Mostly Growth

Mostly Media

Mostly Growth is a podcast from Mostly Media where go-to-market strategist Kyle Poyar and CFO CJ Gustafson break down how modern companies make money. Each episode focuses on pricing, monetization, and benchmarks—translated into clear tactics and playbooks you can actually use. Built for finance, product, and sales operators who want to think like owners and be the CEO of their role.

  1. The Great Career Reshuffling: Should I Stay, Or Should I Go?

    1 G FA

    The Great Career Reshuffling: Should I Stay, Or Should I Go?

    In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle unpack the career anxiety spreading across tech. They talk about AI, private-company wealth, career leverage, title vs. cash vs. equity, and why the smartest move may be getting brutally clear on the game you’re actually playing. — SPONSORS: beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. — LINKS:  Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — RELATED EPISODES: A CFO Explains Secondaries https://youtu.be/pENvBuXhGuk Sam Jacobs of Pavilion https://youtu.be/8X-JVOF-1A0 Bruno Annicq of Wellhub https://youtu.be/dfjSjPAXEEk — TIMESTAMPS: 0:00 SF trip and CFO dinners 1:27 A consistent feeling: am I on the right thing? 2:47 Anthropic secondary: 75 people hit $30M cap 3:06 Anecdote 1: CFO at 50M ARR SaaS 7:58 Anecdote 2: banker pivoting to defense tech 8:03 Cybersecurity: best and worst of times 10:40 Sponsors — beehiiv | Tabs | Lightfield 13:40 Graduation speaker gets booed for AI speech 15:10 The comparison trap: luck vs. merit in SaaS 17:54 What are you maximizing for? 18:29 Is leaving tech a real path? 21:07 Advice for the great reshuffling 21:51 Lever 1: maximize equity 22:51 Lever 2: maximize base cash 23:30 Lever 3: maximize title and opportunity 24:00 Lever 4: lifestyle and autonomy 24:52 CJ's career story: consulting at 58k 28:28 OpenView: pay cut for long-term growth 29:13 Is there career arbitrage right now? 29:48 Why join a fast-growing AI company 31:06 Hot AI startups pay well — but expectations are high 32:04 18 months to get in the club 33:26 How to pick the right AI company 34:19 Can you have a great job at a bad company? 35:03 Mediocre at a great company beats the reverse 36:18 Career at a twilight company? 38:38 If you had to choose: what do you join? 38:49 Best time ever to be a small business owner 39:45 AI at the pizza shop story 41:18 Credits #MostlyGrowthPodcast #CareerGrowth #SaaS #AIStrategy #StartupGrowth

    42 min
  2. SpaceX, Starlink, and the Era of Capital-Intensive IPOs

    6 GG FA

    SpaceX, Starlink, and the Era of Capital-Intensive IPOs

    In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle break down SpaceX’s potential $1.5T IPO, Starlink’s subscription engine, xAI’s cash burn, and why the next wave of mega-IPOs could pull hundreds of billions out of the market. The question isn’t just whether SpaceX is worth it. It’s who has to fund the bet. — SPONSORS: Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run — LINKS:  Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — TIMESTAMPS 0:00 SpaceX IPO at $2T? 0:57 Topic framing: the everything's-confidential S1 3:18 What SpaceX is: rockets, Starlink, xAI, X 6:42 Launch services: $4B, reusable rockets 7:03 Rideshare pricing: $350K, transparent pricing 8:26 Launch is a loss leader for Starlink 8:30 Starlink: $10B and 63% EBITDA margins 10:20 Sponsors — Lightfield | beehiiv | Tabs 13:20 Starlink plans: residential vs. roam 15:45 10M subscribers, path to 20M 16:26 X/Twitter and xAI: $5B, burning $1B/month 18:40 Data centers in space: the AI thesis 20:05 IPO process and Morgan Stanley 20:51 $1.75T valuation: Comcast in space 21:14 Will SpaceX buy Tesla? 22:26 Bundling vs. unbundling: why it works here 25:05 Forward multiple: 50–70x 27:35 S&P 500 inclusion boost 28:32 30% retail allocation: meme stock? 30:22 Credits #MostlyGrowthPodcast #IPO #SpaceX #GrowthStrategy #Investing

    31 min
  3. What’s the Ceiling on AI Margins?

