GRC PR 360

Global Results Communications
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PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

  1. 3日前

    The Virtuous Cycle of Media Relations with David Barkoe

    David Barkoe is the Founder & CEO of Carve Communications, and with over 25 years of experience as a PR and digital marketing executive, he has developed, managed, and executed strategic communications and consumer engagement campaigns for some of the world’s most influential brands and innovative startups. In this episode, David shares insights on the virtuous cycle of media relations, the importance of earned media in the AI era, and effective executive communication strategies. Key Takeaways: - How David worked with clients in God, sports, drugs, and education simultaneously - The Virtuous Cycle of Media Relations - Executive communication strategies Episode Timeline: 1:45David's first clients were a diverse group 4:15What was the through line to his diverse group of clients? 6:00What's happening these days at Carve Communications? 9:15What is the Virtuous Cycle of Media Relations? 11:30LinkedIn is a powerful tool for journalists 12:44LLM's love earned media in search results 15:40People search LLMs for used cars 16:45LinkedIn is vital for an executive communication strategy 20:00People who argue on LinkedIn 21:30David's thought leadership philosophy This episode’s guest: • David Barkoe on LinkedIn • Carve Communications Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    24分

  2. 6月17日

    How Data-Driven Press Releases Can Lead to Top-Tier Placements with Vince Galloro

    Vince Galloro is the Principal at Sunrise Health Communications, where he creates media relations, thought leadership, and corporate communications strategies for companies partnering with healthcare providers. In this episode, Vince shares insights into how healthcare companies can leverage press releases to generate earned media, his transition from journalism to healthcare PR, effective storytelling strategies, and the importance of data-driven press releases. Episode Timeline: 1:40Vince's Transition from journalism to healthcare PR 4:00Vince's favorite stories that he's covered 6:15How journalism skills benefit PR strategies 8:25Overview of Sunrise Health Communications 11:50Common mistakes in healthcare PR messaging 13:15Why clients sometimes screw up their own messaging 14:25Tips on how to get earned media through press releases 17:25Vince's quarterly press releases 20:00Wall Street Journal hops on the story 22:05WeatherBug's fantastic press release 24:45Vince's thought leadership Philosophy Key Takeaways: - Why press releases with strong data and visuals get top-tier media coverage - Relationships with journalists are crucial for healthcare PR success - Why being a journalist is a big help in PR This episode’s guest: • Vince Galloro on LinkedIn • Sunrise Health Communications on LinkedIn • Sunrise Health Communications' website Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    28分

  3. 6月10日

    Building Credibility in the AI Era: Strategies for B2B Tech with Josh Inglis

    Josh Inglis is the founder and principal of Propllr, a PR and content marketing firm that helps B2B technology companies build trust to more effectively increase sales, attract talent, and raise capital. He’s also been named by Business Insider as one of the top people in Tech PR. In this episode, Josh shares insights on building credibility in the AI era, effective strategies for thought leadership in B2B tech, and how to stand out on AI search.  Key Takeaways: - Building B2B credibility - The Trust Engine Framework  - Crafting quality thought leadership Episode Timeline: 1:25Josh's journey from trading floors to PR 4:00The steps to finding your unique talents 4:45What's happening at Propllr? 5:50Understanding deep tech 7:24Two levels of B2B technology 8:00The Trust Engine Framework for building credibility 9:30Why is credibility so important in the AI era? 11:40Setting yourself apart in the world of AI 13:30The importance of Josh's long-form content team 16:35Why is community important when building credibility? 18:50How does Propllr maximize AI search 21:30How SEO changes will shift business dynamics 23:45Josh's thought leadership philosophy This episode’s guest: • Josh Inglis on LinkedIn • Email: Josh@Propllr.com Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    29分

  4. 6月3日

    Making Complex Tech Easily Digestible for the Public with Matt Hurst

    Matt Hurst is the Head of Global Corporate Communications at Quest Software. He’s a data-driven, results-oriented tech and AI communications professional who’s been described as "a triple threat" for leading work across external, internal, and executive communications. On this episode, Matt shares insights on communicating complex tech and AI concepts to the public and internal teams, his unique journey from sports writing to tech PR, and his appearance on "Wheel of Fortune." Key Takeaways: - Communicating complex tech and AI ideas - What it's like to be on "Wheel of Fortune" - Lessons learned at Amazon Episode Timeline: 1:25Matt's appearance on "Wheel of Fortune" 3:35How do you get on "Wheel of Fortune"? 5:40 What are the buzzers like? 7:00What's happening these days at Quest Software? 9:20The ramp-up in learning about AI 11:20How does Matt stay on top of developments in tech? 13:00 The joy of cooking 13:45How to make complex tech ideas digestible for the general public? 16:16Sports writing is more complex than it looks 19:15What were the biggest lessons Matt learned at Amazon/AWS 23:30The importance of being a humble learner 24:45Matt's thought leadership philosophy This episode’s guest: • Quest's website • Quest on LinkedIn Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    29分

