Travel Tech Podcast

Alex Brooker

The Travel Tech Podcast, hosted by Alex Brooker, features long form conversations with leaders across travel and technology. The show explores how software, data, operations, and distribution come together in real businesses, with an emphasis on tradeoffs, incentives, and lessons that transfer beyond any single company or role. Alex Brooker is an industry veteran with experience in aviation, start up to exit, and AI transformation.

  1. 3時間前

    Nobody Would Fund a Human for This

    Four founders who have never met each other all built the same tool for the same reason: a phone call that no human team could ever be funded to make. This is the first episode in a new series pulling together ideas that surfaced independently across separate conversations with founders and operators. Host Alex Brooker features Mike Putnam (Custom Travel Solutions / reconfirm.ai), Anne Marie Pellerin (airport operations and security), Yagub Rahimov (call center AI infrastructure), and Fred Bean (Hotel Port), each making the case for AI-driven phone calling from a different corner of the travel and aviation industry. What You'll Learn The reconfirmation gap: Roughly two in every hundred hotel reservations get lost between the booking channel and the property, and the traveler usually finds out at the front desk.Hotel switches and data loss: Distribution tools like travel gateways and hub systems make shopping easier for consumers but create more points where a confirmed booking can quietly disappear.Voice as an audit layer: In airport maintenance operations, AI-driven calls to service engineers can capture and structure information that would otherwise stay fragmented across frontline paper logs, call center software, IT systems, and vendor platforms.The data orchestration bottleneck: Predictive analytics in airport maintenance is blocked less by AI capability and more by the absence of one unified, high-quality data set across all the systems involved.The unit economics case: Processing a single call for transcription and analysis can cost 5 to 10 cents while saving an organization roughly $200 in support time, which is what makes the business case close on its own.Privacy-by-architecture: A gateway approach can anonymize call data before it reaches an LLM, using a single base URL swap rather than a full architectural rebuild.The human off-ramp requirement: Voice AI adoption depends on giving customers a fast, obvious route to a human when they don't want to talk to a machine.Text over voice, long-term: At least one founder in the space expects text and messaging channels to eventually overtake voice as the dominant interface for these interactions. Time-Stamped Highlights  (00:00) Introduction: a new series built from ideas raised independently(00:27) Framing the theme: AI phone calling as the through-line(01:10) The traveler's worst moment: a booking that isn't there at check-in(02:00) Mike Putnam on the hotel switch problem and lost reservations(03:22) Inside reconfirm.ai: how the reconfirmation call actually works(04:24) Why the labor cost alone rules out a human doing this job(04:36) Shifting to aviation: Anne Marie Pellerin on equipment failure at 2am(05:16) The failure engine: building a smarter picture of equipment breakdowns(06:09) The real blocker for predictive analytics: no unified data set(08:17) Yagub Rahimov on a call center processing hundreds of thousands of calls daily(10:05) The gateway approach: anonymizing data with a one-line code change(11:38) The cents-versus-hundreds math behind the ROI(13:00) Fred Bean makes the case against voice: the "are you a human" problem(13:16) Why a human off-ramp is non-negotiable for adoption(13:58) The case for text and messaging overtaking voice long-term(14:06) Closing: four founders, one convergent idea, and what's next in the seriesGuest bios Mike Putnam is the founder of Custom Travel Solutions and built reconfirm.ai, a service that uses AI-driven phone calls to verify hotel bookings directly with properties before guests arrive. Anne Marie Pellerin works in airport operations and security, where she has integrated AI into a failure engine that analyzes equipment breakdowns and automates service-engineer notification calls. Yagub Rahimov works with call center infrastructure at scale, building gateway-based AI systems that anonymize customer data before it reaches a language model for processing. Fred Bean is the founder of Hotel Port and offers a counterpoint on voice AI adoption, arguing that human off-ramps and text-based channels will ultimately matter more than voice alone. About the Podcast The Travel Tech Podcast features long-form conversations with leaders across travel and technology, exploring how software, data, operations, and distribution come together in real businesses, with an emphasis on tradeoffs, incentives, and lessons that transfer beyond any single company or role. Host bio Alex Brooker is the founder of Airside Labs, an AI business that applies aviation-grade testing and compliance rigor to enterprise AI systems, helping organizations build and test AI agents in regulated environments. He previously built and scaled complex software in aviation and safety-critical domains, and now invests in early-stage technology ventures while advocating for thoughtful, real-world AI deployment.

