦ This provides two links and two formats (audio and text) on the same topic, doubling the online footprint. Over two and a half months, this can result in 20 distinct pieces of information online. -------------------------------------------------------------------------------- The Evolution of Search: From Ranking to Brand Mentions The traditional concept of "ranking" on Google is becoming outdated. • Google recently removed pagination parameters (the num=100 parameter), making it harder to appear on subsequent search pages and limiting how AI servers scrape data. • The new paradigm is to focus on earning brand mentions on AI platforms like ChatGPT. • This is achieved by providing comprehensive, evidence-backed content in multiple formats (text, audio, video). A competitor with a blog, podcast, and video on a topic will have a significant advantage over one with just a blog. Tune in for more of these search engine marketing insights and start monetizing your Shopify SEO or WordPress SEO efforts today. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    1h 35m
  2. Google SEO Best Practices - How to Kickstart Your Holiday Digital Marketing Campaign with Favour Obasi-Ike

    2 DAYS AGO

    Google SEO Best Practices - How to Kickstart Your Holiday Digital Marketing Campaign with Favour Obasi-Ike

    Google SEO Best Practices - How to Kickstart Your Holiday Marketing Campaign with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox. In this episode, recorded live in a Clubhouse audio app room (10/20/22), we dive into the fundamentals of effective digital promotion. Favour Obasi-ike cuts through the noise to reveal that successful marketing isn't a one-time campaign, but a continuous conversation. He emphasizes that the true engine of growth is a simple, powerful focus on answering your audience's questions and solving their genuine problems. This consistent value is what naturally builds brand awareness and creates unstoppable momentum. We explore the critical first step that many miss: listening. No matter your budget, your marketing efforts must begin with listening to your target audience through tools like surveys and social media monitoring. This isn't just about data collection; it's about understanding their deepest needs and the language they use, so you can tailor your content for maximum impact. Our conversation also features guest John, who reinforces that at the heart of it all is storytelling. It's about framing your product or service as the essential solution within a compelling narrative that resonates. We even sparked an interactive poll with our live audience to uncover the most effective marketing channels, highlighting that success comes from knowing where your people are and how they engage. Ultimately, this discussion drives home a non-negotiable truth: establishing authority and trust comes from giving away valuable, comprehensive information. When you focus on being a resource first, you build the foundation that reliably drives conversions. Tune in to learn how to kickstart a marketing strategy that is both authentic and powerfully effective with Google SEO and more! Episode Answer Key Marketing is described as an ongoing, daily process, much like PR, that focuses on building awareness and solving problems. In contrast, advertising is periodic and represents a specific, time-bound activity that can work in conjunction with broader marketing efforts.The first step in kickstarting a marketing campaign is not spending money, but rather listening, asking questions, and conducting surveys. Favour Obasi-ike emphasizes that this process begins with identifying the questions people are asking to understand their problems and needs.User-Generated Content (UGC) is a marketing method where other people talk about a brand or its products without the brand being directly involved. Examples mentioned by Favour Obasi-ikeare ads from Apple and Coca-Cola that show people using their products in real-time, real-life situations, which helps build brand awareness.Storytelling is powerful because it allows businesses to market themselves without overtly selling. Favour Obasi-ike explains that businesses that tell stories do well because they are gaining attraction, momentum, and connecting with an audience that can relate to the problem and the proposed solution.Testing is an essential and continuous part of any marketing campaign. As Favour Obasi-ikementioned in the context of Facebook advertising, a campaign cannot proceed without testing because it helps tighten up marketing efforts and understand what resonates with the target audience.Apple created a group study concept where they invited people into a store to interact with products without any pressure to buy. Favour Obasi-ike described how, by observing what products, like the iPhone over the iPad, people were most drawn to, they could understand customer needs for portability and functionality, which informed their strategy.John's primary recommendation for a small-budget campaign is to "story your solution." This involves identifying a specific niche and their problems, and then creating video content that tells the story of how that problem was solved for a particular type of person.Favour Obasi-ike advises that there is no such thing as "too much information" if the focus is on serving people and satisfying their needs. Providing comprehensive, valuable content that answers questions establishes top authority, solves problems, and attracts an attentive audience.Businesses use surveys to ask direct questions about the customer experience, such as "How did we serve you?" and "How can we serve you better?" Favour Obasi-ike notes that the responses contain trigger words and key insights that help the business understand customer preferences, which are then used to solve those specific problems in the next marketing campaign.To create an appealing response, Favour Obasi-ike suggests using a variety of formats beyond simple text. These include pictures, video tutorials, infographics, how-tos, carousels, slides, and sound bites. Next Steps for Digital Marketing + SEO Services: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services. >> Visit our Official website for the best digital marketing, SEO, and AI strategies today! >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Read SEO Articles >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    1 hr
  3. Navigating Email Marketing Best Practices for Podcast Growth with Favour Obasi-ike