    13 MAG

    What’s the Ceiling on AI Margins?

    In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ break down the strange economics of AI margins. They unpack why a 100% markup on token costs still does not look like SaaS, what companies should include in gross margin, why AI pricing is so cost-driven, and whether model costs, open source, or bring-your-own-tokens will reshape the whole category. — SPONSORS: Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. — LINKS:  Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — RELATED EPISODES: Disney World Is a Pricing Masterclass https://youtu.be/LwTlFE10Yew — TIMESTAMPS: 0:00 Concert parking 3x premium 4:08 Show intro 4:31 Topic intro: AI founder's 100% markup 5:58 Lowest margin businesses 8:12 Luxury vs. discount retail margins 10:42 Highest margin businesses 11:04 Sponsors — Tabs | Lightfield | beehiiv 14:05 AI margin survey: 230 companies 14:55 Median target: ~50% gross margin 16:31 Anthropic, OpenAI, and Lovable data 17:01 LLMs vs. application layer 18:33 What belongs in gross margin 20:02 Free tier AI costs: COGS or S&M? 21:40 Token maxing era and Snowflake analogy 26:47 Will open source models be good enough? 27:52 Shrinkflation: swap models under the hood 28:44 BYOT: bring your own tokens 30:58 Do gross margins even matter? 33:15 Toast: bifurcated margin preview 34:05 Prediction: software and AI margins split 80/20 35:30 Credits #MostlyGrowthPodcast #AIStrategy #ProductMonetization #Pricing #FutureOfSoftware

    36 min
  4. What Disney World Teaches Us About Pricing

    8 MAG

    What Disney World Teaches Us About Pricing

    In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ break down the pricing genius of Disney World — from MagicBands and Lightning Lanes to free kids’ meals, “jumbo” pizza, Florida resident discounts, and why the Disney app is really a sales funnel. The lesson: Disney doesn’t just price a product. It prices the whole ecosystem. — SPONSORS: beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. — LINKS:  Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — RELATED EPISODES: AI Pricing Is Getting Weirder https://youtu.be/MJ2TfipaHeo — TIMESTAMPS: 0:00 Disney trip cost 2:25 Show intro 2:48 Topic intro: Disney pricing lessons 3:39 Lesson 1: 3 days cheaper than 2 — the loss leader ticket 5:17 Lesson 2: Magic Band and friction removal 7:31 Typeform auto-upgrade analogy 8:35 Sponsors — beehiiv | Tabs | Lightfield 11:36 Lesson 3: Lightning Lane and dynamic pricing 16:37 Lesson 4: Character breakfast — kids eat free 19:49 Lesson 5: $44 pizza and packaging perception 22:06 Lesson 6: Exit through the gift shop 23:02 Lesson 7: Sell at peak emotional moments 26:04 Lesson 8: The trolley ride and onboarding dead space 29:12 Lesson 9: Florida resident pricing and segmentation 32:18 Lesson 10: The Disney app as monetization layer 35:06 Takeaway: everything is interconnected — optimize for LTV 36:26 Credits #MostlyGrowthPodcast #ProductMonetization #Pricing #GrowthStrategy #UsageBasedPricing

