Side Hustle Pro Nicaila Matthews Okome | Side Hustle Pro Media
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Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!
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397: How Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business
This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others.
DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business.
In this episode DeNeitra shares:
How she made her first custom mailer during the pandemic and created a whole new division in her businessHow she structures her pricing to make sure she is fairly compensatedHow she’s expanding her business and team to incorporate both event production and creative mailer production
Highlights Include:
00:00 Intro
04:16 Event planning
09:22 Work-life balance
18:10 Percentage-based pricing
23:57 Pivoting to mailers
31:13 Adapting staffing structure
34:50 Tips for entrepreneurs
Check out episode 397 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at https://gusto.com/shp.
Links mentioned in this episode
Website: https://savvycreativeagency.com/ Savvy’s Instagram: https://www.instagram.com/savvycreativeagency_/ Savvy’s Facebook: https://www.facebook.com/SavvyCreativeAgency Savvy’s LinkedIn: https://www.linkedin.com/company/savvycreativeagency/about/ Dubsado: https://www.dubsado.com/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
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396: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder
This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator.
In this episode she shares:
How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her pastHer transformative experience as an MBA candidate at The Wharton School at UPennHow she makes a living off of content creation and the opportunities being an influencer has provided
Highlights Include:
00:00 Intro
03:00 Confidence and putting yourself out there
09:55 Becoming a lifestyle influencer
12:04 Navigating side hustling and a corporate role
19:27 Collaboration with Rare Beauty
20:48 Launching a robe company
29:09 MBA program at Wharton
39:20 Transparency in content creation
44:07 The importance of building a team
Check out episode 396 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.
Links mentioned in this episode
Too Collective Website: https://toocollective.com/ MLT Program: https://mlt.org/Harvard Summer Program: https://www.hbs.edu/svmp/Pages/default.aspx Pietra: https://www.pietrastudio.com/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Guest Social Media InfoToo Collective Instagram: https://www.instagram.com/toocollective/
Alexis’ Tiktok: https://www.tiktok.com/@alexisbarber_
Alexis’ Instagram: https://www.instagram.com/alexisbarber/
Alexis’ YouTube: https://www.youtube.com/@alexis_barber
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395: How To Make Art A Full-Time Career w/ Reyna Noriega
This week in the guest chair we have Reyna Noriega, a multifaceted visual artist. Being encouraged to pursue her talents by her parents, she was led to become an art teacher. It was there she discovered her true passion for art and a confidence in herself that would lead her to becoming a full-time artist. With her newfound belief in herself, she began manifesting dream projects and securing brand partnerships with big names like Apple, American Express, and Warby Parker.
In this episode she shares:
How she determined she can pursue art as a viable career path How staying consistent and continually reevaluating her skill set allows her to be price herself and her art accordingly Her ability to fully commit to side hustling and successfully overcoming financial obstacles that come with that path
Highlights include:
2:45 Figuring out a career path
6:57 Juggling multiple side hustles
14:32 Brand partnerships
16:40 Trusting your intuition and having confidence
23:56 leveraging social media
37:56 Handling the costs of entrepreneurship
Check out episode 395 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Reyna’s Website: https://www.reynanoriega.com/ Reyna’s Instagram: https://www.instagram.com/reynanoriega_ Reyna’s YouTube: https://www.youtube.com/channel/UC0DqVRxteqWQk4L14HKlfgA Ipsy/Boxycharm: https://www.ipsy.com/ The War of Art: https://stevenpressfield.com/books/the-war-of-art/ Amazon Storefront: https://www.amazon.com/shop/reynanoriega_?ref_=cm_sw_r_apin_aipsfshop_aipsfreynanoriega__Q9YJEH8VQZYBZ2D9JQS0&language=en_US
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoReyna’s Instagram: https://www.instagram.com/reynanoriega_ Reyna’s YouTube: https://www.youtube.com/channel/UC0DqVRxteqWQk4L14HKlfgA
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394: How Wilglory Tanjong Got Her Luxury Bags From Senegal To Beyoncé
This week we are back with Wilglory Tanjong, the Founder and CEO of Anima Iris, a technology-driven luxury bag brand that is industrializing Africa through retail. Starting with a personal investment of $5K, in under two years Wilglory has scaled Anima Iris into a multimillion-dollar valued company.