    3 DAYS AGO

    Navigating Email Marketing Best Practices for Podcast Growth with Favour Obasi-ike

    Navigating Email Marketing Best Practices for Podcast Growth with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox. This episode focuses on navigating email best practices for podcast growth. Favour Obasi-ike, a creative entrepreneur and business owner with a background in SEO, Pinterest, and podcasting, shares insights and strategies to help podcasters grow and scale their business through effective email marketing. Key recommendations include the importance of having a dedicated website for a podcast, vocally mentioning the website on the show for transcription purposes, and strategically using keywords in episode titles and descriptions for organic search visibility. Favour Obasi-ike also emphasizes the critical role of email deliverability and managing customer relationships using a reliable email service provider and CRM system, offering specific advice on elements like font size, image resolution, and avoiding underscores in usernames to ensure accessibility and strong organic reach. Next Steps for Digital Marketing + SEO Services: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services. >> Visit our Official website for the best digital marketing, SEO, and AI strategies today! Core Principle: The Podcast-Website Symbiosis The foundational element for podcast growth is establishing a dedicated online presence. Favour Obasi-ike argues that every podcast, regardless of its stage, requires a website. • The "Front Door" Analogy: A website is described as the "front door" for the podcast. When a listener hears a URL mentioned in an episode and types it into a new browser tab, they are metaphorically "opening a door" to the podcast's home. The homepage is the initial entry point from which they can explore other content. • Central Hub for Engagement: The website serves as a central location for listeners to connect more deeply with the show. It is the ideal place to host freebies, newsfeeds, blog posts, and, most importantly, an email sign-up form. • Capturing the Audience: By verbally directing listeners to a specific URL on the podcast (e.g., "go to playinc.online/newsfeed"), podcasters create a direct path for listeners to subscribe to an email list. This is demonstrated in real-time by Favour Obasi-ike asking listeners to provide their first name and best email via a link. Strategic Email Marketing for Audience Engagement Once a system for capturing emails is in place, the focus shifts to strategic content and delivery to build and maintain a relationship with the audience. Content and Subject Line Strategy • Intrigue Over Information: Generic subject lines like "Episode One Introduction" are less effective. A more powerful approach is to use curiosity-piquing subject lines, such as, "Want to know the best way to make a sandwich?" • The "Sandwich" Analogy: This example illustrates that a subject line can use a relatable concept to draw in an audience, even if the episode's core topic is different (e.g., using the layers of a sandwich as an analogy for content marketing). This method attracts both those interested in the literal subject and the curious. • Valuable First Content: A podcaster's first episode, or the first email a new subscriber receives, can be strategically repurposed. For a business, this could be a "Frequently Asked Questions" episode, providing immediate value and educating a potential client about their services. Cadence and Consistency Building Relationships: The goal of email marketing is customer relationship management (CRM). Consistent communication builds familiarity and trust. Email Frequency: Favour Obasi-ike personally sends a minimum of two emails per month, rarely exceeding four to eight unless for a segmented campaign. The goal is to maintain a presence without overwhelming the audience. The Annual Cycle: Favour Obasi-ike views email as an "orbit," aiming to send 365 emails over time to represent a full cycle. After a year, the strategy should evolve, introducing a "new form" or "new formality" to keep the content fresh. Technical Foundations for Email Deliverability Effective email marketing is impossible if the emails do not reach the intended inbox. Favour Obasi-ike highlights several critical technical aspects that directly impact deliverability and audience reception. Platform and Server Integrity The Importance of the ESP: The choice of Email Service Provider (ESP) is crucial. A key objective should be to use a platform with a high-quality server to achieve deliverability rates of at least 99.9%. Recommended Platform: Favour Obasi-ike is a partner with and recommends Flodesk, citing its simplicity, authenticity, credibility, and speed. Flodesk's partnership with Amazon Simple Email Service (Amazon SES) is noted as a significant benefit. DNS Authentication: Low email open rates can often be attributed to an incomplete Domain Name Server (DNS) authentication setup. Podcasters must ensure their DNS records are correctly configured to authenticate their sending domain, which helps prevent emails from being flagged as spam. Email Design, Formatting, and Compliance Readability and Audience Awareness: Email formatting must be tailored to the target audience. For an audience aged 45 and up, a font size of at least 16 pixels is recommended to ensure legibility without requiring readers to "squint." Email Weight: Font size and image size contribute to the overall "weight" of an email. Large files can negatively impact deliverability. An image of 3000x3000 pixels is preferable to one that is 300x300 pixels for email content. Spam Score and Testing: Podcasters should proactively test their emails for potential issues. Favour Obasi-ike recommends using a free tool like Mail-tester.com to check for spam scores and compliance issues before sending a campaign. Registering with platforms like Postmaster Google is also advised. SEO and Multi-Platform Discoverability Organic growth is driven by discoverability. Favour Obasi-ike outlines a comprehensive SEO strategy that extends beyond the podcast itself to all associated digital assets. Keywords and Semantic Search The Power of Repetition: Consistently repeating a target key phrase (e.g., "email best practices") across all content formats significantly boosts search visibility. This includes the podcast audio (which becomes a transcript), episode titles, blog posts, video descriptions, image alt text, and the URL itself. Verbal SEO: Vocally stating and phonetically spelling out URLs (e.g., "p l a y i n c . o n l i n e") on the podcast is a critical practice. Modern transcription services can recognize these as links, making them clickable directly from the text version of the episode. Descriptive Titling: Podcast titles should be contextual and keyword-rich. A title like "The Sun Nutrition" is far more discoverable than a generic title like "The Sun Podcast" because it tells potential listeners exactly what the show is about. Social Media and Platform Integration Username Optimization: Avoid using underscores in social media usernames (e.g., on Instagram). Favour Obasi-ike argues that underscores are not search-friendly, add unnecessary complexity for users typing the name, and conceptually place the user "under the line." A mashed-up name or a hyphen is preferable. LinkedIn RSS Feed Integration: A powerful and underutilized tactic is to connect a podcast's RSS feed directly to a LinkedIn company profile. This can be done in the company settings section and allows for the automatic distribution of new episodes onto the LinkedIn server, expanding reach. Advanced Growth Strategies and Data Analysis Beyond the fundamentals, Favour Obasi-ike offers advanced tips for optimization and scaling based on data intelligence. Technical Standards and Validation Podcast Artwork: The industry standard for podcast cover art and episode covers is a minimum of 3,000 by 3,000 pixels. Anything smaller may cause issues. Feed Validation: Podcasters can use free tools like Castfeedvalidator.com to perform an audit of their RSS feed and ensure it meets technical standards. Data-Driven Decisions Browser-Based Listening: It is a critical insight that a significant portion of the audience listens to podcasts on a web browser. With Google Chrome accounting for 72% of web browsers, this highlights the importance of a web-friendly presence and SEO within the Google ecosystem (Search, YouTube, Gmail). Digital Marketing SEO Resources: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Read SEO Articles >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    37 min
  4. Is Website SEO Enough to Earn Business Profit and Revenue? Digital Marketing Talk with Favour Obasi-ike

