CMO Confidential

Mike Linton // I Hear Everything Podcast Network
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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

  1. Dan McCarthy | University of Maryland - The Unit Economics of AI - Can LLMs Actually Make Money?

    3日前

    Dan McCarthy | University of Maryland - The Unit Economics of AI - Can LLMs Actually Make Money?

    "The Unit Economics of AI - Can Large Language Models (LLMs) Actually Make Money?" A CMO Confidential Interview with Dr. Dan McCarthy, Professor at Maryland and leading practitioner of Customer Lifetime Value (CLV). Dan shares how the CLV lens can shed light on the LLM drive to acquire customers, spend billions to improve the models, ultimately pay back investors and the potential implications on both marketers and consumers. Key topics include: - Why Gemini has a built in pricing advantage which forces all freemium offerings to be very good - Why all companies should have a “diversity of providers” - The rationale for constantly evaluating each model - Why “AI foundational knowledge” is key to generating success from both employees and students. Tune in to hear about the "customer barbell" and why you should “talk to your phone.” This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #AIEconomics #CustomerLifetimeValue #CLV #GenerativeAI #AIBusinessModels #OpenAIEconomics #ChatGPTMonetization #AIValuation #AIUnitEconomics #InferenceCosts #AITrainingCosts #FreemiumModels #SubscriptionEconomics #SaaSProfitability #MarketingStrategy #CMOInsights #MarketingLeadership #AIForMarketers #EnterpriseAI #AIRetention #AICustomerAcquisition #LargeLanguageModels #LLMEconomics #AIAdvertising #AIRandD #FutureOfAIBusiness See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    43分
  2. Shiv Singh | CEO, Savvy Matters - Where AI Is Taking Marketing: Things That Make You Go “Hmm”

    4月14日

    Shiv Singh | CEO, Savvy Matters - Where AI Is Taking Marketing: Things That Make You Go “Hmm”

    A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, Co-Founder of AI Trailblazers, former CMO of Lending Tree, and author of Marketing with AI for Dummies. Shiv discusses how to operate in an environment where "We have no idea about what is coming," how managing humans and AI agents impacts leadership, and why he believes marketers will need to make fewer, harder decisions. Key topics include: why losing isn't fatal, but forgetting is; the risk of thinking human beings are special; and the concept of "invisible failure." Tune in to hear why you should rewrite your job description and become a "wartime" leader. Topics Covered: - Where Is AI Taking Marketing? - Leadership in a Human + AI Workforce - Fewer, Harder Strategic Bets for CMOs - AI’s Impact on Creativity and Marketing Processes - Context Graphs, Memory, and the Future of Marketing Operations This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters 00:00 – Welcome to CMO Confidential 01:38 – Meet Shiv Singh 02:35 – Where is AI Taking Marketing? The "Jagged Frontier" of AI 06:10 – What Does Leadership Look Like Managing Humans + AI Agents 09:35 – Making Fewer, Harder Strategic Bets 10:50 – Budget Pressure, Boards, and AI Expectations 14:43 – Invisible Failure in AI Adoption 17:26 – AI and the Future of Creativity 21:26 – Governance, Consumer Acceptance, and AI Bias 26:05 – The End of the Marketing Brief 27:40 – Who Remembers Wins: Context Graphs Explained 31:47 – Building a Marketing Context Layer 35:30 – What Marketers Should Be Doing Now 37:38 – Anthropic vs. Government: AI Ethics & Risk 42:38 – Predictions Through 2026 45:04 – The Changing Definition of a Marketer 45:50 – Funniest Story and Practical Advice #AIMarketing #MarketingLeadership #CMOConfidential #ShivSingh #GenerativeAI #FutureOfMarketing #AIStrategy #CreativeAI #MarketingTransformation #EnterpriseAI See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    50分
  3. Peri Hansen | Leader, CMO Practice, Korn Ferry - Is Marketing Still Marketing?

    4月7日

    Peri Hansen | Leader, CMO Practice, Korn Ferry - Is Marketing Still Marketing?

