Marketing Case Bootcamp

Marketing Case Bootcamp
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Marketing Case Bootcamp Podcast squeezes real‑world cases, cutting‑edge marketing‑tech updates, and the week’s biggest industry news into punchy, coffee‑chat episodes. We spot the business glitch, sketch a smart plan, showcase the tools shaping tomorrow, and turn insight into clicks and cash. Perfect for commute learning, interview prep, or sparking next‑level ideas—hit play, stay current, and start solving.

  1. 2025/12/28

    EP17 • 2025 Season Finale | Why Marketing Is Not a Checklist?

    In our last episode of 2025 Season, we look back at a massive year of cases from market entry strategy to funnel optimization to synthesize the one core lesson that connects them all: Marketing is fundamentally a "judgment discipline," not a checklist. We discuss the "Experience Paradox" facing many marketers today: the catch-22 where you need high-stakes budget experience to land a senior role, but companies won't give you access to those budgets until you have the experience. Finally, we also introduce our roadmap for 2026, including the launch of our MCB.AI designed to let you build executive judgment at scale. Key Topics: The Core Insight: Why the same business problem can have multiple "right" answers, provided the logic is sound. Career Growth: Why interviewers care more about your assumptions and trade-offs than your final answer. New Tools: How to use AI to stress-test your thinking and build executive judgment without financial risk. Visit ⁠marketingcasebootcamp.ai⁠ today.

    4分

  2. 2025/12/18

    EP16 • DTC Wellness Brand | Marketing Storytelling & Data Analysis

    Data without a narrative is just noise. In this special masterclass episode, we move beyond the spreadsheet to show you how to turn raw metrics into a strategic vision that wins over leadership teams and clients during reporting call. Using a real-world DtC Wellness Brand case study, we dissect why some product lines "leaked" budget while others became efficient growth engines. You will learn how to move from being an analyst who reports the past to a strategist who designs the future. In this episode, we cover: The SCQA Model: How to structure your marketing reports using Situation, Complication, Question, and Answer to create a narrative arc. The "So What?" Ladder: A four-level framework to move from simple facts (Level 1) to diagnostic insights (Level 3) and decisive recommendations (Level 4). Visualizing Efficiency: Why the "Bubble Chart" is the hero of the boardroom, plotting revenue growth against marketing spend to spot opportunities instantly. The 70-20-10 Strategy Rule: A fiduciary guideline for balancing low-risk "Protect & Scale" investments with high-risk "Wildcard" experiments. Ready to Build Your Own Strategic Narrative? We are thrilled to announce the launch of MCB AI. This powerful new platform allows you to generate personalized marketing case practices with AI tutor guidance. Visit marketingcasebootcamp.ai to turn your reports into roadmaps today

    10分

  3. 2025/11/21

    EP15 • PSF Before PMF | Why You're Not Ready to Scale

    Premature scaling is the number one killer of startups. This episode challenges the dangerous "build it and they will come" mentality, urging founders to validate their ideas before pouring fuel on the fire. We explore the difference between assumed demand and actual product-market fit, discussing why you need to talk to customers and test your hypothesis first. Listen in for a guide on how to avoid the "death cycle" and ensure you are scaling a business that works, rather than just funding an expensive hobby. Tune in for practical insights, then head over to ⁠⁠Marketing Case Bootcamp⁠⁠⁠⁠ to join the conversation with fellow marketers.

    11分

  4. 2025/11/14

    EP14 • MMM vs. Multi-Touch Attribution | Beyond the "Last-Click" Lie

    Is your marketing budget built on a lie? If you're still relying on last-click attribution, you're flying blind—systematically undervaluing top-funnel channels like TikTok and overvaluing final touchpoints like retargeting. In this episode of the Marketing Case Bootcamp podcast, we dive deep into the two modern solutions every marketer must understand: Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). You'll learn: What MTA is: How it attempts to map the full user journey and the differences between linear, U-shaped, and data-driven models.Why MTA is "crumbling": Why user-level tracking is failing in a world of privacy updates and cookie deprecation.What MMM is: The strategic, privacy-safe alternative that uses aggregate statistical data—and why it's the only way to measure your offline channels (like TV, podcasts, and billboards).How to Use Them Together: The real magic isn't MMM versus MTA; it's using them as a team. We explain the framework for using MMM to set your strategic (annual/quarterly) budget and MTA for your tactical (weekly/daily) in-channel optimizations.How to Prove It: Finally, we cover the crucial role of incrementality (lift) testing to verify that your models are truly measuring cause-and-effect. Tune in for practical insights, then head over to ⁠Marketing Case Bootcamp⁠⁠⁠ to join the conversation with fellow marketers.