    6 DAYS AGO

    Is Website SEO Enough to Earn Business Profit and Revenue? Digital Marketing Talk with Favour Obasi-ike

    Is SEO Enough to Earn Business Profit and Revenue? Marketing Talk with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox. In this episode of the We Don't PLAY podcast, host Favour Obasi-Ike delivers a masterclass on the strategic role of Search Engine Optimization (SEO) in today's digital landscape. He dismantles the myth that SEO is a silver bullet, arguing instead that it's a foundational component that must work in concert with a healthy business and other marketing channels. We dive deep into how major shifts, like Google's algorithm changes and the rise of AI-driven search, are making a sophisticated SEO strategy more critical than ever. Tune in to learn how to leverage SEO not just for traffic, but as a powerful data intelligence engine to understand your customers and drive informed business decisions. Next Steps for Digital Marketing + SEO Services: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services. >> Visit our Official website for the best digital marketing, SEO, and AI strategies today! Key Takeaways: SEO is a Necessary Ingredient, Not the Entire Recipe: You can't build a successful business on SEO alone. It cannot fix a bad customer experience, poor operations, or a weak value proposition. True success comes from integrating SEO with other channels like email marketing, advertising, and social media.The Search Landscape is Rapidly Evolving: Major changes are reshaping how we think about SEO. With Google removing traditional numbered pages and the emergence of AI-native browsers like Perplexity AI, strategic SEO is more vital than ever. Content freshness, signaled by the "last modified" date, is becoming a key ranking factor.SEO's Core Value is Data & Intelligence: The most powerful benefit of SEO is the actionable data it provides. By using tools like Google Search Console, you can understand customer intent, identify market needs, and make smarter decisions about product development and advertising. SEO is technically psychology.A Proactive Content Strategy is Non-Negotiable: Success requires planning content months in advance. The lifespan of your content varies dramatically by platform—while an Instagram post lasts ~72 hours, a Pinterest pin can drive traffic for over 5 months, making platform choice a key strategic decision.SEO Must Be Fully Integrated: SEO shouldn't live in a silo. Its power is multiplied when woven into email marketing (optimizing images and landing pages), paid ads (using search data for targeting), and lead conversion. It is the "byproduct" of good marketing practices.Implementation Requires a Clear Model & Timeline: Whether you choose a DIY approach, build an in-house team, or outsource to an agency, achieving results takes time. Expect to see significant traction in 1-3 months for established sites and 3-6 months for new ones—an investment that can define your business's trajectory for years to come. Digital Marketing SEO Resources: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Read SEO Articles >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    50 min
  5. Download Perplexity Comet: AI-native Browser; Web Adoption and Security Talk with Favour Obasi-ike

