idk with kay

The Kay Prince
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  • MARKETING
  • OGNI SETTIMANA

Hosted by the digital marketer The Kay Prince, this podcast is your ultimate guide to decoding advertisements through the lens of Gen Z. Are you a business owner or an established executive looking to understand, target, and connect with the Gen Z generation like never before? Look no further! = Join us as Kay unravels the secrets of effective marketing campaigns that resonate with this dynamic and forward-thinking generation.

  1. Brand Storytelling in a Gen Z World: What Senior Leaders Need to Unlearn

    19/02/2025

    Brand Storytelling in a Gen Z World: What Senior Leaders Need to Unlearn

    Gen Z doesn’t just consume content—they control it. So what does that mean for the future of brand storytelling? In this episode of idkwithKay, host The Kay Prince sits down with David Teicher, Founder & CEO of Qru Media Ventures, to explore how brands can stay relevant in a world where entertainment matters more than information, attention spans are shorter than ever, and authenticity is everything.  They dive into:  🎙️ How brand storytelling is evolving in a tech-driven, Gen Z-first world  🎙️ The power of intergenerational mentorship—what senior leaders can learn from Gen Z  🎙️ Why brands need to stop chasing trends and start building real connections  🎙️ The shift from mass marketing to meaningful, niche engagement  This season of idkwithKay is all about true conversations through a lens of intergenerational mentorship—where Gen Z isn’t just the audience; they’re the ones shaping the industry.  🚀 New episodes drop every other week! Subscribe and join the conversation.

    29 min

  2. 19/12/2024

    Vive, Thrive, and Rise: Unlocking Your Potential

    In the grand finale of #idkwithkay Season 3, host TKay Prince welcomes the incredible Andrea Sullivan, President of Vive by Vayner and former CMO of VaynerMedia, to explore the keys to unlocking your true potential. 🌟 Andrea shares her journey from global branding to launching Vive, a high-performance accelerator designed to help leaders thrive personally and professionally. From tackling imposter syndrome to embracing empathetic leadership, Andrea reveals how merging personal growth with professional goals can create transformational change.= Discover the power of mentorship, the importance of integrating mental health into leadership, and how Gen Z is reshaping the workplace. Plus, get inspired by real-life stories of people who’ve used Vive to change their lives—and businesses—in just four months! 💡 Highlights from this episode: How to turn 58,000 daily negative thoughts into productive actions The secret sauce behind Vive by Vayner’s transformative program Advice for Gen Z on advocating for professional development opportunities Get ready to Vive, thrive, and rise! Listen now to close out the season with empowerment and inspiration.

    21 min

  3. 05/12/2024

    Gen Z and Out-of-Home: The Next Wave of Advertising

    In this episode host The Kay Prince, sits down with Dr. Stephanie Gutnick, Global Chief Strategy Officer at Billups, to explore how Out-of-Home (OOH) advertising is evolving to capture the attention of Gen Z and reshape the ad industry. They dive into why this generation connects so strongly with OOH, how data is transforming it into a performance-driven medium, and the creative magic that makes these campaigns so impactful. Packed with expert insights and fresh ideas, this conversation offers a new perspective on one of advertising’s most exciting channels.

    21 min

  4. 21/11/2024

    Watch and Learn: Bridging Generations in Leadership with Carrie Seifer

    In this episode of idkwith Kay, host The Kay Prince sits down with Carrie Seifer, Chief Customer Officer at GWI, to explore the power of generational mentorship and its role in shaping the future of marketing and leadership. Drawing from her extensive career at companies like IBM, Carrie shares insights on how Gen Z’s digital-first mindset is reshaping industries, the importance of balancing data with passion, and why staying open-minded is the ultimate anti-aging secret for leaders. Whether you’re a senior executive or a Gen Z trailblazer, this episode is packed with wisdom on navigating the evolving landscape of business and technology. Tune in and discover why “watch and learn” might just be the best advice for bridging generations.