  2. 6日前

    Fly First, Regulate Later: Why Europe's Rules Are Pushing Drones Abroad

    Two women who've collectively worked nearly every job aviation has to offer sit down to explain why Europe keeps writing the rulebook before anyone's allowed to fly. Julie Garland, CEO of Avtrain and president of the Joint European Drone Associations, and Sarah Owen, VP for Europe Travel and Transportation at Sutherland and chair of the Aviation Club of the UK, join host Alex Brooker for the podcast's first in-person recording, held in London. The conversation covers unconventional career paths through aviation, the regulatory gap between Europe and the US/China on drones and AI, the persistent gender imbalance across pilots, engineers, and the drone sector, and where AI is (and isn't yet) delivering results in flight operations. What You'll Learn Career sequencing: Julie moved through roughly ten-year blocks in engineering, flying, and law before founding a drone training company, treating each stage as a deliberate step rather than a single fixed path.Regulatory sequencing: Europe tends to regulate a technology before it has been operated at scale, while the US and China let operators fly first and shape rules from what they learn.Drone scalability barriers: Missing planning, noise, and airspace-access frameworks — not the drones themselves — are why some European drone delivery operators are concentrating expansion in the US, UK, and UAE instead.AI in flight operations: Tools like OptiFlight already use AI to rebalance horizontal and vertical thrust during climb, cutting fuel burn by roughly 5-6% on that phase of flight.Data silos as the real bottleneck: Airports, ground handlers, and airlines often each hold separate slices of operational data, and commercial incentives actively work against sharing it.Safety reporting culture in drones: Unlike commercial aviation's decades-old just culture of non-punitive incident reporting, the drone industry is only now being pushed toward mandated reporting that would let it prove real safety performance.Gender representation stalled: Female representation across pilots, air traffic controllers, and maintenance sits around 5%, with maintenance specifically closer to 2-2.5%, despite lower technical barriers to entry than in the past.Boeing versus Airbus as a cautionary tale: Slower, more conservative adoption of forward-looking technology is framed as a contributing factor in Boeing's more difficult recent stretch relative to Airbus. Time-Stamped Highlights (00:00) Cold open and guest introductions(02:59) Origin stories: how Julie and Sarah each got into aviation(08:22) The last ten days: a week in the life of a drone regulator and an industry chair(10:13) Interviewing Willie Walsh and the Aviation Club dinner(12:55) Ireland's outsized role in global aircraft leasing(16:06) Career challenges: being a female apprentice on the hangar floor in the 1990s(19:10) Mentors who shaped each guest's path(28:51) Imposter syndrome, hesitancy, and why women apply for roles differently than men(36:09) The stalled numbers: gender statistics across pilots, ATC, and maintenance(38:09) Apprenticeship snobbery and the skills pipeline problem(42:52) Tech culture versus aviation culture on diversity enforcement(46:29) The future is already here: multimodal transport, drone deliveries, and the "three Ds"(52:55) AI in practice: OptiFlight, turnaround optimization, and the data-sharing problem(54:40) Regulate-then-operate versus operate-then-regulate: Europe vs the US and China(1:06:00) Building a just culture and mandated reporting in the drone industry(1:09:37) Closing advice for young people considering an aviation career Guest bioJulie Garland is CEO of Avtrain, Europe's leading drone training and certification body, and president of the Joint European Drone Associations. She began her career as an aircraft maintenance engineer with Aer Lingus, went on to fly as a commercial captain and type-rating instructor, and later qualified as a barrister specializing in aviation law before moving into drone regulation. She also serves on the JARUS industry stakeholder group. Company: avtrain.aero · LinkedIn: linkedin.com/in/julie-garland-87925b25 Sarah Owen is VP for Europe Travel and Transportation at Sutherland, chairs the Aviation Club of the UK Forum, and sits on the Council of the Royal Aeronautical Society. She has held senior roles at Google, Salesforce, and Cyient, and led commercial strategy at Assaia, a computer vision company focused on aircraft turnaround. Company: sutherlandglobal.com · LinkedIn: linkedin.com/in/sarah-owen-mraes-38b26b20 · Also referenced: aviationclub.org.uk About the PodcastThe Travel Tech Podcast features long-form conversations with leaders across travel and technology, exploring how software, data, operations, and distribution come together in real businesses — with an emphasis on tradeoffs, incentives, and lessons that transfer beyond any single company or role. Host bioAlex Brooker is founder of Airside Labs, an AI business that applies aviation-grade testing and compliance rigor to enterprise AI systems, helping organizations build and test AI agents in regulated environments. Before founding Airside Labs, he built and scaled complex software in aviation and safety-critical domains. LinkedIn: linkedin.com/in/alex-brooker-2280002