    5 OCT

    Download Perplexity Comet: AI-native Browser; Web Adoption and Security Talk with Favour Obasi-ike

    Download Perplexity Comet: AI-native Browser; Web Adoption and Security Talk with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox. Perplexity AI's free "Comet" web browser, which occurred this past Thursday. We expressed excitement over this development, highlighting Comet's functionality as an AI-powered browser that can import Google Chrome extensions and act as a personal assistant, shopping, and email agent. The conversation extensively examines the implications of Comet's introduction on the browser market share, particularly in relation to the dominance of Google Chrome, and explores how this new tool affects Search Engine Optimization (SEO) strategies and content visibility for businesses. Finally, a significant portion of the discussion addresses crucial concerns regarding user privacy and data security when utilizing these advanced AI tools, emphasizing the need for caution and strategic use. Next Steps for Digital Marketing + SEO Services: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services. >> Visit our Official website for the best digital marketing, SEO, and AI strategies today! FAQs about this episode 1. What is the Perplexity AI Comet Browser? Comet is an AI web browser released by Perplexity AI. Comet essentially integrates Perplexity AI capabilities into a browser format. The concept involves having an AI web browser, similar to using Google Chrome but with AI integration. 2. When was the Comet browser released, and to whom? The free Comet browser was recently made available to everyone worldwide. It was announced on a Thursday. However, Comet was initially released to people who had Perplexity Max in July. This three-month period (July to October) allowed Perplexity to keep it exclusive within their beta program or exclusive community before releasing it universally. 3. How can I download the Comet browser, and what platforms is it available on? You can download the Comet browser by visiting perplexity.ai/comment. It is available for both Mac and Windows. 4. What are the key features and capabilities of the Comet browser? The Comet browser offers several features that distinguish it from traditional browsers: • Extension Import: You can import your Google Chrome extensions into the Comet AI browser. • Agentic Capabilities: It is described as a personal assistant that helps with many things. It can:     ◦ Autonomously control browser actions, such as closing tabs and opening pages.     ◦ Fill out forms.     ◦ Control Google Drive.     ◦ Shop for you.     ◦ Send out emails, leveraging a feature called "background assistant". • Current Focus: It is currently heavily focused on the web, though a mobile app is anticipated, similar to the existing Google Chrome app and Perplexity app. 5. Why did Perplexity AI release the Comet browser? Perplexity is doing this to gain market share and compete with major rivals, particularly Google. The current browser market is heavily dominated by Google Chrome, which holds about 72% of the market share (specifically cited as 71.77% to 71.86% recently). 6. How is Perplexity AI related to Microsoft and other platforms? Perplexity is closely associated with Microsoft and Bing. The platforms are interconnected, as LinkedIn is also owned by Microsoft. It is noted that Microsoft is also involved with Copilot and is "somewhere in the mix" of OpenAI/ChatGPT content, further connecting it to Comet. 7. What are the major concerns regarding security and privacy with agentic AI browsers? The primary concerns revolve around security, privacy, and user adoption. Since the Comet browser can autonomously control browser actions, access Google Drive, and fill out forms, there are questions about how much security is provided. • Data Compromise: One critical concern is that if a company's chosen AI platform (like Comet) lacks necessary security measures, a client could be exposed to a hack, potentially compromising years of hard work. • Lack of Regulation: There is a belief that there is not enough regulation surrounding privacy in the AI space, often favoring convenience and productivity over individual privacy. 8. How will AI search browsers impact SEO and business visibility? AI search models are changing how businesses achieve visibility: • Beyond Top 10: AI models are no longer just scanning the top 10 search pages; they are scanning anywhere between 10 to 40 links or sources. Businesses should aim to be in this "Top 40 listing". • Platform Diversity: Visibility is achieved when a brand is interconnected across various platforms, including LinkedIn, YouTube, Google, Pinterest, the website, blogs, videos, audios, and podcasts. • LinkedIn Importance: If Perplexity uses LinkedIn as one of its information sources, having a complete and active LinkedIn profile is significant for search results. • Contextual Content: Content needs to be contextually relevant, moving beyond just typing basic search phrases like "best restaurant near me". • SEO Relevance: SEO remains important; even if AI models like ChatGPT handle e-commerce orders, they are still pulling information from sources with high domain authority, which is based on SEO principles. 9. What are the best practices for leveraging AI tools like Comet? Users should adopt a strategic approach when using these new AI tools: • Strategy and Learning: Use AI to strategize, discover different angles, and find solutions to problems you haven't considered. Ask AI how to improve upon an idea or find what is missing from your strategy. • Strategy vs. Dependence: Use AI as a tool to improve yourself and learn, but do not depend on it. • Privacy Protection: Exercise caution regarding privacy. Do not give out personal identifying information (PII) such as your specific address, phone number, or names of family members. Ask general questions instead of highly specific personal ones. • Prompt Awareness: Be aware that all prompts written into ChatGPT are typically indexed into Google unless you change your settings. Digital Marketing SEO Resources: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Read SEO Articles >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    1h 19m
  6. AI SEO: What's the Best Way to Structure Internal Links? Email Marketing Bonus 📥 with Favour Obasi-ike

