PT Pintcast - Physical Therapy

Jimmy McKay, PT, DPT | Physical Therapy Podcast
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PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

  1. Are PTs Ignoring a Massive Revenue Stream?

    5 HR AGO

    Are PTs Ignoring a Massive Revenue Stream?

    Are PTs Leaving Money on the Table?In this episode, Jimmy, Tony Maritato, and Dave Kittle dig into something most physical therapists aren’t even considering: Live selling. Affiliate income. Attention as the business model. It starts with Jimmy testing live selling premium recovery devices through Amazon Live. But it quickly turns into a bigger conversation: Are PTs avoiding affiliate revenue because it feels “salesy”?Are we spending $100K on conference booths while ignoring attention 11.99 months of the year?Could live shopping become a legitimate revenue stream for physical therapists?Does personality matter more than originality?Is attention the real asset in modern healthcare?This isn’t about selling out. It’s about understanding the shift happening in business: Attention → Trust → RevenueIf you don’t build attention, someone else will. What We Covered???? Live Selling & Amazon LiveWhy Amazon is begging creators to go liveWhy doing it “badly” costs nothingWhy reps matter more than polishHow PT authority changes the equation???? Affiliate Income for PTsAre you recommending products anyway?Why not monetize ethically?The Dr. Samantha Smith model: courses + affiliates + virtual visitsWhere affiliate income fits into clinic strategy???? Personality > Original IdeasYou don’t need to reinvent the wheel. You need to build your version of it. Tony breaks down: Why copying structure isn’t copying valueWhy pushing through “The Dip” mattersWhy most people quit too early???? The $100K Booth ProblemSpending six figures at conferences… For 48 hours of exposure. Meanwhile: Brands like Rehab 2 Perform and the Prehab Guys build attention year-round.They show up consistently.They don’t rely on one event.???? The Bigger QuestionWhat if the future of PT looks more like: MrBeastRyan SerhantOr a media-first brandInstead of: Waiting for referralsFighting reimbursementHoping the booth traffic convertsKey TakeawaysThe value isn’t in your hands. It’s in taking action.Nobody sees your early bad reps.Attention compounds.Personality is the differentiator.If you already recommend products, affiliate revenue isn’t unethical — it’s efficient.Selling before trust breaks the spell.But avoiding monetization entirely leaves opportunity on the table.

    1 hr
  2. Change the Model: Why PT’s Business Model Is Breaking

    12 HR AGO

    Change the Model: Why PT’s Business Model Is Breaking

    Physical therapy doesn’t have a value problem. It has a positioning problem. In this episode, Jimmy talks with Matthew Pratte about why private outpatient practices are getting squeezed — and what to do about it. Key Topics Covered:Why fee-for-service puts control in someone else’s handsHow inflation + stagnant reimbursement compress marginsWhy scale favors hospital systems and large chainsThe rise of direct-to-employer contractingWhat self-insured employers are — and why they matterWhy PT clinics can often command higher per-visit rates through employer contractsMisconceptions about size and sellingA simple first step clinic owners can take this quarter Big TakeawayWaiting for reimbursement to improve isn’t a strategy. Independent clinics must rethink who they sell to — and how they position PT as first-line musculoskeletal care.

    31 min
  3. If You Couldn’t Post It… Would You Still Do It?

    1 DAY AGO

    If You Couldn’t Post It… Would You Still Do It?

    Most PTs Think There’s Only One Career Path. They’re Wrong. Live from APTA CSM in Anaheim, Jimmy sits down with Tim Reynolds — professor, clinician, author, and anatomy educator with over one million followers online. This episode dives into: Why PTs default to the “40-hour clinic model”The branding problem inside physical therapyHow social media can be used responsibly in healthcareWhy novelty prevents burnoutThe concept of “micro joys” vs. waiting for big life eventsHow saying yes to one small opportunity can change your careerTim shares how teaching one night lab turned into a full-time academic role — and how sharing educational content online expanded his reach beyond the classroom. If you’re feeling boxed in, burned out, or unsure what’s next — this conversation will challenge how you think about your degree.

