Building Brands

Tim Bouchard
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  • Marketing
  • Bimensile

The Building Brands podcast, hosted by Luminus Owner & CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.

  1. 22/06/2021

    Scheduling Announcement

    An update on the release schedule for the podcast. No we're not going away, just switching things up!

  2. 08/06/2021

    Why Brand is Regaining Traction in Digital Marketing

    A solo-cast with Tim Bouchard, Owner & CEO of Luminus diving into how new privacy restrictions and opt-in settings for device and online platform users are going to affect paid retargeting funnels and how brand building will start to regain traction again as a major strategy consideration for digital marketing.

    Why Brand is Regaining Traction in Digital Marketing

  3. 25/05/2021

    Rebranding For Growth After an Acquisition

    Alex Keogan, President and Owner at Eaton Brothers shares his story of acquiring Eaton Brothers in 2020 with his partner, what factored into their decision, why they chose to immediately rebrand the company, and the long-term value the rebrand will provide them.

    Rebranding For Growth After an Acquisition

  4. 11/05/2021

    Benefits of Having a Communications Plan

    Libby Johnston, Publisher & VP of Media at the National Wood Flooring Association (NWFA) & Hardwood Floors Magazine shares her thoughts on the benefits of having a communications plan, what it entails, and how to enact it. She offers actionable advice on where to get started and how to use your plan moving forward.

    Benefits of Having a Communications Plan

  5. 27/04/2021

    How Establishing Voice & Tone Can Power Brand Loyalty

    Tess Felton, Associate Creative Director at Luminus talks about how building a brand persona and injecting a specific personality, voice, and tone into a company’s marketing communications strategy can help establish trust, lead to sales, and build customer loyalty.

    How Establishing Voice & Tone Can Power Brand Loyalty

  6. 13/04/2021

    How Digital Interactions Are Infiltrating Sales Experiences

    Josh Neuberger - Director of Marketing at Uzin Utz North America talks about how his team dialed up their digital sales interactions when they were forced to adapt during the pandemic and carefully considered how to craft personalized experiences for their customers despite the digital limitations they encountered. The results may surprise you.

    How Digital Interactions Are Infiltrating Sales Experiences

  7. 30/03/2021

    Critical Elements Interior Designers Consider

    Lisa Wood, Owner, Designer at Lisa J Wood Interiors talks about the various elements an interior designer takes into consideration when sourcing a product or material and what manufacturer brands can do to provide value to designers beyond just the aesthetic allure.

    Critical Elements Interior Designers Consider

  8. 16/03/2021

    Using Content Marketing To Build Brand Authority

    Jessica Hickman Fresch, Marketing & Sales Director at Allegheny Mountain Hardwood Flooring talks about her approach to building brand authority through multiple content outlets as a way to reach, educate, and motivate the company’s target audiences.

    Using Content Marketing To Build Brand Authority
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Descrizione

The Building Brands podcast, hosted by Luminus Owner & CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.

Informazioni

  • Creatore
    Tim Bouchard
  • Anni di attività
    2019 - 2021
  • Puntate
    38
  • Classificazione
    Contenuti espliciti
  • Copyright
    © 2026 Building Brands
  • Sito web del podcast
    Building Brands