    3 OCT

    AI SEO: What's the Best Way to Structure Internal Links? Email Marketing Bonus 📥 with Favour Obasi-ike

    AI SEO: What's the Best Way to Structure Internal Links? Email Marketing Bonus with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox. This episode unveils an extensive discussion about the optimal methods for structuring internal links within your website to improve search engine optimization (SEO) and user experience. I explain that internal links should be contextually relevant, often using the analogy of a "sandwich" where the highlighted text (anchor text) aligns directly with the content of the linked URL. The conversation emphasizes that effective internal linking creates a "spiderweb" structure, connecting old and new content to enhance readability and discoverability by algorithms like Google. Finally, I discuss related digital marketing topics, including the benefits of leveraging email marketing platforms like Flodesk for cost efficiency and high deliverability, linking this back to the importance of a strong online structure. Next Steps for Digital Marketing + SEO Services: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services. >> Visit our Official website for the best digital marketing, SEO, and AI strategies today! 10 Answer Keys for this episode 1. An internal link is a word, phrase, or sentence that is highlighted to become a hyperlink. This link connects the current page to another relevant page or resource that exists within the same website domain. 2. The "sandwich" effect occurs when the highlighted text (anchor text) uses the same words or phrase as the keywords found in the destination page's URL. This creates a strong contextual connection that is easily understood by both human users and search engine algorithms, improving the chances of the page ranking for those terms. 3. Linking new and old pages creates a "bridge" or a "spiderweb" structure across a website. This practice helps search engines and users discover all related content, regardless of its publication date, ensuring that value is passed between pages and creating more pathways for visitors to find relevant information. 4. Linking directly to a checkout page is a strategy to reduce friction and save the customer time, potentially leading to higher conversions, especially if the customer has already seen the product and has all the necessary information. Linking to a product page allows the customer to read more details and make a decision, but it introduces an extra step and risks them getting distracted by other items. 5. "Structural marketing" is a concept where marketing efforts are built with discipline, rules, and a foundation, much like a physical structure. The website serves as the foundation, and its pages, connected by internal links, must be active and structured logically to support marketing goals. 6. A website's search bar functions like Google's own search. When a user searches for a specific term like "candy" or "flowers," the website pulls results from its own internal index or inventory. If the website's content (the resource) is not properly structured and indexed, the search function (the source) is useless, like a well with no water. 7. Local businesses should highlight the text of the city or state they want to be found in and link it to a relevant page. This is a form of on-page SEO that sends a signal to algorithms that the business serves that specific location, which can have a large long-term impact on local search visibility. 8. HTTPS is the secure version of HTTP. Using an HTTPS link for hyperlinking ensures a clean, direct, and secure pathway for the user and search engine crawlers. Using an HTTPlink can result in a different, less secure experience that might cause the link to bounce back or redirect unnecessarily. 9. A "do follow" link signals to search engines that you endorse the destination page and are attributing value or "link juice" to it. A "no follow" link tells search engines that you are citing or suggesting the link but are not endorsing it, so no domain authority or ranking signal is passed. 10. When you update and republish one page that is internally linked to many other pages (e.g., 10 or 20), it sends a new signal to search engine algorithms for all connected pages. This one update effectively "republishes" all the linked pages in the eyes of the algorithm, signaling fresh activity across a wide swath of the website without having to manually update each page. Digital Marketing SEO Resources: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Read SEO Articles >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    1h 13m
  7. Flodesk Email Marketing Unlimited Pricing Plan Ends Nov 28! What Do I Do? Technical Talk with Favour Obasi-ike

