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Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.

Cold Call Harvard Business School

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    • 4.5、4件の評価

Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.

    SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

    SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

    Harvard Business School professor Len Schlesinger and RSE Ventures Co-founder Matt Higgins discuss why direct-to-consumer channel businesses, like teledentistry company SmileDirectClub, must implement a strategy that moves them beyond DTC in order to thrive – and how to make that change. This episode is based on the Harvard Business School case, “SmileDirectClub: Better is Better.”

    • 30分
    Is It Time for Big Apple Circus to Fold the Tent?

    Is It Time for Big Apple Circus to Fold the Tent?

    By 2016, the Big Apple Circus had weathered many storms in its 38 seasons as one of the most well-known New York City nonprofits. But with ticket sales and charitable giving in steep decline, the future for this beloved circus and its Clown Care program is uncertain. Harvard Business School professor David Fubini discusses his case, “Big Apple Circus: Time to Fold the Tent?”

    • 18分
    In a Pandemic, What’s the Best Strategy for the Global Vaccine Alliance?

    In a Pandemic, What’s the Best Strategy for the Global Vaccine Alliance?

    How should the vaccine alliance, Gavi, respond to the worldwide need for a vaccine for the Covid-19 pandemic? Harvard Business School professor Tarun Khanna discusses how experimentation, judicious risk taking, and entrepreneurship in finance and capital markets could enable the way forward and unlock the science in his case, “Gavi and Covid-19: Pandemic of the Century.”

    • 23分
    Can the “Cummings Way” Live on After the Founder Retires?

    Can the “Cummings Way” Live on After the Founder Retires?

    After 50 years at the helm of Cummings Properties, billionaire and philanthropist Bill Cummings is winding down his roles at both the family business and foundation that he built. How should the management team move the company forward? Harvard Business School professor Christina Wing and protagonist Bill Cummings discuss the case, “Bill Cummings: The Cummings Way.”

    • 30分
    Autonomous Vehicles are Ready to Disrupt Society, Business, and You

    Autonomous Vehicles are Ready to Disrupt Society, Business, and You

    The rise of autonomous vehicles has enormous implications for business and society. Harvard Business School professors Bill Kerr and Elie Ofek explore the factors influencing development and commercialization, as well as future success and consumer adoption in their cases: “Autonomous Vehicles: The Rubber Hits the Road... but When?” and “Autonomous Vehicles: Smooth or Bumpy Ride Ahead?”

    • 36分
    Is the Healthiest Building in the World Worth the Rent?

    Is the Healthiest Building in the World Worth the Rent?

    Healthy buildings and superior air quality are increasingly important as people spend 90% of their lives indoors. Harvard professors John Macomber and Joseph Allen discuss their case, “A Tower for the People: 425 Park Avenue,” their new book, “Healthy Buildings,” and how their learnings extend to a post-COVID world.

    • 31分

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