    18 min

  5. 31/10/2024

    Empowering Marketers: How Mack McKelvey’s The StartUp Marketer is Transforming Career

    In this episode, The Kay Prince sits down with Mack McKelvey, CEO & Founder of SalientMG, to explore the unique challenges and opportunities in the world of startup marketing. Mack shares insights from her 20+ years of experience leading transformative marketing strategies for high-growth companies and dives into the creation of Startup Marketer—an ecosystem designed to support marketers at every stage of their careers.  Together, they discuss the power of community, the importance of investing in rising talent, and how today’s rapidly changing landscape demands agility and innovation. Whether you’re a seasoned marketer or just starting out, Mack’s perspectives on professional growth, upskilling, and cross-functional marketing are not to be missed. Tune in for an inspiring conversation packed with actionable advice and a fresh perspective on what it takes to succeed in marketing today!

    32 min

  6. 17/10/2024

    The Shift in Consumption Habits Reshaping Digital Advertising

    In this episode of IDK with Kay, host The Kay Prince sits down with Scott Falzone, Managing Director of Telecom at Google, to explore how shifting consumption habits—especially among Gen Z—are reshaping the world of digital advertising. Scott shares insights from his 18-year journey at Google, highlighting the evolution of ad tech, the power of creative storytelling, and the role of AI in improving targeting and reducing ad fatigue. Tune in as Scott discusses how media consumption is no longer passive, how brands must adapt to the democratization of choice, and why great creative has never been more critical. Whether you’re in marketing, media, or simply fascinated by the changing digital landscape, this episode is packed with actionable takeaways on leadership, innovation, and the future of advertising.

    20 min

  7. 16/09/2024

    More Than Representation: Zach Stafford on Media’s Shift Toward Authenticity

    In this episode of idk with Kay, host The Kay Prince sits down with media powerhouse Zach Stafford to discuss his incredible journey from journalist to producer and how his career has evolved across platforms like The Advocate, Grindr, and SiriusXM’s Vibe Check. Zach shares the lessons he’s learned from over a decade in media, reflecting on how traditional outlets like fashion magazines shaped his perspective on storytelling, culture, and advertising. We dive into his passion for authentic representation and the role that media, particularly advertising, plays in shaping societal views. Zach also explores how Gen Z is pushing for a shift away from simply diverse casting to more authentic, lived experiences in storytelling. He highlights the importance of brands not just checking diversity boxes but crafting narratives that truly reflect the reality of their audience. From fashion to film, Zach offers insights into how media can better connect with today’s generation, making this conversation an engaging and thought-provoking listen for anyone in marketing, media, or storytelling.

    25 min

  8. 22/08/2024

    Driving Equality Forward: Jason Schulweis on The Female Quotient’s Race to Change

    In this episode of “idk with Kay,” host The Kay Prince sits down with Jason Schulweis, the Chief Commercial Officer at The Female Quotient. Jason shares his journey through the media and advertising industries, leading to his current role where he’s advancing gender equality in the workplace. We explore the impact of Gen Z on workplace culture, the importance of professional empathy, and how companies can authentically contribute to the fight for equality. Tune in for an inspiring conversation about leadership, mentorship, and the ongoing battle for gender equality in a rapidly changing industry.

    25 min
Elenco completo (15)

Descrizione

Hosted by the digital marketer The Kay Prince, this podcast is your ultimate guide to decoding advertisements through the lens of Gen Z. Are you a business owner or an established executive looking to understand, target, and connect with the Gen Z generation like never before? Look no further! = Join us as Kay unravels the secrets of effective marketing campaigns that resonate with this dynamic and forward-thinking generation.

Informazioni

  • Creatore
    The Kay Prince
  • Anni di attività
    2023 - 2025
  • Puntate
    15
  • Classificazione
    Contenuti espliciti
  • Copyright
    © The Kay Prince
  • Sito web del podcast
    idk with kay