AGrowth Agency

AGrowth Agency
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Agrowth provides premium ad account services for industry-leading platforms including Google, Meta, TikTok, Bing, and over 106 others. The company was founded by a team of advertisers and tech enthusiasts with more than 10 years of experience. Business Name: AGrowth Address 1:6th Floor, Song Da building, 131 Tran Phu, Ha Dong, Hanoi, 100000. Phone 1: (+84) 865 497 283 Address 2: 701 Tillery Street, Unit 12, 2690 Austin, Texas, USA, 78702. Address 3: Fu Tao Building, 98 Argyle Street, Mongkok, Kowloon, HongKong, 999077. E-mail: sales@agrowth.io Owner: AGrowth team Website: https://agrowth.io/

  1. 9 H FA

    Ad Rotation in Google Ads: How to Test, Optimize, and Scale

    How to Use Ad Rotation in Google Ads for Smarter Testing Ad rotation is one of the most underrated levers in Google Ads. It decides which ad within an ad group appears for each search — and understanding how it works can be the difference between clean A/B testing and wasted spend. When you create multiple ad variations, Google’s rotation logic determines how impressions are distributed. Two main approaches exist: 1. Optimize: Prefer Best Performing Ads Google uses real-time signals (keyword, device, location, etc.) to show ads expected to perform best. This is ideal for Smart Bidding or high-volume campaigns where machine learning can guide decisions. 2. Do Not Optimize: Rotate Indefinitely Shows all ads evenly, allowing for unbiased testing of different messages or creative styles. It’s best for early-stage campaigns or controlled A/B tests where you want human-led evaluation before scaling. When to Use Each Use “Optimize” for campaigns focused on ROI or conversions — especially those running Target CPA or ROAS bidding. Use “Rotate Indefinitely” for manual testing, new campaigns, or when measuring creative impact. Best Practices Always test with a clear hypothesis (e.g., “Discount vs. Free Shipping” headlines). Use at least 2–3 truly different ads per ad group — not micro variations. Once you find a winner, switch back to Optimize to let automation take over. Integrate Google Analytics to track post-click behavior, not just CTR. Avoid These Mistakes Optimizing for clicks when your goal is conversions. Leaving “Rotate Indefinitely” on too long after testing. Running Smart Bidding with manual rotation — it confuses the algorithm. The most successful advertisers balance manual testing and machine learning optimization — first to discover what works, then to scale it efficiently. 📘 Learn the complete framework here: 👉 https://agrowth.io/blogs/google-ads/ad-rotation-in-google-ads

    1 min

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    Google Ads Video Campaigns: Strategy and Execution Guide agrowth

    Mastering Google Ads Video Campaigns: Data-Driven Strategies for Growth Video advertising isn’t just about views — it’s about impact. With YouTube now the world’s second-largest search engine, Google Ads Video Campaigns give marketers a powerful toolkit to drive awareness, engagement, and conversion in one ecosystem. Unlike static banners, video ads merge visuals, motion, and storytelling to create emotional connection. According to Google, brands using video campaigns are 2x more likely to achieve higher brand recall and 30% better engagement rates than static creatives. Why They Work Massive Reach – YouTube reaches over 2.5 billion monthly users with precise audience targeting across demographics, interests, and behaviors. Higher Engagement – Motion and sound drive attention, producing average View-Through Rates between 25–45%. Storytelling Power – From testimonials to demos, showing > telling when it comes to trust and conversions. Choosing the Right Format Each ad format aligns with a specific marketing goal: Bumper & Non-Skippable Ads: Build top-of-funnel awareness. Skippable Ads: Perfect for storytelling and conversion. In-Feed & Shorts Ads: Capture active, mobile-first audiences. Setup Essentials Select your campaign goal (Sales, Leads, Awareness), choose “Video” type, then define targeting by demographics, audiences, and placements. Use Target CPA for conversion-focused campaigns and Target CPM for reach. Always track conversions through connected Google Analytics and A/B test multiple creatives — different hooks, CTAs, and thumbnails. Optimization Insights Hook users in the first 5 seconds. Match creative tone to funnel stage. Use ad extensions for lead forms and product feeds. Exclude poor placements and scale top-performing audiences. The Payoff When executed strategically, Google Ads Video Campaigns deliver full-funnel growth — from awareness to revenue. Success depends not on budget, but on insight-driven execution and continuous learning. 👉 Read the full guide: https://agrowth.io/blogs/google-ads/google-ads-video-campaigns

    1 min

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    Ad Groups in Google Ads: Structure, Strategy, and Optimization agrowth

