CMO Convo

CMO Alliance
  • 0.0（0）
  • マーケティング
  • アップデート：毎月

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

  1. 6月16日

    "Consumers don't buy features, they buy solutions", with Brian Button and Michal Lasman

    Most companies compete on features. Brian Button thinks that's exactly why they lose. Brian is a brand strategist and former creative director who helped shape the identities of Lyft, DoorDash, and Instacart. In this episode, he joins Michal Lasman to break down why brand is your most powerful competitive advantage, and what it actually takes to build one that sticks. From the Lyft vs. Uber brand wars to helping a $100M company rediscover its identity, Brian shares what he's learned about turning product-led thinking into something customers genuinely connect with. If your marketing sounds like everyone else's, this one's for you.

    39分

  2. 5月20日

    Language as a growth strategy, with Jason Hemingway and Michal Lasman

    In this episode of CMO Convo, host Michal Lasman sits down with Jason Hemingway, Chief Marketing Officer at Phrase, to explore what it really means to build a global brand in 2026 and beyond. In this episode: -Why "design for global from day one" should be every marketer's mindset -How language becomes a creative multiplier, not a logistical burden -The role of AI and agentic systems in scaling culturally fluent content

    33分

  3. 5月12日

    Angeley Mullins | Marketing: the real revenue driver | CMO Convo

    Marketing leaders are constantly being told their efforts need to drive revenue. But Angeley Mullins believes that effective marketing has always been driving revenue, we just haven't been able to show it. Until now... Key talking points The case for marketing as a revenue driver.How to effectively show how marketing is driving revenue, even in circumstances where attribution is difficult.The stakeholders you need to be working with to show the efficacy of marketing.Want to really master showing revenue drivers to the rest of the C-Suite? Maximize your abilities with C-Suite Masterclass.

    43分

  4. 4月8日

    Data-driven marketing strategies and how to build customer ecosystems, with Yana Sirenko

    In this episode of CMO Convo, Yana Sirenko (Samsung) explains how the role of marketing is shifting from execution to orchestration, where success depends on how well teams collaborate across data, partners, and markets. From treating data as a competitive advantage to navigating cross-cultural teams, this conversation reframes what modern marketing leadership actually looks like. In this episode: → Why marketing is moving from campaigns to customer ecosystems → What it means to treat data as a “strategic currency” → How AI is changing targeting, segmentation, and decision-making → The reality of partner ecosystems and brand control across markets → Why leadership today is about influence, not control

    30分

  5. 3月4日

    AI skills are becoming non-negotiable for marketers, with Dave Steer

    AI is rapidly changing how marketing teams operate. But technology adoption is moving faster than marketers themselves. In this episode of CMO Convo, Webflow CMO Dave Steer shares how marketing leaders should think about AI adoption, team structure, and the future of the marketing role. While AI can dramatically increase efficiency, the real challenge isn’t the technology. It’s helping teams develop the skills, processes, and critical thinking needed to use it effectively. As Dave explains, marketers currently have a short window to build AI fluency before the industry changes permanently. → Why marketing teams have a short “grace period” to become AI-fluent → How leaders should introduce AI tools without overwhelming teams → The risk AI poses to early-career marketers → Why the marketer of the future will look more like a go-to-market engineer → Why trust will remain the most defensible advantage for brands For marketing leaders navigating AI transformation, this conversation offers a grounded look at what skills, mindset, and leadership will matter most.

    29分

  6. 2月19日

    Anchoring your brand when nothing else is stable, with Finola McDonnell

    What does resilience really look like inside a 140+ year-old media brand? In this episode of CMO Convo, we sit down with Finola McDonnell, Chief Marketing & Communications Officer at the Financial Times, to explore how a legacy publisher stays relevant in an era defined by AI, platform disruption, and shifting audience behaviour. Finola shares how the FT differentiates between truth and trust — and why that distinction shapes everything from brand strategy to product decisions. → Why trust is a strategic asset, not just a value statement → How the FT balances AI adoption with human editorial oversight → What brand really means in a subscription-led business → How to lead teams through constant industry change → Why CMOs in 2026 should double down on core strengths instead of chasing every fad This is a conversation about discipline, identity, and building a brand people do not want to leave.

    41分

  7. 2月5日

    Narrative as strategy: How leaders build trust amid uncertainty, with Robin Karakash

    In a world moving faster than most organizations can process, clarity has become a leadership advantage. In this episode of CMO Convo, Robin Karakash, former VP of Marketing at Mozilla and founder of Curious Altitudes, explores why narrative is no longer just a storytelling device but a strategic infrastructure that aligns teams, builds trust, and helps companies navigate constant change. When teams operate from competing storylines, misalignment follows. But when leaders establish a shared narrative, organizations gain direction and the confidence to move faster. Inside: → Why narrative is the “sense-making process” that unifies organizations → The difference between storytelling and narrative architecture → How misalignment starts and what leaders often overlook → A simple framework to locate complexity and set direction → Why the next evolution of the CMO may be the “Chief Narrative Officer” → How clarity creates trust, accountability, and better decisions As Robin puts it, “People want certainty, but we live in an uncertain world… whatever stays in your control is you own your own narrative.”

    33分

  8. 1月8日

    The 2026 marketing playbook: Fast, human, and revenue-driven, with Michal Sever

    As marketing teams head into 2026, the pressure is clear: move faster, prove revenue impact, adopt AI without losing what makes marketing work in the first place. In this episode of CMO Convo, CMO Michal Sever shares how she's navigating that tension from the inside. From building AI-powered creative machines to protecting human judgment, creativity, and trust, this conversation goes beyond surface-level AI talk and into real leadership decisions. Key ideas explored: → Why marketing can’t afford to be treated as a cost center anymore → How to scale creativity with AI without burning out teams → The “athlete mindset” for modern marketing leaders → Where AI genuinely helps — and where human validation is non-negotiable → Preparing teams, budgets, and strategy for 2026 with clarity, not hype

    39分
すべて見る（71）

番組について

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

情報

  • クリエイター
    CMO Alliance
  • 配信期間
    21年 - 26年
  • エピソード
    71
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © Product Marketing Alliance LTD
  • 番組のWebサイト
    CMO Convo

その他のおすすめ