What The Luxe

Matter Of Form

What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does 'luxury' even mean? What qualifies? Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today's best-in-class. Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it's craft, commerce, psychology or lore—all roads lead to value. A weekly podcast from Matter Of Form. Hosted by Anant Sharma & Fred Moore.

  1. S5E28: Building for the Affluent Explorer: Inside Aqua Expeditions with Founder & CEO Francesco Galli Zugaro

    02/12/2025

    S5E28: Building for the Affluent Explorer: Inside Aqua Expeditions with Founder & CEO Francesco Galli Zugaro

    In this episode, What The Luxe dives into the world of Aqua Expeditions with its Founder & CEO, Francesco Galli Zugaro. Raised across 16 countries and driven by an innate spirit of exploration, Francesco has spent nearly two decades crafting highly intimate, design-led journeys for what he calls the affluent explorer — guests who crave authenticity, comfort and adventure in some of the world's most fragile ecosystems. Host Fred Moore explores how Aqua began with a single 12-cabin ship on the Peruvian Amazon and grew into a fleet spanning Indonesia, the Mekong, the Galápagos and soon East Africa and the Arctic. Francesco shares the realities behind that growth: the logistical improbability of building ships in remote regions, the family dynamics woven into the brand, and why Aqua will never chase scale for its own sake. Together they unpack: • The origins of Aqua's small-ship philosophy and why intimacy beats scale • Designing for high-touch luxury — from world-class dining to near 1:1 staff ratios • Creating moments of wonder for guests who are used to the exceptional • The rising appetite for multi-generational and younger expedition travellers • Conservation partnerships and operating responsibly in fragile ecosystems • Aqua's next chapter, including new routes and new vessels A rich conversation about adventure, restraint, craftsmanship and the discipline required to build a brand that stays true to its values.

    42 min

Descrizione

What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does 'luxury' even mean? What qualifies? Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today's best-in-class. Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it's craft, commerce, psychology or lore—all roads lead to value. A weekly podcast from Matter Of Form. Hosted by Anant Sharma & Fred Moore.

Potrebbero piacerti anche…