    1 OCT

    Flodesk Email Marketing Unlimited Pricing Plan Ends Nov 28! What Do I Do? Technical Talk with Favour Obasi-ike

    Flodesk Email Marketing Unlimited Pricing Plan Ends Nov 28! What Do I Do? Technical Talk with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox. Favour Obasi-Ike, an active partner, strongly advocates for the email marketing platform Flodesk. He emphasizes that its unlimited pricing model will end on November 28th and urges listeners to sign up before this date to lock in the beneficial pricing. He highlights Flodesk's robust deliverability through its use of Amazon SES and its superior click-through rates compared to competitors like Constant Contact and Mailchimp. The discussion also touches upon Flodesk's features, such as its comprehensive educational platform ("Flodesk University") and integration capabilities with services like Stripe and Shopify, while differentiating it from project management tools like ClickUp. Ultimately, Favour presents Flodesk as a cost-effective solution for creators and business owners seeking high-quality email marketing and business growth. He offers an affiliate link for a 14-day free trial and a 50% discount. Read the full article on "Join Flodesk Unlimited Pricing Plan by Nov. 28: Here's Why" here: https://www.playinc.online/post/join-flodesk-unlimited-pricing-plan-email-marketing Next Steps for Digital Marketing + SEO Services: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services. >> Visit our Official website for the best digital marketing, SEO, and AI strategies today! The most urgent message is the November 28th deadline to lock in Flodesk's unlimited pricing. This is a critical opportunity to secure cost predictability and avoid future standard pricing. Sign up now to get grandfathered in! Why Flodesk's Value is Unmatched Flodesk’s primary advantage is its unlimited pricing model. For a single flat fee, you get unlimited subscribers, emails, and workflows, leading to significant savings. This is a game-changer for cost efficiency, allowing you to scale without unpredictable costs. Discover how this core value proposition can transform your budget. The Engine Behind Your Success: Superior Deliverability A key reason for Flodesk's effectiveness is its technical foundation. It boasts a 17% higher view rate by leveraging Amazon SES, ensuring high deliverability and ensuring your emails land in the inbox, not spam. This technical superiority is the backbone of its high click-through rates. Explore Flodesk's Powerful Features Flodesk is a comprehensive platform built for creators. Explore its full suite of capabilities: Design & Content: Create stunning emails with beautiful templates and embed videos or GIFs.Automation & Workflows: Set up triggered emails and sequences to nurture leads effortlessly.E-commerce Integrations: Seamlessly connect with Stripe and Shopify to sell products directly.Lead Capture: Build landing pages and pop-up forms to grow your list.Customization: Use custom domains and segmentation for a personalized touch. Proven Results: See our Data Our case studies show Flodesk's impact. One user saw click rates jump from 2-5% on Constant Contact to 35-40% with Flodesk. Another client migrated from ConvertKit (Kit) and saw their engagement more than double. The platform was the problem, and Flodesk was the solution. Learn with Flodesk University Get the most out of your subscription with Flodesk University, a free, comprehensive educational platform. Learn everything from basics to advanced strategies without costly onboarding. How Flodesk Stacks Up While platforms like Mailchimp, Constant Contact, and Brevo are great, Flodesk differentiates itself with its unlimited pricing, superior aesthetics, and proven deliverability. It’s the cost-effective solution for serious business growth. Ready to experience the difference?  Use our affiliate link for a 14-day free trial and a 50% discount applied at checkout. Digital Marketing SEO Resources: >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Read SEO Articles >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min
  8. Skin Care Tips and Wellness with Somatic Massage Therapy and Spa Esthetician, Faiza Tahir & Cameron Richards, LMT (Owner)

    29 SEPT

    Skin Care Tips and Wellness with Somatic Massage Therapy and Spa Esthetician, Faiza Tahir & Cameron Richards, LMT (Owner)

