Buffering

Zack Kilgore and Gabe Petersen
  • 0.0（0）
  • マーケティング
  • アップデート：毎週

Buffering - Powered by Calix is a weekly podcast hosted by Zack Kilgore and Gabe Petersen from the Calix Success and Field Strategy teams. We break down how marketing, data, and AI drive real-world growth, from customer experience to emerging tools and trends. With 25+ years of combined experience, Gabe and Zack cut through the noise on what drives results, where organizations get stuck, and how to optimize performance and growth. Views and opinions expressed in this podcast are those of the original creators, and do not necessarily represent the views or opinions of external affiliates.

  1. 5日前

    Winning in the AI Era: How CSPs Can Future-Proof Their Workforce

    This week on Buffering, Zack and Gabe explore what it really means to become AI-native—and why simply using ChatGPT is no longer enough. They discuss how Communication Service Providers (CSPs) can move beyond basic prompting to embed AI into existing workflows, improve websites, automate repetitive tasks, accelerate development, and unlock new levels of productivity. Along the way, they tackle why AI fluency is becoming a competitive advantage and share a thought-provoking challenge: would your most junior employee with AI outperform your most experienced employee without it? Join Zack and Gabe as they break down practical ways CSPs can start applying AI today, from optimizing websites for SEO and AI search to streamlining marketing, data analysis, and internal processes. They also discuss why pairing experienced industry veterans with AI-native employees may be one of the most valuable investments organizations can make as they prepare for the future of work.

  2. 7月14日

    Inside Meta Ads Manager: A Step-by-Step Guide for CSPs

    This week on Buffering, we’re diving into one of the most powerful tools available to Communication Service Providers (CSPs): Meta Ads Manager. Zack and Gabe walk through how to build high-performing Facebook and Instagram campaigns from the ground up, covering best practices for campaign structure, audience targeting, creative strategy, budgeting, and the settings that can make the difference between wasted spend and measurable growth. Join Zack and Gabe as they share a practical, screen-share walkthrough of how CSPs can take control of their digital advertising strategy. Whether you’re launching your first campaign or looking to optimize your existing approach, this episode provides actionable tips to help you reach the right subscribers, improve engagement, and get more value from your marketing dollars.

  3. 7月7日

    The Next Broadband Battle: Defending the Subscriber Relationship

    This week on Buffering, Zack and Gabe explore how the broadband industry has reached a turning point. As network expansion slows and new competitors like Amazon and satellite providers reshape the market, success is no longer defined by homes passed. It is defined by the strength of the subscriber relationship. From retention strategies and customer experience to ecommerce, self install, and proactive engagement, they break down why the next five years will reward providers that invest in loyalty instead of relying on legacy advantages. Join Zack and Gabe as they discuss what separates tomorrow's winners from everyone else, why waiting is the biggest competitive risk, and how providers can build experiences that rival the world's best brands while still leaning into the local relationships that make them unique. If the last five years were about building networks, this conversation is about building the relationships that will keep customers for the next five.

  4. 6月23日

    The Discount Trap: The Hidden Cost of Promotional Pricing

    This week on Buffering, We are tackling one of the most debated topics in broadband: promotional pricing. As more providers look to discounts and introductory offers to boost take rates, they examine what decades of cable industry history can teach us about the long-term consequences of competing on price alone. From subscriber losses and declining brand trust to the hidden impact on customer lifetime value, they explore why the traditional promotional pricing playbook may be creating more problems than it solves. Join Zack and Gabe as we break down the math behind customer acquisition and retention, discuss why "month 13" has become a churn trigger for many providers, and explain why customer lifetime value, not subscriber count, should be the metric that matters most. They also share practical alternatives to promotional pricing, including community-driven marketing, referral programs, value-based service bundles, and customer experiences that make price less relevant. If you're looking for sustainable growth instead of short-term subscriber gains, this episode is for you.

  5. 6月15日

    The Cool Gap: Why Better Technology Doesn't Always Win

    This week on Buffering, Zack and Gabe unpack two of the biggest technology stories of the summer: Apple's latest WWDC announcements and SpaceX's record-breaking IPO. From the launch of Siri AI to Starlink's growing influence, they explore what separates products people use from products people get excited about. Join Zack and Gabe as they discuss why "cool" has less to do with technology and more to do with customer experience, branding, onboarding, and storytelling. They break down what broadband providers can learn from Apple, Starlink, and other experience-first companies—and why the battle for the future of connectivity may be won long before a customer ever looks at a speed test.

  6. 6月9日

    Winning with AI: The 90 Day Blueprint for Business Transformation with Charlene Li

    This week on Buffering, we welcome back Charlene Li, New York Times bestselling author and co-author of Winning with AI: The 90 Day Blueprint for Success. Together, we explore what AI fluency really means, why the gap between AI leaders and laggards is widening, and how organizations can move beyond pilots to create measurable business value. Charlene shares practical insights on building AI-ready teams, developing organizational fluency, and why leadership—not technology—is the real differentiator in the AI era. John Zack, Gabe, and Charlene discuss the rise of AI superhumans, the shift from tasks to outcomes, and how leaders can create the conditions for transformation without getting trapped in endless experimentation. From escape velocity and AI trust to the future of work and organizational change, this conversation offers a roadmap for leaders looking to turn AI from a tool into a competitive advantage.

  7. 6月2日

    Broadband Websites vs. AI: What Service Providers Are Getting Wrong

    This week on Buffering, we do something a little different. Instead of just talking about bad broadband websites, we built one. Based on real world ISP websites and real mistakes we see every day, we created the ultimate “what not to do” example packed with confusing pricing tables, outdated messaging, technical jargon, weather widgets, and download calculators straight out of 2009. Then we handed it over to AI to see what modern broadband experiences could actually look like. Join Zack and Gabe as they test Claude, Gemini, ChatGPT, and Copilot head to head to redesign a broadband provider website in real time. From experience driven service tiers and smarter buy flows to AI powered personalization and interactive subscriber journeys, this episode explores how communication providers can move beyond selling speeds and start selling connected lifestyles. If your website still feels like a utility portal instead of a modern digital experience, this episode is for you.

  8. 5月26日

    A New Era for Search: Google's AI Revolution

    This week on Buffering, we are exploring Google's latest search transformation and what may be the biggest shift to search in more than 25 years. From the end of the ten blue links to AI powered answers, autonomous agents, and the rise of the synthetic consumer, the rules for how people discover information and interact online are changing in real time. As search evolves from finding information to delivering outcomes, businesses may need to rethink everything from content strategy to customer experience. Join Zack and Gabe as they break down the biggest announcements from Google I/O and what they mean for broadband providers and beyond. They discuss why SEO alone may no longer be enough, how AI agents could reshape customer interactions, why stale content is becoming a liability, and what happens when your next customer might not actually be human.

すべて見る（138）

番組について

Buffering - Powered by Calix is a weekly podcast hosted by Zack Kilgore and Gabe Petersen from the Calix Success and Field Strategy teams. We break down how marketing, data, and AI drive real-world growth, from customer experience to emerging tools and trends. With 25+ years of combined experience, Gabe and Zack cut through the noise on what drives results, where organizations get stuck, and how to optimize performance and growth. Views and opinions expressed in this podcast are those of the original creators, and do not necessarily represent the views or opinions of external affiliates.

情報

  • クリエイター
    Zack Kilgore and Gabe Petersen
  • 配信期間
    22年 - 26年
  • エピソード
    138
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © Zack Kilgore and Gabe Petersen
  • 番組のWebサイト
    Buffering

その他のおすすめ