Market Proof Marketing

Kevin Oakley: Marketing Mind at Do You Convert
  • 0,0 (0)
  • MARKETING
  • OGNI SETTIMANA

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

  1. 6 GG FA

    Ep 439: From Hershey to Home Building

    Rachel Peters joins the podcast to share her career journey from a college intern at Hershey Entertainment and Resorts to her current role at Realtor.com New Construction. The conversation covers lessons from working in large marketing organizations, the value of diverse internship experiences, her time at Keystone Custom Homes, and her perspective on what home builders consistently get wrong with their digital marketing. Early Career LessonsRachel talks about her 5 college internships across companies of varying sizes before landing at Hershey Entertainment and Resorts, where she was part of a 40-person marketing team, got media trained as a fresh grad, and handled real crisis communications. Being surrounded by so many different marketing specialists taught her the value of mastering a single craft deeply, and showed her how broad marketing is as a discipline.  A Strong Builder-Side Perspective Rachel spent significant time on the builder side with Keystone Custom Homes before moving to her current role, which she considers invaluable for having effective conversations with builders now. She dives deeper into the top two things that builders often overlook: Understanding where traffic comes from. Many builders don't know their traffic sources with any real specificity.UTM codes and tracking. There is still a large portion of the industry that doesn’t have a working understanding of UTM parameters or how to connect digital touchpoints to outcomes.She also raises a practical issue many builders still struggle with: image order in listing feeds. Monument or exterior photos often end up as the first image everywhere, including on third-party sites, which may not always be the best approach.  Foundational Skills > AI ToolsKevin references a LinkedIn post about a Claude product priced at $100,000/month to replace a marketing team, and uses it to underscore an important irony: some builders are chasing AI tools while still unclear on what UTM codes are. The two then talk about how you can't get full value from advanced tools without having the foundational basics in place. You must understand the customer's digital journey and what data is and isn't visible before layering on anything sophisticated. Follow Rachel on LinkedInhttps://www.linkedin.com/in/rachelhbpeters/

    40 min
  2. Ep 438: The Goldmine You’re Not Mining (Yet)

    7 MAG

    Ep 438: The Goldmine You’re Not Mining (Yet)

    Kevin is joined by Beth, Caroline, and a special guest to discuss the importance of leveraging internal teams for great content ideas and the benefits of using AI tools for content automation, while ensuring that human expertise is still used. They also get into defending your foundation, tools, and strategies in a noisy market with less-than-hopeful headlines. Story Time:Beth - Trust your foundationCaroline - Do one thing at a timeKevin - Fact-check the headlines Announcements:Market Proof Marketing Academy - 3 Virtual Days - July 7-9 - Limited spots available, register today to elevate your marketing expertise.DYC Online Sales and Marketing Summit - Austin, Texas - October 1-2 - Over 150 tickets are already gone! Secure your spot today. In the News:Your OSC Team is Sitting on a Content GoldmineHow I Do Content Engineering with Claude CodeGoogle Tests ‘Ask YouTube’ Conversational Search Experiment

    38 min
  3. Ep 437: Unlearn What You’ve Learned

    30 APR

    Ep 437: Unlearn What You’ve Learned

    Kevin is joined by Julie and Beth to discuss why giving people less might actually get you further, why the way you've always looked at your data could be quietly costing you, and what separates the builders who move fast from the ones who are still waiting for that "perfect" buyer.  There is also a discussion about if the market is actually struggling, or if it just feels that way, and a conversation about Google's latest ad updates and miscommunications.  Story Time:Julie - Don't be a comment thiefBeth - Shift your perspective. Kevin - Public Builders vs Private Builders Announcements:DYC Online Sales and Marketing Summit - Austin, Texas - Over 100 tickets are already gone, secure your spot today. In the News:We’re upgrading Dynamic Search Ads to AI MaxPending Home Sales Increased in March Despite Rising Mortgage Rates and Gas PricesMarch New-Home Sales Slide as Geopolitics Spook BuyersGoogle adds Read more links best practices

    52 min
  4. Ep 436: Same Funnel, New Century

    23 APR

    Ep 436: Same Funnel, New Century

    Julie Jarnagin is joined by Jackie Lipinski and Caroline Collard to talk about why some of the oldest ideas in marketing are still winning, why some marketers are hesitant to use newer tools, and what happens when a home builder decides to stop playing it safe. Story Time:Caroline - Creating demand for the Flying Squirrels Jackie - Saving minutes, not hours, with AI Julie - Summit Excitement Announcements:DYC Online Sales and Marketing Summit - Austin, Texas - Over 100 tickets are already gone, secure your spot today. In the News:Google Chrome Skills Turn Gemini Prompts Into Reusable WorkflowsA closer look at OpenAI’s ads manager – and how much work it still needsThe Cockroach of Marketing Concepts Will Never Die Google: We May Use Spam Report Submissions For Manual ActionsA look at Taylor Morrison’s eye-catching marketing campaign

