Gym World Worldwide

John Franklin
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Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

  1. 2 gg fa

    Erik Zeyher's $20K/mo semi-private playbook

    🌎 Erik Zeyher , owner of Warlock CrossFit in Poughkeepsie, NY, joins Mateo to break down how his semi-private program grew into a $20-25K/month revenue stream and the story behind Help First Fitness, the personal training studio he built inside a local tennis club's old squash court. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here so you don't miss out. 📱 Socials: Erik Zeyher (Instagram): https://www.instagram.com/growwitherik/ Warlock CrossFit (Instagram): https://www.instagram.com/warlockathletics/ Help First Fitness (Instagram): https://www.instagram.com/helpfirstfitness/ 🎙️ Listen On: Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465 Spotify - https://creators.spotify.com/pod/profile/gymworld 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥 Show Notes 0:00 — Intro & meet Erik Zeyher of Warlock CrossFit2:20 — Warlock's backstory and the secret to lasting 10+ years as an affiliate4:11 — How the semi-private program got started4:59 — Inside the 6,000 sq ft space: class vs. semi-private layout5:59 — Run a successful gym with Kilo 6:31 — Launching semis internally: the "red rope method" and goal reviews8:05 — Day one results and scaling to $20-25K/month9:44 — Coach pay under the semi-private model11:25 — Retention: injury referrals vs. class-to-semi upgrades13:21 — Building Help First Fitness inside a tennis club's old squash court14:52 — Funding the build-out with a 0% interest credit card16:04 — Lessons from nightlife: why gym is a hospitality business17:38 — The most common problem gym owners bring to sales calls20:44 — Erik's own $23K/month wake-up call before finding Two-Brain21:12 — Where to find Erik

    22 min

  2. 3 lug

    Josh Maranian: From Layoff to 40-Member Gym in One Year

    🌎 Josh Maranian, owner of Regen Fitness Club in Fort Collins, Colorado, joins Mateo to break down how he built a semi-private training gym out of his garage and grew it into a 40-member facility in just one year. They get into his 4:1 semi-private model, why he splurged on a sauna and cold plunge while cutting costs elsewhere, how he prices and packages sessions, and his plan to roll out a belt-style pay structure for coaches.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here, so you don't miss out.📱 Socials:Josh Maranian (Instagram): https://www.instagram.com/josh.maranian/Regen Fitness Club (Instagram): https://www.instagram.com/regenfitnessclub/📺 Watch On: https://www.youtube.com/@GymWorldWorldwide🔥 Show Notes- 0:00 — Intro & meet Josh Maranian of Regen Fitness Club- 1:22 — Inside the 4:1 semi-private model, sauna, and cold plunge- 3:00 — How sessions are run and customized within a small group- 3:39 — From a corporate burnout to getting a personal training cert- 4:54 — Getting let go and going all-in on training out of his garage- 6:20 — How template-based programming works for each member- 9:11 — Outgrowing the garage: pairing clients up and the birth of the 4:1 model- 10:42 — Run a successful gym with Kilo- 11:08 — Funding the build-out with an intra-family loan- 11:48 — What to spend big on (equipment) vs. cut aggressively on (design)- 13:00 — Why the sauna and cold plunge were non-negotiable- 14:12 — Growing from 10 to 40+ members in year one- 15:28 — Pricing, packaging, and four-week billing cycles- 16:26 — Why Josh started hiring coaches early instead of waiting- 17:38 — Coach pay, the path to a "belt"-style pay structure, and growth tracks- 19:54 — How on-ramp and the intro package set member expectations- 20:19 — Year one wins and what's next for year two- 20:36 — Why an operations manager matters more than another coach- 23:27 — Where to find Josh

    25 min

  3. 26 giu

    Corey Lewis: Why Your Canceled Members Are Your Best Source of New Leads

    🌎 Corey Lewis , owner of Extra Mile Fitness in St. Louis, Missouri and Two-Brain mentor, joins Mateo to break down how he hires, develops, and retains great coaches. They get into his walking interview process, how he onboards new staff before their first day, why past members are his best source of new leads, and the system he uses to bring canceled members back.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials: Corey Lewis (Instagram): https://www.instagram.com/corey_j_lewis/ Extra Mile Fitness (Instagram) - https://www.instagram.com/xtra.mile.fitness/Extra Mile Fitness(Website) - https://xm.fitness/ ---🔥 Show Notes- 0:00 — Intro & meet Corey Lewis of Extra Mile Fitness- 1:32 — The gym model and how it's evolved over 14 years- 2:00 — Why Corey diversified beyond group classes- 3:52 — How the hiring process has changed- 4:28 — Using a careers page and video submissions to filter candidates- 4:54 — Run a successful gym with Kilo- 7:00 — The walking interview and what it reveals- 8:19 — The second interview and what happens after an offer is made- 10:23 — Onboarding before the first day: gifts, welcome videos, and happy hours- 12:19 — What the first day actually looks like- 13:02 — The 3-month internship and coaching development program- 14:44 — The belt system and how it gives coaches a clear career roadmap- 15:52 — How Corey structures income so coaches can make a real living- 18:05 — Using past members as a lead source- 19:12 — The exit goal review and staying in touch after cancellation- 22:01 — Easy wins for gym owners looking to reactivate past members- 23:42 — Where to find Corey