    This podcast features Cameron Richards, LMT and Faiza Tahir of Somatic Massage Therapy and Spa. The central theme is a therapeutic and educational approach to skincare that extends beyond traditional spa facials. Faiza Tahir, an Esthetician with 13 years of experience, specializes in a holistic methodology, combining advanced in-office treatments with client education and at-home care. A core offering is the Face Reality "Acne Boot Camp," a 100-day program designed to clear acne through bi-weekly treatments and a dedicated product regimen. The spa's philosophy emphasizes treating the skin from both the inside and outside, using modern modalities like LED light therapy and providing clients with a deep understanding of product ingredients and proper skin maintenance. The overall client experience is designed to be efficient, with 50-minute sessions and no downtime, aiming to produce tangible results and a feeling of rejuvenation. Business and Contact Information You can connect with Somatic Massage Therapy and Spa through multiple channels for information or to book a free consultation. • Business Name: Somatic Massage Therapy and Spa • Location: 113 Jericho Turnpike, Floral Park, NY (on the border of western Queens and eastern Nassau County) • Website: somaticmassagepc.com • Phone (Call): 516-686-9557     ◦ Fisa's Direct Extension: 7 • Phone (Text): 516-447-4373 • Booking: Can be done online via somaticmassagepc.com/book-appointment or by calling in. • Remote Consultation: Prospective clients can text a picture of their skin concern for an initial assessment from Fisa. -------------------------------------------------------------------------------- Key Personnel and Expertise Faiza Tahir, Esthetician • Experience: 13 years in the aesthetics industry. • Education: Licensed through the New York Institute of Beauty (NYIB). • Certifications: Acne certified by Face Reality. • Dual Expertise: Holds experience working in both day spas and medical spas, giving her proficiency in both "relaxing facials" and "clinical graded facials." • Role: Serves as the Master Esthetician at Somatic Massage Therapy and Spa, performing all facials, peels, and skincare treatments. She is driven by a passion to "make a difference in the skins." Cameron Richards, Licensed Massage Therapist • Role: As a licensed massage therapist, Cameron highlights the critical need for skincare education, which he personally received from Faiza • Perspective: He emphasizes that the average consumer often lacks the knowledge to select appropriate skincare products, potentially causing more harm than good. He notes, "...if I don't know much imagine the average person out there who just walks into a Target Walgreens and just pick up anything off the shelf because they think it's going to work and they end up doing more harm." • Focus on Education: Cameron ensures that education is a key component of the client experience at the spa, particularly for men who may not be aware of proper skin cleansing and exfoliation techniques post-shaving. Core Skincare Philosophy Therapeutic Treatments over Standard Facials Faiza distinguishes the spa's services from conventional facials, framing them as targeted treatments. • Quote: "These are not only facials. These are therapeutical treatments we do. We do not use the word treatment at this spa, but these are the therapeutical... facial for them." • Day Spa vs. Med Spa: Fisa clarifies that while med spa products contain highly "active" ingredients used under a doctor's supervision, the spa's professional-grade products are highly effective and bring about significant changes in the skin. A Holistic "Inside and Out" Approach The treatment philosophy is comprehensive, addressing skin health from multiple angles. • External Healing: In-office treatments focus on healing the skin from the outside using professional products and modalities. • Internal Healing: Clients are provided with products, such as vitamins from the Face Reality line, to promote healing from within. • Hydration: The importance of hydration, both oral and topical, is stressed for all skin types, including acne-prone and mature skin. Specialized Acne Treatment Program: The Face Reality Boot Camp A cornerstone of the spa's offerings is a structured, results-oriented program for acne clients. • Objective: To clear the client's skin within 100 days (approximately 3 months). • Process:     1. Free Consultation: The process begins with a skin analysis and a thorough review of the client's current home care products and their ingredients.     2. Bi-Weekly Treatments: Clients come in every two weeks for in-office procedures.     3. Dedicated Home Care: Clients are instructed to use Face Reality products at home, which Fisa describes as "amazing" and working "like a magic." • Results Timeline: Clients typically begin to see a noticeable difference in their skin after just three weeks of consistent in-office treatments and home care. The Client Journey and Treatment Experience Consultation and In-Office Procedure • Initial Step: The client journey starts with a free consultation to analyze the skin and educate the client about products that may be exacerbating their condition. • Treatment Duration: The in-office session is efficient, lasting approximately 50 minutes. • Treatment Steps: A standard session includes cleansing, exfoliation, extractions, and calming the acne. • Client Feedback: Following a treatment, clients report a distinct sensation of freshness. Fisa notes, "Most of my client... they tell me... we are feeling that our skin is breathing now." This is attributed to clearing clogged pores, allowing oxygen to penetrate the skin. Post-Treatment and Downtime • No Downtime: Clients can immediately return to their daily activities. • Minor Side Effects: There may be slight edema (swelling) or redness for 20 minutes to one hour following extractions, but this subsides quickly. Available Technologies and Targeted Concerns Somatic Massage Therapy and Spa is equipped with modern modalities to address a variety of skin concerns. Technology / Treatment Purpose Saluma LED Light Therapy Utilizes different light wavelengths to treat skin.    Red Light Used to calm down active acne.    Blue Light Also used for acne treatment. Chemical Peels Used to treat post-inflammatory hyperpigmentation (PIH) and other concerns. Nano Infusion A procedure to enhance product penetration and skin health. Referrals Clients can be taken to a partner med spa for Micro-needling and PRP. Primary concerns addressed include: • Active Acne • Post-Inflammatory Hyperpigmentation (PIH) • Melasma (lightening and management) • Anti-Aging See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    18 min
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About