    37 min
  5. AI Pricing Is Getting Weirder

    6 MAG

    AI Pricing Is Getting Weirder

    In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ break down why AI pricing is getting less settled, not more. They dig into pricing and packaging shifts from Microsoft, GitHub, ServiceNow, Salesforce, SAP, Adobe, Canva, Anthropic, and more — from usage credits and AI passes to headless products and agent pricing. Plus: why large software companies are now leading the AI monetization curve. — SPONSORS: Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow, monetize, and own their audience without piecing together a stack. Its all-in-one platform brings together newsletters, websites, analytics, automations, and monetization tools, and now supports podcasts, webinars, and MCP workflows. Kyle even used beehiiv’s MCP in Claude to audit his site, prioritize SEO fixes, and analyze subscriber trends. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run — LINKS:  Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — RELATED EPISODES: Unpacking Spirit Airlines Complex Financial Model with CFO Scott Haralson https://youtu.be/9GQNhV7F3rU SaaS Has a Branding Problem https://youtu.be/qWyjFTqnfhg HubSpot, Intercom, and the New SaaS Pricing Battle https://youtu.be/ajnwAw2RMMI — TIMESTAMPS: 0:00 Spirit Airlines shutdown 3:16 AI pricing is still changing fast 4:47 Salesforce goes headless: killing the seat? 10:11 Sponsors — Lightfield | beehiiv | Tabs 13:12 Microsoft: every seat becomes a seat + usage hybrid 15:04 GitHub Copilot moves to usage based 16:31 29% of companies now have AI credits 17:17 WTF is a credit? 20:13 Credits are vendor-friendly, not customer-friendly 22:48 ServiceNow: 50% of new revenue is non-seat 24:20 SAP shifts to AI consumption pricing 25:40 Adobe: outcome based pricing for CX 29:06 Canva AI pass: subscription add-on model 31:35 Anthropic lowers seat price, shifts to usage 34:22 What this means for investors 34:53 Survey: what pricing models investors actually want 37:04 Business blunders 37:08 Daycare silent auction dress code blunder 39:40 Credits #MostlyGrowthPodcast #SaaS #Pricing #AIStrategy #ProductMonetization

    40 min
  6. What Disney and Dude Perfect Teach Us About Creator Businesses

    1 MAG

    What Disney and Dude Perfect Teach Us About Creator Businesses

    In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle break down the creator monetization flywheel, from Disney’s original “Total Merchandising Concept” to Dude Perfect’s modern media empire. They unpack why trust sits at the center, how creators sequence new revenue pillars, and what their own flywheels could become across content, community, talent, consulting, products, and events. — SPONSORS: Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow and monetize their audience without platform tax. With best-in-class deliverability, built-in automations, customization, and powerful analytics, beehiiv helps writers scale with full ownership of their audience. Trusted by serious newsletter operators, it’s designed for people who treat newsletters like a business. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. — LINKS:  Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — TIMESTAMPS: 0:00 Vacation and TSA global entry kids 2:16 Intro 4:21 Disney's 1957 total merchandising concept 8:01 Dude Perfect: stadium, show, and shelf 10:45 Sponsors — Tabs | Lightfield | beehiiv 13:46 CJ's mostly media empire sketch 17:02 Content vs. audience at the center 17:41 The content creator mullet 25:42 Kyle's flywheel: consulting, media, insights 32:35 Niching down into sub-brands 33:14 Multiplayer game or solopreneur? 34:16 Business blunders 34:19 Anthropic's AB test pricing blunder 35:41 CJ runs household finances through Claude 36:43 Credits #MostlyGrowthPodcast #CreatorEconomy #ProductMonetization #GrowthStrategy #SaaS

