Proof-of-PR

Kelley Weaver, CEO of Melrose PR and Founder of Bitwire

Welcome to Proof-of-PR: Your passport to the world of public relations for teams building onchain. I'm your host, Kelley Weaver, CEO of Melrose PR, a leading provider of crypto communications and PR strategy, and Founder of Bitwire, the modern newswire reimagined for today's comms professionals. Get ready for an inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the crypto space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leadership. These are the stories behind their success. This --- is Proof-of-PR.

  1. 1日前

    Season 4 Episode 10: Private Client Bitcoin Brokerage (ft. Bisher Khudeira)

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Bisher Khudeira, Chief Operating Officer for Stormrake, a brokerage focused on providing clients with a seamless, secure and personalised way to enter into the digital asset markets. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:49 | Who is Bisher Khudeira? 6:38 | Bitcoin is an important component of Stormrake 10:08 | Building reputation early on in Australia 11:57 | Why purchase Bitcoin through Stormrake? 15:43 | Client relationship at Stormrake 19:20 | Lessons on building a resilient business during bear markets 22:31 | BITWIRE AD 26:08 | Brand visibility speaking at Bitcoin 2026 29:32 | Value of personal brand to a business 33:33 | What potential clients should know about Stormrake 37:00 | Stormrake roadmap over next few years ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Bisher Khudeira Links: Website: https://www.stormrake.com/  LinkedIn: https://www.linkedin.com/in/bisher-khudeira/  LinkedIn: https://www.linkedin.com/company/stormrake/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations 🔗 Kelley's Stormrake affiliate link: https://www.stormrake.com/trade/start... (Affiliate link: we may earn a commission if you sign up.) ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

  2. 6月30日

    Season 4 Episode 9: Navigating the Earned Media Landscape (ft. Emma Pizzutti)

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Emma Pizzutti, Head of PR at Hype, an award-winning global Web3 marketing agency at the heart of crypto's culture, community and creativity.  To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:24 | Who is Emma Pizzutti? 2:36 | What is Hype? 4:37 | Building brand story around technical projects 6:03 | Pitching process to journalists 8:01 | Navigating competitive landscape for earned media 9:41 | Getting stories indexed properly by LLMs 10:50 | How to know when a story line is hot or cold 12:22 | Approaching mainstream media for clients 14:10 | Founder visibility as part of communications strategy 15:32 | Tips for Founders on where to start sharing their thoughts 16:58 | Relationship between community and PR  18:29 | BITWIRE AD 19:45 | How AI indexes earned media and GEO strategy 22:37 | Campaign examples that worked well 25:25 | How Emma structures her own thought leadership 28:00 | How to use AI to curate news story alerts 29:32 | What's next for Emma and Hype? 25:05 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Emma Pizzutti Links: Website: https://www.hy.pe/  LinkedIn: https://www.linkedin.com/in/emmapizzutti/  LinkedIn: https://www.linkedin.com/company/hype-partners/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

  3. 6月16日

    Season 4 Episode 8: How Live Experiences Grow Businesses (ft. Kristin Thompson)

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristin Thompson, Founder of SpeakServeGrow. For 15+ years Kristin has designed live events, sponsorship strategies, webinars, and talks that generate real revenue, not just attention. She recently built Swan Bitcoin's events program from the ground up, including Pacific Bitcoin, which became one of the most well-regarded conferences in the Bitcoin space.      To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:01 | Who is Kristin Thompson? 2:21 | How Kelley and Kristin first met 4:12 | Pacific Bitcoin Festival 5:47 | Good preparation for a conference 7:19 | Good goals for companies attending events 9:40 | Measuring the success of a conference 10:38 | In-person vs. digital community building 12:19 | BITWIRE AD 13:40 | Value of IRL communities in the AI age 14:10 | Most powerful way to express your brand 14:47 | How to create a successful webinar 17:17 | Clients of SpeakServeGrow 19:58 | Examples of manifesting 23:25 | Advice to Founders on events as a growth strategy 25:05 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Kristin Thompson Links: X: https://x.com/SpeakServeGrow  LinkedIn: https://www.linkedin.com/in/speakservegrow/  🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