    Mastering Google Ads Ad Groups for Better Structure & ROI In Google Ads, ad groups are where structure meets strategy. They act as the link between your campaign goals and your actual ads — organizing keywords, bids, and ad copy around a shared theme. Without a proper ad group structure, campaigns often waste budget, show irrelevant ads, and struggle with poor Quality Scores. What Are Ad Groups? An ad group is a collection of ads that share a set of related keywords. It tells Google which ad to show for each query and allows advertisers to control targeting and bidding at a more granular level. For example, a campaign selling footwear could include separate ad groups for “running shoes,” “formal shoes,” and “sandals.” Each group targets different audiences and uses different ad copy — ensuring every impression matches user intent. Why Structure Matters Ad groups play a direct role in your Quality Score, CTR, and CPC: Relevance: Aligning ad copy with keyword intent boosts CTR and lowers CPC. Optimization: Each ad group acts as its own test ground for creative and keyword performance. Budget Control: Focus spend on high-performing themes and pause weak performers. Best Practices Keep themes tight: 1 ad group = 1 clear intent. Limit keywords: 10–20 per group to maintain focus. Use 3–4 ad variations: Let Google rotate and find the best performer. Mirror keywords in ad copy: Users should see their search term reflected in the headline. Review Search Terms: Regularly add negatives to reduce wasted clicks. Common Mistakes Mixing unrelated keywords in one group. Ignoring conversion tracking. Overusing broad match without proper exclusions. Neglecting ad rotation and optimization. Pro Tip Use Single Keyword Ad Groups (SKAGs) selectively for high-intent queries. They offer superior relevance but require more maintenance. Ad groups aren’t just a technical setting — they’re your control center for message precision, cost efficiency, and consistent results. 👉 Explore the full guide: https://agrowth.io/blogs/google-ads/ad-groups-in-google-ads

    1 min

  4. 3 GG FA

    Google Ads Campaign Goals: How to Choose and Optimize for Maximum ROI

    Choosing the Right Google Ads Campaign Goal for Maximum ROI Every successful Google Ads campaign begins with one crucial step — selecting the right campaign goal. This single decision shapes everything that follows: campaign type, bidding strategy, ad format, and how Google’s algorithm optimizes for success. A campaign goal tells Google what truly matters to your business. Are you aiming for sales, leads, website visits, or brand awareness? Once selected, Google adjusts your ad delivery and bidding strategies accordingly. According to Google Ads Help, campaigns that align goal settings with real business KPIs can achieve up to 40% higher conversion efficiency. The Main Types of Google Ads Goals Sales – Designed for direct transactions and revenue growth. Best for eCommerce and online stores using Shopping, Search, or Performance Max campaigns. Pair it with Target ROAS bidding to maximize profitability. Leads – Ideal for B2B companies or service-based businesses focused on collecting form fills, demo sign-ups, or phone calls. Use Search or Performance Max campaigns with Target CPA or Maximize Conversions bidding. Website Traffic – Perfect for driving qualified visitors to landing pages or blogs. Great for top-of-funnel awareness and audience building. Combine with Maximize Clicks bidding and remarketing lists. Product & Brand Consideration – Mid-funnel campaigns that encourage engagement and comparison. Often run on YouTube or Discovery networks to build audience interest. Brand Awareness & Reach – The top of the marketing funnel. Use Display or Video campaigns with Target Impression Share or Viewable CPM to boost brand recall. App Promotion – Built for mobile-first businesses. Run App campaigns across Google Play, YouTube, and Search to drive downloads and engagement. Local Store Visits & Promotions – Best for physical stores wanting foot traffic. These campaigns integrate with Google Maps and use location signals to attract nearby customers. How to Choose the Right Goal Your campaign goal must directly reflect your business objectives and KPIs. If you need revenue growth, choose Sales. If you want to build a pipeline of potential customers, choose Leads. For brand exposure, choose Awareness or Consideration. It’s also crucial to map your goal to the marketing funnel stage: TOFU (Top of Funnel): Brand Awareness & Reach. MOFU (Middle of Funnel): Product Consideration, Website Traffic. BOFU (Bottom of Funnel): Sales, Leads, Local Campaigns. Common Mistakes to Avoid Mixing multiple goals in one campaign — this confuses Google’s AI. Ignoring conversion tracking — without it, optimization is blind. Expecting “Traffic” campaigns to generate conversions. Blindly following Google’s auto-recommendations without context. Best Practices Define one clear goal per campaign. Use campaign-level conversion goals for better optimization. Track micro-conversions (like “Add to Cart”) for better intent signals. Reassess your goals quarterly to align with new business priorities. Choosing the right campaign goal transforms your ad budget into measurable growth. 👉 Read the full guide: https://agrowth.io/blogs/google-ads/google-ads-campaign-goals