  5. 5月27日

    The Sports Reporter's PR Advantage with Scott Braswell

    Scott Braswell is a Public Relations Associate at Launchpad Creative. Launchpad partners with financial services firms on tailored marketing, branding, and social media initiatives, helping them launch into their next phase of exponential growth. Before entering the PR world in 2021, Scott spent 6-plus years in the broadcast media as a reporter and play-by-play announcer. In this episode, Scott shares his journey from sports journalism to PR, highlighting how broadcast skills translate into effective public relations strategies.  Key Takeaways: - The transition from sports journalism to PR - How to build credibility - How to build great thought leadership Episode Timeline: 0:00Introduction to Scott and his background 2:25Scott's experience covering the Super Bowl 5:50Tod covered a Ringo Starr album release 7:20Scott's favorite play-by-play announcers 10:20How did Scott transition from journalism to PR? 11:55What's happening at Launch Pad these days? 13:15How do journalism skills translate to PR? 14:30Why you should never miss a deadline 16:35Scott's approach to pitches 21:30Scott's thought leadership philosophy 24:00Issues in private credit markets This episode’s guest: • Scott Braswell on LinkedIn • LaunchPad Creative Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    29分

  6. 5月20日

    How to Stay Calm and On-Message in a Crisis with Chris Jones

    Chris Jones is the Senior Vice President at Pierpont Communications. Chris partners with clients to craft strategic communications supporting major transactions, internal initiatives, and crisis management. With 25 years of experience and an engineering background. In this episode, Chris shares expert insights on crisis management, including FEMA-certified communication strategies, and the importance of message discipline. Key Takeaways: - Message discipline and trust in crisis - Developing crisis communication plans - FEMA crisis communications certification  Episode Timeline: 1:45What's it like to be the calmest person in the room? 2:45What does it mean to be FEMA-certified in crisis communication? 5:30 The ins and outs of a FEMA command center 7:00How does being an engineer help with crisis communication? 8:20The importance of message discipline 9:45Do you understate or conflate the problem? 12:00 The biggest mistake you can make in a crisis 13:30Getting everyone on the same page in a crisis 16:30How to create a crisis preparedness plan 21:30The psychology of crisis communications This episode’s guest: • Chris Jones of Pierpont Communications Hosted on Acast. See acast.com/privacy for more information.

    25分

  7. 5月13日

    Helping Brands Activate and Thrill in LA's Great Sports Decade with Ryan Bowling

    Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills.  Key Takeaways: - Strategies for on-the-ground activation during the 2028 Olympics - Building international partnerships and navigating cultural nuances - How to have a healthy and productive professional life with your spouse Episode Timeline: 0:40Introduction to Ryan Bowling  2:00Preparing international organizations for the Golden Decade of Los Angeles sports 3:00How Ryan delivers thrills 5:00How to find a brand's story  6:30 What do you want the audience to feel? 8:30International brands need to leverage this moment 9:15Why is F1 having a surge in popularity? 10:35Telling the amazing Paralympic stories 11:45Ryan's international team 14:40How will LA's major venues be involved at the Olympics? 16:00How to work with your spouse 19:46Ryan's thought leadership philosophy This episode’s guest: • Ryan Bowling on LinkedIn • Thrill Communications • Local Action Marketing Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    24分

  8. 5月6日

    Optimizing Your Brand for AI Search with Apurva Sarkar

    Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment. Key Takeaways: - Strategies for brand visibility in AI search - The role of social media and user-generated content in AI visibility - AI search market share and trends Episode Timeline: 1:25The evolution of AI in search 2:50 What's happening at DKC Analytics these days? 4:00What are the most popular AI search engines? 5:00Tod was fooled by an AI hallucination 6:10DKC's AI Evolution search strategy 8:15The first steps in creating an AI strategy 9:15AI search loves Reddit 12:45AI is pulling from non-traditional sites 16:40Basic practices for AI search 18:05Does Google squash AI content? 21:20How do people get a free audit from DKC? This episode’s guest: • Apurva Sarkar on LinkedIn • DKC Analytics • For a free trial email: Apurva Sarkar@DKCNews.com Hosted on Acast. See acast.com/privacy for more information.

    24分
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予告編

番組について

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

情報

  • クリエイター
    Global Results Communications
  • 配信期間
    20年 - 26年
  • エピソード
    331
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © Global Results Communications 2024
  • 番組のWebサイト
    GRC PR 360

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