Open Market

Joe Zappa & Eric Franchi
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Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

  1. 2日前

    The Advertising Event Guide: Which Ones Actually Matter?

    Dozens of advertising events occur every year, but not every event is for you. Eric Franchi and Joe Zappa break down the purpose of the six core advertising events, who should attend based on stage and ICP, and how to think about events strategically. They also cover common mistakes founders make and how to build an event calendar that drives outcomes, not optics.

    32分

  2. 2月11日

    Who's Afraid of Adtech?

    Entrepreneurs are often wary of the adtech label for fear that it will undermine valuations, especially by generalist investors. Eric Franchi and Joe Zappa weigh in on whether that concern is legitimate, why founders and investors should be optimistic about adtech in the AI era, and how to handle messaging and positioning if you straddle adtech and other industries or if you're looking to shift your sector.

    24分

  3. 1月28日

    Gigi CEO Adam Epstein on Building a Verticalized AI Agent for Advertising

    Adam Epstein, CEO of Gigi, joins Eric Franchi and Joe Zappa to discuss what it really means to build and sell a verticalized AI agent for advertising. Adam breaks down why Gigi focused on Amazon DSP, how selling agents differs from selling SaaS, why agents should be framed as jobs, how to price and pilot AI, and what it takes to prove value and onboard customers for agentic software.

    40分

  4. 1月14日

    tvScientific-Pinterest Takeaways

    Eric Franchi and Joe Zappa discuss takeaways from tvScientific-Pinterest with a focus on B2B marketing and investing: why tvScientific's narrative struck the right notes, how they implemented the CEO evangelism playbook, and what their success signals for investors.

    23分

  5. 1月7日

    4 Steps to Crush 2026 as an Adtech CEO

    Eric Franchi and Joe Zappa discuss four ideas for how adtech CEOs can crush it in 2026: overcommunicate direction until you’re sick of yourself; tell a story about the industry, not just your company; design the company for AI; and center outcomes in your storytelling. Plus, Joe talks about getting punched in the face, physically and metaphorically.

    26分

  6. 2025/12/17

    Luck, Alex Karp, and How to Create a Category

    Eric Franchi and Joe Zappa commune 1:1 for a discussion of the role luck plays in entrepreneurship and how you can create your own luck, the unparalleled value of a charismatic, provocative chief evangelist (Alex Karp case study), and the three conditions required to create a category. Also, Eric offers a based take on us humans hurtling through space on a rock.

    31分

  7. 2025/12/10

    Solving CTV Economics with Transmit CPO Scott Young

    Transmit co-founder and CPO Scott Young joins Eric Franchi and Joe Zappa to weigh in on the current state of streaming, why live sports are the crown jewel of CTV, how the YouTube TV-Disney controversy unfolded, and the role AI will play in the future of the channel. Plus, Scott makes Eric's day by de-aging him.

    30分

  8. 2025/12/03

    OpenAds’ Steven Liss on Which AI Advertising Pitches Are Landing

    OpenAds CEO and co-founder Steven Liss joins Eric Franchi and Joe Zappa to share which AI plays are likely to endure, how SMBs, brands, and agencies are reacting to the company's AI-native ad platform pitch, what brilliant questions VCs are asking adtech founders these days, and how OpenAds is using AI to run a more efficient startup. Plus, Steven tells the guys what the adtech equivalents of fracking and Tinder are.

    36分
すべて見る（86）

番組について

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

情報

  • クリエイター
    Joe Zappa & Eric Franchi
  • 配信期間
    24年 - 26年
  • エピソード
    86
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © Copyright 2025 Joe Zappa
  • 番組のWebサイト
    Open Market

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