Welcome to The We Don't PLAY Podcast, where you master monetization and SEO tactics with digital marketing for email marketing lead generation, AI entrepreneurship, Pinterest marketing, and building a thriving online business. Stop playing small. Start making a market impact. This is your ultimate guide to growing an audience, scaling your business through business optimization, and building a powerful digital branding and media presence—without limits to growth. Hosted by Favour Obasi-ike, MBA, MS, a specialist in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization, we break down real-world strategies with industry leaders. Get the tools and tactics, practical AI tips, and holistic coaching you need to monetize content, improve your website ranking, and execute a winning content marketing strategy. In every episode, discover actionable insights on: Podcast SEO & SEO for podcasts: Make your show discoverable on Apple, Spotify, and Google.Pinterest Marketing & Pinterest SEO: Use Pinterest as a search engine to drive organic traffic.AI SEO, AI marketing, and using AI in SEO: Leverage AI strategies and AI market intelligence for search optimization.Technical SEO, Google SEO, and local SEO: Master search engine marketing and website optimization.Audio marketing & coaching audio: Convert content into a customer magnet and boost audio plays.Email monetization, email marketing strategy, and email list building: Turn subscribers into profit.Branding & marketing, digital marketing, and online branding: Holistic methods for a standout presence. Subscribe at wedontplaypodcast.com for high-intelligent insights, authoritative interviews, and actionable steps to optimize your online presence and turn passion into profit. Find us on Apple Podcasts, Spotify, Amazon Music, YouTube Music, iHeart, Pandora, Podcast Addict, Podchaser, and all major hosting platforms. We feature a 570+ episode roster of international and local guests sharing unique branding and worldwide experiences. The show streams across 155+ countries! Who is Favour Obasi-ike, MBA, MS? A Christian faith-based entrepreneur with graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA). He excels in detailing tips, demystifying SEO, and providing SEO coaching, SEO services, and done-for-you SEO for businesses of all sizes. What to Expect Interviews with worldwide guests offering wide-ranging content to improve decision-making strategies, support asset acquisition, and drive profit optimization using search engine optimization (SEO). Email info@playinc.online for business inquiries or podcast sponsorship opportunities. Visit https://www.playinc.online to book SEO coaching or done-for-you services via a discovery call. Go to our podcast website to subscribe, join our email list, and receive business marketing ideas, tips, tactics, strategies, and advice for faster digital marketing growth. Thank you for listening. We deliver sentimental value weekly. Leave a review on Apple Podcasts, Spotify, iHeart, Pandora, or your favorite app. We Don't PLAY Podcast // Social Media: Pinterest Business: https://www.pinterest.com/playinconline/ LinkedIn: https://linkedin.com/company/work-play-entertainment YouTube: https://youtube.com/@wedontplaypod Instagram: https://www.instagram.com/wedontplaypod/ SEO 101 Newsletter: https://www.linkedin.com/newsletters/seo-101-marketing-newsletter-6957485421186445312 TrustPilot Reviews: https://www.trustpilot.com/review/playinc.online Need Done-for-You SEO Services? Book a 30-minute call with SEO Expert Favour Obasi-ike: https://calendly.com/flaevbeatz/marketing-strategy-zoom-call Loving the podcast? Leave a review: https://ratethispodcast.com/wedontplay

Information

  • Creator
    Favour Obasi-Ike - Digital Marketing + Web Optimization | Audio Marketing | Pinterest SEO AI Specialist
  • Years Active
    2021 - 2025
  • Episodes
    576
  • Rating
    Clean
  • Copyright
    © Work and PLAY Entertainment
  • Show Website
    We Don't PLAY! Best Pinterest AI SEO Digital Marketing Successful Tactics for Businesses
  • Provider