    35 min
  5. Ep 435: More Money, Same Problems

    16 APR

    Ep 435: More Money, Same Problems

    Kevin is joined by Julie and Caroline to discuss an online sales specialist juggling cookies and conversion rates, increasing ad spend as a reflex, and throwing resources at problems without first figuring out what the problem actually is. There is also a friendly debate around AI content strategy that ultimately lands somewhere simple: be clear, direct and useful, and the rest will follow. Story Time:Julie - College visits are a masterclass in customer experienceCaroline - Get a fresh perspective if something’s not workingKevin - Putting money into your problems doesn’t always solve them Announcements:DYC Online Sales and Marketing Summit - Austin, Texas - Tickets Now Available In the News:An OSC's Guide to Time ManagementHow to design content that AI systems prefer and promoteIs Now a Good Time to Buy a House?Spring housing market accelerates despite mortgage rate spike, Zillow's March Market Report shows

    40 min
  6. Ep 434: Make Your Marketing Make Sense - Or Else!

    9 APR

    Ep 434: Make Your Marketing Make Sense - Or Else!

    Julie Jarnagin joins Jackie Lipinski and Beth Russell to talk about practical challenges marketers face with communication and data storytelling, and the importance of getting out from behind the desk to understand the home buying experience from the customer’s perspective. Hear why strong marketers should combine data, empathy, and real-world insight into consistent messaging and compelling stories to build trust and drive results, despite the doom-and-gloom headlines out there! Story Time: Beth - Building (and not eroding) trust with customers over timeJackie - ChatGPT vs ChatGPT - are you asking the right questions?Julie - Marketers need to “touch grass” and connect their consumers experiences Announcements:Market Proof Marketing Academy - Virtual Event - Register Now - July 7-9, 2026DYC Online Sales and Marketing Summit - Austin, Texas - Tickets Available - October 1-2, 2026 In the news: The 5 Rules to Data StorytellingApple prepares to add search ads to Apple MapsOver Half of Home Listings Have Been Lingering on the Market For More Than 2 MonthsDigital-First Buyers Reshape Model Home Design

    45 min
  7. Ep 433: AI Hype vs. Search Reality

    2 APR

    Ep 433: AI Hype vs. Search Reality

    In what may be the biggest guest episode of the year, Rand Fishkin, Co-founder and CEO of SparkToro, joins the podcast to talk about AI's role in search results and the importance of navigating the complexities and misinformation within digital marketing - especially around AI tools. Rand brings the research and the reality check on how AI is reshaping search, exposing why its recommendations can fall short and why Google still holds the upper hand. Backed by years of experience and research, Rand cuts through the hype to show what’s actually changing (and what isn’t), from zero-click search to the murky world of AI visibility. It’s a sharp look at modern marketing - and a reminder that trusting platforms blindly is a losing strategy. AI Brand Recommendation ChallengesThey examine how AI-generated recommendations often exclude well-established brands, suggesting that visibility in AI tools isn’t solely driven by traditional marketing performance. For niche and local industries, this creates uncertainty around what actually influences AI inclusion. Geographic Search Intent and AI LimitationsUsing specific geographic search terms improves clarity of buyer intent, particularly for homebuilders, but AI tools still struggle to deliver consistent, reliable recommendations. Google’s deterministic model may offer more dependable results compared to probabilistic AI outputs. AI's Impact on Search BehaviorWhile AI adoption grows, click-through rates from traditional search continue to decline, increasing the importance of zero-click visibility. Kevin and Rand discuss the limits of panel data in measuring behavior and the challenges of accurately interpreting industry-specific trends. Read more of Rand’s Researchhttps://sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/ Follow Rand on LinkedInhttps://www.linkedin.com/in/randfishkin/ Learn More about GiveDirectlyhttps://www.givedirectly.org/

    42 min
  8. Ep 432: There's No Crying in Home Buying

    26 MAR

    Ep 432: There's No Crying in Home Buying

    Host Kevin Oakley is joined by Beth Russell and Caroline Collard to talk about birthday pancakes for dinner, balancing structure and flexibility in marketing strategies, and how prioritizing the top of the funnel doesn’t ensure better results. They also discuss a new pricing tool for builders and its use for data-informed decision making throughout the home sales process, and how to combat “content decay” by intentionally refreshing content, not always reinventing it. Story Time: Caroline - A quick, but confident, home buying processBeth - Steer clear of the rinse and repeat cycleKevin - Optimizing for leads isn’t always the best idea Announcements:DYC Online Sales and Marketing Summit - Tickets releasing soon - October 1-2, 2026 In the news: Zillow launches Zillow Preview to bring pre-market home listings into the openZonda Enterprise Accelerator Drives Faster, Smarter Home Selling What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)

    47 min
Elenco completo (100)

Descrizione

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

Informazioni

  • Creatore
    Kevin Oakley: Marketing Mind at Do You Convert
  • Anni di attività
    2018 - 2026
  • Puntate
    100
  • Classificazione
    Contenuti adatti a tutti
  • Copyright
    © Copyright 2026 Market Proof Marketing
  • Sito web del podcast
    Market Proof Marketing

Potrebbero piacerti anche…