The Governance Gap

Cathedral Technology

Who has power in the brand-customer relationship and what happens when you redistribute it? The Governance Gap is the podcast that asks the question no one in business is asking yet. Every episode, host Alex sits down with founders, CEOs, and brand  innovators across fashion, sport, food, tech, and the creator economy to explore what happens when brands stop talking at customers and start governing with them.This isn't another customer experience podcast. This isn't a growth hacking show. The Governance Gap is the only podcast exploring the structural shift from passive consumption to active customer governance where real people vote on real product decisions, co-create with the brands they love, and hold companies accountable through verified, transparent participation. What you'll learn: - How leading brands are turning customers into decision-making stakeholders - The frameworks behind successful co-creation: the Engagement Spectrum, Trust Stack, and 4 Pillars of Co-Creation - Why blockchain-verified voting is replacing surveys and focus groups- Real case studies from DTC fashion, sports fan engagement, food innovation, and community-driven SaaS - The economics of the prosumer economy and why it's reshaping ever verticalWho this is for: Brand founders, CEOs, heads of CX, community managers, product leaders, and anyone who believes customers deserve a real seat at the table, not just a suggestion box.New episodes drop regularly. Subscribe wherever you listen.Produced by vora — Voice of the New Era — the platform making customer governance and prosumer ecomomy real.  👉 https://voiceofthenewera.com

Puntate

  1. 1 G FA

    The $200,000 Pasta: How Solari Provisions De-Risked Innovation with Customer Governance

    What if your customers could guarantee your next product is a bestseller before you even make it? In the high-stakes world of DTC food, one failed launch can sink a brand. This week, Alex sits down with Isabella Rossi, the Founder & CEO of Solari Provisions, a disruptive plant-based pantry brand. Isabella shares the brutally honest story of a painful early product failure and how it forced her to abandon traditional market research. She reveals the exact process her team used to put real product decisions into the hands of their customers, leading to a 62% participation rate and a new product that outsold internal projections by 2.4x. In this episode, you’ll learn: The specific financial metrics that prove the ROI of customer governance (higher retention, AOV, and LTV).How to frame a customer vote to get maximum engagement and actionable data.The Four Pillars of Co-Creation (Access, Agency, Accountability, Attribution) and how they turn passive buyers into brand co-owners.How to translate engagement metrics into a business case that gets your CFO excited.This isn’t about surveys or social media polls. This is about building a brand WITH your customers, not just FOR them. If you’re tired of guessing what your market wants, this episode is your new playbook. To learn more about the frameworks discussed and start your own governance journey, visit VORA at voiceofthenewera.com.

    21 min
  2. 6 GG FA

    Beyond the Bleachers: How FC Northgate Turned Fan Rage into Record Revenue

    What happens when a brand betrays its most loyal followers? For European football club FC Northgate, a botched crest redesign ignited a firestorm of fan backlash that threatened to tear the club apart. But from those ashes rose one of the most innovative fan governance programs in sports today. This week, Alex sits down with Liam Walsh, FC Northgate’s Head of Fan Engagement, to unpack the entire story. Liam shares the raw, unfiltered details of the crisis, the moment the board realized “listening” wasn’t enough, and the practical steps they took to give fans real, verifiable power over club decisions — from kit designs to stadium anthems. In this episode, you’ll learn: How FC Northgate went from a 1.8/10 trust rating to 78% participation in governance votes.The “Trust Stack” framework they used to build a fraud-proof, transparent voting system.Why the fan-chosen jersey became the highest-selling in the club’s 112-year history, proving the massive ROI of authentic co-creation.The critical difference between performative social media polls and genuine, binding governance that drives commercial results.If you’ve ever wondered how to turn passive consumers into passionate stakeholders, this episode is your playbook. Find out how to build the infrastructure of trust and unlock the true value of your community. Ready to close your own Governance Gap? Learn more about the frameworks discussed and see how VORA can transform your brand at voiceofthenewera.com.

    16 min

Descrizione

Who has power in the brand-customer relationship and what happens when you redistribute it? The Governance Gap is the podcast that asks the question no one in business is asking yet. Every episode, host Alex sits down with founders, CEOs, and brand  innovators across fashion, sport, food, tech, and the creator economy to explore what happens when brands stop talking at customers and start governing with them.This isn't another customer experience podcast. This isn't a growth hacking show. The Governance Gap is the only podcast exploring the structural shift from passive consumption to active customer governance where real people vote on real product decisions, co-create with the brands they love, and hold companies accountable through verified, transparent participation. What you'll learn: - How leading brands are turning customers into decision-making stakeholders - The frameworks behind successful co-creation: the Engagement Spectrum, Trust Stack, and 4 Pillars of Co-Creation - Why blockchain-verified voting is replacing surveys and focus groups- Real case studies from DTC fashion, sports fan engagement, food innovation, and community-driven SaaS - The economics of the prosumer economy and why it's reshaping ever verticalWho this is for: Brand founders, CEOs, heads of CX, community managers, product leaders, and anyone who believes customers deserve a real seat at the table, not just a suggestion box.New episodes drop regularly. Subscribe wherever you listen.Produced by vora — Voice of the New Era — the platform making customer governance and prosumer ecomomy real.  👉 https://voiceofthenewera.com