99 episodi

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

What It Means Forrester

    • News - Affari

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

    The Future Of Empowered Customers

    The Future Of Empowered Customers

    What’s not changing: the five key dimensions of customer empowerment. What is changing: empowered customers’ desires. Dive deep into the shifting sands of consumer sentiment on this episode of What It Means, featuring Senior Analyst Anjali Lai.

    • 33 min
    How CIOs Can Build The IT Organization Of The Future

    How CIOs Can Build The IT Organization Of The Future

    Increased focus on customer and employee experience will change how CIOs structure their IT organizations. In this episode of What It Means, Principal Analyst Gordon Barnett provides insight on how CIOs can prepare their organization for the future of work.

    • 27 min
    CMOs Face Difficult Agency Decisions

    CMOs Face Difficult Agency Decisions

    The coronavirus pandemic has forced many firms to drastically cut marketing spending and reevaluate their agency relationships. In this episode of What It Means, Principal Analyst Jay Pattisall reviews the latest changes and what options CMOs have going forward.

    • 34 min
    Will COVID-19 Change Virtual Care Forever?

    Will COVID-19 Change Virtual Care Forever?

    Virtual care is not a new concept, but the COVID-19 pandemic has driven a dramatic surge in adoption. In this episode of What It Means, Senior Analyst Arielle Trzcinski discusses what’s driving this adoption and the future of virtual care.

    • 27 min
    The Future Of Advertising

    The Future Of Advertising

    The Wild West days of digital advertising are over. The next phase of advertising will focus on the customer experience. In this episode of What It Means, we feature VP and Principal Analyst Joanna O’Connell’s recent CX North America keynote discussing the future of advertising.

    • 30 min
    Scaling RPA The Smart Way

    Scaling RPA The Smart Way

    The COVID-19 pandemic has increased interest in robotic process automation (RPA), while its biggest challenge remains scale. In this episode, Vice President and Principal Analyst Craig Le Clair and Principal Analyst Leslie Joseph discuss the challenges of and solutions to scaling RPA at this crucial time.

    • 29 min

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