  4. 6月3日

    Season 4 Episode 7: Building a Compelling Web3 Brand (ft. Eve Smith Davies)

    On this episode of Proof-of-PR, Kelley Weaver is joined by Eve Smith Davies. She decodes complex tech and builds magnetic brands. As co-founder and Brand Director of UME—a design studio for frontier innovation—she's spent 20 years working at the intersection of technology, sustainability, and systems change across countries, sectors, and challenges. Her specialty is taking complex innovations and making them impossible to ignore. She's partnered with tech leaders and rising stars alike—from Aztec and Mina to NIKE, Hilton, Ocean Conservancy, and Whole Foods Market—to clarify their vision, position their value, and scale their impact across climate tech, tough tech, web3, and AI. A former branding and marketing instructor at Parsons and guest speaker at Columbia and Wharton business schools, she brings strategic rigor, fresh curiosity, and a systems lens to every challenge. Her work has been recognized in Forbes and It's Nice That. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:25 | Who is Eve Smith Davies? 4:00 | How to build a compelling brand 8:48 | Mina story 14:11 | What metrics to measure in Web3 17:23 | How is Web3 brand building different from traditional companies? 21:23 | Research is important in brand building 25:18 | BITWIRE AD 26:33 | When Crypto marketing goes wrong 29:04 | Impact of AI on brands 32:42 | Importance of organization structure 36:35 | Power of brand & thought leadership for Founders 37:56 | Advice to Founders building a brand from scratch 42:30 | Get in touch with Eve & UME 43:13 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Eve Smith Davies Links: X:  LinkedIn: https://www.linkedin.com/in/eve-smith-davies-ume/ LinkedIn: https://www.linkedin.com/company/umexdesign/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

  5. 5月19日

    Season 4 Episode 6: Recreating the Marketing Stack with AI (ft. Evan Drake)

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Evan Drake, the founder of Soulcraft, an agentic marketing agency helping businesses of all sizes speak from their soul in the AI era. Evan has spent 20 years shaping brand narratives at companies like Apple and Chainlink. Soulcraft specializes in the new discipline of AI search optimization, and at the core of everything is something Evan calls a soul.md, a structured identity file that teaches AI agents to sound like you. He is also the creator of Opensoul as an 'agency of agents,' built entirely around intelligent automation. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:32 | Who is Evan Drake? 4:07 | Recreating the Marketing stack 6:15 | Soul markdown standard 8:15 | Autonomous Agency of AI Agents 13:15 | Opensoul replaces cost of marketing hires 16:44 | Downtime of Claude AI & problem for businesses 19:20 | AI search optimization 22:14 | BITWIRE AD 26:15 | Placing brands into "high intent" AI conversation 28:05 | AI advertising with LLMs 32:01 | AI conversations on Twitter 33:24 | Will companies begin to pivot their marketing strategies? 41:04 | How should crypto brands think about AI and marketing? 42:54 | How to keep up with Evan Drake 44:50 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Evan Drake Links: X: https://x.com/iamevandrake?s=20 LinkedIn: https://www.linkedin.com/in/iamevandrake/   🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

  6. 5月5日

    Season 4 Episode 5: The Self-appointed CMO of Bitcoin (ft. Mike Germano)

