App Marketing by App Masters

Steve Young
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  • MARKETING
  • UPDATED WEEKLY

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

  1. How Newsjacking Exploded App Downloads

    5 DAYS AGO

    How Newsjacking Exploded App Downloads

    What if one tiny visual tweak could send your app viral? 👀 In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStats swapped its Bitcoin logo with the SEC Chairman’s face during the Bitcoin ETF approval hype, things blew up. 💡 You’ll learn: ✅ How to use newsjacking to ride trending moments ✅ Why timing and humor drive engagement in niche communities ✅ How a single push notification led to massive UGC and downloads ✅ The power of creative risk-taking in app growth 📈 Results: 69K+ impressions Record app downloads Highest branded search traffic in 16 months Sometimes, it’s not about spending more — it’s about knowing when to strike. ⚡ You can also watch this video here: https://youtu.be/xkpMXmO1074 Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Get training, coaching, and community: https://appmasters.com/academy/ ********************************************* SPONSORS You don’t need a big team or budget to succeed in ASO. ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform. And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP ********************************************* Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket. Check out now: https://tinyurl.com/43hda5tf ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    11 min
  2. Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)

    23/12/2025

    Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)

    Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel. In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app. You’ll discover: ✅ The psychology behind high-converting Web2App funnels ✅ How Headway turns quiz-takers into subscribers ✅ The “winback” email sequence that drives extra revenue ✅ Smart upsells & pricing tricks that boost LTV ✅ Why longer funnels sometimes convert better If you’re spending money on Meta, TikTok, or influencer ads, this strategy could completely change your ROAS. Try web2wave: https://web2wave.com Special App Masters Offer: Get the lowest plan for $199/month + concierge service to help you build your funnel — mention 'App Masters' on your call with the web2wave team or in chat after creating your account 👉 Watch now to learn how to build a Web2App funnel that actually makes money. Check out Diversify Your Facebook Ads with Web2App Campaigns: https://youtu.be/NMtxdFyV3E8 Check Headway: https://apps.apple.com/us/app/headway-daily-micro-learning/id1457185832 The Anatomy of a High-Converting Paywall https://youtu.be/7B3Y2THVEEw The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)https://youtu.be/BtEN-jVhpt8?si=JXNdQCl4rFClOtUD You can also watch this video here: https://youtu.be/ELt0hjABIqY Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Get training, coaching, and community: https://appmasters.com/academy/ ********************************************* SPONSORS You don’t need a big team or budget to succeed in ASO. ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform. And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP ********************************************* Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket. Check out now: https://tinyurl.com/43hda5tf ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    41 min
  3. Live App Store Optimization (ASO) Audit & Optimization

    20/12/2025

    Live App Store Optimization (ASO) Audit & Optimization

    In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking. He’ll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads: 🔥 Piko AI: Mood Tracker Journal 🔥 ZipSign 🔥 Bodpic: AI Body Visualizer You will discover: ✅ How to find high-impact keywords using ASOMobile’s ASO tools ✅ Real examples of title, subtitle, and keyword optimizations ✅ How to identify high-opportunity, low-competition terms ✅ Pro ASO workflow you can apply to any app today Learn More: 🧠 Try ASOMobile → http://bit.ly/49y6rEP 🎁 Use promo code APPMASTERS40 to get 40% OFF any plan You can also watch this video here: https://youtube.com/live/f4ZnGy-1S9c Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Get training, coaching, and community: https://appmasters.com/academy/ ********************************************* SPONSORS You don’t need a big team or budget to succeed in ASO. ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform. And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1h 10m
  4. If You’re Running Paid App Ads, You NEED to Watch This

    16/12/2025

    If You’re Running Paid App Ads, You NEED to Watch This

    If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes. AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers. In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure performance: 🔥 True Lift Measurement - See the real impact of your ad campaigns and uncover how much of your “organic” growth actually comes from paid channels. 📊 Unified Journeys – Finally track cross-platform user behavior across mobile, web, and connected TV, and get a true picture of what drives revenue. You’ll learn: ✅ How Meta Ads secretly boost your organic downloads ✅ How to measure incrementality (without spreadsheets) ✅ Why cross-channel tracking is the next big thing in 2026 ✅ How top apps are using these insights to scale profitably Whether you’re an indie developer or managing millions in ad spend, these tools can help you make smarter decisions and stop wasting budget. 👉 Watch now to future-proof your app marketing strategy. 📍 Learn more about AppsFlyer’s updates: https://shorturl.at/ltVvM You can also watch this video here: https://www.youtube.com/watch?v=H-czKhL0c4Y Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Get training, coaching, and community: https://appmasters.com/academy/ ********************************************* SPONSORS The new Appsflyer Benchmarks site Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up. With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move. Check out now: https://www.appmasters.com/benchmarks ********************************************* Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket. Check out now: https://tinyurl.com/43hda5tf ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    13 min
  5. App Growth Roadmap: Which Marketing Channels Work at Each Stage

