Perspectives in Mobile

Mobile Ecosystem Forum
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Welcome to "Perspectives in Mobile," the definitive podcast brought to you by the Mobile Ecosystem Forum (MEF). Join us as we dive deep into the dynamic world of telecom, tech, and mobile innovations! Get the latest news, insights, and expert commentary in each episode. Explore the dynamic landscape of telecommunications, and gain a comprehensive understanding of how it shapes our lives, businesses, and society. Stay tuned, stay connected, and let's unlock the potential of tomorrow's mobile landscape, together.

  1. Less Is More: Shaziya Khan on Restraint, Context and “Biscuit Moments” in Mobile Messaging for Brands

    1 G FA

    Less Is More: Shaziya Khan on Restraint, Context and “Biscuit Moments” in Mobile Messaging for Brands

    Mobile messaging should build connection and brand value—not just drive performance and scale. As brands use channels like SMS, WhatsApp, and RCS more intensively, the risk is becoming intrusive or irrelevant. For brands and mobile ecosystem players, success depends on balancing automation with authenticity, using context, tone, and timing to create communication that feels personal and appropriate—not just efficient. In this episode of the MEF podcast Perspectives, Riccardo Amati hosts Shaziya Khan, a brand communication strategy specialist (with experience across Unilever, Johnson & Johnson, and others) and author of Have Biscuit - An Ode to Sweet Everyday Moments—a book that outlines a way of thinking highly relevant to brand communication and messaging. Khan explains how messaging channels can be brand-building platforms and not just utility or performance tools, if used with restraint and a human tone of voice. She emphasizes the importance of context and introduces “biscuit moments”—small, everyday interactions that create meaningful connection—while warning against overuse, poor timing, and tone-deaf automation.

    26 min
  2. Peter Bell (Twilio): “If it’s not relevant, it’s spam” — Brands risk killing trust even with RCS

    28 APR

    Peter Bell (Twilio): “If it’s not relevant, it’s spam” — Brands risk killing trust even with RCS

    Trust in business messaging is at risk not just because of scams, but because brands themselves are sending irrelevant, context-poor communications—turning even legitimate outreach into perceived spam, with major implications for customer engagement and brand reputation.  In this episode of MEF Podcast Perspectives on Mobile, host Riccardo Amati speaks with Peter Bell, VP Marketing EMEA at Twilio, exploring how messaging challenges are driven both by fraud and poor targeting, whether RCS can realistically rebuild trust through verified identities and richer experiences, and how the rise of AI-generated messaging introduces both opportunities and new risks around transparency, manipulation, and scale.

    28 min
  3. Tampnet in talks for expansion in UK, Germany, Poland, Norway — CEO Hanna tells MEF Perspectives

    20 APR

    Tampnet in talks for expansion in UK, Germany, Poland, Norway — CEO Hanna tells MEF Perspectives

    The offshore operator Tampnet is in active discussions in the UK, Germany, Norway and Poland to expand its offshore connectivity model, CEO Elie Hanna told MEF: "There are now many discussions for our "Roam-like-home" model and other models we offer", Hanna said in an interview with MEF podcast "Perspectives on mobile". This follows agreements in the U.S. and with KPN and Odido in the Netherlands,  Mobile connectivity is expanding beyond terrestrial networks, with offshore, satellite, and hybrid systems challenging traditional roaming models. The industry is shifting from a single-access approach to a blended model combining roaming, network sharing, and native access to ensure seamless coverage. Identity, authentication, and billing stay with the home operator, while a more distributed access layer drives new commercial models. Meanwhile, roam-like-home schemes are eroding high roaming fees without reducing operator value. In this episode of Perspectives on Mobile, Riccardo Amati speaks with Tampnet CEO. The discussion also touches on the evolution of legacy roaming agreements, the scale of API monetization, and the move toward a platform-based, multi-party telecom ecosystem where coordination becomes the key differentiator.

    28 min
  4. "RCS Breaks from SMS Pricing as AI Redefines Messaging” — Stephanie Lashley (Bandwidth), MEF Board

    13 APR

    "RCS Breaks from SMS Pricing as AI Redefines Messaging” — Stephanie Lashley (Bandwidth), MEF Board

    RCS is finally scaling—and it’s rewriting the rules of messaging monetization. At the same time, AI is rapidly transforming messaging into a two-way, conversational and increasingly autonomous channel, while the industry faces mounting pressure around pricing models, trust, fraud, and identity. A key shift is emerging: messaging is no longer just about delivery—it’s about engagement, orchestration across channels, and measurable business outcomes. In this episode, Stephanie Lashley, Vice President of Messaging Products at Bandwidth and MEF Board Member, shares her perspective from both the carrier and platform side of the ecosystem. We explore the evolution of A2P SMS as a backbone rather than a legacy, the real monetization potential of RCS, why pricing models are set to diverge, and how AI, fraud, and data sharing are reshaping the future of messaging.

