On Strategy Showcase

Fergus O’Carroll
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On Strategy Showcase

Where marketers tell the stories behind the strategies that led to amazing campaigns.

  1. 2日前

    Live from Chicago: The Holiday Ads Special

    The Chicago ad community came together for this fun Holiday Ads Special. A sold out crowd watched Christmas ads, laughed, cried and applauded. We guessed how they rated with consumers and then heard the reality. Oops! Thanks to our panelists Joe Nio, CSO at HighDive, Samantha Cescau, Head of Strategy at Leo Burnett, Chad Broude, CCO of Highdive and Andrew Tindall, SVP Partnerships at System1. Thanks also to our live tour sponsors, WARC, Tracksuit and The Effies. And to Highdive for hosting. H...

    1時間14分

  2. 12月2日

    EP#1 Planning On The Outside (Life After Agency Life)

    After years inside agencies, James Hurman of Previously Unavailable, Adrian Ho of Zeus Jones, and Brent Vartan of Bullish share why they left, what they were chasing and how they got there. The first in a series of episodes on how planners are applying their skills outside of the agency environment. Thanks to Tracksuit and the Master of Advertising Effectiveness (MAE) program for supporting this series.

    48分

  3. 11月24日

    Live from Los Angeles: Brands+Entertainment

    We talk live with Zoe Fairbourn, Head of Branded Entertainment at Reese Witherspoon’s Hello Sunshine, Marc Gilbar, President of Brands & IP at Imagine Entertainment, Jack Verschleiser, Director of Business Strategy at Superconnector Studios, Aisea Laungaue, Global Partner, Executive Strategy Director at Anomaly, and Jen Costello, Global CSO at TBWA\Chiat\Day. Thank you to Tracksuit, The Effies and WARC for sponsoring our live tour series and TBWA\Chiat\Day for hosting us in Los Angeles.

    1時間26分

  4. 11月18日

    How McCain's patient commitment to brand-building paid off

    In 2014, oven chip brand McCain was struggling. Cash-strapped shoppers were switching to cheaper brands and own label. Promotions were delivering short-term volume, but depressed revenue and margins. To reduce price elasticity, McCain committed to a sustained investment in brand advertising. But success took time and patience. Winner of the prestigious 2024 IPA Effectiveness Award Grand Prix for long-term growth, the nine year journey reduced price elasticity by 47%, raised base sales by 44% ...

    52分

  5. 11月12日

    Live from New York: The Future of Ideas

    Recorded in front of a live audience at W+K, New York on Oct. 17th, 2024. We're joined by BBDO's Worldwide CCO, Chris Beresford-Hill, W+K NY's Co-CCO, Marques Gartrell, Founder and CEO of Fundamentalco, Jonny Bauer and W+K NY's CSO, Laura Rowan. Thanks to our brilliant Live Tour sponsors: Effie Worldwide, WARC and Tracksuit.

    1時間15分

  6. 11月3日

    How Cheetos flipped a negative feature into a positive vibe

    Cheetos had marketed to families for decades. But growth and household penetration declined over time. Their shift from “Families & Fun” to "Rejuveniles" allowed the brand to turn what was perceived by parents as a product negative (messy Cheetos-covered fingertips on kids) into a product feature embraced by teens and young adults. For this 2024 Effie-winning campaign, we're joined by Flavia Simoes of Cheetos and Jacob Sperla of Goodby Silverstein & Partners. Thanks to Effie Wor...

    35分

  7. 10月31日

    Workday's Rockstars campaign and its Effie-winning goal

    While using the term Rockstar to describe someone in the office isn't new, exploring how true rockstars feel about it is. A B2B Effie award-winner, hear why the client's goal was to do award-winning work. Thanks to the Effies for supporting our show. See the creative work on our website and connect with our guests.

    43分

  8. 10月27日

    Burger King's buzz-building "Bundles of Joy" campaign

    Built on the observation that after child birth most moms are starving and many crave Burger King, BK launched Bundles of Joy. Controversial to some, liberating to others, the idea caught fire in the media. We talk with Burger King's UK CMO, Katie Evans and BBH London's Head of Strategy, Saskia Jones. Thanks to Jira and Tracksuit for supporting our show.

    38分
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番組について

Where marketers tell the stories behind the strategies that led to amazing campaigns.

情報

  • クリエイター
    Fergus O’Carroll
  • 配信期間
    20年 - 24年
  • エピソード
    227
  • 制限指定
    不適切な内容を含む
  • Copyright
    © 2024 On Strategy Showcase
  • 番組のWebサイト
    On Strategy Showcase

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