    This week on CMO Confidential, we're revisiting our conversation with Peri Hansen from July of 2025 - this is one of our favorites with topics just as relevant to marketers today.    Peri discusses why the CMO position is becoming the vanguard of innovation, the importance of an "agile learner" mindset, and why there's no substitute for great leadership. Key topics include: how nothing "returned to normal" after COVID; the importance of org design; and why CMO's should own the entire customer life cycle and help drive company strategy. Tune in to hear why references matter more than ever and the importance of building a personal brand.    Topics Covered:  • Why CMOs are being tapped to drive innovation and transformation  • The post-COVID shift in org design and what it means for marketing  • The importance of leadership, agility, and continuous learning  • Why great references still matter in the hiring process  • How CMOs can (and should) influence company-wide strategy    This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo   Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters 01:20 – Intro: The Evolving Role of the CMO 01:46 – Meet Peri Hansen: Korn Ferry CMO Practice Leader 02:39 – Why the CMO is Now the Vanguard of Innovation 05:53 – Three New Mandates for CMOs: Tech, Strategy & Lifecycle 07:05 – The CMO as a Change Agent and Team Builder 09:51 – Tech CMOs Are Leading—Who’s Catching Up? 12:25 – Building Tech Credibility as a Marketing Leader 14:18 – “Nothing Returned to Normal” After COVID 14:51 – Post-COVID Turnover: What CEOs and Boards Want Now 16:07 – What’s Replacing the Traditional CMO Role? 19:15 – Why Org Design Is a Top Priority in CMO Searches 20:58 – How Companies Realize They Need Org Restructuring 22:44 – The AI Era: Is There a Leadership Gap Forming? 24:14 – What Agile Leadership Actually Looks Like 25:51 – What Resumes Reveal: Pivot Points and Risk-Taking 27:21 – Why References Matter More Than Ever 29:09 – Final Advice: CMOs, Build Your Own Personal Brand 30:53 – Wrap Up & Where to Find More CMO Confidential Content #CMOConfidential #PeriHansen @kornferryintl #ChiefMarketingOfficer #Leadership #OrgDesign #CustomerExperience #MarketingStrategy #PersonalBrand #ExecutiveSearch #CMOInsights See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    33分
  4. Dave Penski | Publicis Groupe | Media in the Age of AI: PART 2

    3月31日

    Dave Penski | Publicis Groupe | Media in the Age of AI: PART 2

    A CMO Confidential Interview with Dave Penski, CEO of Connected Media, formerly CEO of Publicis Media, COO of Publicis Groupe, and CEO of ZenithOptimedia. Dave shares perspective on how clients are managing through a challenging marketplace, how there's increasing "disruption" between consumers and advertisers, and why the future of media is based on "connected identity." Key topics include: why Publicis continues to invest in tech; why 2027 will bring increased challenges for marketers; how different business verticals are impacted by "the economic K curve;" and why sports is "as AI proof as it gets." Tune in to hear why you should know your customer as precisely as possible across all media types and thoughts on the potential impacts of gambling and NIL (Name, Image and Likeness) on the golden goose of sports. Dave Penski, CEO of Publicis Media (twice over) and former COO of Publicis Groupe, returns to CMO Confidential for a wide-ranging conversation with host Mike Linton on the forces reshaping marketing, media, and the agency business in 2026. Dave offers a rare economist's-eye view across verticals — from tariffs and consumer confidence to the K-economy, AI's real (and overhyped) impact on agencies, the in-housing cycle that never quite materialized as predicted, and why 2027 may be the toughest advertising year in recent memory. Topics covered: connected identity, Publicis' $12B investment thesis, creative and engineering transformation via AI, streaming consolidation, the fragmentation of sports viewing, gambling regulation, and the one piece of career advice Dave still gives every mentee. *This episode is brought to you by Scrunch . Learn more at scrunchai.com/cmo 🎙️ Host: Mike Linton — Former CMO of Best Buy, eBay, Farmers Insurance & Ancestry.com 👤 Guest: Dave Penske — CEO, Publicis Media 🔔 New episodes every Tuesday. Find our full catalog of 160+ episodes on YouTube, Spotify & Apple Podcasts. ## ⏱️ Chapter Markers 0:00 Welcome to CMO Confidential 0:23 Introducing Dave Penske & Today's Topic 1:13 State of the Business Marketplace: Volatility, Tariffs & Fragmentation 4:40 The Agency Landscape: Publicis vs. the Competition 5:23 Publicis' $12B Investment Strategy & Connected Media 7:42 What "Connected Identity" Actually Means 11:10 Forces on Agency Economics & Valuations 13:21 Why Agency Valuations Have Taken a Hit 16:48 The In-Housing Debate: 10 Years In, What's Really Happening 23:55 AI & Agencies: Creative, Production & Engineering Disruption 29:01 AI on the Buy Side: Faster Planning & Measurement 30:20 The Hollowing Out of the Middle Class & the K-Economy 34:00 2026 Marketplace Outlook: Midterms, Olympics Dollars & Risk 40:21 Streaming: Paramount/Warner Brothers & the New Big Six 42:37 Sports: AI-Proof, Must-See TV & the NIL Problem 44:45 The Fragmented Sports Viewing Experience 46:00 Gambling: Engagement Boost or Threat to the Game? 48:47 What CMOs Should Be Building Now for 2027 50:47 Closing Advice: The One Thing Dave Still Tells Every Mentee ``` CMO Confidential, Mike Linton, Dave Penske, Publicis Media, agency business, media industry 2026, connected identity, Epsilon, AI in advertising, AI and agencies, in-housing, media fragmentation, advertising marketplace, K-economy, middle class economy, streaming consolidation, Paramount Warner Brothers, sports advertising, sports gambling, NIL reform, agency valuations, Publicis Groupe, media planning, marketing leadership, CMO podcast, advertising trends, tariffs and advertising, media buying, retail media, influencer marketing, Sapient, AI creative production, upfront TV, Olympic advertising, World Cup advertising, midterm elections advertising, marketing strategy 2027, chief marketing officer ``` See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    26分
  5. Dave Penski | Publicis Groupe | Media in the Age of AI | Part 1

