Hey Nonprofits!

HGA Fundraising
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The 'Hey Nonprofits!' podcast is here to help fundraisers and event professionals Raise More Money. Each week, we bring on an industry expert to highlight important tips and strategies, and you can use them effectively to grow your organization. Whether you simply need help communicating with donors or need advanced tactics with setting up live auctions and fundraising events—host Trevor Nelson is here to guide you toward success. Be sure to tune in for a new episode every Tuesday! Brought to you by HGA Fundraising.

  1. 1 g fa

    A 10-Year CEO, a $1.2M Gala, and a Board With 100% Give | Christy Casey-Moore

    Most CEOs of nonprofits have opinions about boards. Christy Casey-Moore has a 100% give rate and a $1.2M gala to back hers up. Christy is the CEO of Heart Gift, a global nonprofit that brings children from other countries to the United States for life-saving heart surgeries they can't access at home. Ten years in, she joins Trevor to walk through what it actually takes to build a board that fundraises, a team that supports each other under real pressure, and an event that clears seven figures. In this episode: why Christy can spot a hiring fit in the first five minutes of an interview, how she structures her board around give-or-get with no resume builders allowed, the controversial thing she tells nonprofits about marketing spend ("put your seatbelt on"), why she doesn't seat major donors at her own table on gala night, the exact job she hands her board members the moment they walk into the event, and why she stopped thanking donors in the moment during the auction — and started catching them later instead. Plus: what Christy does the Monday morning after every gala that most CEOs don't. Chapters: 00:00 Intro 01:15 Christy Casey-Moore and HeartGift Foundation 02:09 Board Engagement and Organizational Culture 04:06 Entrepreneurship and Nonprofit Leadership Symmetry 05:17 About HeartGift and Its Mission 06:42 Team Size, Hiring Lessons, and Culture Fit 10:27 Supportive Organizational Culture 14:09 Building a Unicorn Board 18:17 Event Night Responsibilities and Strategies 22:06 Missions Clarity and Marketing Investment 27:04 Leadership, Listening, and Continuous Learning 31:00 Evolution of Fundraising and Donor Engagement 37:14 Post-Event Follow-up and Gratitude 🔗 *CONNECT WITH US* 🔗 Connect with Christy on LinkedIn: https://www.linkedin.com/in/christycaseymoore/ Connect with Trevor on LinkedIn:  https://www.linkedin.com/in/trevor-nelson-b8922a167/ Follow Hey Nonprofits! on LinkedIn:  https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/ 💙 *ABOUT HGA FUNDRAISING* 💙 This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY. To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/ Easiest way to raise more money in your next event: https://hgafundraising.com/golden-ticket/ Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/ Need an auctioneer for your next event: https://charityauctioneerswelove.com

  2. 7 lug

    What Two Auctioneers Wish Every Nonprofit Knew Before Their Gala | Chris Hensley & Brett Higgins

    Most fundraising galas leave money on the table for reasons the people running them never see. Chris Hensley and Brett Higgins, two of the most in-demand fundraising auctioneers in the country, join Trevor to work through five of the sharpest questions raised at the recent Chicago Gala Playbook event. What separates the organizations that consistently overperform from the ones that stay stuck at last year's number? Where does the fundraising actually break down in a program? And what does it look like to create inspiration to give without slipping into pressure? In this episode: the six-month mistake most nonprofits make (spoiler, it involves ignoring the data from last year's event), why "we don't want to ask for too much money" is almost always a symptom of a past bad experience, the difference between pressure and inspiration and when each has a place, the concept of "unspoken peer pressure" and how leaders in the room quietly move giving upward, why the witching hour at 9:15pm is real and what to do about your program timing, and the one thing organizations overestimate every year (the room, the dinner, the linens) versus the one thing that actually moves revenue. Plus: why Chris raised $1.2M against a $400K goal at a Relevant Radio event, and what "taking the lid off" the top ask can look like when the room is emotionally ready. Chapters: 00:00 Intro 01:41 Gala Playbook in Chicago 09:25 Data-Driven Fundraising 18:25 The Art of Asking 23:00 Creating Inspiration to Give Instead of Pressure 32:09 Creating a Unique Experience for Fundraising Events 38:09 The Right Places to Focus 43:32 One Piece of Advice You Would Give to a Nonprofit 45:54 Bonus 🔗 *CONNECT WITH US* 🔗 Book Brett for Your Event: https://www.bretthiggins.com Book Chris for Your Event: https://www.bidraisebid.com/chrishensley Connect with Brett on LinkedIn: https://www.linkedin.com/in/bretthiggins/ Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-hensley-auctions/ Connect with Trevor on LinkedIn:  https://www.linkedin.com/in/trevor-nelson-b8922a167/ Follow Hey Nonprofits! on LinkedIn:  https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/ 💙 *ABOUT HGA FUNDRAISING* 💙 This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY. To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/ The Easiest Way to Raise More Money at Your Next Event: https://hgafundraising.com/golden-ticket/