  3. 7月8日

    The Real AI Bottleneck in Travel Content Is Copyright, Not Hallucination

    Everyone's worried about AI hallucinating travel content. Íñigo Valenzuela says the real problem is that you can't get sued for a hallucination, but you can get fined for a photo. Íñigo Valenzuela is the founder of Smartvel, a travel content and traveler-support data company working with airlines, cruise lines, and OTAs including Iberia, Delta, and MSC. The conversation covers Smartvel's pivot from destination content to COVID travel restriction tracking, the operational complexity of cruise line documentation requirements, and why AI-generated content struggles with image licensing and the long tail. What You'll Learn COVID pivot: Smartvel repurposed its museum-event web-crawling technology to track changing COVID travel restrictions in near real time for airlines like Iberia and Delta.Cruise complexity: Vaccination and visa requirements on a cruise can depend on the order of ports visited, not just the destinations themselves.Information design: Smartvel's product philosophy is to show travelers only the rules that apply to their specific nationality, age, and itinerary, not the full rule set.AI competition: Valenzuela argues destination content for individual queries is now free and unwinnable, so Smartvel focuses upstream on inspiration and conversion instead.Token economics: Heavily subsidized AI token costs are a temporary condition, and pricing normalization could reshape which AI travel products remain viable.Image licensing: AI-generated destination images can't be used commercially without IP rights, and AI-generated images are unreliable for anywhere that isn't a famous landmark.Market structure: New AI-native travel apps face a distribution problem, since building the product is now nearly free but earning customer awareness against Booking or Expedia isn't.Dynamic pricing: Valenzuela expects personalized pricing based on inferred willingness-to-pay to become more common and views it as a real risk to price transparency for travelers. Time-Stamped Highlights  01:16 - How Íñigo got into travel as a coach-business trainee03:26 - Smartvel's original idea: monetizing destination event content05:18 - The COVID pivot and the call from Iberia07:46 - Scaling from 5 destinations to Delta, United, and Ryanair13:19 - Why cruise vaccination rules depend on port order19:12 - Inside the customer journey: white-labeling for cruise lines21:32 - The travel pets problem and per-airline, per-breed rules26:03 - AI itinerary planners vs. Smartvel's upper-funnel positioning30:30 - Why long tail content only works for big travel brands35:57 - TikTok, Instagram, and the unsolved influencer-to-booking gap40:53 - Why trip planners for end users won't succeed48:20 - Airport apps: which ones are actually indispensable55:50 - The picture licensing problem, explained simply58:07 - The future of bundled travel and personalized pricing risk Guest bio Íñigo Valenzuela is the founder of Smartvel, a travel content and traveler-support platform serving airlines, airports, cruise lines, and OTAs worldwide. He previously held C-level roles in the coach, travel agency, and business travel industries before founding Smartvel 13 years ago. Company: https://www.smartvel.com/ | LinkedIn: https://www.linkedin.com/in/inigovalenzuela/ About the Podcast The Travel Tech Podcast features long-form conversations with leaders across travel and technology, exploring how software, data, operations, and distribution come together in real businesses. Host bio Alex Brooker is the founder of Airside Labs, an AI business applying aviation-grade testing and compliance rigor to enterprise AI systems. He previously built and scaled complex software in aviation and safety-critical domains, and now invests in early-stage technology ventures.

