What It Means: A Forrester Podcast

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Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

  1. 21 mag

    Are You A Better Manager Than A Bot?

    This is a recently recorded classic that asked a question many leaders are now living with. As AI tools become part of day-to-day management, this conversation clarifies where AI can help and where human judgment still makes the difference. We hope you enjoy this episode.

  2. 7 mag

    Put Employees At The Center Of Your AI Strategy

    This episode was recorded previously, but it has aged exceptionally well. As AI becomes embedded in everyday work, the reminder that success depends on people, not just technology, is even more important now than when we first recorded it. We hope you enjoy this episode.

  3. 23 apr

    Get Your AI Aligned

    This is a classic episode recorded earlier in our AI journey, but its core idea has only grown more relevant. As organizations move from experimenting with AI to running it at scale, the need to align AI by design has become a business imperative. We hope you enjoy this episode.

  4. 9 apr

    How Can B2B Marketers Adapt To Changing Search Behaviors?

    We recorded this episode earlier, but its insights have only sharpened with time. As AI reshapes how buyers discover information and conversations continue at Forrester’s B2B Summit event, this episode offers timely perspective on what marketers must rethink. We hope you enjoy this episode.

  5. 26 mar

    Product Experts Gain New Clout Among B2B Buyers

    This is a classic episode that feels even more relevant today. As B2B leaders prepare for the Forrester B2B Summit, its focus on expertise and credibility speaks directly to how trust is earned in today’s buying environment. We hope you enjoy this episode.

  6. 12 mar

    Taming B2B Buying Mayhem

    This episode is quickly becoming a classic for B2B leaders. As we head into the Forrester B2B Summit, its perspective on buying networks and modern buying complexity is still essential listening for anyone focused on growth. We hope you enjoy this episode.

  7. 19 feb

    What It Means Takes A Hiatus

    Our flagship podcast is on pause as we think about what comes next and how we can best bring our insights to life in an era of nonstop change.

  8. 5 feb

    Southwest’s CX Soars, WhatsApp’s New Moves, AI’s Energy Puzzle

    Discover how Southwest Airlines nails its customer experience, the latest updates to WhatsApp for Business, and how AI is solving its own energy challenges.

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Descrizione

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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