13本のエピソード
Marketing Operators Marketing Operators
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E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
00:00 Introduction
03:16 Life Updates
06:04 Introduction to Tyson Drake and his Background
11:46 Merchandising and Marketing in Different Industries
27:39 Creating Effective Marketing Campaigns
30:54 Product Classification: A Tiered Approach
32:43 Category Expansion: Becoming a Kitchenware Brand
36:30 Forecasting and Inventory Management
50:58 Measuring the Effectiveness of Top-of-Funnel Advertising
01:01:49 Measuring the Effectiveness of Marketing Channels
01:02:49 Challenges of Measuring TV and Streaming TV
01:06:14 Post-Purchase Surveys and Media Mix Modeling
01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys
01:11:01 Creating Mental Availability and Being Part of the Consideration Set
01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
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Prescient AI.
http://prescient-ai.io/operators
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9 -
E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences
00:00 Introduction
12:55 Defining Customer Experience and its Relationship with Brand
25:30 The Role of Retail Stores in Customer Experience
31:19 The Impact of Product Information on Customer Experience
36:26 Educating Customers and Pre-Purchase Support
42:42 AI for Customer Support
45:35 Creating Video Content for Customer Education
48:52 The Importance of Trusting Your Gut
53:36 Funnels in Marketing and Business
01:05:00 Balancing Discounts and Brand Value
01:08:49 The Impact of Pricing and Offer Positioning
01:10:17 Testing Messaging and Perception
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
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Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Richpanel.
https://www.richpanel.com/
Prescient.
https://www.prescient-ai.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9 -
E011: Going Global: How We're Approaching International Expansion
00:00 Introduction: Going International
08:16 Memorial Day Sales and Performance
12:24 Successes and Challenges of International Expansion
28:10 Early International Sales and Easy Wins
29:32 Timing and Team Building for International Expansion
31:23 Shipping Challenges and Localization
33:15 Building Dedicated Teams for International Markets
34:41Timing and Localization: Key Factors in International Expansion
38:32 Team Structure and Communication for International Growth
48:04 Translation: Challenges and Considerations for International Markets
55:47 Media Mix: Diversifying Channels for International Reach
57:04 Influencer Partnerships: Expanding Brand Reach in International Markets
01:02:45 Market Nuances and Adaptation: Keys to Success in International Expansion
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Richpanel.
https://www.richpanel.com/
Prescient.
https://www.prescient-ai.io/operators
Haus.
http://haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9 -
E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives
08:34 Defining CRO and its Impact on Revenue per User
28:47 Optimizing Team Structure and Design Support in E-commerce
44:10 The Impact of Video Experiences on Revenue and Customer Engagement
49:48 CRO Testing: Strategies for Optimizing the Customer Journey
55:59 Optimizing Conversion Rates Through Intuitive Navigation
58:12 Balancing Testing and Editorial Decisions in Website Design
01:02:16 Measuring True Incrementality with Marketing Science
01:21:05 Informed Upselling and After-Sell Strategies
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9 -
E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack
This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and expertise on marketing strategy, working with influencers, earned media value (EMV) and much more!
00:00 Introduction
03:03 Seeding vs. Gifting: Influencer Engagement Strategies
08:27 Earned Media Value (EMV) and Its Impact on Influencer Campaigns
14:43 Product Launch Strategies: Teasing, Seeding, and Influencer Content
37:04 The Dynamics of Influencer Marketing
57:59 Navigating the Brand vs. Growth Debate
01:05:33 Leveraging Flagship Partnerships
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators -
E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More
00:00 Introduction
06:44 Building High-Performing Teams
15:14 Insourcing vs Outsourcing
31:12 Scaling Channels and Finding New Growth Opportunities
04:59 Building a Strong Team for Business Success
39:10 Evaluating the Value of Software Solutions
53:26 The Role of Influencer Marketing in Brand Awareness
56:40 Underrated Software Tools for Business Efficiency
01:08:12 Overrated Software in the Industry
01:14:42 Underrated Software Solutions
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9