    25 min

  4. 19 giu

    Karen Stephenson: How She Built a Thriving Community Later in Life

    🌎 Karen Stephenson, owner of Hammock Coast CrossFit on Pawleys Island , South Carolina, joins Mateo at the Two-Brain Business Summit to share how she sold her first gym, moved to the beach, and opened a second one in the middle of COVID. They get into what it really takes to start over, how she transitioned from hobby gym to real business, and why building a senior fitness program has become one of her biggest wins. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here, so you don't miss out. 📱 Socials: Hammock Coast CrossFit (Instagram) - https://www.instagram.com/hammockcoast_cf/ Hammock Coast CrossFit (Website) - https://hammockcoastcrossfit.com/ 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥 Show Notes: 0:00 — Intro & meet Karen of Hammock Coast CrossFit4:46 — Opening their first gym in Elkins, West Virginia10:06 — Chris Cooper's "perfect day" exercise and deciding to move to the beach14:03 — Starting over in South Carolina during COVID16:50 — Run a successful gym with Kilo (visit https://usekilo.com/)19:41 — Buying the building21:44 — Going from hobby gym to real business22:42 — Adding Senior Fit, kids, and semi-private training27:10 — Karen's personal journey with fitness29:23 — The 84-year-old member who went on safari

    31 min

  5. 12 giu

    The Legal Mistakes That Kill Gym Sales (With Matt Becker of Gym Lawyers)

    Matt Becker, founder of Gym Lawyers and former 11-year CrossFit affiliate owner, joins Mateo to break down the legal gaps most gym owners don't know they have. They get into why compliance directly affects your gym's value, what buyers look for during due diligence, how market value opinions work, and the roll-up trend quietly reshaping the boutique fitness market. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here, so you don't miss out. 📱 Socials: Gym Lawyers (Instagram) - https://www.instagram.com/gym_lawyers_pllc/ Gym Lawyers (Website) - https://www.gymlawyers.com/ 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide Show notes: 0:00 — Intro & what is Gym Lawyers?2:22 — Matt's background: 11 years as a CrossFit affiliate owner turned attorney3:25 — How Chris Cooper planted the idea for Gym Lawyers5:04 — Compliance basics every gym owner needs6:07 — Lease agreements, personal guarantees, and liability waivers7:07 — How to engage with Gym Lawyers (flat fee, not hourly)8:09 — Buying and selling gyms: what Matt's team is doing more of8:45 — How to prepare your gym for sale9:14 — Why compliance directly affects your ability to sell10:00 — Market value opinions: what they are and how to use them11:24 — What buyers should watch out for12:11 — When buyer and seller valuations don't match12:57 — How multiples work: SDE vs. EBITDA13:38 — The roll-up trend reshaping boutique fitness right now14:16 — Where you can find more about Matt & Gym Lawyers

    15 min

  6. 5 giu

    How Rich Thaw Grew EMPWR Fitness 40% Using Referrals and Sell-by-Chat

    🌎 Rich Thaw , owner of EMPWR Fitness and Sports Performance Training in Montreal, joins Mateo to break down how he grew his gym's membership base by 40% in Q4, largely without paid ads. They get into his sell-by-chat strategy, why he cuts his schedule to grow faster, how he uses referral automations inside Kilo to turn happy members into a lead machine, and why sometimes discounting your trial offer even further is the right call. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here to avoid missing out. 📱 Socials: Rich Thaw (Instagram) - https://www.instagram.com/empwr__/ EMPWR (Website) - https://empwrfast.com/ 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥Show Notes: (0:38) — Introduction: Rich Thaw, EMPWR Fitness, Montreal(2:28) — What Empower does: small group personal training for athletic adults(3:36) — Rich's background: hockey, Mike Boyle, and how he got into coaching(5:13) — The early days: online training, the garage gym, and getting the cops called(7:06) — Growing pains: too many sessions, not enough revenue(8:50) — The conversation with Mark Fisher that changed everything(10:17) — Cutting the schedule to buy back time (and why it was terrifying)(11:45) — Run a successful gym with Kilo (visit https://usekilo.com/)(12:25) — Sell by chat: how Rich turned social media interactions into booked trials(14:06) — Has the offer changed? Breaking down the 10-day / 3-session trial for $99(15:12) — Why discounting the trial even further sometimes works better(17:57) — Positioning small group training vs. personal training vs. group classes(19:39) — How Rich structures his referral program (and when he makes the ask)(21:16) — The QR code, the Kilo automation, and what happens 30 minutes after a referral(21:52) — Other lead gen: promos, reactivation campaigns, and the dollar trial(23:49) — Onboarding: what the trial experience actually looks like at EMPWR(25:53) — Converting trial members into long-term memberships(28:52) — What's next: finding a full-time coach and building the team(29:53) — Where to follow Rich