  4. 6月30日

    Travel Inspiration Lives on TikTok. The Booking Still Lives in 47 Browser Tabs.

    Every billion pieces of travel content on TikTok and Instagram ends in a dead end. Boop is building the call to action that has been missing the whole time. Nancy Li Smith is the CEO and founder of Boop, a social travel platform that lets users generate bookable itineraries from their camera roll and share them with friends who can copy, personalize, and book from them directly. This conversation covers how Boop uses on-device AI to extract trip data from photo metadata, how a 50/50 affiliate commission split rewards itinerary creators, and why Nancy believes trust between real people will consistently outperform AI-generated recommendations built on anonymous internet data.What You'll Learn Social discovery vs. booking infrastructure: 89% of Gen Z travelers already discover destinations on TikTok and Instagram, but the transaction layer remains a disconnected, multi-tab booking experience that captures intent far too late.On-device AI for privacy: Boop processes photo metadata locally on the user's device, extracting location and trip structure without uploading the camera roll to external servers.The trust graph as a product moat: An AI recommendation grounded in a real friend's verified experience consistently outperforms a general-purpose LLM recommendation because it eliminates the need for the user to evaluate the source.Creator commission mechanics: Boop generates affiliate links automatically across hotel, experience, and activity providers, splitting commissions 50/50 between the platform and the original itinerary creator.Long tail outperforms celebrity: The most-copied trips on Boop are not from large influencers. A Chicago-based flight attendant's eight-day Japan itinerary and an Amsterdam local's guide during the Beyonce tour both outperformed influencer-produced content.The experience economy gap: 80% of experience providers globally are not bookable online. The activity market captures only around 20% of actual experience bookings, and Boop sees that as a primary expansion surface.Frequency signal from data: 50% of trips booked through Boop are four days or fewer, suggesting the platform is activating weekend and micro-trip behavior rather than just annual vacation planning.Network formation without explicit tools: Without building dedicated group-coordination features, Boop already sees users naturally sharing itineraries into WhatsApp groups for pre-trip alignment before anyone books a flight.Time-Stamped Highlights (00:00) Introduction and sponsor(00:32) Nancy's background: Meta Ray-Ban glasses, augmented reality, and the path to travel(02:37) The Venice honeymoon moment that sparked Boop(04:51) Live demo: turning a camera roll into a bookable itinerary(07:55) The BootBesties creator network and the 50/50 commission model(10:44) Balancing influencer reach with the long tail of authentic local trips(13:24) Privacy architecture and on-device AI(17:12) How Boop's AI agent uses the social trust graph versus generic LLMs(21:22) Agentic universal cart: booking hotels, experiences, and niche local providers in one transaction(23:46) The shift from search to social in travel distribution(27:00) Brand strategy: Heineken, sports clubs, and fan-generated itinerary libraries(36:01) Growth metrics: 50% week-over-week growth, doubling users every two weeks(48:49) Founding advice and the community-first approach to building a startup Guest bio Nancy Li Smith is the CEO and founder of Boop, a social travel platform based in Seattle. She previously led the AI platform behind the Meta Ray-Ban glasses, held CPO roles in enterprise AI, and ran global perception AI and augmented reality partnerships at Microsoft. LinkedIn: linkedin.com/in/nancyliseattle | Company: boopwithme.com About the PodcastThe Travel Tech Podcast features long-form conversations with leaders across travel and technology. The show explores how software, data, operations, and distribution come together in real businesses, with an emphasis on tradeoffs, incentives, and lessons that transfer beyond any single company or role. Host bioAlex Brooker is the founder of Airside Labs, an AI business that applies aviation-grade testing and compliance rigor to enterprise AI systems. Before founding Airside Labs, Alex built and scaled complex software in aviation and safety-critical domains. He also invests in early-stage technology ventures and advocates for disciplined, real-world AI deployment. LinkedIn: linkedin.com/in/alex-brooker-2280002