    3月24日

    Dave Penski | Publicis Groupe | Media in the Age of AI | Part 1

    A CMO Confidential Interview with Dave Penski, CEO of Connected Media, formerly CEO of Publicis Media, COO of Publicis Groupe, and CEO of ZenithOptimedia. Dave shares perspective on how clients are managing through a challenging marketplace, how there's increasing "disruption" between consumers and advertisers, and why the future of media is based on "connected identity." Key topics include: why Publicis continues to invest in tech; why 2027 will bring increased challenges for marketers; how different business verticals are impacted by "the economic K curve;" and why sports is "as AI proof as it gets." Tune in to hear why you should know your customer as precisely as possible across all media types and thoughts on the potential impacts of gambling and NIL (Name, Image and Likeness) on the golden goose of sports. In this episode of CMO Confidential, host Mike Linton sits down with Dave Penski, two-time CEO of Publicis Media and former COO of Publicis Groupe, for a wide-ranging conversation on the forces reshaping media, agencies, and marketing strategy. Dave offers a ground-level view from one of the largest holding companies in the world — covering everything from the fragmented ad marketplace and AI's real-world impact, to the K-economy, streaming consolidation, sports gambling risk, and what CMOs should be building toward in 2027. This episode covers: Why the current ad marketplace is volatile — and which verticals are feeling it most Publicis's $12B+ investment thesis around connected identity (Epsilon, Mars United, influencer) The real story on agency insourcing: who wins, who loses, and what "outsourcing back out" looks like Where AI is actually delivering — creative production, media planning speed, and Sapient's engineering work The K-economy, hollowing out of the middle class, and what it means for advertising spend Streaming consolidation: why the Paramount/Warner Bros. deal is a win for advertisers Sports as the most AI-proof content — and why gambling regulation is a threat to the whole model What CMOs should be investing in now to win in 2027 New episodes of CMO Confidential drop every Tuesday. Find our full catalog of 160+ episodes on Spotify, Apple, and YouTube. TIMESTAMPED CHAPTER MARKERS 0:00 - Welcome to CMO Confidential 0:23 - Introducing Dave Penski, CEO of Publicis Media 1:13 - State of the Business Marketplace: Volatility, Tariffs & Fragmentation 4:40 - The Agency Landscape: Publicis vs. the Field 5:49 - Publicis's $12B Investment Strategy & Connected Media Vision 7:42 - What "Connected Identity" Actually Means (Epsilon, 255M IDs) 11:35 - Agency Valuations, Margins & Who's Growing vs. Who's Cutting 13:21 - The Insourcing Debate: In-House, Out-House & "Re-Housing" 23:55 - AI's Real Impact on Agencies: Creative, Engineering & Media Planning 30:20 - The K-Economy: Hollowing Out the Middle Class & Advertiser Confidence 35:04 - The 2026 Upfront Outlook: Olympics Dollars, Midterms & What's Next 40:01 - Streaming Consolidation: Paramount + Warner Bros. & the Six-Player Model 42:37 - Sports as AI-Proof Content & the Fragmented Viewing Problem 46:00 - Gambling: Bullish on Sports, Bearish on the Regulation Gap 48:47 - CMO Advice: What to Build Now for 2027 Success 50:47 - Final Advice: The Most Underrated Career Skill Is Still Punctuality TAGS CMO Confidential, Mike Linton, Dave Penski, Publicis Media, Publicis Groupe, agency business, media agency, holding company, connected identity, Epsilon, AI in marketing, AI advertising, media fragmentation, programmatic advertising, insourcing, in-house agency, agency valuations, K-economy, middle class marketing, consumer confidence, advertising marketplace, streaming consolidation, Paramount Warner Bros, sports advertising, sports media, NIL, college sports gambling, sports betting regulation, upfront market, media planning, CMO strategy, marketing leadership, CMO podcast, marketing podcast, chief marketing officer, 2027 marketing strategy, media buying, agency economics, Sapient, creative production AI, marketing AI tools See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    34分
  6. Megan Lally | CEO, Highdive | What Your Agency Wants to Tell You But Won't

