MediaTalk

S&P Global Market Intelligence analysts and reporters take a deep dive into issues facing the evolving media landscape. Tune in for interviews with industry insiders and analysts as well as brief outlooks for the TMT sector. If you are interested in learning more about TMT/SPGMI offerings, please visit https://www.spglobal.com/marketintelligence/en/campaigns/tmt

  1. Kagan Media & Telecom Summit Preview: Streaming, Sports Rights, Broadband, M&A Outlook for 2026

    15 hr ago

    Kagan Media & Telecom Summit Preview: Streaming, Sports Rights, Broadband, M&A Outlook for 2026

    "MediaTalk" host Mike Reynolds provides a preview of the Kagan Media & Telecom Summit 2026 on June 9 at The Commons in Midtown Manhattan. The episode spotlights what attendees can expect across the media value chain — streaming's continued rise, the evolving economics of sports rights, and how broadband infrastructure and advertising technology are shaping what viewers and advertisers can access next. Along the way, speakers preview multiple sessions: an advertising outlook focused on whether TV can win back advertisers and fuel new growth; a sports media panel that breaks down how deal structure, valuation, monetization, and capital/technology are reshaping the ecosystem; and a broadband discussion on closing adoption gaps through fixed wireless and satellite internet. The conversation also turns to deal-making, with a merger mania segment exploring why media M&A is heating up and what's driving changing valuations and financing mechanisms. What role is foreign money playing in media M&A? Has the expected wave of deregulation happened? More S&P Global content: Kagan Media & Telecom Summit 2026 Featured experts: Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan. Seth Shafer, principal analyst at S&P Global Market Intelligence Kagan. John Fletcher, principal research analyst at S&P Global Market Intelligence Kagan. Sarah James, TMT News Lead at S&P Global Market Intelligence   Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James

    17 min
  2. Constellations & Capital: Space Tech Enters New Orbit

    14 May

    Constellations & Capital: Space Tech Enters New Orbit

    In this episode of "MediaTalk," the S&P Global Market Intelligence team brings together reporters from around the globe to unpack the seismic shifts underway in the space technology sector. With SpaceX's highly anticipated IPO on the horizon, the team explores how this historic event could reshape not just the space industry, but the broader IPO market. Key insights include the changing dynamics between SpaceX and the US government, with Defense Department contracts now outpacing NASA's. The team examines how these factors complicate investor visibility and legal protections — especially as SpaceX considers waiving traditional lock-up periods. The episode also spotlights Starlink's rapid growth and its first-mover advantage in the US satellite internet market, as well as Amazon's strategic moves with its Globalstar acquisition. Space technology M&A activity is surging in 2026, even as the rise of mega constellations prompts questions about market capacity and competition. As the space tech sector enters a new orbit, MediaTalk asks: Will SpaceX's IPO set a new standard for tech listings, or drain capital from smaller players? Are mega constellations and vertical integration the keys to long-term dominance, or will new entrants disrupt the status quo? More S&P Global content: Kagan Media & Telecom Summit 2026 Featured experts: Stefan Modrich, tech policy reporter for S&P Global Market Intelligence  Nick Lazzaro, capital markets reporter at S&P Global Market Intelligence Ikrama Ranjha, newswriter at S&P Global Market Intelligence Mark Gubagaras, newswriter at S&P Global Market Intelligence Iuri Struta, tech capital markets reporter at S&P Global Market Intelligence Sarah James, TMT News Lead at S&P Global Market Intelligence Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

    24 min
  3. From Households to Humans: How First-Party Data Could Reshape the Upfronts

    7 May

    From Households to Humans: How First-Party Data Could Reshape the Upfronts

    The 2026 upfront season has arrived, when media companies showcase their upcoming content and advertisers seize the opportunity to secure prime placement in front of millions of viewers. This strategic period sets the stage for the entire TV season, influencing buying decisions and gauging the health of the advertising ecosystem. In this episode, Mike Reynolds sits down with Sean Cunningham, President and CEO of the Video Advertising Bureau, to explore how the media landscape is transforming. From streaming giants reshaping consumer expectations to the rise of connected TV, the conversation reveals why premium video content — defined by professional production, emotional engagement, brand safety, and transparency — remains the gold standard for marketers, regardless of platform. But there's a catch: questions about long-accepted currencies have created measurement instability, particularly for cable entertainment and key demographics. Cunningham discusses whether first-party data from media companies might be the next solution to the industry's currency crisis. Will this year's upfront finally bring stability to video advertising, or are we headed for another round of marketplace uncertainty? And as non-human traffic dominates the internet, how will marketers ensure their premium video investments actually reach real consumers? More S&P Global content: Kagan Media & Telecom Summit 2026 Featured experts: Sean Cunningham, VAB CEO and President  Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

    23 min
  4. From Second Fiddle to First Screen: Inside Broadcast's Big Media Comeback

    30 Apr

    From Second Fiddle to First Screen: Inside Broadcast's Big Media Comeback

    After decades of playing second fiddle to cable and satellite, the broadcast industry is back in a big way. Station groups are getting bigger, sports rights deals are getting more expensive and the line between broadcast and streaming content is blurring. In this "MediaTalk" episode, S&P Global Market Intelligence Kagan's Justin Nielson and Scott Robson unpack what they saw on the ground at the NAB Show and a parallel sports tech conference in Las Vegas. First: Are traditional broadcasters back in the live sports game? The answer is yes — but differently. Station groups are stepping into the vacuum left by regional sports networks, picking up local NBA, MLB and NHL games, while ATSC 3.0, or next-gen TV, deployments in markets like Brazil and the Caribbean showcase how broadcast is evolving into a hybrid, data-rich IP platform. Second: Where are the new revenue and profit engines? Political and sports remain core, but experimentation is happening around alternative game casts, ultra-low latency streaming for in-game betting and AI-driven creative. At the same time, transformational M&A deals, including a potential SiriusXM-iHeartMedia combination, offer opportunities for synergies. For media, tech and advertising leaders, this episode is a concise tour of where the next wave of sports, news and ad dollars is likely to flow. More S&P Global content: MediaTalk | Season 4 | Ep. 16 - Betting on the Future: How Prediction Markets Are Changing the Game Featured experts: Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

    21 min

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S&P Global Market Intelligence analysts and reporters take a deep dive into issues facing the evolving media landscape. Tune in for interviews with industry insiders and analysts as well as brief outlooks for the TMT sector. If you are interested in learning more about TMT/SPGMI offerings, please visit https://www.spglobal.com/marketintelligence/en/campaigns/tmt

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