  5. 6月22日

    Computer Says No: Why Airlines Won't Take Your Upgrade Money

    Airlines have been trying to modernize their retailing for over a decade, and most still can't change or refund what they sell. Ann Cederhall is co-founder of LeapShift and one of the architects of the original NDC Direct Connect implementations at Lufthansa, where she helped build the project that became known as the "16 Euros" surcharge. In this episode, she traces the structural reasons why airline retailing has stalled: from the servicing gaps baked into NDC standards through version 24.1, to the 70% of airlines operating without any order management system, to the $650 million to $3 billion in annual revenue leakage from interline proration disputes. The conversation covers what AI can realistically fix and what it cannot. What You'll Learn NDC servicing gap: Airlines could book via NDC from 2012 but could not change, cancel, or refund those bookings until the 24.1 standard in 2024, a 12-year gap that fundamentally limited what airlines could sell through the channel.Version fragmentation: Approximately 70% of airlines currently on NDC are still running version 17.1, leaving them without the servicing capabilities that would make the standard commercially viable.Order management absence: Nearly 70% of airlines surveyed have no orchestration or order management system, meaning they have no centralized control over what they have sold, to whom, and what can be changed.Ancillary inventory failure: Airlines routinely sell ancillary services (seat upgrades, fast track, bags) with no system to verify that those services actually exist at the time and place of purchase.Upgrade opportunity cost: Willingness to pay increases sharply close to departure and at the airport, but most airlines' systems cannot process an upgrade when the booking is held in a travel seller's PNR rather than the airline's own record.AI's real limits in retailing: Agentic AI can filter and interpret shopping results, but it cannot replace shopping engines that have not been modernized in 30 years and still process 20 million fares to surface a handful of relevant options.Revenue management transformation: AI agents can harvest competitor cancellation rates, demand signals, and real-time market data overnight and present a synthesized briefing. That is a significant shift from traditional RM systems built on historical averages.Revenue leakage scale: Global interline revenue leakage runs between $650 million and $3 billion annually, driven by inaccurate proration calculations, uncollected taxes, missing ancillary settlements, and unsettled ticket coupons. Many of these disputes cost more to resolve than the amounts in question. Time-Stamped Highlights (00:00) Introduction and Ann's background in travel(01:19) First airline role at Spantax, then Amex, Amadeus, and SAS(04:03) Arriving at Lufthansa in 2014 and the beginning of NDC(05:15) The "16 Euros" surcharge: what it was and why it caused shock(11:02) Why NDC fell short: no servicing, no ecosystem, GDS recapture(19:03) The order management gap: 70% of airlines with no orchestration(24:32) Ancillary failures: selling services that don't exist(30:33) Upgrade economics and the travel wallet effect(36:00) Why auctions and seat upgrades require caution on premium routes(42:04) What AI can and cannot do in airline retailing(49:35) Revenue management: from sky gods and Excel to overnight AI agents(55:12) Where AI genuinely helps: documentation, process archaeology, long-tail demand(01:01:00) The shopping engine problem: 30 years without modernization(01:06:00) Revenue leakage: $3 billion in interline proration disputes explained Guest bio Ann Cederhall is co-founder of LeapShift, a consultancy focused on airline retailing, distribution, and commercial strategy. She has held senior roles at Lufthansa, Scandinavian Airlines, Amadeus, and ATPCo, and was involved in the original NDC Direct Connect implementation at Lufthansa in 2015. She is the author of the State of Airline Retailing 2026 report. LinkedIn: https://www.linkedin.com/in/anncederhall/ Company: https://leapshift.com/ About the Podcast The Travel Tech Podcast features long-form conversations with leaders across travel and technology, exploring how software, data, operations, and distribution come together in real businesses — with an emphasis on tradeoffs, incentives, and lessons that transfer beyond any single company or role. Host bio Alex Brooker is founder of Airside Labs, an AI business that applies aviation-grade testing and compliance rigor to enterprise AI systems. Before founding Airside Labs, he built and scaled complex software in aviation and safety-critical domains. He also invests in early-stage technology ventures. LinkedIn: https://www.linkedin.com/in/alex-brooker-2280002/