    13/12/2025

    App Growth Roadmap: Which Marketing Channels Work at Each Stage

    In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps. Ben’s already nailed the basics of ASO and early user acquisition, but now he’s ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for sustainable success. Together with Steve P. Young, they break down the ideal mobile app growth framework, the difference between growing a single app vs. an entire portfolio, and what every founder should do before investing heavily in paid channels. You will discover: ✅ The ideal app growth framework, when to move from ASO → ASA → Meta/TikTok ✅ How portfolio growth differs from scaling a single app ✅ How to set up your social media channels to fuel app installs ✅ The truth about MMP tools, Adjust vs. AppsFlyer, and which one fits your stage ✅ The #1 mistake founders make when transitioning to paid marketing Learn More: Check out: https://apps.apple.com/id/app/chair-yoga-for-seniors-sitfit/id6741904178 Connect with Ben: https://www.linkedin.com/in/boonya-kitpitak/ You can also watch this video here: https://www.youtube.com/live/2QNlnFOaOtY Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Get training, coaching, and community: https://appmasters.com/academy/ ********************************************* SPONSORS You don’t need a big team or budget to succeed in ASO. ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform. And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP ********************************************* Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket. Check out now: https://tinyurl.com/43hda5tf ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1h 25m
  6. 5 Proven Frameworks to Create Viral Ads with AI

    09/12/2025

    5 Proven Frameworks to Create Viral Ads with AI

    AI tools like Sora, InVideo, and Arcads.ai make it easier than ever to create stunning videos — but what really matters is your strategy. In this episode, we break down five proven content frameworks that help app founders and marketers create videos that actually convert: 💡 You’ll learn: ✅ The Fame Frame strategy: use recognizable people or brands to build instant trust ✅ How to turn your product into a story or skit people want to share ✅ Why metaphors outperform plain messaging ✅ How to use AI tools (like Sora & InVideo) the right way ✅ Finding and working with creators & influencers efficiently If you’re an app founder, growth marketer, or creative strategist — this is your AI content playbook for 2025. You can also watch this video here: https://www.youtube.com/watch?v=--5AtglgpxY Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Get training, coaching, and community: https://appmasters.com/academy/ ********************************************* SPONSORS The new Appsflyer Benchmarks site Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up. With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move. Check out now: https://www.appmasters.com/benchmarks ********************************************* Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket. Check out now: https://tinyurl.com/43hda5tf ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    10 min

  7. 06/12/2025

    New Monetization Model That Turns Churned Users into Revenue

    In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers. Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. He will also share what he’s learned about monetizing consumer apps, understanding user psychology, and how Encore’s technology is rethinking app revenue models. You will discover: ✅ How developers can turn churned users into paying subscribers ✅ The psychology of user retention and what triggers reactivation ✅ Why traditional monetization models are broken for consumer apps ✅ How Encore’s SDK simplifies subscription monetization Learn More: Explore Encore https://encorekit.com/ You can also watch this video here: https://www.youtube.com/live/F_FYZUgGjNY Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Get training, coaching, and community: https://appmasters.com/academy/ ********************************************* SPONSORS Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at https://encorekit.com/ ********************************************* Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket. Check out now: https://tinyurl.com/43hda5tf ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    59 min
  8. Grow Your App Revenue with This Proven Subscription Framework

    02/12/2025

    Grow Your App Revenue with This Proven Subscription Framework

    The secret sauce behind profitable consumer subscriptions? Meet the Subscription Value Loop — a framework so good, it’s basically the “Conjoined Triangles of Success”… but it actually works. 😄 In this episode, Phil – the founder of this viral framework and ex-Quizlet growth lead – breaks down how to: ✅ Craft a unique & enduring core value promise ✅ Align product, marketing & monetization teams ✅ Drive LTV up & CAC down with a loop that compounds ✅ And… when to keep it simple vs. go full Duolingo Whether you're building a $10M indie app or aiming for $10B scale, this is the playbook you’ll come back to — especially if you want to master onboarding, pricing, and revenue capture. 👉 Watch now and learn how to turn installs into revenue, fast. Watch the full episode 👇🏻 https://youtube.com/live/PKzmTSjuf-o?feature=share You can also watch this video here: https://www.youtube.com/watch?v=tLdsJbNNgxk Want expert guidance to grow your app? Book a quick call with App Masters: https://appmasters.com/contact-us/ Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: https://appmasters.com/academy/ ********************************************* SPONSORS You don’t need a big team or budget to succeed in ASO. ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform. It’s built for indie developers and pros alike, and gives you real data to grow your app faster. Use the promo code APPMASTERS40 to get 40% off any plan, for any period — at http://bit.ly/49y6rEP ********************************************* Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket. Check out now: https://tinyurl.com/43hda5tf ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    8 min
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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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