On Strategy Showcase

Fergus O’Carroll
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On Strategy Showcase

Where marketers tell the stories behind the strategies that led to amazing campaigns.

  1. 6日前

    The Entertainer's campaign focuses on our kids charming obsessions

    With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling. I'm joined by Catherine Willoughby of Adam&EveDDB, London for the back story and a brilliant example of fast-track planning.

    42分

  2. 3月30日

    Ep#2 Life After Agency Life

    Our second episode on how planners are applying their skills outside of agency life. Marcus Collins, Gareth Kay and Suzanne Powers share why they left and the lessons learned along the way. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this series.

    1時間3分

  3. 3月23日

    On the Spot Ep1- where planners talk about brands they’ve never worked on

    Welcome to episode one of a new monthly show. This month's guest panelist, Johnny Corpuz, Head of Comms Strategy at BBDO NY joins our regular panel of misfits to talk about Vrbo and Duluth Trading Company. Thanks to System1 and Tracksuit for making this new series possible.

    55分

  4. 3月16日

    The story behind Kellogg's brand refresh

    Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand and are using ethnography to unlock morning-time rituals that are fueling the next phase of creative work. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.

    49分

  5. 3月9日

    Live from Toronto: Rise of the Independents

    Recorded Feb. 20th in front of a live audience at Rethink in Toronto. We talk about the rise of indie agencies with Rethink's Sean McDonald, Zulu Alpha Kilo's Heather Segal, Courage's Tom Kenny and Broken Heart Love Affair's Jay Chaney. Thanks to Tracksuit, WARC and the Effie's for sponsoring our Live Tour. Next stops are Sydney and Auckland.

    1時間7分

  6. 3月3日

    This B2B campaign is a masterclass in proving the effectiveness of a message

    A Titanium Winner at Cannes, we're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid to talk about their famous B2C2B Marina Prieto campaign. Thanks to LinkedIn for sponsoring our B2B series. Get a $100 LinkedIn Ads credit at linkedIn.com/onstrategy. Terms and conditions apply.

    38分

  7. 2月22日

    Humor is Duluth's superpower in building a billion dollar brand

    Duluth Trading Company plays where Carhartt or Wrangler can't - humor. With products like "Buck Naked" boxers, "Funk no" underwear and "Ball-room" Jeans, it uses its fantastically irreverent voice and illustrated ad style to speak to its core proposition - seriously great products without the seriousness. A must listen episode. Thanks to Tracksuit for supporting our show.

    37分

  8. 2月17日

    Uber. Extending the consumer brand into a B2B world

    For Ep#3 in our B2B series, I'm joined by Michelle Lisowski, Senior Director for Global B2B and Partnership Marketing at Uber. We talk about taking Uber into B2B, the aspects of the brand that can extend and others that need to be augmented. This B2B Series brought to you by LinkedIn.

    25分
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番組について

Where marketers tell the stories behind the strategies that led to amazing campaigns.

情報

  • クリエイター
    Fergus O’Carroll
  • 配信期間
    20年 - 25年
  • エピソード
    243
  • 制限指定
    不適切な内容を含む
  • Copyright
    © 2025 On Strategy Showcase
  • 番組のWebサイト
    On Strategy Showcase

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