AEO Decoded

Gary Crossey

A bite-sized, charm-filled podcast that demystifies Answer Engine Optimization (AEO) for everyday content creators. Each 5-10 minute episode breaks down one key AEO concept in an accessible, entertaining way. Listeners will learn how to optimize their content for AI-powered search tools like ChatGPT, Siri, and Google Assistant - without the technical jargon that makes their eyes glaze over.

  1. 2.11 Twenty Principles for AEO (Answer Engine Optimization)

    3月12日 · ボーナス

    2.11 Twenty Principles for AEO (Answer Engine Optimization)

    Season 2 Bonus Recap: Advanced AEO Strategies Welcome to a special bonus recap of AEO Decoded Season 2. This episode pulls together all 10 advanced episodes into one actionable system you can start using today. What You'll Learn: The 20 core AEO principles from Season 2, distilled into three layers: foundational and maintenanceHow entity graphs, schema harmonization, and RAG patterns work togetherMultimodal evidence strategies and E-E-A-T signals tuned for AIOperating cadences and resilience engineering to keep your AEO system runningOne action you can complete this week to build your AEO foundationKey Topics Covered: Entity graphs in practiceSchema harmonization and vocabulary stackingRAG-aware content designPassage-level optimization and chunking strategiesMultimodal evidence and captions as claimsE-E-A-T for LLMsFreshness, versioning, and change logsRedirect hygiene and resilience engineeringIndustry adapters for compliance-sensitive fieldsShare of answers, accuracy QA, and AEO scorecardsOperating cadence and runbook creationThis episode is for you if: You listened to Season 2 and want a merged reference guideYou're new to AEO and want the advanced playbook in one placeYou're ready to move from theory to implementationWhat's Next: Season 3 launches next week! I'll be taking a new site and applying these 20 AEO principles in real time, reporting back on what works, what doesn't, and what changes we see.

    38分
  2. 2.10 Putting it together: Your AEO operating cadence

    3月5日

    2.10 Putting it together: Your AEO operating cadence

    In this Season 2 finale of AEO Decoded, Gary Crossey reveals the operating cadence that turns AEO from a one-time project into a sustainable competitive advantage. This episode covers: The quarterly audit framework: entity graph maintenance, schema harmonisation, multimodal evidence reviews, and conversation tree expansionMonthly analytics rhythms: What to track, how often, and what to do when the numbers shiftOwner roles and runbooks: Who does what, and how to make it repeatable without burning out your teamReal-world implementation: How to start small, build momentum, and scale your AEO operations sustainablyGary answers listener questions about convincing stakeholders, running AEO with lean teams, tracking the right metrics, and avoiding the biggest mistakes teams make when building their cadence. Your one action this week: Schedule your first quarterly AEO audit. Pick one audit type, block off two hours, create a simple runbook, and document what you find. Plus: A preview of next week's Season 2 recap and what's coming in Season 3. Related Episodes: Episode 8: AEO Analytics: Measuring Success in the Age of AI SearchEpisode 10: Measuring AEO Success: Beyond Traditional MetricsGot questions? Email admin@irishguy.us — Gary reads every message and features the best ones on the show. Subscribe now on Spotify, Apple Podcasts, or your favorite podcast platform to catch the Season 2 recap and be first to hear Season 3.

    16分
  3. 2.6 E-E-A-T for Answer Engines: Building Trust Signals That AI Systems Recognize

    2月5日

    2.6 E-E-A-T for Answer Engines: Building Trust Signals That AI Systems Recognize

    🎙️ Welcome to Episode 2.6 of AEO Decoded! In this episode, we dive deep into one of the most critical factors for answer engine optimization: E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). While Google made E-E-A-T famous, answer engines like ChatGPT, Perplexity, and others are taking these trust signals to a whole new level. What You'll Learn: Why source reputation matters more than ever in the age of AIHow answer engines evaluate E-E-A-T signals differently than traditional searchPractical strategies to build trust signals that AI systems recognizeThe role of citations, credentials, and external validation in AEOHow to structure author bios and content to maximize credibilitySpecial Feature: This episode includes our brand new original song "The Trust Signal" - an electronic pop anthem about building digital credibility in the age of answer engines! Important points: E-E-A-T isn't just for Google anymore - answer engines are trained on quality signalsYour digital footprint across the web matters for AI citation decisionsConsistency in expertise demonstration builds long-term authorityTrust signals must be machine readable and contextually clearMilestone Celebration: We've hit 1,000 downloads! Thank you to our amazing community for making AEO Decoded a success. Resources Mentioned: Google's E-E-A-T guidelinesReference to Episode 5 on foundational AEO conceptsSubscribe to AEO Decoded for weekly insights into optimizing for the future of search and discovery through answer engines. Host: Gary Crossey | Podcast: AEO Decoded | Category: Technology, Marketing, SEO

    31分

番組について

A bite-sized, charm-filled podcast that demystifies Answer Engine Optimization (AEO) for everyday content creators. Each 5-10 minute episode breaks down one key AEO concept in an accessible, entertaining way. Listeners will learn how to optimize their content for AI-powered search tools like ChatGPT, Siri, and Google Assistant - without the technical jargon that makes their eyes glaze over.

その他のおすすめ