    1 min

  5. 23 OTT

    Google Ads Campaign Structure: Build, Optimize, and Scale Smart

    Mastering Google Ads Campaign Structure for Better Performance A well-structured Google Ads campaign is more than good organization — it’s a performance strategy that determines how efficiently your ad budget converts into real results. Your campaign structure directly impacts Quality Score, CTR, CPC, and ultimately ROI. Without a clear hierarchy, even great ads can underperform because they fail to align with user intent or keyword themes. What Is a Google Ads Campaign Structure? At its core, campaign structure defines how you organize campaigns → ad groups → keywords → ads. Each level plays a specific role: Campaigns manage budget, location, and bidding. Ad groups cluster related keywords and ads. Ads deliver the message that users see. This structure ensures consistency and control — the right ad shows to the right user at the right moment. Why It Matters A strong structure drives multiple benefits: Better Relevance: Keywords, ads, and landing pages work in sync. Smarter Budgeting: Allocate spend to top-performing ad groups. Higher CTR & Conversions: Target users with tailored messaging. Easier Optimization: Clean data helps scale fast and confidently. According to industry benchmarks, advertisers with well-organized campaigns see up to 30% higher CTR and 20% lower CPC on average. Core Building Blocks Campaign Level – Controls settings, budget, bidding, and networks. Separate Search and Display to maintain data clarity. Ad Groups – Group 10–20 closely related keywords per theme (e.g., “men’s running shoes” vs. “women’s trail shoes”). Ads – Craft messages that match keyword intent. Use Responsive Search Ads for automatic optimization. Keywords – Choose the right match types and maintain a negative keyword list to avoid wasted spend. Common Mistakes Overstuffing ad groups with too many keywords. Mixing Search and Display in one campaign. Ignoring device or geographic segmentation. Misalignment between ads and landing pages. Best Practices Mirror your business logic: group by product category or audience. Test SKAGs (Single Keyword Ad Groups) for high-value terms. Review search query reports weekly to add negatives. Always align ad copy and landing page offers. A clean, data-driven campaign structure helps advertisers control performance and scale efficiently. If you’re ready to elevate your strategy, explore the full breakdown here: 👉 https://agrowth.io/blogs/google-ads/google-ads-campaign-structure

    1 min

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    Google Ads Campaign Types: Choosing the Right Strategy agrowth

    Understanding Google Ads Campaign Types: The Complete Guide Running Google Ads effectively starts with one crucial choice: selecting the right campaign type. Each campaign determines where your ads appear, which formats are available, and how Google’s AI delivers them to users. The right choice means efficient spend, strong ROI, and measurable growth — the wrong one can waste your budget fast. There are seven main Google Ads campaign types, each designed for a specific purpose within the marketing funnel: 1. Search Campaigns These text-based ads appear on Google Search results and target high-intent users actively searching for your product or service. Perfect for lead generation and direct conversions. 2. Display Campaigns Focused on brand awareness and remarketing, Display campaigns show visual ads across over 2 million websites and apps in the Google Display Network. They’re ideal for introducing your brand and staying visible to past visitors. 3. Video Campaigns Run on YouTube and the Display Network, using video to engage users emotionally and visually. Best for storytelling, product launches, and brand-building through immersive content. 4. Shopping Campaigns For eCommerce, Shopping ads display product images, prices, and store names directly in search results. They reach users with high purchase intent and showcase key product details upfront. 5. App Campaigns Designed to promote app installs and in-app actions, these campaigns use Google’s automation to target users across Search, Play Store, YouTube, and Display. 6. Demand Gen Campaigns The evolution of Discovery ads, Demand Gen helps brands build interest and consideration before users even start searching — across YouTube, Discover, and Gmail feeds. 7. Performance Max (PMax) Campaigns The most advanced campaign type — powered by Google AI — that consolidates all channels (Search, Display, YouTube, Discover, Gmail, Maps) under one goal-driven system. It’s perfect for advertisers looking to maximize conversions and scale efficiently. Choosing the Right Type Each campaign has its strengths. Search captures demand. Display builds awareness. Shopping drives direct sales. PMax automates it all. The key is aligning your choice with your business objective — and feeding each campaign the right creative and data inputs to let Google optimize effectively. Read the full breakdown of all campaign types, with examples and strategic use cases here: 👉 https://agrowth.io/blogs/google-ads/google-ads-campaign-types

    1 min

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    How to Pause and Edit Google Ads Effectively agrowth