  6. 6月15日

    96% Human Error: Why AI Security Starts with the Human, Not the Model

    Some travel operators ask you to shout your passport number across a crowded desk and think nothing of it. While intentions are good (checking who you are), this episode is about why that is a serious security failure and what it would take to fix it. Yagub Rahimov is the CEO and founder of Polygraf AI, a company building behavioral security and contextual privacy tools for enterprise environments. In this conversation, he and Alex work through the specific vulnerabilities created when AI agents gain user level access, why human behavior rather than model failure is responsible for the vast majority of data breaches, and what a genuinely privacy respecting travel product would actually look like. What You'll Learn: Agent security: AI agents are a new category of user in the digital security pyramid, with the same system access as humans but no training in deception or social engineering.Deep fake risk: Voice cloning is already sophisticated enough to impersonate individuals convincingly to family members and colleagues, without any technical breach of the underlying systems.Mosaic intelligence: Even anonymized data fed repeatedly to an AI can be re-identified over time through behavioral pattern mapping, a concept Rahimov terms "mosaic intelligence."Behavioral control: Addressing human behavior in real time, before a violation occurs, is more effective than after-the-fact audit or punitive controls, demonstrated by a 72% drop in DLP violations for one enterprise client.Data in AI tools: Organizations that deploy internal LLMs without governing what employees input are creating serious exposure, as one $25M chatbot deployment illustrated on its first day.Travel industry failures: Asking passengers to recite passport numbers and dates of birth aloud in crowded gate areas, or type personal data into in-flight entertainment screens, represents a real and unaddressed privacy risk.Tokenization as a fix: Stripping personal data before it reaches an LLM and reuniting it with processed output via tokenization can deliver the same analytical value with substantially less exposure.QA at scale: AI makes universal quality assurance of customer interactions cheap enough that random sampling is no longer the only option, with one call center client processing 500,000 calls daily at 5 to 10 cents per call. Time-Stamped Highlights: (00:00) Introduction: The airport data disclosure problem(00:00:42) What actually happened with Meta's Instagram AI chatbot(00:06:17) AI agents as a new user type: the security pyramid explained(00:08:57) Deep fakes in practice: voice cloning, elderly parents, and the CEO(00:14:36) North Korean infiltration via data science job interviews(00:20:54) How Polygraf detects synthetic speech in real-time video calls(00:28:42) The meeting note taker with 23 vulnerabilities(00:36:24) How Mr. Paranoid travels: loyalty status, one airline, mid-tier hotels(00:42:58) The oil and gas CEO kidnapping and the email summarizer attack vector(00:49:00) What travel companies get wrong about passenger data collection(00:30:10) Mosaic intelligence and why anonymizing data is not enough(01:07:07) The $25M HR chatbot and the 72% DLP violation reduction(01:14:12) Building the next OTA: tokenization, QA at scale, and simplicity(01:21:01) Red teaming, visibility, and why behavioral control is the next frontier Guest bio: Yagub Rahimov is CEO and founder of Polygraf AI, a company specializing in behavioral security, contextual privacy, and AI risk management for enterprise clients. He works across defense, financial services, and enterprise technology sectors, and is an active contributor to conversations on AI behavioral control at venues including the Gartner Security Summit. LinkedIn: https://www.linkedin.com/in/yrahimov/ | Company: https://polygraf.ai/ About the Podcast: The Travel Tech Podcast features long-form conversations with leaders across travel and technology. The show explores how software, data, operations, and distribution come together in real businesses, with an emphasis on tradeoffs, incentives, and lessons that transfer beyond any single company or role. Host bio: Alex Brooker is the founder of Airside Labs, an AI business that applies aviation-grade testing and compliance rigor to enterprise AI systems. Before founding Airside Labs, he built and scaled complex software in aviation and safety-critical domains, and he invests in early-stage technology ventures. LinkedIn: https://www.linkedin.com/in/alex-brooker-2280002/

