Inside the Mind

Kearney
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Have you ever wondered just what exactly is going on in your customers' minds? Well, it's time to stop wondering! Tune in for interviews with real shoppers in a variety of retail and consumer sectors, all mixed with analysis and insights. Inside the Mind is produced by Kearney, one of the original management consulting firms. Learn more at www.kearney.com.

  1. 2024/05/29

    Season 4 Recap

    Inside the Mind

    32分

  2. 2024/05/15

    Meet Dupe Seekers

    In this episode of Inside the Mind, we explore the world of beauty dupes and the savvy consumers who swear by them. Meet three individuals who challenge the traditional notions of luxury by embracing high-quality, budget-friendly alternatives to expensive beauty products.

    35分

  3. 2024/05/01

    Meet Luxury Consumers

    In this episode of Inside the Mind, we talk to three luxury consumers about the essence of high-end living. Explore the world of consumers who have the means and desire to indulge in luxury. Plus, discover what sets luxury shopping apart, and uncover the value of the white-glove experience.

    36分

  4. 2024/04/17

    Meet Small-Town Consumers

    In this episode of Inside the Mind, we talk to three small-town consumers about what makes small-town shopping so different, the challenge of balancing convenience and loyalty, and how online shopping is making a transformative impact on these communities.

    35分

  5. 2024/04/03

    Meet Parent Influencers

    In this episode of Inside the Mind, we explore how parents find time for self-care; find the perfect products for children; and find support from their peers, family members and others. We'll learn about the obstacles they encounter and the innovative approaches they adopt to cater to kids' needs.

    41分

  6. 2024/03/20

    Meet Outdoor Adventurers

    In this episode of Inside the Mind, we talk to three outdoor adventurers about their connection with nature, how they choose adventuring gear, and why they keep pushing their personal limits and those of their equipment.

    36分

  7. 2024/03/06

    Meet Superfans

    In this episode of Inside the Mind, we talk to four superfans who are devoted followers of their favorite sports teams and musical artists. We'll see just how these superfans became such loyal enthusiasts and how this dedication affects their purchasing and budgeting habits.

    47分

  8. 2024/02/28

    Inside the Mind: Season 4 Trailer

    Inside the Mind is back for season 4! Join Kearney's Greg Portell and Katie Thomas as they discover the driving forces behind captivating consumer groups, unravel their identities, and gain valuable insights that'll shape the future of consumer companies. From the emotional aspects influencing their behaviors to the passion that fuels their choices, Inside the Mind uncovers the secrets behind their shopping decisions.

    3分
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予告編

番組について

Have you ever wondered just what exactly is going on in your customers' minds? Well, it's time to stop wondering! Tune in for interviews with real shoppers in a variety of retail and consumer sectors, all mixed with analysis and insights. Inside the Mind is produced by Kearney, one of the original management consulting firms. Learn more at www.kearney.com.

情報

  • クリエイター
    Kearney
  • 配信期間
    20年 - 24年
  • エピソード
    32
  • 制限指定
    不適切な内容を含まない
  • 番組のWebサイト
    Inside the Mind