B2B Influence

Paula Chiocchi
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  • MARKETING
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Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

  1. 1 DAY AGO

    40 - The Future Of B2B Marketing Data Has Arrived: 6 Shifts to Embrace Now

    This conversation explores the challenges and opportunities in B2B data distribution, emphasizing the need for modernization and adaptation to changing buyer behaviors. It delves into the impact of AI, the shift towards self-service, and the importance of metadata and data protection. Takeaways B2B data distribution is in need of modernizationAI and self-service are driving the shift in buyer behavior Chapters 00:00 Challenges in B2B Data Distribution08:55 Monetization and Data Leakage Concerns19:06 Metadata and Data Protection Connect Aaron Dix: https://www.linkedin.com/in/aaron-dix/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

    28 min

  2. 27 APR

    39 - Better Signals, Better Outcomes: Advancing B2B Growth in a Fragmented Data Market

    This conversation with Jonathon Shaevitz covers topics such as solving publisher challenges, publisher data control, challenges with large deployments, agentic tools and productivity, signals and performance optimization, attribution and performance optimization, quality audience targeting, rethinking audience targeting, role of external data partners, common investment pitfalls, and agency evolution and AI adoption. The core principle of Growth Code is to provide a cleaner, more consistent signal for both buyers and sellers to succeed in the market. Takeaways Solving publisher challenges with platform simplicity and immediate ROI focusStrategic data control and tactical vendor integration for publishersChallenges with large deployments and impact of legal and privacy issuesAI tool adoption and productivity impactSignal quality and strength for performance optimizationAI-driven optimization and first-party data signals for attributionObjective-driven campaigns and custom audience creation for quality audience targetingSimplified processes and increased performance and efficiency with external data partnersAvoiding ineffective publisher tools and misaligned measurement metricsAgency evolution and strategic focus on value creation with AI adoption Chapters 00:00 Solving Publisher Challenges07:01 Agentic Tools and Productivity13:09 Attribution and Performance Optimization18:47 Rethinking Audience Targeting25:31 Role of External Data Partners31:26 Common Investment Pitfalls Connect Jonathon Shaevitz: https://www.linkedin.com/in/jonathonshaevitz/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

    40 min

  3. 13 APR

    38 - The Agentic Commerce Shift: Expert Insights SMBs Need to Know Now

    This conversation with Adam Silva and Dr. A.J. Stalker from Adam Silva Consulting delves into the emergence of agentic commerce and its impact on small businesses, the future of SEO in an AI-driven environment, navigating the AI-driven marketing landscape, and the role of data quality in AI-driven environments. Key takeaways include the fundamental shift in business operations due to agentic commerce and the importance of high-quality data for effective AI performance. Takeaways Agentic commerce is a fundamental shift in how businesses operateAI-driven environment requires high-quality data for effective performance Chapters 00:00 The Emergence of Agentic Commerce08:03 The Future of SEO in an AI-Driven Environment16:11 Navigating the AI-Driven Marketing Landscape23:03 The Role of Data Quality in AI-Driven Environments Connect Adam Silva: https://www.linkedin.com/in/adam-silva-agentic-commerce/ Dr. A.J. Stalker: https://www.linkedin.com/in/ajstalker/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

    32 min

  4. 6 APR

    37 - The Harsh Reality of B2B Ad Fraud: 7 Truths with Dr. Augustine Fou

    This conversation with Dr. Augustine Fou delves into the impact of fraud on various revenue models, the challenges faced by brands in digital marketing, and the need for a mindset shift in programmatic media buying. It emphasizes the importance of dispelling assumptions, measuring media quality, and taking proactive steps to address fraud. The industry's structural incentives and the burden of responsibility on advertisers are also highlighted. Takeaways Dispelling assumptions is crucial in understanding the impact of fraud on revenue models.Measuring media quality and taking proactive steps to address fraud are essential for programmatic media buying. Chapters 00:00 Understanding Revenue Models and Fraud06:08 Branding Experience vs. Conversion11:35 Assumptions and Media Quality Assessment19:01 Assessing Media Quality and Audience Network26:36 Industry Incentives and Responsibility Connect Dr. Fou: https://www.linkedin.com/in/augustinefou/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

    30 min

  5. 22 MAR

    36 - The New Rules of B2B Performance Marketing: 5 AI-Driven Shifts Marketers Can’t Ignore