    3月17日

    Megan Lally | CEO, Highdive | What Your Agency Wants to Tell You But Won't

    A CMO Confidential Interview with Megan Lally, the CEO and Co-Owner of Highdive, an agency which has created more than 10 Super Bowl ads. Megan explains why you shouldn't separate brand building from AI, the risk of optimization overwhelming strategy, and the importance of having partners tell you what you need to hear. Key discussion topics include: deciding whether your brand should or shouldn't be in the Super Bowl; why it's often challenging to have a good relationship with your agency; why brands should consider skipping the pitch process; and the reason you should ask your agency "Are you doing your best work for us?" Tune in to hear why you shouldn't care about "what everyone else is wearing to the party" when judging creative and case studies on Jeep, Lays and MSC Cruises. What does your agency really want to tell you — but won't? Megan Lally, CEO and Co-owner of **High Dive**, pulls back the curtain on the client-agency relationship: why great creative gets killed before it starts, when the pitch process does more harm than good, and the two questions every CMO should be asking their agency right now. Megan shares how AI is *saving* ideas rather than replacing them (the Jeep talking-animals campaign), why State Farm became the #1 consumer brand in 2025 by outperforming competitors who outspend them, what makes the Super Bowl worth it (and when it isn't), and why blending in with your competitors is the costliest marketing decision you can make. This episode is hosted by Mike Linton — former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com. --- 🎙️ **This episode is sponsored by Scrunch** — the agent experience platform that helps your brand show up when consumers start with AI. Get a free website audit at **scrunch.com/cmo** --- Chapter Markers ``` 0:00 - Intro & Sponsor: Scrunch 1:24 - Meet Megan Lally, CEO of High Dive 2:16 - AI vs. Brand Building: Why It's a False Choice 5:04 - How AI Saved the Jeep Talking Animals Campaign 8:00 - Why Marketing Is Still Treated as a Cost, Not an Investment 9:17 - State Farm, Batman, and Measuring Breakthrough Creative 11:33 - Super Bowl Strategy: Who Should (and Shouldn't) Be There 13:32 - B2B Brands and the Super Bowl 15:00 - What Makes Great Agency-Client Relationships 16:22 - Why Radical Candor Is So Hard in Practice 18:27 - How to Deliver Hard Truths Without Blowing Up the Room 19:47 - Testing Chemistry During the Pitch Process 22:28 - Why Clients Should Skip the Traditional Pitch 24:33 - How Agency Search Consultants Can Help (or Hurt) 25:49 - One Thing to Do This Year to Improve Your Agency Relationship 26:37 - The "One Thing" Rule: The Lay's Super Bowl Example 28:17 - Final Advice: Two Questions to Ask Your Agency Now 30:27 - Funny Story: The Cheese That Won Jeep 32:03 - Closing & Show Recommendations ``` --- Tags CMO Confidential, Megan Lally, High Dive Agency, Mike Linton, Chief Marketing Officer, agency client relationship, creative agency, brand building, AI and marketing, Super Bowl advertising, Jeep campaign, State Farm marketing, Lays Super Bowl ad, independent creative agency, breakthrough creative, marketing strategy, CMO podcast, how to work with an agency, agency pitch process, radical candor marketing, B2B marketing, marketing ROI, brand investment, marketing leadership, performance marketing vs brand, Scrunch, agent experience platform` See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    34分
  7. Richard Sanderson | The 2026 Spencer Stuart CMO Survey - Marketers in the Messy Middle

