34 episodi

Endless Coffee Cup is a weekly discussion of marketing news,
culture and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why."
Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Endless Coffee Cup Matt Bailey

    • Economia

Endless Coffee Cup is a weekly discussion of marketing news,
culture and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why."
Hosted by Matt Bailey, CEO & Founder of SiteLogic.

    Defining Content Marketing

    Defining Content Marketing

    Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing channels in a smart and strategic way to make sure that content gets in front of the right people at the right time. So, what is content marketing truly at its core, and why is there so much hype?

    • 1h
    Investigating Influencer Marketing

    Investigating Influencer Marketing

    Influencer Marketing has heated up over the past years as one of the latest, shiniest objects in marketing. But does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing done well and done poorly.

    • 1h 2 min
    Business Planning

    Business Planning

    By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing!
    Of course, marketing plans go out the window when stuff it’s the fan. As boxer Mike Tyson famously said, “everyone has a plan until they get hit in the mouth.”  When things get tight, busy, or stressful, the plan goes out the window and people rely on their intuition.
    Ashley Schweigert joins Matt to talk about the importance of planning your marketing. Matt & Ashley break down the most important elements of marketing and how business owners can approach marketing with the least amount of pain possible.

    • 1h 15 min
    Straight Talk about Google Ads

    Straight Talk about Google Ads

    Ashley Schweigert returns to talk through the many details of setting up a Google Ads account. From targeting keywords, understanding keyword match types, setting budgets and then dealing with the Quality Score. There is a lot to unpack when it comes to Google Ads, and Matt and Ashley attempt to help people navigate through the confusing layers of setting up a campaign.

    • 1h 3 min
    Digital Accessibility Matters

    Digital Accessibility Matters

    Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.

    Fortunately, accessibility is just good business practice. Why would you limit the people that would purchase or access your information? Many times, adding accessible features enhances the experience for all users.

    • 59 min
    What are the Marketing Skills of the Future?

    What are the Marketing Skills of the Future?

    Preparing Marketers for the Age of Automation

    Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer.

    Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!

    • 1h 7 min

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