CMO Convo CMO Alliance

This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.com
Like it or not AI is here to stay, and not just that, it’s going to transform the ways that marketers do their jobs, from data analysis and customer communications, to persona research, there isn’t an aspect of your work that AI won’t touch.

For many, this is a time of mass uncertainty. But don’t worry, we sat down with Amanda Cole, CMO at Bloomreach, to discuss the ways in which CMOs can inject AI-powered strategies into new innovations and campaigns.

This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.com
Disruptor brands can inspire incredibly passionate followings. But there's a tendency as they grow for these brands to lose the personality and features that caused people to love them. They become more generic, with everything that made them stand out getting filed down.
But does it have to be this way? Not according to Matt Sutton, CMO of The Black Tux. Matt joined us to discuss how effective use of technology, content, and creative thinking can help you keep your edge as a disruptor, in a way that keeps the close relationships and personal touches you had at the start as the brand scales and grows.

Who are the most important people for driving growth? It's a big question, but it's one we looked to answer in this year's Growth CMO Report.
In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings about personnel that CMOs need to rely on to help meet their growth goals: within their teams, in how they collaborate with other departments, and what opportunities they have to connect with customers.
Want to dive into the full report? Head to the CMO Alliance Website and unlock your path to sustained growth.
Don't miss the opportunity to meet Morgan another top markeitng leaders at the CMO Summit New York 2024 on March 20th. Get your ticket for the chance to discuss challenges and opportunities in markeitng with top CMOs. Head to the event website for more information.

Modern buyer personas need to be based on more than demographics or firmographics. They need to look deep at what drives decisions, and who is ready to make certain decisions, according to Jim Kraus of the Buyer Persona Institute.
Jim joined us on the CMO Convo podcast to explain why buyer personas need to evolve, the power that modern, decision-based buyer personas can bring, and how you can get that level of understanding.

2024 is set to be the year that marketers finally bid farewell to third-party cookies. But what comes next?
Adam Azor, EVP of Global Marketing at Sportradar, joins us to share his insights on how the marketing landscape will look when there's no more third-party cookies, and what you need to be prepared.
Adam believes this is going to be one of the biggest shake-ups the industry has ever seen, but he has excellent advice on how you can change the challenges of this brave new world into success.

Sustainability isn't just good for the planet, it's good for business too. When Gen-Z and Millennial customers believe a brand cares about its impact on people and the planet, they are 27% more likely to purchase it than older generations (Deloitte).
So clearly, it's important for brands to make a big deal about the sustainability innovations they're rolling out.
But how can you ensure less well-known brands are getting the attention they deserve? Elyse Winer, CMO of Gen Phoenix, knows this challenge all too well. Despite her brand's long history of fantastic sustainability innovations, it's not exactly a household name.
Elyse's solution? Strategic partnerships, and fearless efforts to make some noise about sustainability. Discover how you can do the same.