As Built

Brian Jones and Patience Jones
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The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you'll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and succeed. Our series on the Nelson-Atkins Museum International Design Competition received a Silver Medal in the 2025 W3 Awards in the category Podcast: General Series - Cultural Institutions.

  1. 6日前

    Why Your Firm Needs A Marketing Strategy

    Do you like throwing money away? No? Then your AEC firm had better have a marketing strategy. In this episode of As Built, we explain the differences between a good marketing strategy and a to-do list, the real costs of not having one, and how to use your marketing strategy to further your firm.

  2. 7月29日

    Business Development Is Everyone's Job

    "Business development" isn't a department; it's a mindset every person at your firm should embody. Patience and Brian discuss why BD can't be isolated to a dedicated team, how to train staff to recognize opportunities without turning them into salespeople, and why handing employees an AI-generated SOP is no substitute for real conversation and buy-in.

    Business Development Is Everyone's Job

  3. 7月29日

    Can Big Firms Differentiate?

    Are you a large architecture firm with a deep bench, a commitment to sustainability, and a passion for impactful design? So is everyone else! How does a prospective client actually tell large firms apart when everyone's saying the same thing? The answer isn't a better tagline. It's putting the focus on the people inside the firm. Listen to this episode and find out why you should treat your departments like their own smaller firms, why your firm leaders are probably your most underused marketing asset, and how firms can keep from getting hoisted on their own petards.

    Can Big Firms Differentiate?

  4. 7月22日

    The Strategy Tax: Why Your Marketing Team Never Gets to the Important Work

    Most marketing teams in the AEC industry are stuck paying a tax they never agreed to. Nearly a third spend less than a quarter of their time on strategy and brand building, even though that's exactly what firms hired them to do. In this episode, Patience and Brian break down why this keeps happening, why it's a structural problem and not a people problem, and what firm leaders can do to give their marketing teams the time and trust they need to actually build the brand, not just check boxes.

    The Strategy Tax: Why Your Marketing Team Never Gets to the Important Work

  5. 7月15日

    Found by AI: What Architects Need to Know About How Clients Search Now

    AI search isn't coming soon - it's here. People are already shifting from using "traditional" search engines like Google to AI agents like Gemini and Claude. How does that impact business development for architecture firms? In this episode, we reveal what answer engine optimization (AEO) means for architecture firms, why it affects far more than just clients (think RFP committees, lenders, press, and job seekers), and what it actually costs a firm to be invisible to AI. They walk through how people phrase AI searches differently than traditional ones, how LLMs decide which firms to trust, and how to make sure your firm doesn't get overlooked.

    Found by AI: What Architects Need to Know About How Clients Search Now

  6. 7月8日

    Impact Is Our Business: CannonDesign on Growth, Integrity, and What Comes Next

    CannonDesign CEO Brad Lukanic, AIA, LEED AP and Principal Natalie Petzoldt, AIA, LEED AP, EDAC join As Built to discuss how the firm scales without losing its identity. They discuss the Ennead Architects and Cityfi acquisitions, internal programs like Open Hand Studio and AMP, the firm's employee ownership model, and how their guiding maxim "do good, do right" shapes real decisions. They also share how Billie, their in-house AI platform, supports the team without replacing human judgment.

    Impact Is Our Business: CannonDesign on Growth, Integrity, and What Comes Next

  7. 7月1日

    Niche vs. Generalist: What Your Firm Is Already Telling You

    One of the most common questions architecture firms ask themselves is also one of the hardest: should we niche down, or stay generalized? On Episode 128 of As Built, Patience and Brian discuss the fears that hold firms back from committing to a niche, the real advantages of staying generalist, and how to tell the difference between a strategic pivot and chasing a trend. One key insight from the conversation: the decision doesn't have to be a leap of faith. Your firm's project history, client relationships, and staff structure are already pointing in a direction. The goal is to read that signal clearly before making a move. They also address the temptation to niche down when billings are slow, the risk of over-niching into too narrow a market, and why niched firms aren't inherently better than generalist ones. Whether you're leading a firm, managing its marketing, or both, this episode gives you a practical framework for approaching the decision with your eyes open.

    Niche vs. Generalist: What Your Firm Is Already Telling You

  8. 6月24日

    CityCollective

    Ten years into building one of the most unique AEC firms in the world, City Collective Managing Partners David Cooke, RAIA, MPIA and Justin Kearnan, AIA talk about what it actually takes to move the needle on the problems cities can't seem to solve.  City Collective was built around a simple but radical premise: that the only way to solve a city's toughest challenges is to bring every discipline into the same room. In this conversation, Managing Partners David Cooke, RAIA, MPIA and Justin Kearnan, AIA walk us through the firm's holistic design approach, from writing their own economic pro formas to unlock housing deals, to championing the "missing middle" housing typologies that were effectively regulated out of existence for half a century. They share how City Collective operates as a single design culture across Australia and the United States, why they hire for people with roots in at least two disciplines, and what it looks like to bring sports and community infrastructure into the same equity-driven framework they apply to affordable housing.

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予告編

番組について

The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you'll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and succeed. Our series on the Nelson-Atkins Museum International Design Competition received a Silver Medal in the 2025 W3 Awards in the category Podcast: General Series - Cultural Institutions.

情報

  • クリエイター
    Brian Jones and Patience Jones
  • 配信期間
    23年 - 26年
  • エピソード
    135
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © 2025 Graphicmachine
  • 番組のWebサイト
    As Built