    26 min
  5. The Future of Work in Digital Transformation - Wendhyharto Kusumaatmadja TELIN

    10 FEB

    The Future of Work in Digital Transformation - Wendhyharto Kusumaatmadja TELIN

    Digital transformation is moving at an unprecedented pace, reshaping how organisations operate, collaborate, and compete across borders. As technology accelerates change, the focus is shifting beyond systems and platforms toward people, culture, and the ways teams work together. Agile working models, strong internal alignment, and clear narratives are becoming essential to keep global organisations connected and adaptable. In this episode of Perspectives in Mobile, our host Dario Betti interviews Wendhyharto Kusumaatmadja, the Group Head Digital Initiative at TELIN. They discuss the profound impact of technology on collaboration and the importance of a people-centric approach to digital transformation. Wendhy emphasizes that successful transformation requires a shift in mindset and culture, rather than just technology. The conversation also covers TELIN's role in the global digital ecosystem, the essential skills needed for the future workforce, and the balance between technology and human collaboration. Wendhy shares insights on crafting a compelling narrative to engage teams and highlights the innovations and opportunities that lie ahead for TELIN in the rapidly evolving telecom industry.

    35 min
  6. Telcos Gain Certainty, But Mobile Market Remains Fragmented — EU Tech Lawyer Genna on DNA

    3 FEB

    Telcos Gain Certainty, But Mobile Market Remains Fragmented — EU Tech Lawyer Genna on DNA

    Indefinite unlimited spectrum licenses will give telcos more certainty on duration, which benefits capital-intensive markets like fiber and 5G. This is the main change in the EU Commission’s Digital Networks Act (DNA) proposal. The act aims for a single European mobile market but offers no concrete tools to achieve it. Reducing obstacles alone won’t change this. The DNA does not reform roaming, leaving Europe’s mobile market fragmented. These are the key observations of Innocenzo Genna, EU tech lawyer and telecom policy expert, who advises mobile ecosystem leaders in this episode of the MEF Podcast series, Perspectives. Convergence is moving forward. Some rules that used to affect only certain operators now apply across the ecosystem. "Be ready for more regulation than in the past," Genna warns. "Mobile leaders need to analyze the situation and intervene promptly with legislative or enforcement authorities when needed.”

    42 min
  7. Digital Tide Urges Telecoms to Shift from Legacy Voice to Cloud PBX to Drive Growth

    27 GEN

    Digital Tide Urges Telecoms to Shift from Legacy Voice to Cloud PBX to Drive Growth

    Telecom operators must shift from traditional voice services to cloud-based PBX and unified communication solutions to remain competitive — according to Digital Tide.  It’s s urgent for operators to adapt. Legacy revenue streams are plateauing while cloud adoption offers recurring, scalable, and higher-quality revenue. In this episode of MEF Perspectives podcast, Digital Tide executives Anna Gonzalez and Roman Zahidi highlight how early movers in emerging markets and verticals like hospitality, healthcare, and retail are capturing significant market share by bundling cloud solutions with connectivity services. They also stressed the strategic value of white-label partnerships, which allow operators to deploy sophisticated solutions quickly without heavy R&D investment, reducing risk while competing with global giants like Microsoft and Zoom.  Digital Tide, a MEF member, is a pioneering communications software provider specializing in white-label voice services for telecom operators.  The company frames the white-label opportunity as a “pivot from connectivity providers to solution partners,” focusing on ecosystem-based offerings, sales training, and local support to accelerate growth in high-value markets.

    33 min
  8. How the MEFFYS Anticipate Mobile’s Next Breakthrough, with Martica Correa Gonzalez (MEF)

    20 GEN

    How the MEFFYS Anticipate Mobile’s Next Breakthrough, with Martica Correa Gonzalez (MEF)

    The MEFFYS awards are more than a celebration of excellence in the mobile ecosystem: they are a lens through which innovation, regulation, and consumer expectations come into focus. By recognizing the industry’s most impactful players, the MEFFYS help surface the trends and forces that are redefining mobile on a global scale. This podcast features a conversation with Martica Correa Gonzalez, MEF's Global Event Manager. Martica will explore the strategic role of the MEFFYS,  discussing with host Riccardo Amati how selecting, awarding, and celebrating the best players helps shape a shared narrative around emerging mobile trends, regulatory developments, and evolving consumer demands. In turn, this process enables industry stakeholders to better anticipate change, adapt their business models, and even play an active role in influencing policy—turning recognition into a catalyst for progress across the mobile ecosystem. The event will take place on March 1st in Barcelona. Submission will close January 27th

    8 min
Elenco completo (89)

Descrizione

Welcome to "Perspectives in Mobile," the definitive podcast brought to you by the Mobile Ecosystem Forum (MEF). Join us as we dive deep into the dynamic world of telecom, tech, and mobile innovations! Get the latest news, insights, and expert commentary in each episode. Explore the dynamic landscape of telecommunications, and gain a comprehensive understanding of how it shapes our lives, businesses, and society. Stay tuned, stay connected, and let's unlock the potential of tomorrow's mobile landscape, together.

Informazioni

  • Creatore
    Mobile Ecosystem Forum
  • Anni di attività
    2024 - 2026
  • Puntate
    89
  • Classificazione
    Contenuti adatti a tutti
  • Copyright
    © Mobile Ecosystem Forum
  • Sito web del podcast
    Perspectives in Mobile