In this episode she shares:
How she worked alongside artisans in Dakar, Senegal for their craftsmanship and ended up supporting their livelihoods and familiesHer advice on keeping the faith and betting on yourself and your business every timeHow she got Beyoncé to rock an Anima Iris bag and post about it on Instagram
Highlights Include:
4:39 Establishing business in Senegal
12:19 Financial readiness and having a mentor
19:31 Juggling grad school and launching a business
24:35 Building a reliable team in Senegal
35:54 Paying yourself in your business
43:06 Standing out through marketing
47:34 Working with Beyoncé
59:05 Meeting growing fulfillment needs
1:04:13 Top tips for entrepreneurs
Check out episode 394 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.
Links mentioned in this episode
Anima Iris Website: https://animairis.com/ Anima Iris Instagram: https://www.instagram.com/anima.iris/ Wilglory’s Instagram: https://www.instagram.com/wilgloryy/ College Prep Program:https://ledascholars.org/Wharton/Lauder MBA Program: https://mba.wharton.upenn.edu/lauder-program/ Brandon Blackwood: https://brandonblackwood.com/ Topicals Skincare:https://www.instagram.com/topicals/ Canva: https://www.canva.com/ Brandon Blackwood: https://www.instagram.com/brandonblackwoodnyc/?hl=en Beyonce’s Stylist: https://www.instagram.com/kjmoody/?hl=en
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393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper
This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth & Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers.
In this episode she shares:
How she discovered a gap in her niche and built her business around filling it Her journey from creating her first planner on Microsoft Word to becoming a high-end, sought-after brand How her organic approach to marketing supported the growth of her business & so much more
Highlights Include:
4:15 Transitioning to entrepreneurship
9:35 Authenticity in marketing
16:55 The manufacturing process
20:39 Maintaining low margins
25:54 Mastering the hiring process
28:43 Navigating competitors
32:01 Creating a product line
34:06 Tips for entrepreneurs
Check out episode 393 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Cloth and Paper Website: https://www.clothandpaper.com/ Cloth and Paper Instagram: https://www.instagram.com/cloth_and_paper/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoCloth and Paper Instagram- @Cloth_and_Paper
Ashley’s Instagram: @ashley_reynolds_ar
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392: She Turned Her Cash-Budgeting Brand Into a $1M Business on Tik Tok
This week in the guest chair we have Jasmine Taylor, founder & owner of Baddies and Budgets, a financial education platform that aims to make products & provide a community for black women who are struggling with their finances. By addressing her own personal finance issues and sharing her experiences on TikTok, Jasmine built a strong audience of people who resonated with her journey.
In this episode she shares about:
How she turned her $1200 stimulus check into a $1M business Using social media as her sole marketing platform to build a strong following and community Her top tips and the resources she provides to take control of your money
Check out this episode and others on Apple Podcasts, Spotify, & YouTube
This episode is brought to you by:
Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.
Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Give it a try at gusto.com/shp.
Links mentioned in this episode
One Million Black Women: https://www.goldmansachs.com/our-commitments/sustainability/one-million-black-women/ Brendan McCoy Advising: https://www.linkedin.com/in/brendan-mccoy-84536162/ Scribe Automation: https://scribehow.com/ Cynthia Nevels: https://www.cynthianevels.com/
Guest Social Media
Website: https://baddiesandbudgets.com/ Instagram: https://www.instagram.com/baddiesnbudgets/ Facebook: https://www.facebook.com/baddiesandbudgetsllc TikTok: https://www.tiktok.com/@baddiesandbudgets YouTube: https://www.youtube.com/@Baddiesandbudgets
Hosted on Acast. See acast.com/privacy for more information.