    3月10日

    Richard Sanderson | The 2026 Spencer Stuart CMO Survey - Marketers in the Messy Middle

    A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard's topline - Shorter Tenures, Brighter Futures - with tenure stable at 4.1 years, nearly 2/3 of CMO's moving for similar or better positions, an increase in promotions from within, and marketers under pressure to produce AI results. Key topics include: the challenge of developing a broad skill set in a market focused on specialization; why 2026 is the "show me the money year for AI;" and how marketers and search firms are adopting when there's "no obvious playbook." Tune in to hear why you should be prepared to explain how you use AI in your personal life. What does the data actually say about CMO tenure, AI's impact on marketing teams, and whether your job is safe? Richard Sanderson, who leads the Marketing, Communications & Sales practice at Spencer Stuart, returns for his fifth appearance on CMO Confidential to break down two major studies: Spencer Stuart's 25-year CMO tenure survey and a new proprietary AI impact study of 100 CMOs. The data may surprise you — and some of it should concern you. --- *This episode is brought to you by  @ScrunchAI  --- 🎙️ Host: Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance & Ancestry.com 👤 Guest: Richard Sanderson, Spencer Stuart – Marketing, Communications & Sales Practice Leader --- **CHAPTERS:** 0:00 – Introduction & Richard Sanderson Background 1:07 – Two Studies: CMO Tenure & AI Impact 3:00 – CMO Tenure Overview: Shorter Tenures, Brighter Futures 4:38 – Average CMO Tenure vs. The C-Suite 5:55 – Where CMOs Go After They Leave 6:36 – The CMO-Plus Role: CRO, CCO & Evolving Titles 9:00 – Insider vs. Outsider Hiring & Succession Planning 12:28 – AI Study: Marketers See 2026 as Make-or-Break 13:18 – Headcount Cuts: Past vs. What's Coming 14:20 – Efficiency Targets at the Largest Companies 16:21 – CMOs in the Messy Middle 17:18 – Where Teams Stand on the AI Adoption Journey 18:29 – Who's Leading AI Strategy Inside Companies 20:25 – Impact on Career Development & Future Marketing Leaders 21:30 – How Job Descriptions Are Being Rewritten for AI 23:32 – No Playbook: Learning as You Go 24:14 – Brand Trust & the Risks of AI-First Advertising 26:00 – Takeaways: What to Do Now 28:01 – Ostriches vs. Wolves — Which One Are You? 29:46 – Practical Advice: Treating AI Agents Like New Hires --- **TAGS:** CMO Confidential, Mike Linton, Richard Sanderson, Spencer Stuart, CMO tenure, chief marketing officer, CMO survey, AI and marketing, marketing leadership, AI impact on jobs, marketing jobs 2026, CMO career, B2B marketing, marketing strategy, AI agents, marketing teams, headcount reduction, marketing executive, C-suite leadership, AI adoption, brand trust, marketing talent, CMO role evolution, chief revenue officer, chief customer officer, marketing podcast, AI in the workplace, marketing 2026, executive leadership, Spencer Stuart CMO survey See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    35分
  8. Nic Chidiac | Razorfish | Your Customers Aren’t as Loyal as You Think They Are - The Fragile Nature of Loyalty