    15分

  5. 2025/11/10

    EP13 • RFM Customer Segmentation | Behind Sephora's Beauty Insider Program

    Why do so many marketing campaigns fail? They fall into the "demographic trap," talking to everyone the same way. This episode of the Marketing Case Bootcamp podcast introduces a more powerful, practical solution: RFM segmentation. We break down the core concepts of Recency, Frequency, and Monetary value, showing you how to predict customer intent, not just label their identity. Using Sephora's legendary Beauty Insider program as a real-world case study, we reveal how to segment customers effectively and build a strategy that actually drives results. Tune in for practical insights, then head over to Marketing Case Bootcamp⁠⁠ to join the conversation with fellow marketers.

    13分

  6. 2025/10/11

    EP12 • Programmatic Advertising | Blue Sky Outdoor Gear’s Digital

    This episode is a full hands-on breakdown of what programmatic advertising is, how it works end-to-end, and where it wins across channels like CTV, video, display, native, audio, DOOH, and in-game. We unpack the tech stack: DSPs, SSPs, ad exchanges, and walk through real-time bidding (RTB) in plain language. Then we apply it to a real case: Blue Sky, a consumer brand scaling beyond manual buys into an audience-first, multi-channel programmatic plan. What you’ll learn Programmatic vs. manual buying: why audience-first beats site-first The ecosystem (DSP/SSP/Exchange), RTB flow, and common deal types Targeting & measurement essentials (first-party data, VTCs, ROAS/CPA) Where programmatic shines by channel (CTV, DOOH, audio, etc.), with Blue Sky’s playbook and KPIs After listening, try the Blue Sky Outdoor Gear’s Digital case program in ⁠Marketing Case Bootcamp⁠ to put the playbook into actual practice.

    37分

  7. 2025/09/17

    EP11 • B2B Demand Generation | RevTech Solutions Pipeline Revival

    This episode is a hands-on briefing on modern B2B demand generation—why smart teams are shifting from volume-led lead gen to value-driven demand gen that builds brand trust, educates the market, and improves pipeline quality. We apply the framework to RevTech Solutions, diagnosing a funnel efficiency crisis and outlining a 90-day revival: fix qualification and nurturing, reallocate budget to high-value channels (events, webinars), and build a compounding engine (SEO + content + ABM). What you’ll learn Demand gen vs. Lead gen and when to use each A two-speed model: create future demand + capture in-market demand Smart budget shifts to raise deal size and win rates How to measure pipeline quality with leading indicators and align sales & marketing After listening, try the RevTech Solutions case program in Marketing Case Bootcamp to put the playbook into actual practice.

    14分

  8. 2025/09/17

    EP10 • What Is Paid Media? Fundamentals + How to Crush the Interview

    This episode is a hands-on breakdown of what paid media is, how it works, and how to turn that knowledge into interview-ready answers. It contains practical, step-by-step explanations—great for career-switchers and junior marketers aiming for media buyer roles.We define paid media, compare paid search vs. paid social vs. programmatic, and explain when to use each based on intent, targeting, creative, and buying model (CPC/CPM). Then we shift to the career side: the core techniques and toolset you need (testing frameworks, audience building, bidding basics, creative iteration, tracking & attribution), what interviewers really evaluate, and how to structure sharp case answers. After listening, you are welcome to take the 100 Paid Media Interview Questions Quiz at Marketing Case Bootcamp

    12分
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番組について

Marketing Case Bootcamp Podcast squeezes real‑world cases, cutting‑edge marketing‑tech updates, and the week’s biggest industry news into punchy, coffee‑chat episodes. We spot the business glitch, sketch a smart plan, showcase the tools shaping tomorrow, and turn insight into clicks and cash. Perfect for commute learning, interview prep, or sparking next‑level ideas—hit play, stay current, and start solving.

情報

  • クリエイター
    Marketing Case Bootcamp
  • 配信期間
    25年
  • エピソード
    16
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © Marketing Case Bootcamp
  • 番組のWebサイト
    Marketing Case Bootcamp