Cat & Cloud Podcast

Cat & Cloud
  • 5.0（1）
  • 教育
  • アップデート：毎週

Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com 

エピソード

  1. 2日前

    Cafe Imports Source "Where Do We Go From Here" Panel hosted by Chris Baca - Ep# 456

    Cat & Cloud Podcast  Cat & Cloud Coffee www.catandcloud.com/ Cafe Imports Source "Where Do We Go From Here" Panel hosted by Chris Baca  Episode Summary Recorded live at the World of Coffee, in San Diego, CA, Cafe Imports hosts the second SOURCE event, a panel discussion focused on “Where do we go from here?” - where business leaders in coffee tackle issues facing the industry today. Cat & Cloud’s own, Chris Baca moderates a candid conversation with cafe and roasting business owners from across the country. Jeremy Lyman (Birch Coffee) in Brooklyn, Laila Ghambari (Guilder Coffee) in Portland, and Kali Solack (Café Regina) in Puerto Rico share what they're seeing in coffee retail today, from profitability and menu strategy to pricing, staffing, and company culture.  In Part 1, the discussion explores whether cafes should expand food programs or focus on doing fewer things exceptionally well, how operators use data to make smarter decisions, and why many business owners deal with rising costs and raising their prices. The panel also dives into employee retention, creating healthy workplaces, and the role culture plays in long-term business success.  Whether you're running one cafe or multiple locations, this conversation offers practical lessons from operators actively building businesses in today's coffee landscape. Chapters 00:00 Welcome & Panel Introductions  04:30 What's Changing in Coffee Retail Right Now?  06:30 Food Programs vs Coffee-First Cafes  14:00 Evaluating Real Guest Desires  17:00 Revenue, Labor & Profitability Metrics  20:00 Price Increases    25:30 Measuring Cultural Success  28:15 Keep Your Team Happy  32:15 Finding Benefits your Staff Wants  38:20 Staff and Retention  Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: Buy Our Coffee! www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan June 2026

    43分

  2. 6月22日

    Ping Pong Q&A with Cat & Cloud Owners, Chris Baca and Jared Truby - Ep# 455

    Cat & Cloud Podcast  Cat & Cloud Coffee www.catandcloud.com/ Ping Pong Q&A with Cat & Cloud Owners, Chris Baca and Jared Truby - Ep# 455 Jared, Casey, and Chris try (and mostly fail) to follow the rules of a structured Ping Pong Q&A — but the detours are the good stuff. After a bird interrupts the studio, they dig into how basketball and skateboarding have shaped how they lead and work, touching on confidence, enrollment, team culture, and knowing your role. The conversation builds into a meaty debate about scarcity mindset in specialty coffee and business broadly — whether the industry is thriving or quietly contracting, and what separates brands that endure from ones that just survive. Jared makes a case for why they keep R&D-ing new food items even when the breakfast burrito dominates. It closes with a fun rapid-fire on the best coffee scenes in film history. CHAPTERS 00:00 – Bird in the House & Rules of the Game 05:30 – How Has Your Sport Shaped Your Professional Life?  13:00 – Pickup Ball Culture & Team Dynamics  20:00 – Is There a Scarcity Mindset Problem in Specialty Coffee?  28:00 – The Market for Specialty Coffee Is Bigger Than You Think 35:00 – A Race to the Bottom?  42:00 – What’s the Big Deal…with Food? 48:00 –  In-N-Out vs. Cheesecake Factory: The Menu Philosophy Debate 55:00 –  Why We Keep Evolving the Food Menu and Culture 58:30 – Favorite Coffee Scene in a Movie  Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: Buy Our Coffee! www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan June 2026

    1時間6分

  3. 6月15日

    From Soil to Service Part 6: Interview with Cat & Cloud Head of Retail, Herman Madrigal - Ep# 454

    CAT & CLOUD PODCAST Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 6: Interview with Cat & Cloud Head of Retail, Herman Madrigal - Ep# 454  EPISODE SUMMARY Jared and Chris sit down with Herman Madrigal, Head of Retail and one of Cat & Cloud's longest-tenured team members at eight and a half years. They trace his unlikely path from championship cell phone salesperson to yoga teacher to barista to retail leader, and the specific moments — a TL who knew his order and his name, a cupping at Aptos, a raw conversation with Jared — that locked him in. The conversation goes deep on what it actually takes to build hospitality culture from the inside: why the details matter, how to make team members feel like experts, and the difference between giving people rules and giving people a reason. Herman also shares what he's still figuring out, including how to protect thinking time, empower shift leaders to coach, and whether the Cat & Cloud culture can live outside of Cat & Cloud. He ends with a dream: Mexican street food, intimate counter service, and a line worth waiting in. CHAPTERS 00:00 – Cold Open Mustache Energy  03:30 – Welcome Herman: Eight and a Half Years at Cat & Cloud  08:00 – From Championship Cell Phone Sales to Barista  13:00 – How Herman Fell in Love With Hospitality  18:30 – Getting Tapped for Leadership (And Struggling at First)  25:00 – The Hard Conversation That Changed Everything  31:00 – Learning to Lead Through Systems, Not Doing  38:00 – Why the Details Matter: The Seam of the Cup  45:00 – Concierge Choice and Teaching Coffee With Stories  52:00 – Autonomy, Fear, and Why Owners Clamp Down  58:00 – Thinking Time: The Underrated Leadership Skill  63:00 – Herman's Dream: Mexican Street Food & Taking the Culture Beyond Coffee  CAT & CLOUD: Podcast Info and Contact:  www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: Buy Our Coffee! www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan June 2026