  7. 6月8日

    You Can't Vibe Code a Tour Operator

    The travel industry is ten years behind on tech, and AI itinerary builders are making it worse, not better. Alex Ragin is the founder of Zoftify, a travel focused software agency, and Tourseta, a booking and operations platform built specifically for high volume multi day tour operators. In this conversation, he draws on a decade of building software inside the travel industry to explain why the operational complexity of group travel is so routinely underestimated, why vibe coded solutions collapse against real world edge cases, and where AI is actually delivering value versus where it is still mostly a demo. What You'll Learn Travel tech complexity: The industry is not one market but a collection of micro industries (airlines, hotels, tour operators, cruises), each with distinct workflows that make cross vertical software almost impossible to build well.The AI use case filter: The most reliable test for a legitimate AI application is whether a simpler procedural solution would be faster, cheaper, and more reliable, and in most cases it would be.Itinerary builder limitations: AI itinerary tools still require manual validation at every step because missing supplier data causes errors that directly damage traveler trust and booking relationships.The vibe coding ceiling: Code represents roughly 20% of what makes a complex software product work; the remaining 80% is domain knowledge, process design, and edge case handling that AI cannot yet substitute.Where AI is genuinely productive: Internal development workflows, UI/UX auditing, and unstructured data analysis are the areas where Zoftify has seen consistent, measurable productivity gains from AI tooling.The AI search shift: Tour operators are already seeing meaningful lead quality from ChatGPT and Gemini referrals, often outperforming traditional Google traffic on conversion, and this is where the real near term disruption is happening.Niche focus as a business strategy: Tourseta deliberately avoids FIT and day tour operators to stay laser focused on the bookable multi day, high volume segment, a sub vertical with almost no specialized competition.The group travel operations problem: Managing a 25 or 50 person tour involves payment installment tracking, passport data collection, rooming list management, supplier confirmation, and last minute changes at a scale where a single missed step creates outsized downstream problems. Time Stamped Highlights (00:00) Introduction: Group Travel Is Harder Than It Looks(02:07) How Zoftify Started: From Two-Person Consultancy to Travel Agency(04:09) Why the Travel Industry Chose Them (Not the Other Way Around)(06:24) What Makes Travel Tech So Complex: Micro-Industries Within the Industry(10:12) AI Hype in 2022 vs. AI Requests in 2026: What's Actually Changed(14:14) Where AI Earns Its Place: Development, UX Audits, and Data Analysis(19:20) The Chatbot Reality Check: When 70% Resolution Rates Don't Show Up(22:47) Why Itinerary Builders Still Need a Human in the Loop(28:29) You Can't Vibe Code a Tour Operator: The 80% Problem(31:41) Tourseta's Origin: Building the Same Platform Seven Times Before Productizing(36:54) The Multi-Day Tour Operations Stack: Payments, Manifests, Rooming Lists(43:06) Where the Industry Is Headed: AI Search, GDS Adaptation, and Distribution Gaps(48:31) Opportunities Alex Won't Chase: Cruises, Corporate Travel Niches, and More(49:31) How to Reach Alex: LinkedIn, Zoftify, and Tourseta Guest Bio Alex Ragin is the founder of Zoftify, a travel focused software development agency, and Tourseta, a booking and operations platform for multi day tour operators. He has been building software for the travel industry since 2015, with prior experience in fintech and video streaming for major UK broadcasters. LinkedIn: https://www.linkedin.com/in/alexander-ragin/ | Zoftify: https://zoftify.com/ | Tourseta: https://tourseta.com/ About the PodcastThe Travel Tech Podcast features long-form conversations with leaders across travel and technology. The show explores how software, data, operations, and distribution come together in real businesses, with an emphasis on tradeoffs, incentives, and lessons that transfer beyond any single company or role. Host BioAlex Brooker is the founder of Airside Labs, an AI business that applies aviation-grade testing and compliance rigor to enterprise AI systems. Before founding Airside Labs, he built and scaled complex software in aviation and safety-critical domains. He also invests in early-stage technology ventures and advocates for practical, real-world AI deployment strategies. LinkedIn: https://www.linkedin.com/in/alex-brooker-2280002/