    31 min

  7. 29 mag

    5 things your gym website needs in 2026

    🌎 Kaleda Connell, CEO of Kilo, joins Mateo to break down how the shift to AI-powered search is changing what gym owners need on their websites — and what to do about it. They get into Google's E-E-A-T framework, why the "blue link era" of SEO is over, and Kaleda's five-pillar system (proof, people, answers, authority, and plumbing) to ensure your gym actually shows up when someone asks an AI to find the best option in your area. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here to avoid missing out. 📱 Socials: Kaleda Connell (Instagram) - https://www.instagram.com/heykaleda/ Kaleda Connell (Website) - https://heykaleda.com/blog/ 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide (0:46) - Introduction: Kaleda Connell, CEO of Kilo(1:29) - Why AI Is Changing How Gyms Show Up Online(2:14) - What Old-School SEO Got Right (And Why It No Longer Works)(4:01) - The AI Overview Effect: Why Website Traffic Is Dropping(4:50) - The Blue Link Era Is Over: What Gym Owners Need to Do Now(5:48) - Google's E-E-A-T Framework Explained(6:50) - Run a successful gym with Kilo (visit https://usekilo.com/)(7:29) - Kaleda's Five Pillars: Proof, People, Answers, Authority, and Plumbing(8:10) - Pillar 1 — Proof: Testimonials, Transformations, and Long-Form Case Studies(10:28) - Pillar 2 — People: Coach Bios, Credentials, and Member Stories(11:42) - Pillar 3 — Answers: FAQ Sections, Program Pages, and the Specificity Test(15:18) - Should You Post Your Pricing? Kaleda Changes Her Mind(17:44) - Pillar 4 — Authority: Local Press, Partnerships, and Why Reddit Matters(19:57) - Pillar 5 — Plumbing: Schema Markup and the Nuts and Bolts That Still Count(22:06) - Should You Use AI to Audit Your Own Website?(24:26) - Where to Get Help From the Kilo Team(24:50) - Closing Remarks

    26 min

  8. 22 mag

    How Ranfone Training Systems Is Reinventing Preventive Healthcare

    🌎 Michael Ranfone and Dr. Marko Lujic from Ranfone Training Systems join Mateo to break down how they built a 20,000 sq ft facility that combines semi-private training, concierge medicine, and nutrition under one roof. We get into their semi-private model, how RTS Health delivers real preventive care for around $500/month, and why their ARQ program might be what the future of gyms actually looks like. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here so you don't miss out. 📱 Socials: Ranfone Training Systems (Instagram) Ranfone Training Systems (Website) 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥 Show Notes: (0:00) - Introduction: Michael Ranfone and Dr. Marko Lujic from Ranfone Training Systems(1:15) - Origin Story: From Yale Strength Coach to 20,000 Sq Ft Integrative Facility(3:40) - How Deep Credentials Shaped the RTS Model(6:10) - Serving Both Athletes and Gen Pop Under One Roof(9:45) - How the Semi-Private Model Actually Works: 20 People, 20 Custom Programs(14:20) - The Accountability Coach System and How Clients Are Matched(18:30) - Why Semi-Private Over Large Group: The Performance-Based Philosophy(22:00) - Pricing the Semi-Private Model: $357/Month Unlimited Access(26:15) - The Value Framing: Why RTS Competes With Healthcare, Not Box Gyms(30:00) - How RTS Health Works: Labs, DEXA, VO2, WAVi, and What It Costs(36:20) - Why Your Primary Care Doctor Is Actually Just a Triage Nurse(41:10) - The ARQ Program: Where Training, Medicine, and Nutrition Become One(44:30) - Is This Where the Whole Industry Is Heading?(47:15) - Where to Find Michael and Dr. Lujic(48:00) - Run a successful gym with Kilo (visit https://usekilo.com/)

    49 min
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Descrizione

Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

Informazioni

  • Creatore
    John Franklin
  • Anni di attività
    2022 - 2026
  • Puntate
    181
  • Classificazione
    Contenuti espliciti
  • Copyright
    © John Franklin
  • Sito web del podcast
    Gym World Worldwide

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