  3. 30 giu

    How to Market Your Live Auction Before the Event | Claire Murad

    Most nonprofits spend months curating the perfect live auction lineup — and then assume their guests will figure it out when they get to the event. Claire Murad of Murad Auctions joins Trevor to make the case that this is leaving serious money on the table. With 26 years in the auction space, Claire breaks down what she calls the 6-touch rule: your guests need to see your live auction items at least six times before they sit down for the live auction. Anything less and the light bulb doesn't go off in time. In this episode: why 75% of your event revenue is riding on a marketing problem most orgs ignore, the exact timeline for teasing items (two weeks out — not earlier, not later), why text messages outperform emails and what time of day to actually hit send, how to make your pre-event messaging short and on-theme instead of stuffed with restrictions, and the creative night-of tactics Claire has seen work — from Vanna White-style placard walkers in cocktail hour to 10-foot lit display boards to custom bid paddles with QR codes linking to the auction catalog. Plus: why your auctioneer should be working the cocktail hour, not warming up backstage. Chapters: 00:00 Intro 00:36 Successful Auction Promotion 05:30 Timing for Teaser Campaigns 06:55 Keeping Messages Brief and Engaging 07:35 Creative Promotional Ideas During Your Event 09:00 Using Visual Displays and On-Site Promotion 12:13 Educating Bidders Early 13:30 Using Social Media and Digital Tools 14:29 Where to Find More Resources and Connect Have a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/ 🔗 *CONNECT WITH US* 🔗 Marketing Your Live Auction Blog: https://muradauctions.com/how-to-promote-your-live-auction-for-maximum-revenue/ Live Auction eBook: https://muradauctions.com/auction-resources/live-auction-theme-playbook/ Book Murad Auctions for Your Event: https://muradauctions.com Schedule a Meeting with Claire: https://calendly.com/clairemurad Connect with Claire on LinkedIn: https://www.linkedin.com/in/claire-murad-strategic-growth-for-nonprofit-fundraising-events/ Connect with Trevor on LinkedIn:  https://www.linkedin.com/in/trevor-nelson-b8922a167/ Follow Hey Nonprofits! on LinkedIn:  https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/ 💙 *ABOUT HGA FUNDRAISING* 💙 This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY. To learn more about HGA Fundraising click here:  https://hgafundraising.com/trips-and-experiences/ Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/ Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers:   https://hgafundraising.com/nonprofit-coaching/

  4. 23 giu

    The Theater of Giving: How to Move Donors From Information to Emotion | Lucas Hunt

    Most nonprofits have a storytelling problem they don't know they have. They've been so close to the mission for so long they can't see what's actually moving about it anymore. Lucas Hunt, president of Hunt Auctioneers, former literary agent, and one of the more thoughtful voices in the fundraising auctioneer world, joins Trevor to break down why the people running your organization are usually the worst people to tell its story, why donors should be treated as producers of the story rather than consumers of it, and how to build what he calls a "theater of giving" at your next event. In this episode: the "curse of knowledge" that's flattening your mission moments, why the recipient of services is almost always a more powerful narrator than the executive director, how to create emotional proximity in a room full of distracted donors, and Lucas's closing reminder for anyone burned out on fundraising, get out of the way of the river of goodness that's already there. Chapters: 00:00 Intro 00:37 Introduction to Lucas Hunt 06:55 Art of Story Telling in Fundraising 09:14 Impact of Information Overload on Storytelling 15:58 Creating Emotional Proximity at Events 17:57 Power of Storytelling 22:40 Producer vs. Consumer Mindset 27:23 Faith in Good Work 32:04 Power of Collective Action Have a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/ 🔗 *CONNECT WITH US* 🔗 Book Lucas for an event: https://www.huntauctioneers.com Connect with Lucas on LinkedIn: https://www.linkedin.com/in/lucas-hunt-6a6a768/ Connect with Trevor on LinkedIn:  https://www.linkedin.com/in/trevor-nelson-b8922a167/ Follow Hey Nonprofits! on LinkedIn:  https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/ 💙 *ABOUT HGA FUNDRAISING* 💙 This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY. To learn more about HGA Fundraising click here:  https://hgafundraising.com/trips-and-experiences/ Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/ Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers:   https://hgafundraising.com/nonprofit-coaching/