    How to Pause and Edit Google Ads Without Losing Performance Running Google Ads without strategic control is like driving with no brakes. Even experienced advertisers sometimes need to pause or fine-tune campaigns mid-flight to save budget, protect performance, or adjust to new priorities. Knowing when and how to pause or edit ads helps prevent waste and maintain efficiency — without hurting long-term learning data. Why You Might Pause or Edit Google Ads Control Spend: Budgets can escalate faster than expected, especially in competitive auctions. Pausing instantly stops spend while keeping your data intact. Improve Performance: Low-performing campaigns drain your ROI. Pausing or editing ad copy, targeting, or bidding helps reallocate funds to what works. Seasonal Adjustments: Retailers, service providers, and B2B marketers often pause ads during off-seasons or inventory gaps. A/B Testing & Strategy Updates: Pausing avoids wasting money during testing or while restructuring campaigns. Pause vs. Edit vs. Remove Pause: A temporary stop — ads stop running but all data is saved. Edit: Active optimization — adjust budgets, copy, keywords, or extensions without halting delivery. Remove: Permanent deletion — irreversible, used only for outdated or duplicate campaigns. Step-by-Step: How to Pause Go to your Google Ads dashboard → Campaigns. Click the green status dot next to your campaign or ad. Select Pause. The icon turns gray, confirming it’s inactive. You can also pause individual ads or keywords, or even automate pausing via rules (e.g., “pause all ads if CPA > $10”). How to Edit Campaigns Editing ensures continuous optimization. You can: Adjust settings like bidding or daily budget. Refine targeting (location, device, audience, schedule). Update creative assets — rewrite copy, refresh callouts, or change sitelinks. Edit keywords or match types to improve intent targeting. Each change keeps your campaign live while improving efficiency. Common Mistakes Confusing “pause” with “remove.” Forgetting to resume paused campaigns. Editing too frequently (resetting Smart Bidding learning). Pausing all ads at once and losing data momentum. Ignoring shared budget shifts after pausing one campaign. The best advertisers document every change and combine manual control with automation to maintain stability. 👉 Full step-by-step guide: https://agrowth.io/blogs/google-ads/how-to-pause-and-edit-google-ads

    1 min

  8. 21 OTT

    A/B Testing Google Ads: The Data-Driven Path to Better ROI

    A/B Testing Google Ads: Optimize Smarter, Not Harder In the world of PPC, small tweaks often lead to big results. A single headline change, a refined call-to-action, or a new landing page layout can improve click-through rates, lower acquisition costs, and maximize ROI. But how do you know which change truly drives impact? That’s where A/B testing in Google Ads becomes indispensable. What A/B Testing Really Does A/B testing allows advertisers to compare two ad variations — A (control) vs. B (experiment) — to determine which performs better based on clear, measurable data. It removes guesswork from optimization and replaces it with statistical proof. Google Ads even provides a built-in framework called Experiments, which splits traffic automatically between your control and test versions. This ensures unbiased results and easier scaling once a winner emerges. What You Should Test Not all variables deserve equal attention. Focus on those with the highest potential ROI: Ad Copy: Test headlines, CTAs, tone, and dynamic keywords. Landing Pages: Optimize form length, headline hierarchy, or social proof placement. Bidding Strategies: Compare Manual CPC vs. Target CPA or ROAS. Audience Segments: Try different in-market or affinity audiences. Ad Formats: Measure RSA vs. ETA performance differences. Why A/B Testing Matters Higher CTR & Lower CPA: Identify what resonates most with your audience. Data-Driven Scaling: Confidently invest more in what’s proven to work. Improved Quality Score: Consistent testing boosts ad relevance and user experience. Best Practices Define one primary KPI (e.g., conversion rate or ROAS). Run the test for at least 2–4 weeks to ensure statistical significance. Avoid testing multiple variables at once. Analyze segmented results — device, region, or audience behavior. Document every insight to build a repeatable testing framework. In a competitive PPC landscape, continuous experimentation is your biggest edge. Don’t guess what works — prove it. 👉 Read the full guide: https://agrowth.io/blogs/google-ads/a-b-testing-google-ads

    1 min
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Descrizione

Agrowth provides premium ad account services for industry-leading platforms including Google, Meta, TikTok, Bing, and over 106 others. The company was founded by a team of advertisers and tech enthusiasts with more than 10 years of experience. Business Name: AGrowth Address 1:6th Floor, Song Da building, 131 Tran Phu, Ha Dong, Hanoi, 100000. Phone 1: (+84) 865 497 283 Address 2: 701 Tillery Street, Unit 12, 2690 Austin, Texas, USA, 78702. Address 3: Fu Tao Building, 98 Argyle Street, Mongkok, Kowloon, HongKong, 999077. E-mail: sales@agrowth.io Owner: AGrowth team Website: https://agrowth.io/

Informazioni

  • Creatore
    AGrowth Agency
  • Anni di attività
    2025
  • Puntate
    103
  • Classificazione
    Contenuti adatti a tutti
  • Copyright
    © AGrowth Agency
  • Sito web del podcast
    AGrowth Agency