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Mike Germano, the self appointed "Chief Marketing Officer of Bitcoin" and founder of the Bitcoin Marketing Department, focused on pushing Bitcoin into the mainstream while helping global brands connect with and market to the Bitcoin community. He is the former President of PubKey and Bitcoin Magazine, and previously served as Chief Digital Officer at Vice Media. At Bitcoin Magazine, Germano led a full scale revival of the brand, relaunching the print magazine, building its live broadcast division, and creating flagship productions including the Live Desk and Halving Live Stream. He expanded the publication into four languages and helped transform it into the leading global Bitcoin media platform. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:36 | Who is Mike Germano? 7:57 | Involvement in Vice and Bitcoin Magazine 10:38 | Putting together the Bitcoin Conference 22:02 | Are top marketing leaders paying attention to Bitcoin? 24:45 | Self-appointed CMO of Bitcoin 34:01 | BITWIRE AD 37:43 | Bitcoin is the #1 open source brand of all time 43:20 | What's next for Mike Germano & the Bitcoin Conference? 46:08 | Contact Mike Germano 46:38 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Mike Germano Links: X: https://x.com/mikegermano  LinkedIn: https://www.linkedin.com/in/mikegermano/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

  7. 4月21日

    Season 4 Episode 4: Marketing Web3 to Institutions (ft. Ivie Satijn)

    On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Ivie Satijn, Founder of Somma, a marketing agency that helps build the bridge between Web3 companies and institutional decision makers. Their specialized services include strategy consulting, social media & community management, branding and web design. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:37 | Who is Ivie Satijn? 3:16 | What attracted you to Bitcoin & Blockchain? 4:38 | Regular Web3 Marketing Won't Work 6:05 | Crypto twitter for reaching an institutional audience 8:42 | LinkedIn strategies that work 13:26 | Thought leadership for Clients 14:02 | LinkedIn newsletters & other tools 15:37 | Photo posts perform best 18:06 | Scheduling posts on LinkedIn 18:31 | BITWIRE AD 20:32 | Shifting how people think 28:10 | Earned media strategies targeting institutions 31:54 | Institutional Ethereum dinner at ETHDenver 34:41 | Mistakes tokenization companies make 36:42 | Does mainstream momentum for RWAs make marketing easier? 40:28 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  🔗 Ivie Satijn Links: Website: https://www.sommamarketing.com/ X: https://x.com/IvieSatijn  LinkedIn: https://www.linkedin.com/company/sommamarketing/  LinkedIn: https://www.linkedin.com/in/iviesatijn/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

  8. 4月7日

    Season 4 Episode 3: Bringing Bitcoin to the Masses (ft. T.J. Miller)

    On this episode of Proof-of-PR, Kelley Weaver is joined by Actor & Comedian ​​T.J. Miller To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 3:30 | How T.J. Miller got into Bitcoin 9:38 | How do we make Bitcoin more fun & mainstream? 13:50 | Bitcoin Heist movie idea 15:51 | BITWIRE AD 17:07 | Bitcoin is still EARLY 24:52 | How to better educate people on Bitcoin 32:13 | Roasting the Crypto community 37:11 | T.J.'s theory on institutional adoption of Crypto 38:43 | How to make Bitcoin more approachable 40:23 | How did T.J.'s wife get orange pilled? 47:15 | Most successful ways to teach people about Bitcoin 48:44 | Bringing comedy culture to Bitcoin 54:10 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 T.J. Miller Links: Website: https://tjmillerdoesnothaveawebsite.com/ X: https://x.com/nottjmiller YouTube: https://www.youtube.com/channel/UCNNlu-V3izIs8sMRqHdebLQ  Instagram: https://www.instagram.com/teenagemillionaire/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

すべて見る（100）

番組について

Welcome to Proof-of-PR: Your passport to the world of public relations for teams building onchain. I'm your host, Kelley Weaver, CEO of Melrose PR, a leading provider of crypto communications and PR strategy, and Founder of Bitwire, the modern newswire reimagined for today's comms professionals. Get ready for an inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the crypto space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leadership. These are the stories behind their success. This --- is Proof-of-PR.

情報

  • クリエイター
    Kelley Weaver, CEO of Melrose PR and Founder of Bitwire
  • 配信期間
    18年 - 26年
  • エピソード
    100
  • 制限指定
    不適切な内容を含む
  • Copyright
    © Proof-of-PR 2026
  • 番組のWebサイト
    Proof-of-PR