Looking Outside

Jo Lepore
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Fresh takes on familiar business topics. Hosted by foresight strategist Jo Lepore.

  1. 7月28日

    The past and future of brand influence | Business Brief

    The modern influencer economy is worth billions so it's clearly influencing marketers, but does it pay off in the long term? In this Business Brief, we look at how brands have been winning, losing and controlling authority for decades, and why everyday influencers are here today, but will be gone tomorrow. Business Brief is a (very brief, just 5 mins) new solo series by Jo Lepore, with totally off the cuff business implications of the biggest emerging topics. --- Learn more: Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comWatch this Business Brief on YouTube --- ⭐ Follow & rate the show - it makes a difference! --- Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.

  2. 7月13日

    Who are 'influencers' influencing? (Marketers.) - Marketing Professor Ramanathan Vythilingam

    Influencer marketing is not a paradigm shift. At best it’s an over-inflated investment (in the billions), at worst it’s serving up false credibility to audiences, masked as ‘trust’. And yet, it’s all that seemed to be on the agenda at Cannes this year, and is being heavily weighted in the marketing media mix by marketers that should know better. Is marketing through influencers, or content creators, a waste of money then? Ramanathan Vythilingam says no - if it’s intentionally used. Ram has been researching the effectiveness of influencer campaigns, following two decades behind the scenes at Unilever. He says the name of the game now is to get savvy and more protective of brand assets and marketing dollars, especially in this marketing era of abundance and clutter. --- Learn more: Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comConnect with Ram on LinkedIn Read Ram's WARC article on influencer marketing --- ⭐ Follow & rate the show - it makes a difference! --- Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every month. Never the same topic. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.

  3. 6月23日

    Disengaged youth | Business Brief

    Who will run your business in the future? We like to study, interview and market to young people, but are we really ready to handle the feedback they're serving? In this Business Brief, we look at the 'performative' nature of youth engagement and why this is causing a further disconnect for the next generation of leaders. Business Brief is a (very brief, just 5 mins) new solo series by Jo Lepore, with totally off the cuff business implications of the biggest emerging topics. --- Learn more: Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comWatch this Business Brief on YouTube --- ⭐ Follow & rate the show - it makes a difference! --- Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.

  4. 6月9日

    We hear from young people but are we listening? - UNICEF's Shai Naides

    In a boardroom setting, young people are often spoken of and sometimes represented. But their ideas, opinions and provocations are mostly inconsequential, left untranslated to influence. After all, young people are full of naivety and inexperience that doesn’t fit with our practical ‘real world’ ... right? But Shai Naides says that their presence should be less like a token of good will, and more like a gesture of intent. Through his work in policy for intergenerational governance and participation, within UNICEF's office of strategy and evidence, Shai has uncovered what it takes to bring young people into multilateral forums where their (perhaps altruistic) challenges and perspectives to established thinking are turned into a mechanism for their agency. And perhaps gives them back a little bit of hope for the future. --- Learn more: Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comConnect with Shai on LinkedIn Follow his writing on SubstackCheck out the UNICEF reports mentioned on the show at unicef.org/innocenti --- ⭐ Follow & rate the show - it makes a difference! --- Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every month. Never the same topic. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.

  5. 5月12日

    THIS is competition | Business Brief

    Your future competition may be coming not only from outside your category, but another part of the world. In this Business Brief, Jo examines the rapid rise of new international challengers redefining what “competitive” means. And why lessons on balancing speed, agility and experimentation with long term stability and a future vision can be best learnt right now from Asian brands. Business Brief is a (very brief, just 5 mins) new solo series hosted by Looking Outside podcast host, foresight strategist Jo Lepore. --- Learn more: Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comWatch this Business Brief on YouTube --- ⭐ Follow & rate the show - it makes a difference! --- Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.

  6. 4月21日

    When global brand playbooks fail - brand builder Eugene Lee

    Scaling a big American brand globally is not a guaranteed recipe for success any more. Market localization is key to building relevance and trust, especially in Asia. Here, locally founded brands move faster, without the shackles of ‘big brand’ bureaucracy. For leaders in the headquarters of multinational corporations, this type of freedom and pace may feel unusual, but as our guest today explains, it’s the norm in Asia. Joining us is Singapore-based Eugene Lee, CMO of fast-growing premium tea brand CHAGEE. Eugene’s transition from growing US brand McDonald's throughout Asia, to now growing a Chinese brand globally, has afforded him the chance to spot the rule differences in how brands activate across markets. And while the ideas come fast and pace of implementation even faster, Eugene stresses it’s never at the expense of a long term ambition. And that, he says, is giving big global brands a run for their money. --- Learn more: Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comConnect with Eugene on LinkedInCheck out CHAGEE https://global.chagee.com/id/en --- ⭐ Follow & rate the show - it makes a difference! --- Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.

  7. 4月7日

    Chaos is necessary | Business Brief

    Chaos in business is undesirable, to say the least. But chaos is normal, even necessary, in solving complex problems and capturing new growth. In this Business Brief, Jo reflects on the rejection of chaos in business, in favor of order, structure and process. And why, amidst our quest for predictability and preparation, we may need to embrace a little bit of chaos. Business Brief is a (very brief) new solo series hosted by Looking Outside podcast host, foresight strategist Jo Lepore. --- Learn more: Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comWatch this Business Brief on YouTube --- ⭐ Follow & rate the show - it makes a difference! --- Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.

  8. 3月24日

    The fracturing of our uneven world - polymath Richard Hames

    Things used to be simpler. Competition fueled innovation. When wars were fought, you could easily tell who the good guys were. Institutions could be trusted. A lens like this might feel right, but is it true? Richard Hames doesn’t think so. Operating at the intersection of complex systems thinking, philosophy, foresight and organizational readiness for decades, Richard has observed the fracturing – and near collapse – of our societal and governing anchors. But this gradual transition, this disconnection from the ‘old world’, while unsettling, is neither good nor bad. For this future, Richard says openness and curiosity will serve us better than the best preparation. --- Learn more: Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comConnect with Richard on LinkedInTalk to AI Richard www.upgradethesystem.comMore at richardhames.com --- ⭐ Follow & rate the show - it makes a difference! --- Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.

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番組について

Fresh takes on familiar business topics. Hosted by foresight strategist Jo Lepore.

情報

  • クリエイター
    Jo Lepore
  • 配信期間
    22年 - 26年
  • エピソード
    107
  • 制限指定
    不適切な内容を含む
  • Copyright
    © Copyright 2026 Jo Lepore
  • 番組のWebサイト
    Looking Outside

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