In Other Words

Phrase
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In other words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation. Each episode features candid conversations with senior executives, operators, and innovators from some of the world’s most ambitious companies. We explore what it takes to grow across markets, connect with diverse audiences, and lead with clarity. In other words is about perspective and how different ways of thinking shape how businesses grow, adapt, and communicate on a global scale. In other words is hosted by Jason Hemingway, CMO of Phrase, the world's leading AI-powered language technology platform. 🔗 Phrase: https://phrase.com 🔗 Host: Jason Hemingway, Chief Marketing Officer at Phrase — https://www.linkedin.com/in/jasonhemingway

  1. 2月19日

    Turning words into experiences that travel

    How do you scale a brand voice globally without sounding cloned or accidentally breaking trust in the moments that matter most? In this episode of In Other Words, host Jason Hemingway is joined by Freddie Braun, Localization and International Content Lead at Monzo Bank, about the role global content plays in building trusted customer experiences at scale. They discuss how thoughtful localization can scale global content without losing brand voice, trust, or local relevance. From fintech onboarding to incident communications, they explore the moments where language drives customer action, plus how AI can speed production while human review protects credibility.

    37分

  2. 2月5日

    From brand friend-zone to market dominance

    What happens when a brand earns attention but not affection? It gets stuck in the friend zone. In this episode of In Other Words, host Jason Hemingway sits down with Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone. They explore why emotional connection drives commercial success, how to build trust through consistent customer experience and the strategies to turn brand advocates into your most powerful marketing asset. The conversation points to a simple truth. Brands do not win by being liked. They win by being trusted, remembered, and chosen, again and again, at scale.

    35分

  3. 1月22日

    Why most GTM models fail and how to build one that scales

    How can you scale a global go-to-market strategy without losing the human touch? In this episode of In Other Words, host Jason Hemingway speaks with Axel Kirstetter, a global go-to-market and product marketing leader with nearly three decades of experience, about what breaks when teams try to scale across countries and languages using a one size fits all approach. The conversation covers how AI can support (not replace) marketers, and why focus, execution, and regional insight help brands balance central vision with local relevance.

    35分

  4. 1月7日

    Scaling with empathy and AI: The growth balance most brands miss

    What does it really take to scale marketing across countries, cultures, and customer needs without losing what makes a brand feel human? In this episode of In Other Words, host Jason Hemingway is joined by Christina Bylin, Chief Marketing Officer at CarParts.com, to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.

    27分

  5. 2025/12/17

    The Data Strategy That Separates Global Winners From The Rest

    In this episode of In Other Words, Jason Hemingway is joined by Willem Koenders, Global Leader in Data Strategy at ZS, to share what it takes to scale data and AI across markets without losing control. You can buy the latest AI tools in a week. Fixing the data underneath them can take years, and most companies start too late. The result is predictable stalled pilots, inconsistent outputs, and teams forced to work around the data instead of with it. Together, they uncover the governance missteps leaders repeat, how to make data strategy commercially relevant, and why clear accountability is the foundation for speed, trust, and personalization.

    38分

  6. 2025/12/11

    Why Localization Belongs In The Boardroom

    Boards obsess over international revenue and growth, then often starve the one function that makes customers actually buy in market. That same myopic view is not just short sighted. It is quietly costing organizations millions in untapped revenue. In this episode of In other words, Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a permanent seat in the boardroom, how to tie multilingual strategy directly to revenue growth, and the key tactics to build cultural fluency across global markets.

    42分

  7. 2025/11/26

    Turning Around A Brand Before It’s Too Late

    You’re running a supermarket chain that’s just been rated the worst company to work for in America. Not the worst grocery chain, but the entire country. Employee morale is shattered. Customers are leaving. The board is skeptical. Sales, traffic, margins, and market share are all trending downward. Now, imagine that a year later, that same company wins USA Today’s “America’s Best Supermarket” award. This is exactly what happened at The Fresh Market under the leadership of Kevin Miller, the company’s former Chief Marketing Officer, with over 35 years of experience transforming some of the world’s biggest brands, including McDonald's, Coca-Cola, PepsiCo, and Disney. In this episode of In other words, Kevin joins host Jason Hemingway to explain how a sharp focus on loyalty, data-driven decisions, and connected customer experiences repositioned the brand for long-term success. They explore what effective personalization really looks like, how to scale engagement without losing the local touch that builds loyalty, and why thriving across languages, cultures, and diverse markets is more important than ever.

    37分

  8. 2025/11/13

    Culture Isn’t A “Nice To Have”, It’s Your CX Growth Engine

    Customer experience doesn’t succeed on insight alone. This episode of In other words explores how leaders embed culture into strategy to drive meaningful change, aligning teams, acting on customer understanding, and delivering consistent experiences across languages and regions. Host Jason Hemingway and Phrase CEO, George Ell, are joined by Annette Franz, the Founder and CEO of CX Journey Inc., to discuss how strong cultural foundations help organizations stay relevant locally, scale with intent, and deliver lasting business results.

    39分
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番組について

In other words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation. Each episode features candid conversations with senior executives, operators, and innovators from some of the world’s most ambitious companies. We explore what it takes to grow across markets, connect with diverse audiences, and lead with clarity. In other words is about perspective and how different ways of thinking shape how businesses grow, adapt, and communicate on a global scale. In other words is hosted by Jason Hemingway, CMO of Phrase, the world's leading AI-powered language technology platform. 🔗 Phrase: https://phrase.com 🔗 Host: Jason Hemingway, Chief Marketing Officer at Phrase — https://www.linkedin.com/in/jasonhemingway

情報

  • クリエイター
    Phrase
  • 配信期間
    25年 - 26年
  • エピソード
    14
  • 制限指定
    不適切な内容を含まない
  • Copyright
    Copyrights © 2025 All Rights Reserved by Phrase
  • 番組のWebサイト
    In Other Words