    1時間6分

  4. 6月8日

    From Soil to Service Part 5: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler (contd) - Ep# 453

    Cat & Cloud Podcast  Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 5: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler (contd)- Ep# 453   In this episode, the team continues the conversation with Marc to explore what great hospitality actually looks like in practice—from cafés to wholesale partnerships. They cover the importance of core promises over rigid SOPs, creating memorable guest experiences, building authentic relationships, and why being a "good hang" is a business advantage. Marc shares insights on partner success, responsiveness, scaling hospitality without losing personal connection, and the role that fun, curiosity, and genuine care play in building lasting relationships. The episode is a reflection on service, culture, leadership, and staying true to the promise of taking care of people. Chapters  00:00 - Hospitality Starts with Intent  03:00 - Core Promises vs. SOPs  06:00 - Making It Right for Guests  09:00 - The Spirit of Great Service  12:00 - Building Strong Wholesale Partnerships  15:00 - Why Being a Good Hang Matters  18:00 - Fun as a Business Strategy  21:00 - Taking Care of People at Every Scale  24:00 - Growth, Leadership, and What's Next  26:30 - Relationships Over Transactions  27:30 - Closing Thoughts with Mark Cat & Cloud: Instagram: www.instagram.com/catcloudcoffee/ Webstore: Buy Our Coffee! www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan June 2026

    29分

  5. 6月1日

    From Soil to Service Part 4: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler - Ep# 452

    Cat & Cloud Podcast  Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 4: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler - Ep# 452   Chris and Jared sit down to trace Marc’s full arc — from a listener and fan of the Cat & Cloud podcast, to becoming the Partner Program's Wholesale Director. From a six-page job application essay, his powerful first glimpse of a teal coffee bag, and what it actually means for him to take care of the people who take care of your coffee. Marc has been instrumental in the history and success of Cat & Cloud, and shares his knowledge and love of C&C that he takes to cafes, restaurants and businesses around the country. Chapters 0:00 —  Intro & welcome  3:30 — Marc's 9-year anniversary gift & nudibranch obsession  8:00 — Marc's coffee origin story  14:00 — The six-page application essay  19:30 — First days at Cat & Cloud  24:00 — Moving into wholesale  29:30 — Mid-roll sponsor  30:30 — What wholesale is really about  38:00 — Listener call-in: Jake from The Perch  41:30 — Mission, values & autonomous decision-making  44:00 — Outro Cat & Cloud: Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Instagram: www.instagram.com/catcloudcoffee/ Webstore: Buy Our Coffee! www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan June 2026

    49分

  6. 5月25日

    From Soil to Service Part 3: Coffee Roasting Field Trip and Interview with Cat & Cloud Roastery Leaders continued - Ep# 451

    Cat & Cloud Podcast  Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 3: Coffee Roasting Field Trip and Interview with Cat & Cloud Roastery Leaders continued -  Ep# 451 Chris Baca continues his interview with the Head of Coffee Roasting at Cat & Cloud, Jonson Henry and Connor Doyle. What starts as an honest look at the operational pressures of running a roastery — labor challenges, unpredictable wholesale orders, the stress of being the last line of defense — opens up into something deeper. We hear about the transition to a new leadership structure, the philosophy of building systems that outlast any one person, and what it means to let go of a military-bred "eat last, sleep last" leadership style in a coffee roastery. Then it’s time for a FIELD TRIP!  Chris Baca joins Connor in the Roastery for an actual live roast, and the episode shifts into something genuinely rare — real-time, unscripted coffee science happening right in front of you. Enjoy! Chapters 00:00 Welcome Back & Series Recap 07:00 Building Systems That Outlast You 13:00 The Invisible Work of Leadership 20:00 The Navy Mindset & Letting It Go 26:00The New Team Structure 30:00 Gratitude and Appreciation 34:35 FIELD TRIP - Live Roast Begins  42:00 Airflow, Damper & Rate of Rise 50:00 Always Pursuing Better 57:30 Evaluating the Curve Cat & Cloud: Instagram: www.instagram.com/catcloudcoffee/ Webstore: Buy Our Coffee! www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan May 2026

    1時間7分

  7. 5月18日

    From Soil to Service Part 2: Interview with Cat & Cloud Roastery Leaders, Jonson Henry and Connor Doyle - Ep# 450

