Nooks: From Virtual Classroom to $70M AI Pipeline Machine with Rohan Suri

Join Pete in conversation with Rohan Suri, Co-Founder of Nooks, the AI pipeline generation platform that helps sales teams dial faster, coach better, and build targeted prospect lists.

Pete and Rohan dive into how Nooks pivoted from a Stanford student project to sales tech powerhouse by "following the heat" of customer usage. You'll hear about their game-changing trial-based sales motion that doubled as product feedback loop, and how they transformed a $50/month product into deals worth up to $500K.

Rohan shares the "aha moment" when Modern Health begged to keep their product running during procurement, their LinkedIn content strategy that created outsized awareness, and why they insist on hiring two AEs at a time (spoiler: one didn't work out!).

Nooks' founder-led approach helped them secure $70M from Kleiner Perkins, Lochy Groom, and Tola Capital, build a team of 30 sellers, and expand from a simple virtual sales floor to a full-stack AI pipeline platform with coaching and prospecting tools

More on Nooks here: https://www.nooks.ai/

Sales motion details: AI pipeline generation platform, B2B companies with inside sales teams, SDR/BDR leaders as buyers, $5K-$500K deal range (avg ~$50K), 30-day trial-led sales cycle with real-time call blitz demonstrations.