    21 min
  4. PTs Aren’t Movement Experts… Yet

    1 DAY AGO

    PTs Aren’t Movement Experts… Yet

    In this episode, Jimmy sits down with Chanha Hwang, PT, founder of Moviq Health, a clinical biomechanics lab in Las Vegas designed to function like “Quest Diagnostics for human movement.” The discussion focuses on one core idea: Physical therapy cannot claim authority in movement without standardized diagnostic infrastructure. Inside This Episode:Why observational data weakens PT credibilityThe link between standardized testing and patient buy-inHow objective reporting increased plan-of-care completion ratesThe difference between inferred AI video analysis and direct measurementWhy variability across clinics creates payer distrustRaising the “floor” vs raising the “ceiling” in physical therapy

    33 min
  5. Never Assume. Always Ask. The Advocacy Wake-Up Call for PTs

    2 DAYS AGO

    Never Assume. Always Ask. The Advocacy Wake-Up Call for PTs

    Physical therapy reimbursement has declined for years — while tuition, expectations, and scope continue to expand. Steve Smith joins PT Pintcast live from CSM to discuss: Why he became a private practice owner after a VC acquisitionLessons learned about leadership during COVIDMedicare payment cuts and recent advocacy winsWhy every PT must understand advocacyHow state-level scope of practice changes create national ripple effectsThe importance of simple, clear messaging in professional advocacyHis big goal: getting one-third of PTs in Massachusetts actively signing advocacy letters The message is simple: If you don’t engage before decisions are made, you’ll be reacting after something is lost. His parting advice: Never assume. Always ask. Topics CoveredMedicare reimbursement trendsScope of practice reformPrescriptive authority & imaging accessAssociation engagementLeadership in PTHow to take your “soft first step” into advocacy

    16 min
  6. This Profession Belongs to All of Us

    2 DAYS AGO

    This Profession Belongs to All of Us

    What does physical therapy look like beyond the U.S. healthcare system? In this episode, Jimmy talks with Sidy Dieye, CEO of World Physiotherapy, about how the global PT profession is evolving — and why U.S. clinicians should care. World Physiotherapy represents 129 member organizations and over 600,000 physiotherapists worldwide. Sidy shares: Why global collaboration is the profession’s greatest strengthThe workforce crisis in countries with only one trained physio per 10 million peopleHow AI should be regulated and used as a tool — not feared as a replacementWhat “direct access” means in different healthcare systemsWhy the 2027 Congress in Guadalajara is more than a conferenceThe 75th anniversary celebration honoring 75 transformative physios This episode reinforces a powerful idea: World Physiotherapy doesn’t belong to leadership — it belongs to the profession.

    26 min

  7. 3 DAYS AGO

    How PTs Can Fight Health Inequity Without Leaving the Clinic

    Physical Therapy Is at a Turning Point Rupal Patel joins PT Pintcast live from CSM to discuss why physical therapy is entering its second century — and why that means expanding our role beyond musculoskeletal care. Key Themes:Why PT is at a professional inflection pointSocial and structural determinants of healthHow zip code predicts mortalityWhy apathy is more dangerous than resistanceHow to advocate without traveling to DCEmpowering patients to advocate for themselvesThe discomfort clinicians must embrace to grow Rupal makes a compelling case: If PTs want better reimbursement, better access, and a sustainable future — we must advocate before frustration turns into apathy. Her parting message draws from Mahatma Gandhi: Be the change you want to see in the world. Sponsors MentionedSaRA Health – https://sarahealth.com U.S. Physical Therapy – https://usph.com

    17 min

  8. 4 DAYS AGO

    She Refused to Discharge Patients Who Still Needed Help

    Insurance runs out. Patients still need care. Now what? Melanie Brennan built a nonprofit neuro recovery gym to solve exactly that problem. After seeing patients decline post-discharge from traditional rehab settings, Melanie launched EA Therapeutic Health — a hybrid model blending: Insurance-based PTCash-based extended recovery sessionsPersonal trainers + rec therapists alongside PTsFundraising + grants to subsidize costCommunity-based nonprofit structureNow with 24 employees and a 10,000-square-foot facility, she’s proving private practice isn’t just for orthopedics. Key TopicsWhy payment is PT’s root issueNonprofit conversion strategyBlending insurance and cash ethicallyState-level advocacy vs national reformCollective action with OT and speechServing underserved communities sustainablyGuest InfoEA Therapeutic Health https://chooseea.org

    24 min
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About

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

Information

  • Creator
    Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • Years Active
    2015 - 2026
  • Episodes
    292
  • Rating
    Clean
  • Copyright
    © PT Pintcast LLC
  • Show Website
    PT Pintcast - Physical Therapy

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