  5. 16 giu

    Easiest $10K You Can Add to Your Next Event | Brittany Pilcher

    Brittany Pilcher, Director of Development at Quest Inc., joins Trevor to walk through exactly how her team added a Golden Ticket Raffle to WineQuest , a $500,000 two-night gala in Orlando and sold out 100 tickets in 72 hours. Brittany doesn't sugarcoat the hesitation. She talks through why she almost didn't do it, the moment she decided to pull the trigger three weeks out, and how the raffle pulled in nearly $8,000 of pure incremental revenue without adding meaningful work to her team. More importantly: she breaks down what she'd do differently next year, including running two ticket tiers and considering corporate underwriting to cover the cost upfront. In this episode: why the $100 price point is the sweet spot, when to announce the winner in your program (and when not to), how to get your board and committee actually sharing the raffle, and the part most organizations miss, the 100 new names in your database that you can steward long after the event. Chapters: 00:00 Intro 01:00 Introduction to the Golden Ticket 02:18 Hesitations and Strategies for Ticket Sales 06:01 Psychology of Ticket Sales and Winner Announcement  08:49 Impact of the Golden Ticket on Fundraising 10:49 Quest Inc.: Mission and Community Engagement Have a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/ 🔗 *CONNECT WITH US* 🔗 Add the Golden Ticket to Your Event: https://hgafundraising.com/golden-ticket/ Connect with Brittany on LinkedIn: https://www.linkedin.com/in/brittanylara/ Connect with Trevor on LinkedIn:  https://www.linkedin.com/in/trevor-nelson-b8922a167/ Follow Hey Nonprofits! on LinkedIn:  https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/ 💙 *ABOUT HGA FUNDRAISING* 💙 This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY. To learn more about HGA Fundraising click here:  https://hgafundraising.com/trips-and-experiences/ Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/ Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers:   https://hgafundraising.com/nonprofit-coaching/

  6. 9 giu

    Your Board Won't Fundraise? Stop Asking Them To | Elise Woodworth

    Most fundraising problems aren't fundraising problems. They're board problems. Elise Woodworth — VMI alum, Air Force veteran, and author of Business Not Battle — joins Trevor to unpack why so many nonprofit boards stall out, and what to actually do about it. She came to this work through a back door (the VMI Foundation made her their first female and youngest-ever trustee), and her approach is unusual: instead of teaching EDs how to manage their boards, she teaches board members how to be effective in the first place. In this episode: the 20-minute Champion's Elevator Pitch exercise you can run at your next meeting, the four thoughtful questions that move a stuck organization forward, why Elise refuses to say the word "fundraising" with new boards, and her four-month blueprint for turning around a burned-out board. If you've ever said "I can't get my board to fundraise," this one's for you. Chapters: 00:00 Intro00:55 Understanding Strength and Strategic Mindset05:45 Journey into Nonprofit Leadership11:14 Empowering Board Members14:53 Embracing Change for Growth18:37 Aligning Mission and Leadership19:19 The Champion's Elevator Pitch24:11 Transforming Fear into Invitation30:35 Passion for Nonprofit Impact Have a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/🔗 *CONNECT WITH US* 🔗Connect with Elise on LinkedIn: https://www.linkedin.com/in/elisewoodworth/Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

  7. 2 giu

    Events are the Vehicle, Not the Destination | Kristen Bowles

    Most fundraisers treat events like the finish line. Kristen Bowles treats them like the starting point. In this episode, Trevor sits down with Kristen — a development pro who's worked across the YMCA, Boys & Girls Club, peer-to-peer fundraising, and now the National MS Society — to unpack why sponsorship sales isn't transactional. It's strategic matchmaking. We get into: Why "plan, post, and pray" is killing your sponsor retentionThe mindset shift from "sponsor of an event" to "investor in your mission"How to segment donors by engagement, not dollar amount (and why a $100 donor might be your next major gift)Mission nuggets: the research habit every frontline fundraiser needsFree tools Kristen uses to research sponsors (hint: it's not a fancy database)Why events are really about how you make people feelIf you're a frontline fundraiser, event planner, or auctioneer, this one's full of takeaways you can use Monday morning. Have a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/🔗 *CONNECT WITH US* 🔗Connect with Kristen on LinkedIn: https://www.linkedin.com/in/kristen-mckay-bowles/Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

  8. 26 mag

    The Neuroscience of Why People Give | Matt Roben

    What if the timing of your "ask" is costing your nonprofit thousands? Matt Roben — the Kilted Auctioneer, former circus performer, and police officer turned fundraising auctioneer, joins Trevor to break down the neuroscience behind why people give, and why most galas are leaving money on the table by asking too late in the night. Chapters: 00:00 Intro 00:59 Introing Matt Roben 02:38 Understanding the Auctioneer's Role 04:15 The Neuroscience of Giving 08:40 Data-Driven Fundraising Insights 12:34 Engaging Donors in Real-Time 17:20 Post-Event Gratitude Strategies 20:16 Building Genuine Connections with Donors 21:51 Utilizing Matching Gifts Effectively 26:40 Rapid-Fire Fundraising TipsHave a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/🔗 *CONNECT WITH US* 🔗 Book Matt for your next event: https://www.thekiltedauctioneer.com/ Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-roben/Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/

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Descrizione

The 'Hey Nonprofits!' podcast is here to help fundraisers and event professionals Raise More Money. Each week, we bring on an industry expert to highlight important tips and strategies, and you can use them effectively to grow your organization. Whether you simply need help communicating with donors or need advanced tactics with setting up live auctions and fundraising events—host Trevor Nelson is here to guide you toward success. Be sure to tune in for a new episode every Tuesday! Brought to you by HGA Fundraising.

Informazioni

  • Creatore
    HGA Fundraising
  • Anni di attività
    2022 - 2026
  • Puntate
    269
  • Classificazione
    Contenuti adatti a tutti
  • Copyright
    © HGA Fundraising
  • Sito web del podcast
    Hey Nonprofits!

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