Marketing Espresso Bec Chappell

What tech do you use in your business?
Let's be more specific, what accounting tech do you use in your business?

In this episode I have Malisa back to give us some tips and tricks regarding the accounting tech in your business, not only how this can make life so much easier, but also how this can be integrated with other business tech (sales and marketing!) to help you with the overall customer experience.

Malisa Clarence is a happy Mum of 3!
She's run her own bookkeeping business for over 20 years now. Over that time, she has come to understand just how important it is for a Small Business Owner to have their accounts in order.
She is passionate about making the process as simple as possible and loves helping business owners unlock their potential through having their accounts in order.

Currently, she is the owner of MBooks (my bookkeeping business) and The ASK Hub (my bookkeeping support business).
Which means she is able to help those who outsource their accounts, and those who don't.
Her goal is simply to help as many Small Business Owners grow a business they love by allowing them to have a clear financial picture of where their business is at.

Connect with Malisa on LinkedIn

Listen to our previous episode together here.



DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

In this episode, I am joined by my incredible producer Leah and she is firing some questions my way so you can get to know me a little bit better!

We touch on topics like garlic bread, where I see myself in five years and where I would tell anyone to start on their marketing journey.

Hope you love this episode.

Don't forget to recommend Marketing Espresso to a friend! 


DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

In this episode, I have the wonderful Becky Hughes back! 
Today we are debunking all this chat around personal brands and person brands.. What the hell is the difference you might ask.
Well, that's exactly what we are talking through today! 

Bec Hughes is a brand strategist and creative business coach. She loves clever creativity, and is driven to improve, challenge, invent and create amazing, and sometimes unexpected outcomes.
With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity or their creative mojo. 
Bec gives brand-led designers and creatives the tools and insight to make confident decisions for their brand and business.
 
 What qualifies Bec to do all this? She spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia. She’s worked with international agencies to help them extend their global footprint, elevate their creative and strategic offer, build their creative and account service teams, instil consistent client and business development practices and perfect their processes.
 
 For the past 7 years (and counting) Bec has built her own successful brand and design consultancy. 
In short, she’s your business growth consultant, brand strategist, cheerleader, mood-lightener (when it’s needed), advocate, design mentor and blue-sky thinker. And she’s here to help you raise the bar in your business.

If you didn't catch our last episode together you can here.

Connect with Becky:
Instagram
Facebook
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Are you not doing anything because none of it is 'good enough.'
You're not alone.
Most of the customers I work with have a real sticking point when it comes to perfectionism, in fact they're completely paralyzed by it.
This fear that when they put themselves out to the world the world will find out they're not good enough, don't know what they're talking about, or god help us someone is smarter than us.
Today I am chatting through how you can stop letting procrastination be the sticking point when it comes to your marketing.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

In this episode, we are chatting about one of the most feared topics among business owners... Cashflow.

It's a word that makes a lot of business owners cringe, but it is something that absolutely needs to be on your radar, and depending on the type of business you run, will depend on what your unique cashflow needs to look like.

I hope you love this episode.

Hilary O'Dwyer is a numbers ninja and the founder of Titian Consulting, a virtual CFO offering.

After 25 years working and managing the finance teams for large and listed organisations in Australia and the UK, Hilary now helps business owners & CEOs of start-ups look after the hard stuff, understand their numbers and create and execute strong business plans. Working in the business, she makes sure everything is up to scratch so there are no nasty surprises down the line.

Numbers tell a compelling story, but most business owners aren’t trained to interpret the data in a way that benefits their bottom line. As a finance professional, Hilary helps people streamline their processes and create business plans based on accurate information and not a gut feeling. 

www.titian.consulting
https://www.linkedin.com/in/hilary-o-dwyer-85b35913/
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

What is actually going on for me?

It's a trend going around on social media at the moment, and I kind of love it, so why not tell you what's going on for me.

This episode covers:
Learning from those older than us and understanding they have more wisdom than we doNOT ghosting in business - always aim to have honest conversations with people, let's stop ghosting if we don't want to go through with a proposalThe interesting world that is social media - what is Meta doing, and whether you've thought about the data security issues with TikTokRemembering that when you sign up to social media you are buying from those businesses, you do not have a say in what or how they do their businessWhy not using copy/paste is the formula for successful marketingWhere did innovation go?& some fun truths about what it is like to be a single, 36-year-old woman!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative