Brew Professional Media

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チャンネル • 4個の番組

マーケティング

マーケティング

アップデート：毎週
テクノロジー

テクノロジー

アップデート：毎月
キャリア

キャリア

アップデート：隔週
マーケティング

マーケティング

アップデート：毎週

4月29日

The Best Way to Activate Fandoms for Your Marketing

Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them. 00:00: Intro 02:50: Heated Rivalry stars in steamy ads 11:12: The new It Boy 12:50: Fandom is organic marketing 16:45: The Quinn app stays winning 18:50: The beauty industry tapping into hot men 23:50: Sports and beauty marketing 24:50: Pros and cons of tapping into fandoms This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
5月6日

The Devil Wears… Old Navy? Plus Big Tech Takes on the Met Gala

Welcome to Marketing Brew Weekly! This week, we’re taking a look at the brands that made their way into The Devil Wears Prada 2 (and it was fierce competition!), and why it was very different from the original film. Plus, we’re looking at the film’s relationship to Vogue magazine, and partnerships with both luxury and accessible fashion brands. And of course we had to share a few thoughts from this week’s Met Gala too. 00:00: Intro 03:40: Brands in The Devil Wears Prada 2 09:42: Difference from the first movie with brand involvement 11:50: Can Vogue afford to not get involved 14:30: The state of luxury brands, partnerships with Old Navy and Walmart 19:45: Met gala thoughts This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
8月26日

Should Your Brand Be on Substack?

This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in? 00:00: Intro 01:15: Brands venturing into Substack 02:43: How this differs from email marketing 07:20: Making newsletters valuable 08:30: A person vs. a brand writing 12:00: Which brands should be on the platform 16:10: The days of the brand magazines 19:00: Not a place for AI 20:00: Brands we do and do not want to see on the platform This episode is presented by Marketing Architects. For more information, visit: https://www.marketingarchitects.com/Podcast For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
8月26日

How AI is Taking One Company’s Sports Forecasting to the Endzone

How much of an edge can AI give a sports team? What about a league or a network? Sports games have become as data-driven as anything else, with stats driving decisions both on and off the field. Decisions about venue and broadcast logistics are likewise driven by market insights and more data projections. With such rich datasets, there’s huge potential for AI models to drive predictive accuracy further into the future. Dan speaks with Andy Tabrizi, CEO of Recentive Analytics, about how AI is transforming sports forecasting. Andy's models now guide decisions worth hundreds of millions of dollars for the NFL and Live Nation. From stadium buildouts to predicting the next great talent, there’s a lot that can happen when AI enters the pitch.
8月19日

Pop-Ups Pop Off: How to Make Your Experiential Event Effective

This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO. 00:00: Intro 01:30: Difference between a pop-up and a stunt 04:30: What is the point of a pop-up 08:30: Using social to tell the story of your pop-up 14:00: Are we at pop-up fatigue 16:20: What physical merch do people get 18:30: Pop-up or pop down: Beis carwash 22:40: The Real Real’s Canal Street installation 26:20: Bloom’s interactive pop-up This episode is presented by Marketing Architects. For more information, visit: https://www.marketingarchitects.com/Podcast For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
5月26日

These Two Musicians Are Shaping the Future of AI Music

Will AI help us pay the piper? In our debut episode, Dan explores the frontlines of the AI revolution in an industry where the human touch is tantamount. Critics worry automation will ruin one of humanity’s oldest artforms. But some artists have embraced new tools and collaborators. Two-classically trained musicians and tech founders tell us how they see their breakthrough technologies actually helping artists. Andrew Sanchez, co-founder and CEO of premiere music generation company Udio shares where he sees the music industry’s untapped potential. Drew Silverstein, AI music entrepreneur and President of Source Audio shares how AI will help artists earn a better living in new ways. What lessons can the rest of the industry learn from AI’s cultural ground zero? Find out on The Intelligence Shift.
5月19日

By 2030, AI will be a full member of your team - Morning Brew Daily

By 2030, “coworker” could have a whole new meaning. Dan Priest, Chief AI Officer at PwC US, gives a reality check on what AI can and can’t actually do. Dan has spent his career leading transformations. A key to AI adoption? An accountability model that keeps humans at the center. If you’re tired of AI conversations that swing between hype and doom, this is the antidote. Dan will host “The Intelligence Shift” which becomes available on all podcast platforms on May 26th. 0:00 - Intro 1:30 - Cutting through the AI noise with The Intelligence Shift 3:45 - How this AI transformation is different from others 9:00 - Where do humans fit in? 11:30 - How the job market is affected 15:20 - How AI transforms consulting 17:20 - AI has a PR problem 20:00 - Using AI as an executive https://www.pwc.com/us/en/leadingedge.html https://www.pwc.com/us/en/about-us/newsroom/press-releases/brand-evolution-at-the-forefront-of-change.html https://www.pwc.com/us/en/services/ai/ai-reality-check.html
6月30日

How A Former News Anchor Is Trying to Solve The AI Trust Issue

When it comes to AI we have trust issues. IBM once famously wrote “A computer can never be held accountable, therefore a computer must never make a management decision.” What does that mean for an era when people are beginning to work alongside AI agents? And what do we do when the reality doesn’t match the social narratives? Campbell Brown, co-founder and CEO of Forum AI, joins Dan to share one approach to the problem. Forum works to create expert “judgment agents” that are far more accurate that consumer-level chatbots. After an award-winning career as a journalist for NBC and CNN, and time running Facebook News, Campbell has insights around the public sentiment around AI. In midterms season, AI is increasingly a political talking point, and Campbell shares thoughts on how to improve public perception, and the role enterprise can play when government lags. Multinational corporations are adopting AI only as soon as they feel that it’s safe. But certain decisions need more oversight. So when should we trust AI, and how do we do that at scale?
7月22日

Will Filmmakers Bring AI-Powered Movies into Focus?

The entry of artificial intelligence into moviemaking has been fittingly dramatic. Early concerns about intellectual property theft and actors and crew members alike being replaced have filled the discourse. But a new picture is beginning to emerge. As costs rise and filmmakers look to do more with less, new AI-powered tools could help empower indies and studios alike. Still, when and how to apply AI remains a valuable puzzle to solve. This episode was filmed parallel to the 25th annual Tribeca Film Festival, which this year has admitted their first AI film, Dreams of Violets. The same day as our recording, it was announced Martin Scorsese has joined as an advisor to Black Forest Labs, an AI visuals company. In the midst of it, Dan is joined by Bryn Mooser, co-founder and CEO of Asteria Film. As an Emmy and Peabody-winning filmmaker, Bryn brings deep knowledge to his new project: developing new filmmaking tools powered by AI. Bryn has a clear perspective on the difference between when Silicon Valley tries making movie tools, and how a team of filmmakers can empower themselves.
6月16日

Using PTO to Boost Your Employees’ Performance

On this episode of People Person, host and Morning Brew Inc.'s SVP Head of People Operations Kate Noel, speaks with Jenna Young, Senior Client Partner at Korn Ferry about the importance of PTO: taking it, not taking advantage of it, and how companies should actually be thinking about it for optimal employee performance. Plus, Jenna shares her idea for trading AI training with Summer Fridays. 00:00: Intro 02:15: Why people are hesitant to take their PTO 05:00: Policies HR leaders can implement to reduce burnout 07:25: Kate’s Take on PTO 08:05: How managers can best encourage employees to take their time off 14:35: How employees can understand the value of PTO 18:00: Ways PTO can evolve 21:30: PTO or PMO game For all upcoming HR Brew events: https://www.hr-brew.com/events Subscribe to the HR Brew newsletter: https://www.hr-brew.com/subscribe Watch People Person on YouTube: https://www.youtube.com/@hr-brew Follow HR Brew: Instagram: https://www.instagram.com/hr_brew/ LinkedIn: https://www.linkedin.com/showcase/hrbrew/ Have a question for us? Send us an email or voice note to peopleperson@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices People Person is a candid and conversational show where People Professionals can feel seen and heard, and learn from fellow experts in their field. Host and SVP, Head of People Operations at Morning Brew Inc, Kate Noel, brings years of expertise and a healthy sense of humor to discussions about the latest developments and insights that can help others enhance their workplace and their careers. Biweekly episodes will feature Kate speaking with entertaining and experienced professionals about everything from holidays to healthcare, and AI to onboarding, in compelling episodes available everywhere you get your favorite Morning Brew podcasts.

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