    The conversation delves into the evolving landscape of B2B marketing, highlighting the shift towards agentic lead gen, the role of AI in advertising, the challenge of jargon in B2B marketing, the value of agencies, and the strategic shift in SEO and brand amplification. Incrementality in marketing and the rise of social media and business media networks are also explored. Takeaways Agentic lead gen is on the rise in B2B marketingIncrementality is crucial for marketing success Chapters 00:00 The Shift in B2B Marketing07:20 The Role of AI in Advertising14:47 The Value of Agencies in B2B Marketing25:00 Strategic Shift in SEO and Brand Amplification Connect Simon Poulton: https://www.linkedin.com/in/smpoulton/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

    27 min

  6. 13 MAR

    35 - Be Human, Stay Accountable: 5 Marketing Strategies That Drive Real Business Impact

    This conversation with Paul David, Founder & CEO of Literal Humans, delves into purpose-driven storytelling, data-informed creativity, challenging the status quo, attracting customers and prospects, expanding service offerings, the impact of AI on the business, AI adoption and industry impact, industry evolution and client relationships, future focus and capabilities, and a forward-looking question for marketing leaders. The discussion emphasizes the importance of a human-centric approach and client relationships, as well as the integration of data and technology in creative strategy. Takeaways Purpose-driven storytellingData-informed creativity Connect Paul David: https://www.linkedin.com/in/pauldavid-lh/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

    25 min

  7. 10 MAR

    34 - Unlocking B2B Demand: 5 Key Insights

    This conversation with Todd Lebo, CEO of Ascend2, covers the importance of thought leadership, the impact of buyer fatigue, and the role of AI in enhancing personalization and efficiency in marketing. It also delves into the challenges of multi-channel attribution, nurturing prospects, and the strategic use of original research in marketing campaigns. Takeaways Thought leadership is criticalBuyer fatigue is a real riskAI can enhance personalization and efficiency Chapters 00:00 Introduction and Thought Leadership Disconnect06:01 Buyer Fatigue and AI in Marketing12:05 AI Applications and Branding18:13 Intent Signals and Buyer Readiness25:08 Multi-Channel Attribution and Research Strategy29:57 Conclusion and Call to Action Connect Todd Lebo: Todd@Ascend2.comPaula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

    32 min

  8. 9 MAR

    33 - The Silent Conversion Killer: What Happens After the Click?

    Episode Overview What happens when you invest heavily in audience targeting—but your website fails to convert the traffic you generate? In this episode of the B2B Influence Podcast, Paula Chiocchi sits down with guest Meeky Hwang, CEO and Founder of NDEVR.io, to explore how website performance, user experience, and technical reliability directly impact marketing results and revenue. Meeky shares real-world examples of hidden conversion leaks—from forms that don’t render for users to slow-loading pages that drive visitors away—and explains why audience strategy and site performance must work together. She discusses practical ways businesses of all sizes can implement automated monitoring, website audits, stress testing, and performance optimization without enterprise-level budgets. The conversation also covers the importance of managed hosting, load balancing, and scalable infrastructure during high-traffic campaigns like seasonal promotions and product launches. Plus, Meeky explains how AI and automation are transforming development workflows, improving efficiency, and supporting more intelligent customer journeys. If you’re a CMO, digital marketer, or business leader looking to improve website conversions, prevent costly performance issues, and create a better user experience, this episode provides actionable insights to help turn your website into a scalable revenue platform. Episode Focus How to make your website a reliable conversion engine by pairing audience strategy with site performance, and how mid-market teams can adopt enterprise-level discipline without enterprise budgets. Key Takeaways Traffic doesn’t equal leads if conversion elements (forms/CTAs) break or don’t render for real users.Always test like a real visitor (incognito / logged out) to catch issues internal teams miss.Monitoring + automated checks can catch downtime and performance degradation before customers do.Prevention is cheaper than repair, especially in security incidents or major performance failures.Stress testing before high-volume campaigns reveals conversion leaks (forms, CTAs, routing, load failures).Hosting matters: shared servers and throttling can quietly kill performance during traffic spikes.Operational maturity scales: version control, release checks, and regular audits are doable at most budgets.AI’s best role today: workflow efficiency + automated basic checks, with humans ensuring quality—especially for content. Connect Meeky Hwang: https://www.linkedin.com/in/meekyhwang/ Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

    20 min
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About

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

Information

  • Creator
    Paula Chiocchi
  • Years Active
    2025 - 2026
  • Episodes
    40
  • Rating
    Clean
  • Copyright
    © 2026 Paula Chiocchi
  • Show Website
    B2B Influence