    37 min
  7. beehiiv’s Founder on Nearly Selling the Company and Starting Over

    24 APR

    beehiiv’s Founder on Nearly Selling the Company and Starting Over

    In this episode of Mostly Growth, the number one podcast in product monetization, CJ Gustafson and Kyle Poyar are joined by beehiiv co-founder and CEO Tyler Denk to talk about why he shares the company’s revenue, burn, and cash so publicly, how beehiiv reset the business after nearly selling and cutting spend by 90%, how growth and onboarding differ across creators, brands, and media companies, and why more software companies are starting to think like media businesses. — SPONSORS: beehiiv is a modern newsletter platform built for creators who want to grow and monetize their audience without platform tax. With best-in-class deliverability, built-in automations, customization, and powerful analytics, beehiiv helps writers scale with full ownership of their audience. Trusted by serious newsletter operators, it’s designed for people who treat newsletters like a business. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. — LINKS:  Guest: https://www.linkedin.com/in/tyler-denk/ Company: https://www.beehiiv.com/ Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — RELATED EPISODES: Building a CRM for the future https://youtu.be/7OQ0kgU4zps — TIMESTAMPS: 0:00 beehiiv MCP discussion 3:54 Building in public: revenue transparency 6:19 Acquisition interest: why Tyler stayed the course 8:46 Morning Brew origin story 9:06 Platform consolidation thesis 11:23 Sponsors — beehiiv | Tabs | Lightfield 14:23 Wide ICP challenge: PLG to enterprise 16:52 Podcast launch success 17:42 Multi product stickiness and churn 20:33 Ad network and SaaS flywheel 24:58 Ad revenue vs. subscription thesis 26:03 Boost feature for subscriber acquisition 26:58 Creator economy M&A wave 28:07 Hustle acquisition analogy 33:36 Creator Spotlight origin and evolution 34:20 Top 3 growth bets to 50M ARR 35:07 Bet 2: enterprise sales 36:20 Bet 3: ad network / ML investment 37:30 Bet 4: MCP as agentic infrastructure 37:43 Things we tried: Claude skill building 40:05 Credits #MostlyGrowthPodcast #CreatorEconomy #Newsletter #SaaS #ProductGrowth

    41 min
  8. The SaaS Identity Crisis

    22 APR

    The SaaS Identity Crisis

    In this episode of Mostly Growth, the number one podcast in product monetization, CJ Gustafson and Kyle Poyar break down why “SaaS” may have become a dirty word, HubSpot’s shaky AEO launch, Legora’s big Jude Law swing, Elena Verna’s point that users now teach themselves software, and whether Allbirds is headed for the bleakest AI pivot in tech. — SPONSORS: Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free. beehiiv is a modern newsletter platform built for creators who want to grow and monetize their audience without platform tax. With best-in-class deliverability, built-in automations, customization, and powerful analytics, beehiiv helps writers scale with full ownership of their audience. Trusted by serious newsletter operators, it’s designed for people who treat newsletters like a business. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months. Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run — LINKS:  Mostly Metrics: https://www.mostlymetrics.com CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/ Growth Unhinged: https://www.growthunhinged.com/ Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/ Slacker Stuff: https://www.slackerstuff.com/ Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/ — RELATED EPISODES: Pricing in the Real World: Babies, Bots, and Billing https://youtu.be/T1cjFSZR0k0 Why Distribution Is the Only Moat Left https://youtu.be/quGUbAbvUSw Claude in Excel: The 5-Minute Setup https://youtu.be/g0oV9aWYprk — TIMESTAMPS: 0:00 SaaStock rebrands at its own funeral 4:17 Show intro 4:41 Are SaaS conferences dead? 8:16 HubSpot's AEO tool and Jason Lemkin's takedown 9:40 Sponsors — Lightfield | beehiiv | Tabs 12:40 Launching AI products: you have to come correct 14:58 AEO tools landscape 16:06 Incumbents vs. AI natives on price 19:42 Celebrity endorsements in tech: Lagora and Jude Law 23:05 The trend: Ramp, Salesforce, celebrity branding 23:27 Elena Verna: users discovering AI use cases themselves 25:53 Claude Cowork as a personal AI 27:45 The IKEA effect in AI 29:11 Allbirds pivots to AI: meme stock or real? 31:27 Credits #MostlyGrowthPodcast #SaaS #AIStrategy #ProductMonetization #GrowthMarketing

    32 min
Elenco completo (65)

Trailer

Descrizione

Mostly Growth is a podcast from Mostly Media where go-to-market strategist Kyle Poyar and CFO CJ Gustafson break down how modern companies make money. Each episode focuses on pricing, monetization, and benchmarks—translated into clear tactics and playbooks you can actually use. Built for finance, product, and sales operators who want to think like owners and be the CEO of their role.

Informazioni

  • Creatore
    Mostly Media
  • Anni di attività
    2025 - 2026
  • Puntate
    65
  • Classificazione
    Contenuti espliciti
  • Copyright
    © Mostly Media
  • Sito web del podcast
    Mostly Growth

Potrebbero piacerti anche…