    Cat & Cloud Coffee  www.catandcloud.com/ In Part 2 of the From Soil to Service series, the Cat & Cloud Roastery team pulls back the curtain on what it actually takes to roast, organize, and ship tens of thousands of pounds of coffee while still staying connected to craft, quality, and intention. Connor Doyle and Jonson Henry share their very different paths into coffee, the realities of scaling a growing roastery, the science and artistry behind roast profiling, and the challenge of building sustainable systems without losing the soul of the product. The conversation moves from coffee tasting rituals and production workflows to leadership transitions, team culture, and what it means to create coffee experiences for café guests and coffee lovers around the world. This is the First of Two Episodes on Coffee Roasting!  Chapters 00:00 — Welcome Back to From Soil to Service 02:15 — From Teaching, Tech, and the Navy Into Coffee 06:00 — Discovering the Roastery Side of Cat & Cloud 09:30 — The Reality of Roasting 30,000 Pounds of Coffee 13:45 — Staying Connected to Craft at Scale 17:30 — Daily Coffee Tastings and Sensory Training 21:00 — Roasting as Science, Intuition, and Adaptation 25:00 — How Weather and Environment Change Coffee 28:15 — QC, Cupping, and Constant Profile Adjustments 31:45 — Co-Ferments, Flavor Philosophy, and Personal Taste 35:00 — The Organized Chaos of the Roastery Workflow 38:15 — Building Systems That Can Actually Scale 41:00 — Leadership Transition: Johnson to Connor 43:00 — Sustainability, Team Culture, and the Future of the Roastery Cat & Cloud: Webstore www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscription Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Instagram www.instagram.com/catcloudcoffee/ Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan May 2026

    49分
  8. From Soil to Service Part 1: Interview with Cat and Cloud Green Coffee Buyer, Dulce Venancio - Ep# 449

    5月11日

    From Soil to Service Part 1: Interview with Cat and Cloud Green Coffee Buyer, Dulce Venancio - Ep# 449

    Cat & Cloud Podcast  Cat & Cloud Coffee www.catandcloud.com/ From Soil to Service Part 1: Inside the World of Green Coffee - Ep# 449 In this episode of the Cat & Cloud Podcast, Chris Baca and Casey Ryan sit down with Director of Coffee Dulce Venancio to explore the journey of coffee “from soil to service.” Dulce shares how her background in agriculture, her connection to producers in Mexico and Central America, and her growth within Cat & Cloud led her into green coffee buying. The conversation dives into how coffee is sourced, how relationships with producers and importers are built, the realities of the global coffee supply chain, and the intentional work behind selecting coffees that reflect Cat & Cloud’s values. Along the way, they discuss cupping, flavor development, competition culture, mentorship, and the importance of consistency, transparency, and community throughout every step of the coffee process. Chapters 00:00 Soil to Service Series 03:00 What is a Green Buyer 05:02 Origins and Early Trips 06:39 Dulce Backstory and Motivation 08:30 Landing the Green Role 11:21 Imposter Syndrome and Learning 18:17 Money Flow in Coffee Buying 21:13 Mills Exporters Importers Explained 25:36 QC Lab and Flavor Decisions 27:51 Building a Tasting Palate 30:30 Training Your Palate 31:52 Competition Feedback Loops 34:22 Baby Steps Cupping 35:43 Pressure of Green Buying 37:39 When Coffee Gets Rejected 40:22 Direct Trade Versus Importers 42:49 Building the Coffee Menu 46:58 Respect for Producers 50:14 Origin Country Cafe Culture 53:58 Competing and Creative Goals 55:50 Closing and Green Coffee Jingle Cat & Cloud: Instagram: www.instagram.com/catcloudcoffee/ Webstore: Buy Our Coffee! www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan May 2026

    1時間
  9. Build a Café - Ep# 448

    5月4日

    Build a Café - Ep# 448

    Cat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/ Episode Summary This episode explores what it really takes to build a café from the ground up—starting with a blank slate but bringing hard-earned experience along. The conversation moves from practical decisions like choosing the right neighborhood and building authentic community connections, to deeper reflections on mindset, motivation, and the emotional realities of ownership. Along the way, the hosts break down coffee program philosophy, hiring approaches, and the importance of aligning values with operations. The episode closes with a candid look at the mental load of running a business, offering a grounded perspective on sustainability, self-awareness, and building support systems as things grow. Chapters  00:00 – Climbing and a Shout out to Kiera 04:00 – Starting a Café from Scratch 06:30 – Why Location Matters Most 10:30 – Building Community Before Opening 14:30 – Authenticity vs Over-Marketing 18:00 – Feeling Like You’re Doing Everything at Once 22:00 – Defining Values and Systems 26:00 – Designing the Coffee Program 30:00 – Innovation and Brewing Concepts 33:00 – Choosing the Right Roasting Partner 36:00 – Space, Buildout, and Constraints 40:00 – Hiring for Culture and Fit 44:00 – Motivation and Early Ownership Mindset 47:00 – The Mental Load of Ownership 49:30 – Sustainability and Building Support Systems  Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/. é Webstore www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan May 2026

    51分
  • 9話のエピソード

番組について

Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com 

情報

  • クリエイター
    Cat & Cloud
  • 配信期間
    15年 - 26年
  • エピソード
    9
  • 制限指定
    不適切な内容を含む
  • Copyright
    © 2026 Cat & Cloud Podcast
  • 番組のWebサイト
    Cat & Cloud Podcast

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