  8. 6月2日

    The New Olive: How GLP-1 Drugs Could Save Airlines $580M

    The only sustainable innovations that actually scale are the ones customers never have to think about. Josh Dorfman has spent two decades building them. Josh Dorfman is the co-founder of Planted (plantdmaterials.com), a materials startup building structural panels from fast-growing grass as a direct replacement for wood-derived products in U.S. home construction. He came up through consumer sustainability media (books, Sirius radio, TV) under the Lazy Environmentalist brand before pivoting to B2B climate technology. In this conversation, Josh and Alex explore the mechanics of low-friction sustainability across building materials, aviation, carbon credits, and the unexpected efficiency gains hiding in the GLP-1 drug story. What You'll Learn The Drop-In Rule: Sustainable materials only reach scale when they integrate into existing workflows without asking the customer to change anything.B2B green sales: Even the most environmentally committed executive cannot justify a purchase on environmental grounds alone. The product has to win on performance and price first.The Trove playbook: Climate companies that succeed eventually stop leading with climate, treating sustainability as a downstream brand benefit rather than the sales pitch.Carbon credits: Voluntary offset schemes largely transfer the cost of an airline's impact onto consumers while delivering minimal real-world emissions reduction.GLP-1 and aviation: Jefferies estimates adoption of weight-loss drugs like Ozempic could save U.S. airlines around $580M annually in fuel costs, about 1.5% of fuel spend. Jefferies separately modelled a 2% weight reduction translating to roughly 4% EPS uplift. The point: the most significant efficiency wins are often not engineering solutions. Battery cost curves: Declining battery costs are already reshaping U.S. power grid additions (51% solar, 28% battery storage projected for the next 12 months) and will accelerate electric aviation faster than most forecasts assume.Grass over trees: Planted's core material grows 10x faster than timber and can be harvested annually, enabling carbon sequestration at a scale that tree-planting programs cannot match.Storytelling as company-building: In a venture-backed startup, the founder is simultaneously selling the company and the product. The skill set required is identical. Timestamped Highlights (00:00) Introduction: IATA 2050 targets, SAF adoption, and why materials innovation matters(00:31) Josh's origin story: The Lazy Environmentalist, Vivavi furniture, and going green in Brooklyn(07:01) The pivot: from consumer media to B2B climate materials(12:49) Why sustainability pitches fail, and what actually drives B2B purchasing decisions(18:56) The Trove case study: Fight Club rules for climate companies(25:03) How Planted was born: a SpaceX engineer, six trash bags of hemp, and a phone call(32:52) Testing every biomass: from hemp to Halloween hay(38:41) Bringing it to aviation: SAF, the GLP-1 surprise, and the $580M olive(32:33) Carbon credits: why they're mostly marketing, and what airlines should do instead(38:00) Planted's roadmap: biochar, graphene, and potential aviation materials(43:50) Battery technology and why the cost curve matters more than regulation(44:06) What's coming in 2026 for Planted: furniture launch, new panel systems, homebuilder announcements(49:50) Ground fleet electrification and the Our World reusable cup trial Guest bio Josh Dorfman is the co-founder and CEO of Planted (plantdmaterials.com), a North Carolina-based materials company producing structural building panels from perennial grass as a timber replacement. He previously built the Lazy Environmentalist media brand across books, Sirius Satellite Radio, and television, and hosts the Super Cool podcast (getsuper.cool/podcast), which covers climate technology and founders. LinkedIn: linkedin.com/in/dorfmanjosh/ About the Podcast The Travel Tech Podcast features long-form conversations with leaders across travel and technology, exploring how software, data, operations, and distribution come together in real businesses  with an emphasis on tradeoffs, incentives, and lessons that transfer beyond any single company or role. Host bio Alex Brooker is the founder of Airside Labs, an aviation AI agency applying aviation-grade testing and compliance rigour to AI systems in safety critical and regulated domains. Before founding Airside Labs, he built and scaled complex software across aviation and both business and safety critical domains. LinkedIn: linkedin.com/in/alex-brooker-2280002/

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番組について

The Travel Tech Podcast, hosted by Alex Brooker, features long form conversations with leaders across travel and technology. The show explores how software, data, operations, and distribution come together in real businesses, with an emphasis on tradeoffs, incentives, and lessons that transfer beyond any single company or role. Alex Brooker is an industry veteran with experience in aviation, start up to exit, and AI transformation.

情報

  • クリエイター
    Alex Brooker
  • 配信期間
    25年 - 26年
  • エピソード
    27
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © 2026 Alex Brooker
  • 番組のWebサイト
    Travel Tech Podcast