    3月3日

    Nic Chidiac | Razorfish | Your Customers Aren’t as Loyal as You Think They Are - The Fragile Nature of Loyalty

    "Your Customers Aren't as Loyal as You Think They Are - The Fragile Nature of Loyalty" A CMO Confidential Interview with Nicolas Chidiac, Chief Strategy Officer of Razorfish, formerly Chief Strategy Officer of Rokkan and EVP/Head of Planning at Leo Burnett. Nic discusses why brands often overestimate consumer loyalty, why repeat purchase trends can be misleading, and the dramatic increase in speed and velocity of competition. Key discussion topics include: why it has never been easier to try a new product; how influencers have "democratized celebrity endorsement;" why marketers should focus on "removing relative friction;" and how to measure your loyalty deficit. Tune in to hear stories about White Lotus, Chewy, Dubai Chocolate and Pop Tarts. Your customers aren't as loyal as you think. Razorfish Chief Strategy Officer Nic Chidiac joins Mike Linton to unpack groundbreaking research revealing the fragile nature of brand loyalty — and why most marketers are dangerously overconfident about it. 65% of marketers believe repeat buyers stay out of emotional connection to their brand. Only 15-17% of consumers agree. That gap is costing companies billions. Nic breaks down the loyalty deficit, why switching has never been easier, and what confident marketers should actually be measuring. Whether you're defending a market-leading brand or building a challenger, this episode will change how you think about loyalty programs, customer retention, and the metrics you're relying on. 🎙️ Guest: Nic Chidiac, Chief Strategy Officer, Razorfish 🎙️ Host: Mike Linton, Former CMO of Best Buy, eBay, Farmers Insurance & Ancestry.com --- **⏱️ Chapters:** 00:00 - Introduction & Welcome 00:47 - About Razorfish & Nic's Background 01:30 - The Loyalty Research: Key Findings 02:21 - The 65% vs. 15% Marketer-Consumer Gap 03:16 - Are Marketers Confusing Repeat Purchases with Loyalty? 04:19 - Why Marketers Are Delusional About Loyalty 06:29 - The Three Metrics Marketers Should Be Using 08:16 - Industry Examples: Auto, Insurance & Switching Friction 10:09 - How to Measure Propensity to Switch 11:00 - Why Brand Loyalty Is More Volatile Than Ever 13:18 - How Influencers Democratized Trust 14:29 - The Speed of Competition: White Lotus & Four Seasons 15:14 - Challenger Brands Moving Faster Than Ever (Hoka, BYD, Dubai Chocolate) 18:22 - What Market Leaders Should Do Right Now 19:26 - Removing Friction: A Competitive Weapon 20:00 - Rewarding Moments of Vulnerability (The Chewy Example) 21:00 - Winning the First Flight with a Toddler 22:07 - Rethinking Loyalty Programs Beyond Behavior 22:33 - The Loyalty Deficit Framework Explained 23:42 - Which Industries Have the Biggest Loyalty Deficits 25:11 - How AI Can Predict Switching & Defend Loyalty 27:00 - The Marketplace Is Tilting Toward Consumers 28:29 - Baby Boomers: The Most Neglected Consumer Segment 31:15 - Funny Story: YouTubing "What Is a Pop-Tart?" at Kellogg's 32:10 - Closing & Where to Find CMO Confidential --- **Tags:** CMO Confidential, brand loyalty, customer retention, B2B marketing, loyalty programs, Razorfish, Nic Chidiac, Mike Linton, marketing strategy, customer experience, loyalty deficit, propensity to switch, challenger brands, performance marketing, NPS, net promoter score, customer lifetime value, CLTV, AI in marketing, agentic search, baby boomers marketing, switching behavior, repeat purchase, CMO podcast, marketing leadership, digital transformation, brand strategy, consumer behavior, marketing metrics, loyalty research See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    37分
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番組について

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

情報

  • クリエイター
    Mike Linton // I Hear Everything Podcast Network
  • 配信期間
    23年 - 26年
  • エピソード
    163
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © All Rights Reserved 2023
  • 番組のWebサイト
    CMO Confidential

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